(1)on, I was originally going to pick you up, but... don't take it off, okay?" Heidi said cautiously: "I'll wait for you at Dortmund Airport."
Chen Zhuo said: "No, no, no, Heidi, I think it's awkward for you to talk like this. How about... let's meet and talk. I'll get on the plane now..."
"Well, thank you Patton, I'll see you later." Heidi's voice was very soft and thin, as if she was worried that Chen Zhuo might not come by accident.
It was Chen Zhuo's first time to fly on a private plane, but he was not very interested in studying the various facilities on the plane. After boarding the plane, the lawyer handed over a stack of books and magazines without saying anything. If nothing unexpected happened,
It was Heidi who arranged for Chen Zhuo to have a general understanding first.
"11 Secrets of Aldi's Success", "Aldi, the Low-Cost Supermarket Empire"...the authors are all written by one person, the former CEO of Aldi Group, Brandes.
(two)
After gradually withdrawing from business, Carl and Outei established a special foundation and established a complex management system, and then divided the group into South Aldi and North Aldi according to region to avoid the emergence of "monopoly"
was prosecuted.
After the split, the younger brother nominally holds the shares of South Aldi, and the older brother holds the shares of North Aldi, but in the end there will be an "Aldi Investment Fund" to manage and distribute according to procedures.
It is operated by two teams. North Aldi is responsible for the expansion and operational monitoring of northern Germany and Northern Europe, France, the Netherlands, Belgium, Luxembourg and other places. South Aldi is responsible for the United Kingdom, Scotland, Ireland and Eastern Europe, Western Europe, and Southern Europe.
and other countries, accounting for 3.5% of European retail sales, surpassing Wal-Mart in Europe and second only to Carrefour.
In the late 1990s, the Southern Aldi chain opened in Australia and the United States. It has opened 600 branches in several states in the eastern United States, and its global business is gradually expanding.
Different from China's concepts of "low quality, low price" and "large quantity", Aldi pursues the principles of "high quality, low price" and "highest price/performance ratio". In global procurement, there are only 700 to 800 products.
That’s it. These 700 carefully selected products have greatly reduced Aldi’s costs in terms of warehousing, space, personnel, etc. In Germany, the prices of products of the same quality that Aldi has are basically the same.
10% cheaper than Walmart~
%, the price of some products is 50% lower than that of similar brands!
If Wal-Mart is a retail empire, it should be an empire in terms of quantity. For Aldi, it is an "elite force" that challenges Wal-Mart and Carrefour in terms of share with 700 to 800 kinds of high-quality products. It is indeed a business miracle!
(three)
CEO Brandes has retired and is now a senior consultant of the "Aldi Investment Fund". These books are actually the redirected advertisements of the Aldi Group. Hard advertising is invested in the Aldi empire and only does DM, other TV newspapers, street signs, etc.
Don’t do anything, it is an absolute alternative in the era of information economy!
These are what CEO Brandes wrote in "11 Secrets of Aldi's Success". It does not engage in market research, public relations, or annual planning. The advertising fees it pays in a year only account for 10% of its turnover.
0.3%, which is almost incomprehensible in the European retail world. Its advertising fees are basically only used to print the weekly introduction of unique products for the next week.
In some stores in Germany, Aldi refused to electronically scan bar codes until the early 2000s. Their cashiers entered each item into the register at a speed that would put all German store employees to shame. All employees must do the same
In this way, they must know all the prices, know all the products, put them on the shelves, remove them from the shelves, and clean the store after closing.
The 11 secrets contain "simple" principles, as well as "procedures" and "standards" that are complicated but must be followed...
(Four)
The straight-line distance between Hamburg and Dortmund is more than 0 kilometers, and the flight takes about 50 minutes. Chen Zhuo, who walked down the ramp, saw Heidi standing on the tarmac wearing black clothes and sunglasses, with several burly men in black suits behind her.
It’s hard to imagine that this is the beautiful host who held hands with me and laughed on the streets of London in the early morning more than a week ago...
