"The first one..." Qin Hai raised a finger and said, "Our companies in Jintang are relatively well-known in China, but people may not know about it when we go abroad. In order to expand our brand influence,
I suggest that everyone should uniformly write the word "Jintang" in their product information. One or two companies may not be eye-catching, but if dozens of companies are marked with the word "Jintang", our brand will gradually become established.
"
"This is a good idea." Liu Shuda was the first to agree, "This is equivalent to dozens of our companies turning into one company. When people look at it, there are people in Jintang who make polyvinyl chloride and people who make polyamide.
We still don’t know how big a company we are.”
"That's right, that's right. This way we can hug each other to keep each other warm. This is good for everyone." Other business owners also nodded in support, and Qin Hai's proposal was passed.
"Principle 2." Qin Hai raised his second finger, "Since everyone supports using a common brand to go overseas, we need to jointly protect this brand. The overseas market is a mixed bag, with fakes and shoddy products, and shoddy products.
It’s rare. Companies like us should cherish our own brands and ensure that no defective products leave the factory, so that the name Jintang can become a symbol of high-quality products in the world.”
"There are also counterfeit goods abroad?" Cai Xuzhou asked in surprise, "Don't you say that selling fake goods in the United States will result in heavy fines?"
"This..." Qin Hai didn't know how to explain it. He thought for a while and said: "It is true that developed countries will have stricter market management. However, if we want to go overseas, we may not first enter the European and American markets.
, but to target the markets of developing countries such as Asia, Africa and Latin America. As for the reason..."
"We understand this, we understand." Everyone laughed together. In fact, there was no need for Qin Hai to explain. Everyone also understood that with the current technical level of Jintang companies, if they want to compete with the established chemical companies in the European and American markets,
There is basically no hope for high or low, but it should be good to go to developing countries to pan for gold.
Qin Hai comforted everyone and said: "We are going to take the road of surrounding the cities from the countryside. We will first go to the markets of developing countries and squeeze out the big European and American brands, and then use the money we earn to improve our own technology. I believe we will eventually be
To be able to enter the European and American markets, everyone just needs some patience."
"Yes, we are patient!" Cai Xuzhou responded loudly.
"Yes. We are all patient. One day we will sell our products to the United States like the Materials Group did." Others also said excitedly.
Qin Haidao: "Yes, our goal is to occupy the global market. In order to achieve this, we need to pay attention to our brand image and product quality from now on. We cannot let a mouse droppings ruin a pot of soup."
"But, there are so many of us..." Liu Shuda vaguely understood what Qin Hai meant. He moved his hand around and said, "To put it bluntly, there are some people who are not very well-behaved."
Hearing what Liu Shuda said, everyone couldn't help but look at each other. Liu Shuda's words were actually quite polite. Everyone was working in the chemical industry in Jintang. Who didn't know each other? It was said that they had to do something about the quality of the products.
There are very few people in this circle who have never done it, but the degree to which they have done it varies.
The owners of these companies are all self-made and attach great importance to money. The products produced in the factory have some quality differences, and it is normal for one or two batches of substandard products to occasionally appear. According to strict requirements, these substandard products
They should be destroyed and cannot be sold. But the value of a batch of products ranges from tens of thousands to hundreds of thousands. Who is willing to throw them away like this? In this case, most companies will sell the defective products at a reduced price.
To some less important customers, sometimes they even bully the customers who do not understand and directly sell defective products as genuine products.
In the past two years, the production scale of various companies has increased, the equipment has been improved, and the probability of producing defective products has been reduced. However, shoddy goods are still an open secret. Qin Hai specifically emphasized this point, and it is not impossible.
It makes sense, and Liu Shuda saw what Qin Hai meant, so he brought it to light.
Qin Hai said seriously: "Customers won't say anything when they buy a qualified product once; but if they buy a defective product once, they will tell ten or even a hundred peers. No matter how well we do at ordinary times,
, one defective product produced by a company can make all our efforts go to waste. Think about it, is it worth destroying your own brand image for this small profit?"
"But... we pay attention to quality ourselves, and we can't afford others not to pay attention. Just now, Mr. Qin, you said that we should go out with a common brand. If one of us doesn't pay attention, won't we all be affected?" Sun Daxiong said.
"This is what I want to suggest to you." Qin Haidao, "I want to establish that we can become a Jintang Chemical Alliance and select a few highly respected people as presidents of the alliance. In the future, matters involving exports will be coordinated by the alliance.
