Relatively speaking, the media style in Hong Kong is different from the media style in mainland China. For example, the tendency and positioning of football commentary. Mainland China, especially CCTV, requires that it be objective and non-partisan, but Hong Kong media will conduct research based on market research.
"Positioning" and allowing commentators to have a strong tendency to believe that this kind of commentary can capture real fans.
Therefore, viewers who are used to hearing the shouting and screaming of live broadcast commentators from Hong Kong media will feel extremely uncomfortable with the tepid and objective calmness of most CCTV commentators.
Chen Zhuo's sudden incident is not a bad thing for CCTV and Hong Kong's Serie A live broadcast, but for the Huo Group, their expenditure on Serie A-related live broadcast rights may have doubled.
Before Chen Zhuo was "exiled" to Na, the Huo Group had only ordered live broadcasts of 38 AC Milan league games this season, as well as the Champions League, Italian Cup and other events. In addition, Juventus and Inter Milan were also scheduled to be staggered.
, matches between strong teams such as Roma do not require the purchase of live broadcast rights for every game. For example, the live broadcast rights of the Heat | Na | Asia | team were actually only included in the original plan.
Not long ago, with Chen Zhuo joining the Heat | Na | team, the live broadcast rights of the Heat | Na | team, which originally received moderate attention, have also increased with Chen Zhuo's "Chinese elements". There are urban TV stations with Chinese people in various European countries.
There is a demand to purchase more live broadcast rights for FC Nana. Coupled with the predictions of China CCTV and Hong Kong David TV, the price of live broadcast rights for FC Nana is actually higher than in previous seasons.
Nearly double!
The Huo Group's original plan was to pay a high price to exclusively buy out AC Milan's live broadcast rights in Hong Kong for the entire season, and then sell the broadcast rights of these live broadcasts to TVB, Cable, Phoenix and other sports channels. Due to the early layout,
This plan was successful before the World Cup,
With the popularity brought by Chen Zhuo's commentating during the World Cup, Hong Kong's major sports channels had to negotiate with the Huo Group for live broadcast rights. However, the Huo Group was unhurried, negotiating one by one, and was ready to
Due to Chen Zhuo's good performance, the popularity of the program doubled after the surge in advertisements.
(two)
Now, Chen Zhuo was suddenly "exiled". Hot | Na | Asia |, TVB, Cable, Phoenix and other sports channels immediately negotiated with the Serie A broadcast agency for the exclusive live broadcast rights in Hong Kong. The result was that all three of them doubled their normal broadcast rights.
The broadcast rights were obtained at the same time for a higher price. No one can win the exclusive rights. The Serie A organization's live broadcast rights this season have become a cash cow.
This is just the league. The Italian Cup broadcasts of Nagoya are required to be purchased from the fourth round in October until the finals. The price is still double that of previous years. In order to prevent the Huo Group from monopolizing the back seat
With the price rising, major sports channels had no choice but to take the risk and purchase this event.
After the fierce battle for broadcasting rights, various broadcasting agencies started to promote it. For a while, Serie A was as popular as the Premier League. This was simply unimaginable in previous years.
Huo's Group, which holds AC Milan's exclusive Hong Kong live broadcast rights, originally waited for major sports channels to compete for bids. Fortunately, it still has long-term cooperation with Star Sports Channel, and now it is also with hot|that|
The Asian | competition is the main one, supplemented by the strong dialogue between the strong teams. Milan's games have become "tasteless". Only some old Milan fans from the Three Musketeers era will follow Milan's games without stopping.
After all, these fans are in the minority.
These investments are also risky, and if you are not careful, you will end up losing money. Just like when the United States wanted to promote the NBA to China, it took many attempts and finally became popular in the Chinese market with the fame of the "Little Giant"
of.
For the Huo Group, they naturally know the coexistence of risks and returns, so they also used Chen Zhuo as an entry point to imagine many ways to stimulate the Hong Kong golf market.
(three)
"If I hadn't mentioned you, Luca Toni wouldn't have considered my tactical design. So, although you didn't personally participate, you must be a person involved... Haha! Also, Toni and Pirlo are both
I want to treat you to dinner, including me as my little apprentice, otherwise, we will face Inter Milan on the 23rd
"Warm-up match, if you are in Milan, can we get together?" After defeating AC Milan, Chen Zhuo called Robert Baggio to express his gratitude, not only because Baggio helped him improve and improve his free kick tactics, but also because Lu
Cattoni was willing to act as a tactical pawn for Chen Zhuo because of Baggio.
