Chapter seven hundred and seventy-two people who can't afford to offend
Zhang Wenyue, the owner of Tanaka Pipe Store, is very proud these days. A short video he made on "Chinese Materials vs. Foreign Materials" has been popular on the Internet. Many people may not know his name, but they remember it.
He has a fat face that looks prematurely aged due to too much nightlife. Other small bosses in the home decoration city have already come to worship him several times. From time to time, some customers who accidentally come into the store to buy pipes recognize him.
Come on, and gave him the nickname "Pipeline Brother" as a joke. When called too fast, it sounded a little unlucky.
Zhang Wenyue did not expect that a video he shot casually would cause such a big sensation. He specializes in importing PVC pipes. At the beginning, he only wanted to make this video to persuade his customers and explain to them why
Imported pipes are much more expensive than domestic pipes. He asked the employees in the store to help him shoot a video and put it online. When a customer asked about it, he would click on the video and let the customer see it to strengthen his confidence.
Customers' determination to purchase imported pipes.
Unexpectedly, a few days after the video went online, a superior agent found me and said that people from the Chinese representative office of the German Warren Group were very interested in this video and hoped that Zhang Wenyue could shoot the video better and send it to a higher level.
There are many places so that people can know the superiority of imported materials.
Zhang Wenyue knew about the Warren Group because his store had PVC pipes produced by the Warren Group, and he also knew that the Warren Group was a well-known large enterprise in the world. The Warren Group made such a request and asked Zhang Wenyue
It’s not surprising. Market competition is like this. How can you sell your own stuff without belittling the other party? However, Zhang Wenyue did not agree to this request at the time because he did not see the benefits of doing so.
So, the superior agent told him that the Warren Group had already said hello. As long as Zhang Wenyue could make the video well and publish it in as many places as possible, he would be able to distribute the Warren series pipes in the future.
Get 2 more rebate points, which is a huge profit.
Money can make the world go round. This is absolutely true for Zhang Wenyue. After getting Warren's promise, Zhang Wenyue immediately took action and invited a friend with strong video production skills to re-shoot, and then found another friend separately.
We conducted comparative experiments on the most expensive imported pipes and the cheapest domestic pipes on the market. The more we thought about it, the more Zhang Wen thought about it. Since it was going to be done, it had to be shocking, so the stronger the contrast, the more effective it would be.
After the video production was completed, Zhang Wenyue posted it on several decoration forums using his own account, and asked his employees to register new accounts on other forums for forwarding. When Xiao Weihao and the others tracked the account information, all they recorded were Tanaka Pipe Store
IP address, so even if it is on Zhang Wenyue's head. Of course, this cannot be regarded as unjustly accusing him, because these employees did do this under his instruction.
The video was forwarded faster than Zhang Wenyue imagined. Some "enthusiastic people" forwarded it in forums, penguin groups, emails and other places. Some group emails even returned to Zhang Wenyue himself, giving him a way to export to domestic sales.
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Not to mention, after the video was released, the business of Zhang Wenyue's pipe store improved by 20 to 30%. The number of people buying imported materials in the entire decoration market increased significantly. Some customers even expressed the views in Zhang Wenyue's video, such as saying that domestic materials are not environmentally friendly.
, not durable, unsafe, etc.
Zhang Wenyue tasted the sweetness and began to think about whether to make a second issue. In addition to PVC pipes, there are other PE materials, ABS materials, etc. in his shop. They can be discussed.
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While he was planning to shoot a new video, an employee came over and said to him: "Brother Zhang, two people are looking for you to talk about the last video."
"Oh, which company are you from again?" Zhang Wenyue asked.
"I didn't ask..." the employee said nonchalantly. The two people outside were so aura that he didn't dare to ask more questions.
Zhang Wenyue asked his employees to invite the two people to his office. He took disposable paper cups and poured water for them, and then said: "I am Zhang Wenyue, what are you two called?"
"My surname is Qin, and his surname is Xiao." Qin Hai introduced himself in a low-key manner, and it was Xiao Weihao who came with him.
The two bosses appeared at the same time, not because Zhang Wenyue was important, but because Qin Hai was bored, so he asked Xiao Weihao to come out and beat up little monsters like Zhang Wenyue, just for fun.
Zhang Wenyue has not yet realized how terrifying the identity of the two guests is. He just felt that there was some majestic aura about the two people, and they looked like people of some status. He asked humbly: "You two come to me.
,What's matter?"
"There is a video online about Chinese materials vs. foreign materials. Was it made by you?" Qin Hai asked straight to the point. In fact, he didn't need to ask, because Zhang Wenyue was indeed the fat man in the video.
