The discovery of this player was an accidental opportunity. Shortly after the earthquake, Chen Zhuo played his first game after taking care of his father's funeral. All the spectators in the stadium wore small white flowers on their chests as "national
Pay tribute to the father of Chen Zhuo, a hero. No matter which team, every player who scores a goal will lift his jersey to reveal a white T-shirt with the words "Heroes go well, come on China". Which game has all the ticket revenue and the audience
All the donations were donated to the earthquake-stricken areas, and the game was made into a feature film, which made countless people shed tears but also became extremely determined.
After watching the video of that game, Spanwitz believed that the game had gone to the extreme from the perspective of business organization and stadium atmosphere! It was that game that made Spanwitz get to know Chen Zhuo, and they began to
Consider whether this player has higher football potential and whether there is more commercial value in him.
At this time, Spanwitz happened to design a project related to Chinese football. After the global financial crisis in 2008, the entire European economy fell into a downturn. At this time, China exploded with huge energy, and Spanwitz began to imagine.
How to discover China’s “gold mine”.
The design of this project is not complicated, and it is not difficult to implement. It looks for some Chinese professional players, and first puts them into overseas professional leagues to attract the attention of the Chinese people to this league and this team with Chinese players. There are many overseas students.
Cities and some tourist city teams that want to develop the Chinese market are all target customers, and Spanwitz Company has no shortage of such customers!
(two)
For the team, the cooperation between the team and the agent company is by no means just to find players with outstanding skills. Those players are indeed important and they can help the team win. But what is victory for? It is not to attract eyeballs and attract viewers.
Detonate the sports market? The ultimate goal is to make profits! Therefore, players with commercial value are also the resources that every team dreams of! Naturally, Beckham, who has both technical ability and commercial value, is a superstar!
And when it comes to technical vision, every wealthy and decent team has a group of scouts who are "gold hunting" all over the world. Most agents cannot compare with many professional scouts in terms of technology.
, but when it comes to commercial value vision and commercial value development, those scouts are far behind!
Operating into the European League is only the first step! In Spanwitz's project design, such a player must cooperate with the local media to promote the player's role and value within one to two years.
In particular, discovering the uniqueness of this player has increased his value!
Then, let the player "return to his hometown"! Return to a club in the city where he was born and have roots, or a club where he once played! Otherwise, move the player to a rival club where he once played! Just like Figo and
Ronaldo is regarded as a "traitor" of Barcelona and Ibrahimovic is called a "house slave with three surnames". These have nothing to do with the players themselves. They are all business operations, creating selling points and attracting attention! These are all projects of the agent company!
In terms of business operations, Chen Zhuo, whose parents are both "national heroes", is still persevering at the age of 16. Even if he is not exceptionally talented, he still has certain commercial value!
(three)
It took several months to collect Chen Zhuo's information and make plans for Chen Zhuo's career and business operations. This was all done by Spangwitz, who had experience in a brokerage company, as the "China Gold Rush Plan"
"The first candidate for the project, Spangwitz decided to personally direct the team to make full preparations!
The agency is not just an agent carrying a bag and making phone calls and sending faxes every day. They have a very professional system! In addition to the intelligence and information department, Spankwitz Football Agency also has a specialized technical analysis department and a planning and design department.
As a metaphor, a professional football agency is like a professional marketing planning company. The difference is that the latter studies products, while the former studies people, people related to football! The common point is that they all need to conduct research and analysis.
Position, package, promote, find selling points to attract attention, and ultimately achieve profitability!
The research, analysis and positioning of Chen Zhuo took a lot of thought from the analysis and design teams. A)-year-old player should hardly have much potential for improvement, and he is only a rotation in the Chinese Super League, not absolute.
The main player, who plays in the midfield and defender positions, is not as quick to hype as the forwards who attack the city. This subject is indeed a bit difficult.
