The two parties will establish a new clothing company.
Clothing includes clothing, shoes, hats, socks, etc.
Boss Xu will buy shares of all his existing factories for 8 million.
The net assets of this factory owned by Boss Xu must exceed 8 million after deducting debts. This was reviewed by Liu Hao's accountant and the lowest valuation was taken.
In addition, Boss Xu has to spend two million to make up for ten million.
At the same time, Liu Hao will also spend 10 million to invest in the company.
In total, the capital investment of both parties is almost the same, and even Boss Xu will have more.
But Liu Hao holds 60% of the new company's shares, while Boss Xu only holds 30%.
It seems that this share distribution is a bit unfair to Boss Xu, but it gives Boss Xu the opportunity to transform from a copycat brand to a regular army.
If we can become bigger and stronger and make the cake bigger, Boss Xu also believes that the benefits he will gain in the future will be much greater than now.
After all, this is Liu Hao's personal fashion brand, and Liu Hao's image rights are also taken into account.
The other 10% of the shares are used as employee incentive shares, 5% of which are for ordinary employees, and the remaining 5% are reserved for Boss Xu.
If Boss Xu wants to get these 5% shares, he must meet certain conditions, develop the company to a certain scale, meet performance requirements, etc.
If you want a horse to run fast, you have to let it stop eating grass.
Even if it’s just drawing cakes to satisfy your hunger, that’s fine.
The management rights of the company will be handed over to Boss Xu, while Liu Hao will have the decision-making and supervision rights of the company, etc.
Liu Hao has always believed that professional matters should be handled by professional professionals, so he will not participate in the daily management of the clothing company.
Think about Ali in later generations, the industry's "paraquat" reputation, it is clear at a glance that after acquiring a company, that company will immediately take a turn for the worse.
Liu Hao learned his lesson profoundly.
It is enough to have the company's decision-making power, supervisory power, etc. As long as you can hold the company in your hands and ensure that it is not ignored.
Liu Hao has taken so many shares, and he will have some obligations accordingly.
For example, Liu Haofang will be mainly responsible for publicity and promotion. After all, he is very familiar with it. After a few albums, he has rich experience in publicity and promotion. He has his own publicity channels, newspapers, magazines, radio and television stations and other media with connections.
These are all things that Boss Xu lacks
If necessary, you can even ask PolyGram for help. After all, Liu Hao and PolyGram are in the honeymoon period now.
Shooting advertisements, participating in various publicity and promotion activities, etc., Liu Hao must fulfill his obligations as a brand spokesperson.
This is Liu Hao's own property, and it must be his duty to do so.
Liu Hao is even more attentive and is ready to "compose" several advertising songs for free to help promote the company.
I happened to remember a few songs that were quite suitable.
As a brand spokesperson, Liu Hao is free for the first two years, and Liu Hao will charge brand endorsement fees in the third year.
If it’s not all your own business, why do you charge brand endorsement fees? Isn’t this just taking off your pants and farting? Isn’t it unnecessary?
This is really not true. Personal interests and company interests must be clearly distinguished and cannot be confused. After all, the company does not only belong to individuals, but others also have shares.
The contract was reached, and both parties got what they wanted. Both parties were quite satisfied. After a round of polite greetings, Liu Hao began to make suggestions and expressed his thoughts.
"Most of my fans are teenagers. If I make trendy clothing, more potential customers will be them. Their purchasing power should be the purchasing power of their parents. You also know the purchasing power of the general public today... So I think
The prices of my trendy clothing should be more...friendly to the people..."
There are rich people everywhere, but most of them are ordinary people. At this time, the consumption level of ordinary people is not high. Otherwise, why would piracy be so rampant at this time?
Food, clothing, housing and transportation are the necessities of life, but buying new clothes is not necessary for everyone. At this time, most people are very economical.
It’s not uncommon for things like this to happen after another year of sewing and mending, and the smaller ones wearing the larger ones.
It is also human nature to be greedy for petty gains, which is also a very important reason why clothing wholesalers and copycats like Boss Xu can reach the scale they are today.
It's cheap.
Boss Xu knows this truth very well. Even now he has to transform into a genuine brand, and still resort to the old copycat tricks of playing with prices, which inevitably makes him feel a little uncomfortable.
Now that they have become regular members, there should be at least some differences.
Some hesitated and said: "It's just the cost of making our brand. It's difficult to compete with those knock-off products in terms of price..."
"Family-friendly prices don't mean low prices. We don't need to compete with those knockoffs, but with other clothing brands, so that those who are willing to buy brand clothing can feel more affordable when choosing us. We can appropriately share the profits."
Quickly seize the market..."
"If the profit per unit is small, only a large shipment volume can ensure profit..."
If you want to have a large shipment volume, you must build a brand reputation as soon as possible.
"I understand this!"
Liu Hao nodded, suddenly thought of something, and continued: "Actually, we can also sign some stars, especially sports stars. They have higher national reputation. You see, now the country is going to bid for the Olympics again, and this Olympic bidding atmosphere
,Those Olympic stars are better..."
Boss Xu glanced at Liu Hao and thought to himself, this is really whimsical. If it is so easy to sign contracts with famous sports stars, then I can definitely set up my own sports brand. Why do I come to you?
Boss Xu looked embarrassed, "We have limited funds. As an emerging clothing brand, it is difficult for us to gain the trust of sports stars. Now it is difficult to compete with those well-known brands..."
Liu Hao thought about it and it made sense. He thought for a while and said, "We can try to sign some potential stocks first. Then I will give you a list and you can use my reputation to fool them. No, to persuade them to join."
, one must go all out and be sincere..."
He sent songs and made donations to the General Administration of Sports. For his second album alone, Liu Hao donated more than two million yuan to the General Administration of Sports. This effort, regardless of the cost, paid off.
Not only did it leave a deep impression on the leaders of the General Administration of Sports, many athletes are fans of Liu Hao.
It's still a little difficult to sign well-known sports stars, but it's still easy to sign those potential stocks in the future.
Liu Hao emphasized: "I am particularly optimistic about a young player from the CBA Magic City team. He is not well-known now, but he has great potential and a limitless future. Well...I tell you, he will be selected for the national team soon."
Team, this is the inside information I got, you have to find ways to sign him, you must sign him..."