In 2001, cars had just entered Chinese families. For most people, spending 100,000 yuan to buy an economical car was still a relatively luxurious thing. The reporter was considered a high-income class and pursued fashion, so he bought a car.
It has become a trend in the circle.
Most of the reporters who came to the reception this time were still struggling to save money to buy a car. For them, the news announced by Tian Ruzhi was like a huge five-nut pie falling from the sky.
Tian Ruzhi said "test drive", but the period of this test drive is two years. Regardless of whether Daqin Group will really take back these "test drives" after two years, at least during these two years
, these cars can be used as everyone's private cars. Daqin Group's electric cars have several different grades, the lowest price is over one hundred thousand, and the more expensive ones are two to three hundred thousand. Tian Ruzhi announced that he will give everyone a test drive
The one among them is worth about 150,000 yuan. Its appearance alone is much more beautiful than all the domestically produced cars currently sold in the country, not to mention the selling point of new energy. Who can refuse such benefits.
Of course, everyone knows very well that Daqin Group provides these cars without conditions. Accepting these cars means that reporters must tie themselves to the Daqin Group’s chariot and do their best to replace electric vehicles in the next two years.
The car was applauded. No one felt any pressure about this condition. It is customary for journalists working in business to charge money to publish articles. ▼↗长▼↗风▼↗文▼↘et can afford an electric car as payment for running errands.
There is only one enterprise, and there is no semicolon. People have already paid such a huge sum of money, so what does it matter if you say a few nice words?
What's more, the advantages of electric vehicles are actually very clear to every reporter. If it were not for the sentiments of domestic fuel vehicle companies, everyone would have wanted to do a few special topics on electric vehicles. Now, Daqin Group has officially proposed
I have complied with the request and provided a test drive vehicle for everyone to experience in detail. If I didn't write some articles of sufficient weight, I would be really sorry for my professional ethics.
"Daqin New Energy Vehicle Test Drive Experience";
"New Energy Vehicles, the Proud of the Era";
"Electric Vehicles, Walking on the Landscape of the New Century";
"Qin Hai: Creating New Energy Vehicles with Feelings";
…
All kinds of close-ups and communications are like elves summoned from the underground. They fill up the pages of various media in the blink of an eye, overwhelming people's nerves. The advertisements placed by Daqin Group also appear appropriately on TV and newspapers.
, on street signs and in the elevators of residential buildings, people can see the image of Daqin Automobile anytime and anywhere.
During this period, something ridiculous happened. A talented entrepreneur came to Tian Ruzhi and claimed that his company had bought the door panels of 5,000 public toilets in the capital. He could post photos of Daqin Automobile
Posted in the place where everyone would squat down and stare attentively. He claimed that his company's name was Sound Media, and the word "Sound" printed on the advertising space was said to be able to achieve effects that many drugs could not achieve.
Tian Ruzhi was so sick that she wanted to vomit before Brother Hanchang could finish his words. She called the security guard and half-pushed and half-pushed Brother Hanchang out of the company. However, a few years later, she heard that this man's company had already been in that shit.
When Dak went public, the biggest selling point was that it had 100,000 flavorful advertising spaces. It was indeed an era when a great idea could achieve a business miracle. Tian Ruzhi thought of the time when Brother Hanchang was spitting on those toilet seats.
The look always feels a bit absurd.
Tens of millions of dollars invested in advertising and public relations. The effect is extremely obvious. All families who are preparing to buy a car have begun to carefully consider electric vehicles, an option they had never paid attention to before. High technology represents the future, energy saving, and pollution-free.
Low noise, easy operation, infinitely variable speed, electricity cost per 100 kilometers is only a fraction of the fuel cost, stylish appearance, comfortable ride... countless advantages have been highlighted by reporters and immediately captured the attention of car buyers.
eyeball.
According to reporters, electric vehicles will take over the mainstream of the market in a few years, and driving fuel vehicles will become an outdated performance. Some people also claim with certainty that the country will soon impose an exhaust pollution tax, and all vehicles that emit exhaust will
Cars will be heavily taxed, but owners of electric cars have no worries at all. At the time of the September 11 incident, some reporters with an international perspective claimed that the United States would use force in the Middle East. A comprehensive increase in oil prices was an inevitable outcome.
.If you buy a fuel-powered car at this time, gasoline prices of more than 5 yuan per liter in the future will turn everyone's car into a decoration.
Of course, all these statements cannot be expected to be believed by car buyers. But since there are different voices, everyone will inevitably start to hesitate when choosing a car model. Buying a car is an important matter. Most people want to
Decisions will be made only after repeated comparisons. With the praise of new energy vehicles, even if households will not switch to new energy vehicles immediately, they will at least postpone their plans to purchase fuel-powered vehicles. Anyway, buy them.