The analysis team and the design team carefully watched every video of Chen Zhuo's game that could be seen, conducted multiple rounds of analysis, and finally created a "career plan" and related business operation plans tailored for Chen Zhuo.
Everyone in the discussion thought it was very feasible, and every brainstorming meeting made everyone in the team excited!
This kind of operation is very different from the transfer operation of well-known stars. First of all, this kind of operation is definitely not a 10% commission! It takes several months of preliminary work, including data collection, technical analysis, operation design, and demonstration refinement.
, as well as related resource scheduling, liaison and cooperation, these are all costs, which need to be compensated for by commissions earned from players!
Jewish names all have meanings. For example, Einstein's name einstein. In German, ein means aan, and stein means stone, so Einstein actually means "a stone"; there are also famous names
Director Spielberg spielberg, spiel means game, sometimes also refers to crazy talk, berg means mountain, literally understood as "crazy mountain", the extended meaning should be "overindulgence"; and the Federal Reserve
Former Chairman Greenspan, literally translated as green copper or patina, reflects that his family was a metallurgist or jeweler.
Spanwitz is written as spanwitz; the suffix of spanwitz with witz means wisdom in German, the wisdom of copper, the copper of wisdom. Anyone who knows Jewish names knows that he is a smart businessman.
If the family name is a Chinese interpretation, it can also be interpreted as "a person who is obsessed with money."
(Four)
The huge temptation naturally comes with harsh terms!
The first is the contract period, which is five years, from the age of ) to 34 years old, which is basically the last valuable stage of Chen Zhuo's career. The default clause is 5 times the annual guaranteed income of US$50,000 in the first year, and in the second year
The default is four times the total income of the previous year, and by analogy, the default in the fifth year is the total income of the fourth year.
Then there are the commission terms. Basically, the commission of a football agent company ranges from 5% to 10%. A particularly strong agency will receive about 15%, which is already very, very high. But the Spangwitz Agency
The terms offered to Chen Zhuo are, % to 60%! Including but not limited to team salary, bonuses, advertising endorsement income and other football-related income, and marked, after tax. Just like a vampire!
However, these are all parts above 50,000 US dollars. The brokerage company does not charge any commission below this baseline, and if the player's annual income is less than 50,000 US dollars, the brokerage company will make up for it. This also fully illustrates Spankwitz's business operation of Chen Zhuo.
Very confident in the value!
The ratio from % to 60% is distinguished as follows:
Leagues in other Asian countries (excluding China, Japan, South Korea and Australia), % commission, that is to say, even if Spanwitz Company operates Chen Zhuo to play in the Singapore League, Hong Kong League and West Asia League, it will charge % commission! But also
An annual income bottom line of US$50,000 will be ensured. In addition, if the brokerage company makes an arrangement, Party B shall not refuse without authorization, otherwise it will be regarded as a breach of contract, and Party B's participation in such a league for more than one season shall be regarded as a breach of contract by Party A, and Party A shall pay compensation for 5 years.
The contract will be terminated after a basic salary of US$50,000 per year;
J-League, K-League, Australian Super League, 25% commission, Party B may refuse to join the second-tier league of the above-mentioned countries;
Except for the Chinese Super League and the five major European leagues, the second-tier league has a 30% commission, and the first-tier league has a 35% commission. In addition, the Eredivisie, Belgium, Portugal, and the second-tier leagues of the five major leagues have a 40% commission;
China Football League, 45% commission for the Chinese Premier League and 50% commission for the Chinese Super League. Party B has the right to refuse if the annual salary is less than 5 million RMB, and it will not be regarded as a breach of contract. However, Party B cannot refuse if the annual salary is more than 5 million RMB (including 5 million).
Five major leagues, 55% commission, 60% commission for the top teams in the five major leagues! (Limited to Real Madrid, Barcelona, Manchester United, AC Milan, Inter Milan, Juventus, Bayern and other 7 teams.)
Players' advertising endorsement income is always based on 60% commission.
