Faced with this kind of incident, generally more powerful crisis public relations companies will not rush to respond, but think about how to deflect conflicts and find the root cause of the incident.侭
Crisis public relations companies in China are basically located in Beijing, Shanghai, Guangzhou and Shenzhen, and are divided into foreign companies and domestic companies. They basically exist to deal with negative news, and they are paid to do things. The early business of Lingshi Palace Group was also like this, and the prices were very high.
, especially celebrities, celebrities, and companies, who all start with a million dollars, and they are indeed given enough.
But there is a bug in this kind of situation. If it is handled poorly, the person responsible will basically not be able to survive in the industry, and the company may simply lose business and face bankruptcy. These people rarely appear in public.
Later, in order to avoid excessive exposure, crisis public relations companies changed their names and merged into some companies. Therefore, many people now can not only find out which crisis public relations companies there are, but also which companies specialize in marketing.
The market can tell you that those who specialize in crisis public relations and help you with marketing operations are, to put it bluntly, not very professional or even well-known in the industry.
These famous people only serve the people at the top of the pyramid, and the fees are beyond the reach of ordinary people. They all start at a million dollars.
Nowadays, most of these companies have changed their names to corporate consulting services companies, advertising companies, etc., and many of the founders of these companies are former media people, such as some at the level of station directors.
They are very capable and experienced in controlling public opinion, and there is also a group of literary workers. These people usually seem to have nothing to do. They receive one or two orders a year, which is enough to cover expenses for three to five years or even ten or eight years.
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Such foreign companies are more mature and experienced than domestic ones. Their structures are relatively complete and they have separate teams for each type of work. For example, legal and tax-related personnel have separate teams. The orders they are responsible for are basically large international orders.
, the companies we connect with are basically airlines, and the fees start at tens of millions of dollars.
Therefore, ordinary people have no access to the above. They have no intention of serving ordinary people. In some places, people with a net worth of over 100 million are considered rich in the eyes of many people, but in their eyes they are just a little rich.
Not to mention looking for these companies, local people with a net worth of over 100 million cannot afford some well-known lawyers, and the fees for these lawyers are also ridiculously high, costing several million, and ordinary people really cannot afford them.
Liu Bingbing's matter is typically handled by crisis public relations, not by a marketing company. There is a big difference between the two.
Marketing companies are mainly responsible for commercial promotion, while crisis public relations is to help customers reduce losses and harm. The starting point is different, the things they do are different, and the company structure is also different.
Most directly, marketing companies have more contact with gossip media, while crisis public relations have more contact with some yamen media.
People in the crisis public relations field have more connections than marketing companies, and they pay great attention to hiding themselves. Some of the staff recruited focus on social background and relationships, and what is important is the network of connections. The network of relationships is relatively complicated, both black and white.侭
The handling methods are also very different. For example, what Zhao Mingyang needs to do now is not to think of ways to help Liu Bingbing's family suppress hot searches. What he needs to do is to help Liu Bingbing's father change the negative image and reverse public opinion, and to completely solve this problem.
Don't leave any chance for secondary fermentation.
Generally, crisis public relations companies will not handle this kind of big public opinion incident. Only the top domestic and international crisis public relations companies dare to handle it, and the fee will not be less than eight figures, because these companies have a complete structure, such as offline investigators.
, legal personnel, copywriters, and public relations personnel can communicate with people from various channels.
For some big events, it's not that the other party didn't contact crisis management, but that they couldn't afford the money and people knew about it and took over it, so they took down the sign.
Lingshi Palace has this ability and channel. Zhao Mingyang immediately went to the Shencheng side of Lingshi Palace. Now Lingshi Palace is held by Zhao Mingyang, and everything is under Zhao Mingyang's direction.
Therefore, Zhao Mingyang's authority was greatly expanded. He immediately convened a meeting with core members, including Bu Fenjin, who was promoted to director by Zhao Mingyang. Bu Fenjin was also very grateful to Zhao Mingyang. Zhao Mingyang wanted to place a chess piece in Lingshi Palace.