Including advertising overseas, etc. The quality of the products of each company is also subject to the supervision of the alliance. If it does not meet the requirements, the alliance has the right to request a recall. Those who refuse to accept the management of the alliance will be deprived of their qualifications to participate in the alliance. What do you think?
?”
"this……"
Everyone was silent.
The suggestions put forward by Qin Hai are very clear, and the pros and cons are also very clear. In terms of benefits, it is definitely much better for everyone to form an alliance to sell abroad than to go alone, and the concept of joint brands mentioned by Qin Hai is also very valuable.
Being able to benefit from this joint brand. And the supervision of the alliance that comes with it makes everyone a little uneasy. For those companies that plan to fish in troubled waters, they are definitely not willing to accept alliance management. Needless to say,
Even companies that think they have no problems with product quality still have to hesitate on this issue. Who knows whether this mother-in-law will become a curse in the future?
"Let me first state that Jintang Chemical Materials Company, a subsidiary of our group, is willing to participate in this alliance, but will not hold a position in the alliance." Qin Hai said with a smile.
"How can this be done? The president of the alliance...or the chairman, you must be Mr. Qin." Several business owners said in unison. They didn't even have time to think about it, because in their subconscious,
Qin Hai proposed the establishment of such an alliance, obviously because he wanted chemical materials companies to become the alliance leaders.
"There is no need to argue about this issue. In order to ensure the fairness of the alliance, our chemical materials company cannot participate in the management of the alliance." Qin Hai said categorically.
This truth is actually very simple, so simple that no further explanation is needed. Chemical materials companies are a giant in Jintang, with more than 20 companies under them, accounting for more than half of Jintang's chemical output value. If we want to
If the newly completed Jintang Petrochemical Co., Ltd. is taken into account, it will be even more serious. These companies present are not even enough to fill the gap between the chemical materials companies.
In this case, if the leaders of chemical materials companies, such as Ning Mo or Xia Yangjie, become the chairman of the alliance, then the alliance will basically be a one-man company. Everyone was hesitant just now because they were worried about this.
Although everyone is full of respect and gratitude to Qin Hai, they have no intention of tying themselves to Qin Hai's chariot and only follow his lead. They don't know the famous saying "Absolute power brings absolute power", but they also understand.
Being around a powerful manager is a very dangerous situation.
Now Qin Hai has proposed that the material company is willing to join the alliance, but does not hold a position in the alliance, which has eliminated everyone's doubts. If the management of the alliance comes from people like Liu Shuda and Cai Xuzhou, everyone has room for bargaining with each other.
, then the threat from the alliance to everyone will no longer exist.
But……
"Then...Mr. Qin, what benefits will this bring to your materials company?" Someone finally couldn't help but raise this question.
Jintang Chemical Materials Group Co., Ltd. has already had overseas business, and it is doing well. It does not need the Jintang brand at all, and it can even be said that having this brand will affect it. In this case
, Qin Hai proposed the establishment of Jintang Chemical Alliance, allowing the materials group to join, but not requiring leadership. This can only be explained by Lei Feng’s spirit. But Qin Hai is clearly a businessman, not a philanthropist. In the past, he helped everyone with technology
Transformation is already a pleasure to help others. Is this case also based on such considerations?
Everyone has been around shopping malls for a long time and is used to the intrigues in shopping malls. We all have some doubts about such selfless things.
Qin Hai smiled, waved his hands and said: "Don't worry, everyone, I don't have any bad intentions in making this suggestion. As for what benefits it will bring to our materials company, I can only say this, there is no benefit in business.
Things we won’t do.”
"Haha, that's for sure." Cai Xuzhou was the first to react. Since Qin Hai didn't want to say it, there must be a reason why he didn't want to say it. If he continued to ask questions, he would be a little ignorant of current affairs. The scale of Daqin Group
It is far larger than the sum of their companies. Worrying that Qin Hai has any conspiracy against them is too petty.
"Mr. Qin has always done things with foresight. What can we bumpkins understand? Just say that two years ago, Mr. Qin asked us to control pollution. Don't we understand it? Looking back now, who doesn't say that Mr. Qin is wise? This
There is no need to be suspicious of what happened once. Mr. Qin, I am here to express my position. Our Wanfa Company is the first to sign up for this alliance. By the way, I hope everyone can elect me, Lao Cai, to be the vice chairman or something.
Yes, the chairman must be appointed by a city leader, don’t you think so?” Cai Xuzhou said to the crowd emotionally. (To be continued.)