Su He's cold came and went quickly. Maybe it was because Sister Juan took good care of her, or maybe it was because Su He was in high spirits during happy events. Watching Sister Juan busy with her, she felt comfortable. In short,
The next day Su He started to be active again.
"Sure enough, being young is different," Sister Juan sighed.
According to custom, it was the tenth day of the first lunar month when visiting relatives, but these two of them, relatives, didn't have to leave, so the two simply started planning their store.
In order to make it more convenient for the two of them, they planned to open the store closer to their apartment. Since their apartment is located in the city center, it would not be a bad idea to open the store here.
Because Su He and Sister Juan had already planned a lot before, in fact, except for the location and positioning of the store, all other details have been discussed.
As for this positioning, Su He and Sister Juan have discussed it many times but have not yet decided on it. The main reason is that they have different opinions, and both sides insist on their own opinions, so this positioning has never been decided.
Su He's opinion is to position this store as high-end. The so-called high-end naturally has to keep up with everything, and the prices are naturally very beautiful. However, Su He thinks that opening a store in a more prosperous place is still acceptable to most people.
.
Sister Juan's opinion is that it should be positioned as a mid-to-low-end store. Although the profit is thin, small profits but quick turnover. A new store has such a high positioning, and I am afraid that many people will not accept it.
However, Su He felt that if a store positioned its products as mid- to low-end from the beginning, the products would never reach the high-end stage because the positioning would be fixed from the beginning.
But it is different if it is positioned as high-end from the beginning. It gives customers a foresight and tells them that it is a high-end product. When the sales of high-end products are saturated in the future, some mid-to-low-end products can be released.
At this time, everyone knows that their technical products are high-end. Now they sell some things at low prices, and it is easier for the public to buy them.
But although Sister Juan plans to put Su He first in everything, this is related to whether they can make money and whether the store can survive. If this premise is not met, then everything is in vain. This is a professional issue, and she has to give it to her.
Give professional answers.
If high-end products don't have such deep connections in the local area, they won't be able to develop at all. Because the price of a new product is high, those who have never bought it will feel guilty, and those who buy will hesitate, and may give up in the end.
How can we survive in this case?
Su He's idea is indeed correct. Once it is positioned as a mid- to low-end product, it will be difficult to become a high-end product because everyone is used to the price. If it is too expensive, they may be resistant to it.
But this is a necessary step for every store. It does not mean to raise the price of a product abruptly, but to change the shape and then raise the price, so that everyone will not be too dissatisfied.
Start with mid- to low-end customers, wait until you have accumulated a certain network of contacts and old customers, and then slowly launch some high-end products. In this step-by-step process, although some old customers will be lost in the process, this is the only way to go.
Everyone has their own Harry Potter in their hearts. Whether you accept it or not depends on the individual. With so many people, there will always be some who cannot accept it, but what they need to look at is the whole.
Because of this entanglement, the decoration of their store cannot be decided, because if it is positioned as a mid- to low-end store, the decoration should be simple. It is unnecessary to be too luxurious, but it will make those customers afraid to come in.
If it is positioned as high-end, it will be different. High-end means that everything is high-end, and the decoration must be luxurious and upscale. If the positioning is not determined, the decoration cannot be determined.
"In the city center, there are more wealthy people. They are more pursuing life, high-quality life, and the things are mainly exquisite. We position it as high-end to attract the attention of these people, which is more tiring than every time.
Making hundreds or thousands of products is exhausting."
Su He was still not happy. She felt that even if she sold less, she wouldn't necessarily make as much money as if she sold more. It would be more tiring, so why bother.
"High-end? You have to have the foundation to do that. I have been doing it for so many years. It is really not easy to do something with such a high position from the beginning." Sister Juan still reserved her opinion. The two of them couldn't argue. No one wanted to compromise. Everyone thought
You are right.
Under such entanglement, Su He suddenly had a flash of inspiration, "We have to do both low-end and high-end. Why don't we just open two stores?"
"Two? Are you kidding?" Sister Juan couldn't deny it. She just thought that Su He was joking. He opened two stores at once, and even one store hadn't started yet, so he dared to open two at once.