Baggio smiled and said: "Patton, I'm afraid you didn't call today just to talk about dinner!"
Chen Zhuo smiled and said: "He is indeed the smartest star. It's still the same thing I mentioned to you last time. Mr. Huo from Hong Kong wants to call and meet you directly, but is afraid of being presumptuous... However, Pirlo and
Tony misses you, and this is also a sincere invitation."
"Haha, sincerity is received. I may not be able to go to Milan on the 23rd. As for the thing you mentioned, Patton, do you understand what Mr. Huo wants to see me about?" Baggio asked, his tone seemed to be
Somewhat loosened.
Chen Zhuo said: "Robert, my guess last time was correct. Mr. Huo really wants you to be the head coach of the Hong Kong team. If possible, he would like to ask you to guide the Asian Games at the end of this year and the Asian Cup at the beginning of next year..."
"Haha, Patton, are you kidding me? Does Mr. Huo still want me to lead the Hong Kong team to the World Cup?" Baggio couldn't help laughing.
"Just like Zico did to Japan." Chen Zhuo said: "Maybe, there is nothing that can't be done..."
After a long silence, Baggio said: "Patton, what's your suggestion?"
Chen Zhuodao: "Building a castle and a kingdom in a desert is already a miracle just by doing it. I feel that there are not many opportunities to successfully create miracles in life, but trying an impossible task is itself a miracle."
Miracle."
"Let me ask you a question, Patton, is trying to create this miracle the reason why you chose the Hong Kong team?" Baggio asked.
Chen Zhuo said: "No, I only came up with this idea after I met you. After I met you, I learned that you had completed several years of your career on one and a half legs, and you only retired at the age of 37. Robert, from that time on, I
I wonder if I could create this miracle if it were me..."
What Chen Zhuo said is not a special secret. Roberto Baggio is actually a disabled person. His right leg is smaller than his left leg. Anyone who looks closely can see it.
It was 1984. Baggio, who had just signed with Fiorentina, was tackled in a match against Rimini in Vicenza and tore the meniscus and anterior cruciate ligament in his right knee. He needed two stitches during the operation.
Baggio was 17 years old at the time.
From then on, Baggio was a player who participated in training and played games with one and a half legs. For Baggio, every game and training he played might be the last one. In the end, Baggio conquered the world. A huge obstacle that ordinary people think is impossible to overcome, and he has persisted in his career until the age of 37...
The melancholy temperament in Baggio's eyes and his choice of Buddhism as his faith are all due to this reason.
"Haha, yes, the first time I met you, I was very envious of your physical fitness. I even thought about what my career would be like if this body were mine..." Baggio sighed.
"Robert, maybe I was arranged by the Buddha to pass on your football wisdom." Chen Zhuo said.
Baggio didn't speak anymore. He was silent for a long time and said: "Patton, I happened to have something to ask you. Mattia has a warm-up match with the Sampdoria youth team the day after tomorrow. I told him your phone number. By then He will go to you and ask you to help him guide him in defeating Sampdoria. My son actually admires you. It’s really depressing. Haha... Mr. Huo, wait a moment. You can give some of the Hong Kong team first. Let me take a look at the competition information."
Chen Zhuo laughed and chatted with Baggio about Baggio's children again. Barton has three children. The eldest is the eldest daughter Valentina, who is 18 years old. The eldest son Mattia Baggio was born in June 1994. Already 16 years old, he is currently in the youth training camp of Baggio's hometown team Vicenza. His younger son Leonardo was born in 2002 and is already 8 years old. Among the three children, the eldest son Mattia Baggio has the most outstanding appearance. Most similar to Baggio, but slightly inferior in football skills. Baggio was already famous in Vicenza when he was 16 years old.
(Four)
The warm-up match of the youth team attracts less attention than the warm-up match of the first team, so the warm-up match between the Vicenza youth team and Sampdoria can become a hot news topic. It must be said that Chen Zhuo is currently very popular. As a Chen Zhuo, a player from Nagoya, actually appeared on the bench of the Vicenza team. Although he was wearing Vicenza staff uniforms, sharp-eyed reporters still "picked" him out of the crowd. come out.
It was a private agreement with Baggio to coach Baggio, but it triggered a lot of inexplicable speculations. In the era of information explosion, there is really no such thing as **.
Since the victory over Milan, Chen Zhuo's attention in Italy has shown explosive growth. In the following week, he participated in Lehmann's farewell match and went to watch the first leg of the Champions League between Hamburg and Sampdoria and the match against Marseille. The traditional competition "Lighthouse Cup" has received great attention and comments.
