Chapter 151: Announcement and Distribution Expenses of the Movie
"The single-day box office in Beijing is 1.015 million!"
Wang Jinghua couldn't believe the data. She rubbed her eyes and confirmed again. The hand holding the data file couldn't help but tremble with excitement.
Liu Hao, who was sitting on the boss's chair, was not as excited as Wang Jinghua. He looked unusually calm while drinking health tea leisurely.
After all, in the memories of later generations, it is normal for movies to have a box office of over 100 million in a single day, and a movie like "Tang Detective" has a box office of over 1 billion in a single day!
What's all the fuss about.
"Is this box office very high?" Liu Hao asked knowingly like Versailles, and the smile on his face betrayed his inner pride and joy.
Wang Jinghua smiled and nodded, because everyone understood that this result is quite high in today's film market.
The box office of the movie exceeded 1 million on the first day it was released, which means that the box office in the first week is very likely to exceed 4 million.
Although the release cycle of movies at this time was generally not as long as that of later generations, as long as the box office was not cut in half due to the film's reputation and other reasons. Judging from the general situation that the first week's box office accounts for one-third of the total box office, a box office of over 10 million is basically
It's a done deal.
And this is the box office in Beijing alone.
Although box office theft is common in various parts of the country at this time, and the situation is particularly serious, but with the help of Han Sanye and his restraint, the box office theft will be much less severe. Other box offices in the mainland are probably the Beijing box office.
About twice as much.
Based on this calculation, the final box office of the movie is likely to exceed 30 million!
30 million! At this time, there are only a few purely mainland movies that can reach 30 million at the box office!
Liu Hao’s movie is very possible!
Then Liu Hao's movie "Party A and Party B" was released and was highly praised because of its popularity. How much was the box office of this movie? It was only 36 million.
The movie "Lonely Sandbank" will be a hit, which makes Liu Hao very happy, and what makes Liu Hao even more proud is that the key to the movie's hit lies with himself.
This is due to the strategy of bundling new albums and movies that Liu Hao and Han Sanye discussed before.
Liu Hao's fourth album was released and the movie premiered on the same day, November 30.
The bundled sales of Liu Hao's fourth album and movies are like this. If you buy a Liu Hao fourth album album, you have a chance to get a free movie ticket. If you buy a movie ticket, you can get a discount coupon for Liu Hao's fourth album.
Of course, you can’t get discounted tickets for the record if you use the movie tickets you bought for the album, and you can’t get the movie tickets for the albums purchased with the discount coupons. You only have one chance.
Records are basically divided into two types: compact discs and tapes. Compact discs are much more expensive than tapes, so the probability of getting free movie tickets is higher if you buy a compact disc than a tape.
There is a 100% chance of getting a free movie ticket when you buy a CD, and a 25% chance of getting a free movie ticket when you buy a tape.
In the same way, there are two types of discount coupons for records that you get when you buy movie tickets. One is a CD discount coupon that is the same price as the movie ticket, and the other is a tape discount coupon that is a quarter of the price of the movie ticket. Choose one of the two.
The reason why this number was chosen was carefully calculated by Liu Haofang.
According to the sales curve of Liu Hao's first three albums, the genuine sales in the first month of the album's release basically accounted for half of the total sales for the whole year.
The release cycle of a movie is basically within one month. Even if the release cycle is extended, the subsequent increase in box office will be very small.
Therefore, whether it is the sales of genuine records or the box office of movies, the key lies in the sales situation in the first month.
According to the album sales statistics of Liu Hao's first three albums, and taking into account the market environment and the sales increase brought by bundling albums and movies, Liu Haofang made statistical estimates and estimated that the genuine CD sales of Liu Hao's fourth album are about 400,000, and the sales of tapes can exceed
1.2 million.
There is a 100% chance of receiving a gift for 400,000 compact disc records, and a 25% chance of receiving a gift for 1.2 million tape records.
Adding the two together, Liu Haofang has to bear the cost of 700,000 movie tickets.
Nowadays, a movie ticket rarely costs more than ten yuan, and the average ticket price is about eight yuan.
Seventy-eight fifty-six, which means Liu Haofang has to bear an expense of 5.6 million.
Is this expensive? It does seem very expensive at this time. This money is almost enough to make two movies of Liu Hao's movie.
But it’s actually not expensive, because the cost can be included in the publicity and distribution costs for records and movies.
The sales volume of Liu Hao's second album has increased significantly compared to his first album. In addition to the fact that Liu Hao is already famous and the quality of his second album is high, the significant increase in publicity and distribution expenses is also a big reason.
