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Chapter 131 European and American music market

The preparations for Liu Hao's solo concert in Beijing have already been arranged, and everything is proceeding in an orderly manner.

When he was in Hong Kong City before, Zheng Donghan promised Liu Hao that he would come to the capital after the 10th before Liu Hao's concert.

And now he suddenly came to Beijing early...

There must be something important to discuss with yourself.

But all this was within Liu Hao's expectation. Liu Hao knew it well and could probably guess what Zheng Donghan was here for.

The corners of his mouth couldn't help but curve upward, revealing a confident and proud evil smile.

Although it is difficult to leave Zengli’s gentle hometown, we must put important things first.

Zeng Li was also considerate and expressed her understanding. After kissing each other, Liu Hao immediately drove to his record company.

When Zheng Donghan saw Liu Hao hurried back to the company, he immediately stood up with a smile to greet him and warmly greeted him.

Appears to be taken very seriously.

I feel more and more that the decision I made on Liu Hao is extremely correct.

Well...including forcing Huayi Brothers to sell shares of Liu Hao's record company to PolyGram.

The first title song of Liu Hao's new album, "Confession Balloon", was released with the broadcast of the talk show "Talk about Beijing" two days ago. It was the first to fire the first shot, which is extremely popular. (In Zheng Donghan's opinion, "

"Besieged on All Sides" is a song Liu Hao dissed the media and paparazzi. It was added to the new album later, not counting the title song released first)

You must know that saliva love songs like "Confession Balloon" are quite popular and they become popular very quickly.

The songs "The Girl Opposite Look Over" and Ren Xianqi's "Heart Is Too Soft" from Liu Hao's second album released at the beginning of the year are still firmly in the top five of the mainland charts, which is the best proof.

With Liu Hao's current popularity, as soon as this song was released, it immediately jumped to the top ten of major music charts in the mainland. Coupled with the activation of the publicity and public opinion machine, it has reached the top in just two days.

It also promoted Liu Hao's old songs. Liu Hao's classic songs from his previous albums shot up the charts very quickly, and a new round of chart dominance was brewing.

TV stations and radio stations also set a new record by calling and requesting this song.

The influence of this song is not only that, it is also reflected offline.

The first line of this song is "Coffee on the left bank of the Shicha Sea." Liu Hao's loyal fans noticed this line and actually found a coffee shop on the left bank of the Shicha Sea.

It was even mentioned in newspapers, and the lyrics of the song were analyzed line by line, and it was concluded that Liu Hao was inspired to compose the song "Confession Balloon" in this cafe.

This cafe immediately became an "Internet celebrity", and many Liu Hao's fans came from all over the world to check in at this "Internet celebrity" cafe.

Uh... Liu Hao "composed" this song and changed the word "by the Seine River" in the song by Fatty Zhou to "by the Shicha Sea" just to reduce some controversy. After all, Liu Hao did not

I have been there before, he goes to Shichahai often.

After all, Shichahai is very close to Zhongxi.

When Zhang Ziyi and Liu Huohua, two famous top students in their class, were worried about not completing their studies, they would often go to Shichahai and cry bitterly.

Liu Hao himself often runs to Shichahai from Zhongxi Opera in order to exercise.

However, Liu Hao didn't know if there were any cafes on the left bank of Shichahai Lake, and he didn't remember whether he and Zeng Li had ever been there.

Liu Hao himself did not expect that a lyric would have such a big impact. If Liu Hao knew about this, he would definitely not know whether to laugh or cry.

Whether these songs are brought from the memory of later generations or from the "apocalypse", they are not really composed by Liu Hao himself. Although Liu Hao sometimes changes the lyrics to try to match them, they will inevitably cause some controversy.

But Liu Hao doesn't care too much about controversies now. After all, it's very common for an artist to become famous and be accompanied by controversy.

Creation requires inspiration, and Liu Hao's identity as an actor is a good cover. Besides, Liu Hao's huge fan base will naturally defend himself, no, argue.

"After entering the Pass, there will be a great Confucian to argue for you!"

There is no need for Liu Hao to explain anything himself.

Among Liu Hao's four specialties, Zheng Donghan's favorite is the song "Ordinary Road". He feels it is so amazing that it is worth savoring and deeply touching.

He couldn't understand how Liu Hao could compose such a song at such a young age.

In the end, it can only be explained by acts of genius.

Mortals don't understand the world of genius.