It was still a black Mercedes-Benz sedan, not low-end but very low-key. Heidi and Chen Zhuo were sitting in the back seat. This time, the lawyer did not follow. There was only a driver driving the car, and there were no vehicles following behind or behind it.
Heidi just nodded and got into the car. Until now, neither of them spoke. Heidi didn't even take off her glasses. After being silent for about a minute, Chen Zhuo said, "Are you okay?
, Heidi.”
Heidi gently reached out and grabbed Chen Zhuo's hand, and whispered in a hoarse voice: "Well, soon, we'll be here soon."
Heidi's little hands were cold, and Chen Zhuo gently rubbed them with his palms. The two of them didn't say anything more. The car drove smoothly, the cabin was very quiet, and the noise was blocked out.
In about minutes, the car stopped in front of a villa. Heidi let go of Chen Zhuo's hand and signaled that he was here.
This is a very quiet place with many single-family villas. There are some distances between villas, and there is also a distance of several meters from the road to the grassland of the villas.
However, it doesn't look like a memorial hall has been set up. There don't seem to be many people and no vehicles parked.
Turning back and closing the car door, Heidi nodded to the driver, who drove away. Then Heidi gently took Chen Zhuo's arm and leaned over. Chen Zhuo gently patted Heidi's little hand that had not been covered with heat, and pressed it into his nostrils.
It's all the scent of Heidi's body, with a slightly sad fragrance.
(five)
"This is where my parents and I live. My great-grandfather and grandparents are not here..." There was no one in the villa. Heidi seemed to see Chen Zhuo's doubts and explained.
Chen Zhuo nodded and sat on the sofa in the living room under Heidi's guidance. Looking at Heidi, it seemed that both parties needed a formal and in-depth conversation.
It seems right. So far, the relationship between the two of them has not been confirmed as boyfriend and girlfriend. The reason why they have the most contact with each other on weekdays is because of the TV show, the most exchange of phone calls, and more often Heidi asking Chen Zhuo for advice on football.
Heidi talks about her college life and childhood life, while Chen Zhuo’s experience is relatively simple. Training and competition reading have taken up most of the time in the past ten years. Both parties are very concerned about their family and personal life.
**Somewhat avoided.
During the more than a week since she came back from London, Heidi asked a lot about Xiaomeng, and Chen Zhuo sorted it out in the process of telling the story. This is often the case, two childhood sweethearts, with a deep and deep family relationship.
But the possibility of chemical reactions between them may have been lost.
It is said that falling in love is divided into three stages. The first is talking, talking about everything. No matter which topic is opened, you can keep talking. There will be no cold spots or strong opposition in ideas and opinions. Then there is love.
Not seeing each other for a day is like three autumns, and not hearing each other's voice for a day is like an empty space in my heart.
The word "love" in ancient Chinese characters is a "silk" above the heart with an additional word "word" in the middle. It can be analyzed intuitively based on the principles of "pictogram, understanding, and phonetic sound" of Chinese characters. Isn't it just because the other person's "words" are like "words"?
Like "threads", or "strands" tied to the heart, it becomes love.
From this perspective, Chen Zhuo and Heidi are probably at the stage between love and love. At least they are relatively reserved with each other and have not expressed their feelings.
Sitting next to Chen Zhuo, she took off her glasses and put them aside. As if she was shivering from the cold, Heidi hugged Chen Zhuo's arm tightly and leaned on his shoulder. Chen Zhuo felt an instant chill on his shoulders and neck.
.
After hesitating for a moment, Chen Zhuo gently put his arm around Heidi's shoulders and comforted him: "Cry if you want to, it will make you feel better..."
Heidi immediately threw herself into Chen Zhuo's arms and cried uncontrollably. Chen Zhuo held Heidi in his arms, gently combed her hair, and patted her back that was heaving with sobs.
After crying for a while, Heidi slowly calmed down. Her eyes, which were originally red and swollen, now look like peaches. Chen Zhuo just hugged Heidi, saying nothing or asking anything. The two just hugged each other,
