"How about this number?" Wang Jinghua bid for Liu Hao and tentatively stretched out three fingers.
"It's going to be a lot..." Seeing that the other party didn't respond, Wang Jinghua was just about to bend a finger when she was interrupted by the other party.
"You have to be conscientious in doing business. Three hundred thousand is three hundred thousand!"
Wang Jinghua and Liu Hao looked at each other, but fortunately Wang Jinghua responded quickly.
"I'm talking about after tax!"
"Of course, you look down on us, Wahaha. We are a formal enterprise, and we will not help artists make such yin and yang contracts and evade taxes..."
Coupled with a little communication on small details, the two parties quickly reached an agreement happily.
"If I had known, we should have raised the quotation..." Looking at the endorsement contract in his hand, Liu Hao said this in his mouth, but Liu Hao couldn't be more satisfied.
After all, the other party is Wahaha, and in the next two years Liu Hao will become the brand spokesperson of Wahaha purified water, and his portrait will be printed on the Wahaha purified water bottle.
After the Spring Festival, Liu Hao started preparing for the company and album.
The company is the original site of the advertising company founded by Liu's father, Liu Jianguo.
Liu Jianguo is familiar with this place. After all, it is the place where he started his business. He is still very emotional.
The company is still fully functional. Huayi Brothers gave up here, but they still have several months of rent left. In this way, they can slightly reduce the company's operating costs and spend more money on the production of albums.
Concentrate your efforts and spend your money on the handle of the knife...the back of the knife.
Liu Jianguo left behind a few capable and focused subordinates, re-registered the company, and after simple renovations, a new record company was established.
"Boundless music records!" Standing at the entrance of the company, watching the staff installing the billboard with the company's name on it, Liu Hao suddenly felt confident and motivated.
Maybe this place is still very crude, more like a leather bag company.
But this will be the starting point for setting sail in your life!
Once the company is established, it’s time to consider album production.
If you want to produce a high-quality album, you have to go to a professional recording studio to record the master tapes. A better recording studio means it is expensive.
For example, the Baihua Music Studio that Wang Jinghua found for Liu Hao is known as the "No. 1 Studio in Asia." The price of recording a song is more than 10,000 yuan!
The recording of an album costs at least hundreds of thousands!
There is also the production of mv.
In the past, record companies didn't care about the production of music videos. They just released the songs directly after the singers recorded them.
Now consider the promotion of music television and the increasingly prosperous ktv market in the mainland.
After all, when guests go to a KTV to sing, they can’t sing to a screen with no picture.
In addition, the gradual popularity of DVDs allows ordinary listeners to watch the pictures and listen to the songs at home.
Although the penetration rate of DVDs in mainland China is still a bit low at this stage, there are very few families with DVD players.
But then again, fortunately, DVDs are not yet completely popular, and there is still some market for genuine music records.
The cost of piracy of black reels, tapes, video tapes, etc. is not low, and the quality is generally poor.
But pirated DVDs are completely different, the cost is extremely low and the quality is still high.
After DVDs became completely popular in a few years, piracy became rampant and completely destroyed the entire music market.
The album sales of top domestic singers have plummeted from millions to tens and hundreds of thousands. Several albums a year have gradually become one album a year or even one album every few years.
At the beginning of the new millennium, due to the era of ringtones, the ability to monetize song copyrights became stronger and record companies were willing to help singers release records.
When the Internet era emerged in China around 10 years ago, there was a problem with the realization of song copyrights. By then, producing records had become a completely thankless task, and no one would do the wedding dress for others.
But producing an MV means that the cost of the album increases. If the record company wants to reap the costs, it needs high album sales, which means there are higher risks.
Therefore, most record companies are extremely perfunctory in producing music videos for singers.
But Liu Hao is different. He clearly understands the value of a good MV to a song.
Think about how later "Fairy Tale" could beat other divine songs including "Nocturne" in 2005 when the gods were fighting. In addition to the high quality of the song, more importantly, the well-produced song MV played a decisive role.
Producing a good MV means that the cost is higher, and the production cost of MV is not low, even higher than the cost of recording songs in a music studio.
A few years ago, Zhang Guoli paid as much as 150,000 yuan to Na Ying for the music video for "Beauty in the Smoke"!
This MV has also become the dark history of Na Ying, it is so...ghostly.
Huayi Brothers can add up to 150,000 yuan, but even if they get all the 150,000 yuan, Liu Hao probably won't be able to produce good MVs for all the songs.
We have to find ways to reduce production costs.
So Liu Hao thought of Wahaha.
"The One I Love" is Wahaha's advertising song. The advertisement was produced by Huayi Brothers, and the production cost was ultimately borne by Wahaha.
This song will also be included in Liu Hao's first album, and Liu Hao will spend almost no money on it.
“Since I can get one song for free, can I get a few more songs for free?”
There was a Wahaha advertising song that came to mind that day.
So Liu Hao immediately called Wang Jinghua and his father to discuss the matter.
After making the budget, if Wahaha can help bear the production costs of two more songs, then the company's money will be enough for the production of other songs, including the MV.