Since his second album, Liu Hao's promotional expenses for each album have exceeded 3 million.
After the peak sales period, records are sometimes discounted in order to increase genuine sales.
In fact, the current strategy of bundling records and movies is a disguised form of discounting.
Besides, if a movie wants to be a big success, the cost of publicity and distribution of the film cannot be small. It is common for the publicity and marketing expenses of later films to exceed the production cost of the film.
Think about why the movie "Hello Li Huanying" achieved such high box office. In addition to being less successful than other movies of the same period, the publicity and marketing expenses that were several times the production cost played a decisive role.
When Liu Hao's new album was released, the fans who bought it immediately can be considered Liu Hao's loyal fans. They were naturally very interested in Liu Hao's first movie starring Liu Hao, and they were interested in the sales method of bundling records and movies.
, they are also happy to see the success.
At this time, information was not disseminated as quickly and widely as in the later Internet era, and ordinary viewers could not quickly learn about the reputation of the movie in the first place.
At the same time, the audience has been deceived by some false movie promotions in traditional media. At this time, the audience is very cautious when choosing to go to the cinema to watch movies.
The movies they choose to watch when they go to the cinema are either those that have won awards at home and abroad, or those movies by great directors that have a guaranteed reputation, or those that have a particularly high box office in the first week.
At this time, the box office of the movie in the first week is particularly critical, and the peak sales of genuine records is in the first week of the record's release. Bundling the record with the movie, and giving away movie tickets through record sales, can greatly improve the movie
First week box office.
Therefore, it is possible for Liu Hao to become a box office hit, and the possibility of failure is extremely slim.
But don't be careless.
"The so-called movie promotion is nothing more than two points. Let as many people know about the movie as possible, and make as many people as possible curious about the movie and willing to go into the cinema. The second point is especially important. Passers-by
The audience determines the box office ceiling for a movie...
Now my fan base has laid the foundation and guaranteed the lower box office limit of the movie. The quality of my brother's movie is good. How to guide passers-by into the cinema, you should know how to do the rest..."
Wang Jinghua put away her smile and replied seriously: "I understand, the film promotion will follow immediately. In addition to our own publicity and distribution resources, PolyGram is also very happy to lend their publicity and distribution resources to support us..."
The Internet has not yet emerged, so we still have to follow the traditional route of film promotion and distribution.
Liu Hao nodded and suddenly realized something.
He has the memory of later generations and knows the importance of the Internet. However, the Internet is now in its infancy and the number of Internet users is not enough. He wants to wait until the Internet develops to a certain stage and the time is ripe before establishing his own Internet news media.
Especially after investing in Xiao Ma's company, Liu Hao somewhat ignored the importance of traditional media.
But at this time, the world is still dominated by traditional media.
The publicity resources and media resources Liu Hao currently has are just some friends in the media industry.
Many times, you need to rely on PolyGram’s publicity resources.
There is nothing wrong with adding icing on the cake, but it is difficult to provide help in times of need. Since the last scandal that broke out, Liu Hao has fully realized the importance of controlling the power of public opinion.
"It's time to have your own media."
Now Liu Hao still has some funds on hand, and it won't be long before the income from his fourth album and concerts will arrive one after another. The funds are sufficient to purchase a media with a certain basis of public opinion.
When the time comes, let dad choose the right one first. I hope he will have a better vision this time and stop lying about dragons and phoenixes.
Back to movies, the movie "Lonely Sandbank" was invested by Huayi Brothers.
Nowadays, the possibility of a movie becoming a hit is very high. If the box office of the movie really reaches 30 million, based on the investment ratio, Huayi Brothers is likely to get a share of several times the investment.
It would have been okay with Liu Hao in the past, but now that Liu Hao and the Huayi brothers have parted ways and their relationship has broken down, they will naturally not do stupid things that harm themselves and their enemies.
Huayi Brothers want to get the benefits they deserve, but they are just talking nonsense!
Taking this opportunity, Liu Hao wanted to take a small revenge on the Huayi brothers and make them realize that the film and television industry is in deep water. If you enter this industry, you still have to pay the tuition fees.
Through Liu Hao's strategy of bundling sales of records and movies, the 5.6 million expenses incurred can be included in the movie's publicity and distribution costs. In other words, Liu Hao can graft the publicity and distribution costs of the four special projects onto the movie.
of.