"I made it." Zhang Wenyue replied.
"Why do you want to make a video like this?" Qin Hai asked again.
"It's fun." Zhang Wenyue said lightly, "Why, you all saw it too?"
Qin Hai nodded and said: "But your video is too exaggerated, isn't it? Even if China's domestic PVC pipes are a little worse than the top foreign pipes, they still can't reach the level in your video. You are not deliberately giving domestic pipes
Discredit?"
"What, you two are selling domestic pipes?" Zhang Wenyue became wary. After his video became famous, several small business owners selling domestic pipes in the mall did come to him to argue with him. Of course, they just expressed their dissatisfaction. Zhang Wenyue could not do anything.
What? Seeing Qin Hai and Xiao Weihao coming to the door so solemnly and asking such questions, Zhang Wenyue immediately thought that the other party must be a domestic pipe manufacturer, maybe a big agent.
Qin Hai did not deny it, he said: "Yes, I make domestic PVC pipes."
The word "make" should generally be interpreted as production, but in stores, it is often used to mean distribution. Zhang Wenyue directly regarded Qin Hai as a dealer of domestic pipes, and asked: "Then which brand does Mr. Qin make?
"
"Jintang." Qin Hai said.
"Oh, I know." Zhang Wenyue nodded, "It's a good brand and the quality is pretty good."
Qin Hai sneered: "You didn't say that in the video. You said that Chinese PVC pipes are garbage and only imported pipes are qualified."
"Well, haha, don't mind, you two, I'm just talking casually, it doesn't count." Zhang Wenyue said haha. He recognized that the other party was here to cause trouble, but he was not afraid. His own video has been made.
It has been published, and it has been widely circulated. What can you do to me? Of course, he still has to make the necessary gesture. After all, it can be regarded as offending someone.
Qin Hai looked at Zhang Wenyue, was silent for several minutes, and then said calmly: "Your video has affected our business. Our sales have dropped by more than 20%. You can just say 'don't mind' and be done with it?"
"Then what should I do?" Zhang Wenyue asked in a bachelor's manner, "My customers don't trust domestic products, what can I do?"
Qin Haidao: "The video you made fabricated the facts. You chose the worst domestic brand on the market, compared it with the best imported brand, and then labeled it domestic and imported. In fact, you have formed a negative attitude towards domestic brands.
Defamation of reputation, this is a clear infringement, do you think it is just a casual talk?"
"Why, are you still planning to sue me?" Zhang Wenyue glared. Since beating him up didn't work, he was going to act cruel.
Qin Hai shook his head and said: "I am not planning to sue you, but I have already sued you. This morning, my company's legal specialist has submitted the complaint to the First Intermediate People's Court. The Intermediate People's Court has accepted the case. It is estimated that the court summons will be issued soon.
It will be delivered.”
"Are you serious?" Zhang Wenyue was annoyed, "Isn't it just a video? There are so many such videos on the Internet, why are you holding on to me?"
"It's okay, we'll sue one by one, starting with you," Qin Hai said.
"So, what are you going to ask me to do? Apologize, or pay money?" Zhang Wenyue pretended to be indifferent and asked. This is called losing without losing. Although he didn't know what this lawsuit meant, he wanted to save face.
The hard work always needs to be done.
Qin Haidao: "An apology is for sure, and compensation is also necessary. According to our calculations, the direct economic loss caused by your video to our company is 4 million yuan, and the reputation loss is 20 million yuan. Therefore, we ask the court to order you to compensate
24 million. By the way, this is only our company’s claim. If we win the lawsuit, I believe other companies will also make the same claim.”
"24 million! Hahahaha, I'm laughing so hard. You've never seen money, have you, are you crazy about being poor? Do you know how much 24 million is?" Zhang Wenyue smiled to embolden himself, but the smile was just a forced smile on his face.
The sound doesn't quite match, and it looks a bit stiff no matter how you look at it.
"I'm sorry, I knew how much 24 million was 20 years ago. I advise you to raise funds as soon as possible, so as not to be unable to get the money together."
Qin Hai said, stood up, took out a business card from his arms, threw it on Zhang Wenyue's table, and then walked away. Xiao Weihao also slowly stood up, reached out and patted Zhang Wenyue's shoulder, saying with
He said in a pitiful tone: "Congratulations, you have won the lottery. I can guarantee that no one in your decoration city has seen this business card. You have offended someone who cannot afford to offend."
After saying that, he turned around and followed Qin Hai out.
"What kind of thing, I can't afford to offend, let me see..."
Zhang Wenyue picked up the business card, glanced at it, felt his feet weaken, and sat down on the ground without knowing why.