Guilty, just like he placed a chess piece next to Ye Chuan.
Do you still remember the earliest Xia Xiaomeng? Zhao Mingyang has always interacted with her, but maintained the relationship, a relationship between friends, without crossing the line, giving her the opportunity to change her destiny and improve her class, and so did Bu Fenjin.
If Bu Fenjin is old enough, he will never be able to make it in his life. Furthermore, Zhao Mingyang also privately lent Bu Fenjin 300,000 yuan. Bu Fenjin wanted to change to a school district room. When Zhao Mingyang lent him 300,000 yuan, he also found someone to help Bu Fenjin with the remaining money.
I bet a sum of money.侭
It's just a lottery to choose a house. It's basically difficult to get the house you like, and you may not even be able to get it.
There are middlemen who charge a commission, which is not low. It costs 200,000 yuan to give you an account, but there is no guarantee that you can choose the house type you like. If you want to choose a specified house type, you have to add money, which costs 400,000 yuan.
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It’s not surprising to spend hundreds of thousands to select a room in a big city, but in a small place it’s an astronomical amount.
This kind of middleman earns benefits from people like this. Of course, there are people behind this kind of middleman, and it is not something ordinary people can do. Maybe they are the family members of some bank president or something like that.
This is equivalent to Zhao Mingyang lending Bu Fenjin 700,000 to 800,000 yuan, and Zhao Mingyang told Bu Fenjin that he would just pay him back in five years. The 300,000 yuan will be repaid in five years, and Zhao Mingyang will charge him three yuan a year in interest, which is quite a lot.
Yu gave it to him for free without any interest.
This matter is Zhao Mingyang's bargaining chip to bribe Bu Fenjin. Bu Fenjin will tell Zhao Mingyang some internal information about the internal changes in Lingshi Palace, which is equivalent to Zhao Mingyang putting an spy there to monitor Lingshi Palace.
Zhao Mingyang would not give Bu Fenjin a chance to be promoted easily. Zhao Mingyang had to agree to everything, just to help him every time he felt there was no hope of promotion and make him dependent on and grateful to Zhao Mingyang.佭
Of course, if he does anything behind Zhao Mingyang's back, Zhao Mingyang will remind him, letting Bu Fenjin know that he is not the only spy. In addition, Zhao Mingyang's methods of dealing with Gu Peng and others during the Lingshi Palace period, Bu Fenjin knows that Zhao Mingyang is a person who must avenge his revenge.
person, so it is also taboo for him.
To make Bu Fenjin respect Zhao Mingyang and fear him, Bu Fenjin had to do something for Zhao Mingyang when necessary.
Of course. It's not a matter of public opinion, otherwise I wouldn't have treated him like this.
When Zhao Mingyang held the meeting, Bu Fenjin was also present. The original Lingshi Palace executives and the newly hired ones were all present. Everyone knew that Zhao Mingyang was the big boss now, so they all obeyed his words.
"Without further nonsense, what do you think about this matter?" Zhao Mingyang pressed the remote control, and the Liu Bingbing incident appeared on the big screen.
To be precise, it was the two incidents of Liu Huasheng and Liu Bingbing. The others were all familiar with this incident. They checked their mobile phones for three to five hours every day, because in this industry, they have to pay attention to all the hot topics every day.
Including internet memes, newly debuted artists, etc. you should know about them.侭
"Director Bu, tell me your opinion." Zhao Mingyang called Bu Fenjin by name, giving him a chance to show up.
Bu Fenjin looked at the big screen and said: "We were talking about this just now, and Daotian Entertainment also asked us to do public relations. According to our previous summary, the first incident was an accident, and the man who spread the rumor was nothing more than
In order to gain attention and gain traffic, the direction of his rumor was that the incident of Sir Sir not caring about his cell phone being robbed caused a lot of heat. This kind of heat has a lot of attention and wide coverage.
The second fermentation was because Liu Huasheng was the father of the popular actress Liu Bingbing, and the popularity increased again.