According to the original agreement, unless the film's publicity and distribution costs are shared 50-50 by Huayi Brothers and Liu Haofang, the revenue from the film will be shared proportionally.
Now Liu Hao counts all the 5.6 million yuan in the film's publicity and distribution expenses. The film's publicity and distribution expenses will increase greatly, and the film's publicity and distribution expenses are more than this 5.6 million. Liu Hao still has ways to increase the film's publicity and distribution expenses.
In future generations, Hollywood can turn the hit "Harry Potter" into a loss and deceive investors. This is not Hollywood's patent.
Huayi Brothers invested 1.75 million in this movie, and Huayi Brothers accounted for one-third of the movie share. If the publicity cost of several million more is increased, even if the box office exceeds 30 million, through the box office
It is difficult for Huayi Brothers to recover the cost if it is divided into shares.
If Huayi Brothers is unwilling to pay such a high cost for film promotion and distribution, no problem, Liu Hao can bear the film promotion and distribution costs alone.
Liu Hao was responsible for it alone, so naturally he would not be so kind. He included the film promotion costs in the film investment expenses, further reducing Huayi Brothers' investment share.
It may not be possible to recover the original investment of 175.
No matter what, he was sure that the Huayi Brothers would be taken advantage of because they didn't pay attention to the details in the investment contract when they invested in the movie, and they didn't notice the traps and loopholes in the contract.
This movie was decided by Liu Hao’s film company!
The trap loopholes in the original contract were not deliberately set by Liu Hao. After all, the relationship between Liu Hao and Huayi Brothers was still good when the film was invested, not as bad as it is now.
In any case, Liu Hao definitely hopes that the box office of this movie will be as high as possible. After all, this is the first movie starring Liu Hao and the first film of his film company. He needs to get a perfect start.
In the first two days of December, Liu Hao spent a day with Gao Yuanyuan and Zeng Li respectively. At the same time, he caught up with announcements, actively participated in TV and radio programs, accepted interviews with the media, etc., and worked hard to promote his fourth major and the movie.
Liu Hao's Asian concert tour is still going on, and he arrived in Shanghai on the 3rd.
Liu Hao rushed to the city not only to prepare for his solo concert in the city, but also to do a roadshow to promote the movie.
There is another particularly important reason. That is because in the CBA game on the night of the 3rd, the Magic City team played against the Zhejiang team at home.
This is how Yao, who is not yet eighteen years old, will play in this game.
Liu Hao will go to the competition site and find an opportunity to chat with brother Yao.
Why did Liu Hao look for Brother Yao? It was because the boss Xu who collaborated with Liu Hao to create a personal fashion brand was also a young man. Liu Hao had specifically ordered him to find ways to sign Brother Yao, and it had been going on for so long.
I never convinced others.
Liu Hao can only take action personally...
.....
In the office of the chairman of Huayi Brothers Film and Television Company, the professional movie magazine on the desk has the box office statistics of recently released movies.
The box office of "Lonely Sandbank" on the first day in Beijing was "1.015 million". This result is so dazzling in the eyes of the king.
He clearly understands what this box office result means.
The total box office is conservatively estimated to be at least 20 million, and it is not impossible to exceed 30 million.
Why did this movie achieve such high results? In the king's opinion, although the film is of good quality and the story is touching, the reason for its high box office success is ultimately due to Liu Hao's market appeal.
Yes, Liu Hao's high influence in music has finally been reflected in the film market.
Without Liu Hao, how would there be so many people going to the cinema to watch movies.
Later generations of powerful "Far Cry", her fans piled up the box office...
The box office of "Lonely Sandbank" on its first day in Beijing made the king fully aware of the importance of the fan economy.
It also made the king regret it.
I didn't expect that my face would be slapped so quickly and so hard just after I parted ways with Liu Hao.
I could have gone straight ahead by relying on Liu Hao's talent.
But now...
Alas, everything is irreversible.
"With the investment of our Huayi Brothers in this movie, at least we, the Huayi Brothers, can make some money..."
The king could only comfort himself in this way.
At this moment, Xiao Wang broke in with an angry look on his face, cursing and shouting:
"That white-eyed wolf wants us to pay 6 million in publicity and distribution fees for this movie, and it will increase in the future..."
Xiao Wang's words made the king a little confused. According to the agreement, the film's publicity and distribution expenses were split half by Huayi Brothers and Liu Haofang. A film with a production cost of 3.5 million would require upwards of 12 million in publicity and distribution expenses.
…..
Then the total cost of the movie exceeds 15.5 million. Can the movie still make back its money?