"I'm not kidding. If you think about it, when opening a store, we will be entangled in whether to position it as a high-end or a low-end positioning. But if there are two stores, each one has its own positioning. Before it is implemented, none of us know which positioning is best.
Okay, as for those two companies, we each follow our own ideas, and let’s see together which positioning is suitable.”
Before it is implemented, any plan is just talk on paper. No one knows whose idea is the best in the end. Sometimes plans never keep up with changes.
"That's good, so we can do it according to our own ideas." Sister Juan's eyes lit up. Her experience told her that the mid- to low-end positioning was more suitable for them, but if Su He disagreed, she had no choice.
But if it is really positioned as high-end, she will feel that she has no enthusiasm, because she feels that the possibility of success is too small.
But now it's different. Opening two stores and doing them according to their own ideas will not only stimulate the enthusiasm in her heart, but also prove to Su He that her idea is correct.
"In that case, let's settle these things," Su He said excitedly when she saw that Sister Juan agreed with her opinion.
"Okay" Sister Juan has already started to think about how to decorate her shop.
In this way, what was originally a partnership between two people to open a store turned into a competition between the two to see who opened the more popular store. However, this made the two people more motivated, and they also had an inexplicable motivation, not wanting to lag behind others.
The two decided to locate the store on two commercial streets next to the apartment. Su He chose a store in a luxury commercial street, which could attract more high-level people to spend money.
Sister Juan chose a snack street that is frequented by many white-collar office workers. It has a large flow of people and a large number of customers, which is suitable for her mid-to-low-end positioning.
Although the location has been selected, the specific store can only be discussed after the landlord comes back. Now we can only take a look at it first, and we still need to wait until it is finalized.
After choosing the general location of the store, Su He and Sister Juan began to choose the decoration. Because of their different positioning and specialization in the industry, Su He and Sister Juan did not even choose the same decoration company. However, they did not choose the same decoration company.
But people all feel that it's quite normal. Since we want to separate, let's just separate them all and see whose idea is better in the end.
Two good friends who are young but usually very stable and considerate in doing things did it for the first time and did it with great enthusiasm, just like children trying to find something new. They also felt that this thing
It’s fresh, so I do it more and more enthusiastically.
Once the decoration is done, it’s time to order the tools, which are also very complicated, as well as the products. To build a shop, you can do it all by yourself, which really requires a lot of energy and is very time-consuming.
She originally thought that this was enough, but when she actually started doing it, Su He discovered that there were more things than what she had calculated on paper, and it was even more unexpected.
Sometimes she doesn't just decorate as she wants, it also depends on whether she can do it. Some of the designs Su He thought of are still in later generations and cannot be realized now, and some are Su He's unrealistic designs, which are not
Every design can be made.
The sketch designed by Su He was cut off in half by the designer because it was not realistic. The rest of the sketch was considered nondescript by Su He and had no sense of what it was like at the beginning.
The picture designed by the designer was not what Su He wanted, so the two of them changed the design back and forth countless times, but neither party was satisfied with the result.
The designers hired by Su He were all well-known in the industry, which also meant that the designers were somewhat talented. Talented people are generally very proud. After being denied by Su He one after another, the designer also felt a little bit embarrassed.
Temper, who doesn’t have a bad temper?
As a result, the two sides began to reach a deadlock. Even if Su He agreed to pay more money, it could not be resolved. In the words of the designer, his talent cannot be insulted by money.
Su He just wanted to complain. When your work is sold, you have already used money to measure your meaning. If she usually just changes to another company, but she can't at the moment, this is the last one with better design.
company.
After Su He finally patiently finalized a drawing with the designer that she was satisfied with, that the designer was also satisfied with, and that was achievable, Su He felt that she was exhausted.
But fortunately, it was all worth it. Su He was looking forward to seeing the true appearance of the drawings soon.
The most gratifying thing for Su He was that Su He actually found a suitable store on the street he had determined, and the other party was also looking for a tenant. The two hit it off, and Su He rented the store.
Just when Su He thought everything was going according to her plan, things started to twist and turn again. Her drawings did not match the layout of the store.
Her original drawings were made according to the general store layout. Generally, bakeries have a horizontal layout, so the door will look very spacious when entering. However, the store she is looking for this time does not have a horizontal layout and a vertical layout. It is designed like that.