The first thing is an accidental incident, but the premise is that the other party is purposefully gaining traffic, using the simplest and crudest method of spreading rumors and smearing. The other party has no legal awareness and does not know what the consequences will be. They just want to earn increased traffic.
Increase the powder.
The second thing we analyze is not accidental. Someone should have provided some information to this blogger, so he used Liu Huasheng to attract Liu Bingbing. Otherwise, it would be difficult to think of this point with his way of attracting traffic.
But many people would think that the man thought of it himself. We felt that he could not think of it, so from the second thing, we paid attention to some accounts that interacted with this man and also got some information about the people he followed.
Data, from these accounts, we found that several accounts are serial numbers and robot numbers.
We also took this batch of account information to the technical department to find a way to find the IP address. Currently, according to the feedback from the technical department, this batch of accounts are all zombie accounts, and the IPs are relatively messy. There are multiple addresses. It can be said that we have found multiple addresses.
The navy company is promoting this matter.侭
At present, we have contacted a company that we have cooperated with before. The other party did not know who found them, so we contacted them online and transferred a sum of money to them, as well as the information that needed to be released.
According to the transfer information provided by the other party, it was a direct transfer via WeChat ID. This is difficult to check. The bank account WeChat information is probably false information. It can be determined that a professional team intervened in the second incident.
The third wave of popularity is the Liu Bingbing little girl incident. This is purely a rumor, because it increases the popularity the fastest and spreads the fastest. This is to quickly hype up the popularity of Liu Bingbing and Liu Huasheng.
After that, various rumors got out of control, because the popular traffic was handed over to all the self-media, allowing them to play freely. More and more random fabrications were made, and the popularity would only get higher and higher. Any hot search
It's no use.
According to our current data feedback, this matter may continue to be hot for half a month. If there is no official statement to refute the rumors, it will be difficult to end it in a short time. Even if it is over, it will be useless without actual and effective evidence to refute the rumors.
Because now it has become a situation where everyone listens to and tells stories, and they talk about it after dinner, and it has become a social incident, which is more difficult to deal with."
Zhao Mingyang asked another woman: "Amy, what do you think?"
This Chinese woman was recently hired by Lingshi Palace with a high salary. Her annual salary reached three million, not counting the rest. She used to be the executive director of a top public relations company and was good at crisis public relations.
Amy, who was in her early forties, looked about twenty-seven and was very well-maintained, but she had been in the industry for more than twenty years. She took out the tablet she carried with her, logged in to her company account to obtain projection permissions, and then
The content of the tablet was projected on the big screen and said: "Everyone, what is the problem now? Is it impossible to trace the source of the rumors? No, it is impossible to trace the source of the malicious rumors related to Liu Huasheng who spread rumors about Liu Bingbing.
We have arranged for people to go find this man who spread rumors and robbed his cell phone and asked for his personal information, including contacting people around him.
He must not know who the person who provided him with the information is. This person is the key. The other party set off this wave of public opinion incidents purposefully. The purpose is very clear, which is to deal with the Liu family and his daughter. It is still unclear for the time being.
Is he going for his father or his daughter?
However, judging from this type of operation method, it must be the method of someone in the circle, and there is financial support. The other party is probably a senior in the circle, because I found that some rhythmic posts contain obvious text information.
The shadow of the older generation of media people using words and sentences.
For example, the other party deliberately led Liu Bingbing to be a bully, and led Liu Bingbing's father to be a gangster. Then the information that followed was a series of laws and regulations, and even spread rumors that Liu Bingbing wore a kimono and went to R-Japan to pay tribute on some occasions.
Bye, this is definitely impossible, but if this kind of national sentiment appears, then Liu Bingbing will be completely finished.
New media people like to use simple and direct titles to attract traffic, but they lack writing skills, so we expanded the scope to search for media people born in the 60s and 70s and compared them with past articles.侭
Media people born in the 1950s are basically semi-retired and cannot use the Internet so freely. If we want to solve this problem, we must first find out who our opponent is.
What is the purpose that the other party wants to achieve? We can find the answer based on some clues. What is the reason for the emergence of many small essays? It is nothing more than a group of people taking advantage of legal loopholes in some legal disputes.