In Zheng Donghan's opinion, the songs prepared by Liu Hao for his fourth album are the first hits. Songs such as "Those Flowers", "New Boy", "Just Love You", and "Lonely Warrior" will definitely become popular.

This generation's "Lonely Warrior" mv is a clip of Liu Hao playing a leukemia patient in Liu Hao's Big Brother movie, and it is a song "composed" for leukemia patients.

Without the bonus of the later "League of Legends" MV, it probably wouldn't be regarded as a "children's song".

Liu Hao began to prepare twelve songs. First he added a song called "Besieged on All Sides", and now he added another song. Now there are fourteen songs. Zheng Donghan has no objections to this.

Anyway, they are all songs composed by Liu Hao himself, and there is no need for PolyGram to get the song resources. You can put a hundred songs in the album, and he will enjoy the results.

If you are willing to waste your talent, no, show off your talent, this is all your business.

Now, what worries Zheng Donghan the most is the fourteenth song Liu Hao added to the new album, because it is not a Chinese song, but a pure English song.

It is also an English rock song with surprisingly high quality.

The meaning of Liu Hao adding such a song to his new album is self-evident, and Zheng Donghan suddenly came to Beijing just to confirm it in person.

After the two parties exchanged some pleasantries and sat down, Zheng Donghan got straight to the point and asked: "You put this song "demons" in your new album. Do you have the idea of ​​using this song to open up the European and American markets?"

Liu Hao filled a cup of tea for each of them, made a gesture of inviting them, and asked with a smile: "So do you think this song has the possibility of becoming popular in Europe and the United States?"

Zheng Donghan recalled his surprise when he heard this song. After a moment of silence, he said a fact seriously, "The European and American music market is very deep..."

Even though the European and American markets appear to be tolerant, they are actually very narrow and closed, very resistant to outsiders, and prejudices are everywhere.

How many years did it take Brother Long to gradually open up the European and American film markets? Li Lienjie has not often played villains in Hollywood for many years, and their seemingly successful success is still due to the current popularity of kung fu action movies.

Liu Hao knows that the European and American markets are mature and can make a lot of money. Zheng Donghan, as a senior musician, naturally understands this.

Zheng Donghan has a lot of song resources in his hands. It can't be said that it is easy for one person to become popular, but it is quite easy.

But when it comes to introducing a Chinese singer to the European and American markets, Zheng Donghan will appear quite powerless. It's not that he can't, but that he just can't.

Even PolyGram singer Zhang Xueyou, who is now popular in Southeast Asia, has a reputation overseas and is called the "god of songs" by fans, cannot do it.

It's not that Zheng Donghan has never tried, but the results are all failures.

With the music resources he has, it is difficult for domestic music creators to create songs that meet the tastes of the European and American markets.

Even if there are, those music creators are more willing to cooperate with European and American singers.

From the perspective of the music market, European and American music is at the top of the contempt chain, Chinese music is at the bottom of the contempt chain, and mainland music is at the bottom of the bottom of the contempt chain.

Water flows downwards, so it is easy for European and American pop music to become popular all over the world.

But nothing is absolute. Music has national boundaries, but it is also boundless.

If you want to sail against the current, upstream, then you must have good enough motivation.

Zheng Donghan saw this possibility from Liu Hao's song "demons".

If you want to act safely, you also need someone to protect you.

Liu Hao must have understood this reason when he suddenly placed this song in his new album.

Zheng Donghan picked up the tea cup, the aroma of tea overflowed, and took a sip of the tea poured by Liu Hao. The temperature was just right.

Then he suddenly smiled and continued: "The European and American markets are very deep, but if you have the idea of ​​opening up the European and American markets, I will try my best to help you..."

Liu Hao nodded and asked, "Then how are you going to help me?"

"First of all, I want to confirm one thing: was this song really composed by you?" Zheng Donghan asked seriously.

Liu Hao replied with a confident smile: "Of course, I have been practicing English for a long time..." He switched to English mid-sentence and was very fluent.

As the Asia president of PolyGram and a Hong Kong native, Zheng Donghan naturally understands English. He nodded and asked: "Then do you have any ideas about letting others sing this song?"

"What do you mean?" Liu Hao's face changed slightly and he said thoughtfully.

"The quality of this song "demons" is very high. I have no doubt that this song will become popular in Europe and the United States, but if it is sung by a professional European and American rock band, the effect will be much better and it will be much easier...

"Zheng Donghan explained.

Liu Hao shook his head without thinking, "I have no idea of ​​making wedding clothes for others yet..."