The car is nothing to worry about. What's the harm in waiting and taking a look at the situation?
The car market pays attention to "Golden Nine and Silver Ten". It was originally the peak season for car sales, but in September and October of this year, the sales performance of various car companies including Beidian and Ansh plummeted, and only the sales rose against the trend.
One family, that is Daqin Automobile.
"How is this going!"
Wang Kaihua was furious when he looked at the report handed over by the sales department. He slammed the table hard, and an unsteady cup rolled from the table to the ground, smashing to pieces with a bang, causing Beidian Group to stand in front of the table
Sales Director Luo Jinhui shuddered.
"Mr. Wang, not only our Beidian, Anshi's sales have dropped even more sharply. In order to welcome the sales peak in September and October, they sent 80,000 new cars to sales points everywhere, and the actual sales
There are not even 10,000 cars there." Luo Jinhui said timidly.
"Why, have you ever understood it?" Wang Kaihua asked.
"This is all because of... Daqin Group." Luo Jinhui replied.
"Daqin Group?" Wang Kaihua was stunned. During this period, he was busy with some personnel adjustments within the group and didn't pay much attention to the changes in the newspapers, so he really didn't know about the public opinion bombardment of Daqin Group. He only remembered
He predicted that the Daqin Group would come back to ask for mercy within a week, but now a few months have passed, and he has not seen Qin Hai yet, and he doesn't know what the young man is doing.
"You said Daqin Group has affected our car sales?" Wang Kaihua asked.
"Yes, Daqin Group has placed a lot of advertisements in the media, with a total investment of at least more than 10 million yuan. As far as we know, many customers who originally planned to buy our cars have switched to buying electric cars because of seeing the advertisements.
Even those who have not bought an electric car are still waiting to buy it and are in a wait-and-see state." Luo Jinhui said with a sad face.
Wang Kaihua stared and asked, "When did this start?"
Luo Jinhui said: "It started two months ago, and it's very fierce. I talked to people from Anshi's sales department, and they also felt that Daqin Group's actions were too big. There has never been any company like them in the automobile market.
This way, we spend money on advertising and PR releases regardless of the cost.”
"Why didn't you report to me earlier?" Wang Kaihua said angrily.
"I..." Luo Jinhui's face felt as if he had eaten bitter gourd, but he did not dare to say it. In fact, he had already noticed this abnormal phenomenon as early as the beginning of the large-scale publicity of Daqin Group and submitted a report to Wang Kaihua.
Report. Now it seems that Wang Kaihua has not seen the report at all, and he does not know where the report was stuffed. He dare not say this kind of thing directly, because it will make Wang Kaihua think that he is
When you criticize yourself, the consequences are very serious.
"We didn't estimate that the impact would be so big. We thought that the majority of customers would not be affected by their rhetoric. So..." Luo Jinhui racked his brains to find reasons, not only to avoid blaming Wang Kaihua as a bureaucrat, but also to exonerate himself.
This responsibility is really difficult.
"Well... there's no need to say it again if it's outdated." Wang Kaihua had already remembered it at this time. It seemed that Luo Jinhui had indeed handed him a report, but he was busy with other things at the time and didn't care about the report afterwards.
I don't know where it was thrown. He waved his hand, indicating that Luo Jinhui didn't have to defend himself anymore, and then asked: "How long do you estimate this influence will last?"
"It depends on when Daqin Group will stop this kind of propaganda." Luo Jinhui said.
"Didn't you contact the media and ask them not to promote Daqin Group?" Wang Kaihua asked again.
Luo Jinhui said: "We have contacted, but to no avail. Daqin Group has placed advertisements in various important media. As you know, the current media does not recognize anyone, only the advertising fee. The advertising fee we invested is less than Daqin
As a small part of the group, the media certainly won’t care about our opinions.”
"It's really contrary!" Wang Kaihua couldn't help but want to slap the table again, "A private enterprise is so arrogant, can no one control them?"
"Mr. Wang, should you report this matter to your superiors and ask them to intervene? Their false propaganda has not only caused losses to our Beidian, but other car companies have also suffered heavy losses. This is a provocation to the entire industry.
" Luo Jinhui said.
"I will report it." Wang Kaihua nodded, "The State Economic and Trade Commission will hold a meeting next week. I will raise this matter to the leaders of the Economic and Trade Commission in person. This black sheep must not be allowed to continue to run rampant." (To be continued...