Even secretly "borrowing" some money from these two songs can make other songs more perfect.
Doing accounting is easy!
Since you want Wahaha to bear the production costs of two more songs, why not give all of an album to Wahaha?
First of all, let’s not talk about Wahaha’s need for so many advertising songs. If Wahaha is really willing, then Wahaha, as Party A, will definitely interfere with the production of the MV.
Liu Hao couldn't refuse.
When Liu Hao made the album, he considered the music market and the audience and fans, while Wahaha considered advertising and promotion. The starting points of both sides are different.
Moreover, when Huayi Advertising Company invests in you, it wants you to spend its money and accept its love. If Huayi invests your money and you don’t use it and look for foreign aid, it will definitely annoy Huayi.
The cooperation between Liu Hao and Wahaha is also inseparable from Huayi.
Doing business is not just about fighting and killing, it is also about being humane!
Three is a good number, and there are only two or three title songs for an album promotion.
So Liu Hao asked his father to contact Wahaha immediately.
When Wahaha heard about it, they offered to buy one and get two free. When I saw that the quality of the two free songs was very high and the music video script was very consistent, I immediately agreed.
Why is this not a gift? It costs money to produce. Why don’t you ask someone else to do advertising and you don’t want to spend money? It’s only tens of thousands or hundreds of thousands. It doesn’t cost more than that to find musicians outside to create it!
For the wealthy Wahaha, this is no different from giving it away.
Facing Liu Hao, an "honest man", Wahaha felt a little embarrassed. Not only did it increase its budget, it even made Liu Hao the spokesperson for the Wahaha purified water brand.
Of course, Wahaha has also conducted in-depth investigations, and Liu Hao's image is very consistent with their youthful and healthy image.
Although Liu Hao is now a newcomer without any works, they fully recognize Liu Hao's potential.
It's worth taking a little risk.
This sudden and unexpected gain made Liu Hao ecstatic.
Liu Hao had never thought about becoming a spokesperson for Wahaha before, but he thought it was unlikely. After all, large companies like this are very cautious when choosing brand spokespersons. They are usually well-known celebrities and basically do not consider newcomers.
There are so many benefits to becoming the spokesperson of a nationally renowned large enterprise like Wahaha.
Resources will be provided to support publicity, and fame is easier to spread. Even if there are people who have not heard Liu Hao's songs in the future, people who have drank Wahaha purified water will recognize Liu Hao when they hear Liu Hao's name, and even
He will also say, "It turns out to be the mineral water boy."
A brand spokesperson is the image of the brand. After becoming a Wahaha spokesperson, Wahaha will give Liu Hao a certain degree of support. As long as you do not engage in tax evasion, pyramid schemes, underage and other illegal things in the future, don't be fooled by Thor's hammer.
Generally speaking, Wahaha will find ways to publicize the scandal for you.
After all, there are many famous people, so troubles are inevitable. With Wahaha's protection, there will be fewer problems.
Generally speaking, there are very few opportunities for newcomers in mainland China to get endorsements. If they have the chance, the endorsements can cost a few thousand yuan at most and rarely exceed tens of thousands.
For Liu Hao at this stage, it doesn't matter how much money he has, and he is even willing to repay him as long as he can become the spokesperson of Wahaha brand.
Twenty to thirty thousand was enough, so during contract negotiations, Liu Hao asked Wang Jinghua to tentatively hold out three fingers.
The other party agreed without thinking. Three hundred thousand? It was too cheap. When Wahaha was looking for a spokesperson for the purified water brand, it was prepared to offer an after-tax endorsement fee of one million, but that was to find a well-known celebrity, but
The maximum budget given to Liu Hao is 500,000 yuan after tax.
Of course, both parties didn't understand each other's thoughts, so they reached an agreement happily.
The brand endorsement is for two years. Wahaha has priority to renew the contract when it expires. The endorsement fee is 300,000 yuan after tax for one year, and can be increased by up to 200,000 yuan next year depending on the situation.
Wahaha owns the right to use Liu Hao's portrait. Liu Hao needs to participate in brand activities, advertising shoots, etc. arranged by Wahaha. There will be extra compensation for advertising shoots. Brand activities are only available when performances are required. The specific value is more relevant to Liu Hao's fame.
increase or decrease.
Liu Hao needs to protect the Wahaha brand and cannot do anything detrimental to the Wahaha brand. He can only drink Wahaha brand water in public places. If there is a breach of contract, Wahaha has the right to demand the brand.
There are also some side clauses.
Three hundred thousand, excluding the total 10% share given to Wang Jinghua and the record company, Liu Hao can get about two hundred and seventy thousand.
In this era when the average monthly salary of a white-collar worker is 300 to 400 yuan, 270,000 yuan is enough to buy an apartment in the capital.
Wang Jinghua was also very happy. She got a share of 15,000 yuan so easily. This was before Liu Hao became famous and had not published a single.
So what will happen if you release an album in the future?
It will only get better, not worse. Wang Jinghua feels increasingly that it was a wise decision to sign the contract with Liu Hao so early.
Liu Hao felt that Wang Jinghua deserved her share, as she was a professional agent.