Zheng Donghan nodded, as he expected, and asked: "So, do you have any idea of ​​changing your place of origin? You are not required to change your nationality, as long as you change it to your place of origin in Hong Kong...

You have to know that your status as a mainland singer is very detrimental to your opening of the European and American markets..."

After all, China is a red country...

But Liu Hao would never do such a thing as forgetting his ancestors by changing his nationality, nor would he change his Hong Kong nationality.

Not now, and not possible in the future.

Liu Hao refused directly and looked a little angry.

"Okay, you don't have to be so angry. I just suggested casually and let you make your own decision..."

Zheng Donghan said with a smile, paused for a moment to organize his words, and became serious.

He continued: "I know what you are thinking. I just want you to understand that in this case, it will be difficult for you to open the European and American markets, but you don't have to worry, I will fully support you..."

Zheng Donghan dispelled Liu Hao's worries and said: "We are all from our own country, both Chinese. In Europe and the United States, a place where we are unfamiliar with our lives, we naturally have to help each other. And if you can successfully enter the European and American markets, it will be very beneficial to me."

benefit...."

Liu Hao nodded. This is indeed the truth. If Zheng Donghan can successfully launch a Chinese singer into the European and American markets, in addition to gaining money, the additional fame, glory, etc. will allow him to gain a higher status in the industry.

PolyGram will also be more stable, and it is not impossible to even take it to the next level.

This can be regarded as everyone taking what they need, and everyone has benefits.

They are all smart people. Seeing that Liu Hao could understand, Zheng Donghan was very satisfied and continued to ask a question from the bottom of his heart.

"You also know that our PolyGram is one of the five major international record companies. The internal affairs of such a large international record company are definitely not monolithic. I can have the final say in Asia, but I am not the person in charge of Europe and the United States, so I am somewhat beyond my reach.

Already.

I can guarantee that your song "demons" can be distributed to Europe and the United States, but Xuanfa may not be able to guarantee the best resources, but I will do my best to fight for you..."

"I understand this..."

"Another point is the copyright issue. In Europe and the United States, unlike in China, all record companies, including our PolyGram, attach great importance to copyright ownership. If you are unwilling to cede some copyrights, no record company will help you.

Releasing songs in Europe and America…..

If you want to get something, you have to pay a corresponding price. I think you should understand this truth..."

The European and American music markets are relatively mature, and song copyrights are easier to monetize, which also makes those record companies attach great importance to song copyrights.

In the early days when major record companies did not pay much attention to copyright, the world's pop king MJ took the opportunity to own the copyrights of many songs including his own, Elvis Presley's, and The Beatles'.

This gave him the ability to arm-wrestle with those major record companies.

But because of this, he was targeted openly and covertly by major record companies, which indirectly caused his tragedy in the second half of his life.

In order to avoid another MJ, major record companies now attach great importance to song copyright.

Although these major European and American record companies are in a competitive relationship, they have maintained a fairly tacit understanding in some aspects.

This is an unspoken rule set by the industry, and people in this circle must abide by it. Except for MJ, it is now difficult for record companies in Europe and the United States to make concessions to a singer.

What's more, he is a Chinese singer and a migrant.

Nowadays, the rapid development of the mainland music market has attracted the attention of more and more record companies, including the "big five" Sony and Warner record companies, which have branches in the country.

Liu Hao also secretly sent someone to inquire, and the feedback he received was similar to what Zheng Donghan said.

Zheng Donghan did not exaggerate.

If Liu Hao wants those record companies to help distribute records in Europe and the United States, he must give up at least 40% of the copyright to them.

Is Liu Hao willing? Of course he is unwilling in his heart, but can he refuse? If he does not develop the European and American markets, he can refuse.

But Liu Hao wants to make a lot of money in Europe and the United States. You know, if the song "demons" becomes a big hit in Europe and the United States, the benefit from just one single will be much greater than Liu Hao's income from releasing an album in China.

"If you give up, you will gain!" Liu Hao could only grit his teeth and agree.

Both parties were able to accept it, and the discussion could continue. After getting the guarantee that Liu Hao could create an entire album with at least ten pure English songs, Zheng Donghan couldn't be more satisfied, and once again promised to fight for Liu Hao's last resort.

resources, get started and start taking action.

Before leaving, Zheng Donghan specially gave Liu Hao a piece of news.

"A few days ago, your scandals suddenly broke out. The manipulator behind this incident was the director named Teng that you had beaten..."


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