For example, the core of the essay is nothing more than spreading rumors, but what is the cost of spreading rumors? It is very small, right? This group of people see this and know that the law does not punish the public. The goal they want to achieve is nothing more than a moral trial and an online trial.
Confusing some things into right and wrong.
For example, when a male star got divorced before, the answer to the divorce can be found in laws and regulations. There are regulations. There are no major disputes. All you have to do is follow the court's judgment, such as the distribution of property and the custody of children.
This male star wants to end the marriage in accordance with laws and regulations, but the woman is unwilling. She doesn’t want a divorce, but the court has already ruled. What if the woman wants more? Or what if the woman doesn’t want the man to live a good life in the future?
manage?
Directly spreading rumors on the Internet about a man cheating on his wife, domestic violence, scheming, etc. This male star was instantly exposed online.
The first is to prove one's innocence, and the second is to face brand claims for endorsements and suspension of performances.侭
These things are enough to make an artist basically end his acting career early, right? What's the result? The result is that these things were brought to the court, and the court basically ruled that they were all fake and fabricated, not information.
But what punishment did the woman get in the end? No, it was just that she stopped posting essays for the time being, but how many people still firmly believe that the man was cheating, doing domestic violence, having mental problems, etc.?
Finally, this woman's account has not yet been authenticated, and she is not in the country. This is ridiculous, but it can end an artist's career. This is enough.
And did those netizens who participated in the cyber violence suffer any losses? No, these netizens’ comments all suggested banning the male artist, etc. You’ve discovered the problem, it seems. Every netizen seems to have obtained the right to judge.
This male artist is suddenly in decline. These netizens will not feel guilty, but will feel very happy. They will feel that this incident is the result of their decision, and it is their decision. This is very important. They will think that they have control over the trial.
right.
The other party's method of dealing with Liu Bingbing and her daughter was to lure out this group of online judges, and this time the direction was all deadly. The other party really wanted Liu Bingbing to be permanently banned.
Look at the labels the other party put on Liu's parents: involved in gangs, bullying, money and power trading, taking exams for exams, did you find out? All of them are unforgivable, illegal and criminal, and the most cruel thing is bullshit.
I have become obsessed with family and country. This person will be banned by the entire Chinese community.侭
I speculate that there is no need for the other party to make such a big move against Liu Bingbing, because at most she will be performing abroad, otherwise the loss will not be as great as expected if she goes behind the scenes. After all, Liu Bingbing still has her father, but what if her father falls?
What if the other party wants the Internet judge to try Liu Huasheng? Is it possible that Liu Huasheng is clean? It’s impossible. If everything that happened decades ago is revealed, the group of people who were doing business in the 1990s, from the current perspective, are really
All of them have some problems to one degree or another.
For example, Teacher Yu was teaching in school and running cram schools outside. Do you think this is considered a violation now? Although he later left the school, he did this while he was in school and made a profit.
Also, Jack Ma locked a group of people in a room to give lectures on entrepreneurship and asked them to invest money together without telling their families. Looking at it this way, what do you think now?
Liu Huasheng is in the coal business. First of all, he must have had conflicts with people in some areas. This is mining, and some areas are people's fields. Is there any disagreement on the amount of compensation? There must be, is there any dispute?
There must be something. Have you found anyone to help? There must be something. This is the cleverness of the people behind the scenes. The other party wants to settle old scores and let Liu Huasheng be tried.
How can these old accounts be unearthed? That is, people who have not dealt with Liu Huasheng in the past will come forward and say that some people may even have some evidence that seems to be incriminating evidence, which will be troublesome."
Amy's analysis is good, what is the purpose of the other party, and who the other party may be.侭
Then Amy added: "I am currently doing a comprehensive comparison, and now three people with similar writing styles have been screened out. I do not recommend that we do any crisis public relations now, because if we do it, the other party will be able to deal with it.
We need to find out each other first before dealing with them.
If we remain in the open, we will ultimately fail and we will not be able to find any point to fight back.
Another thing that is most unfavorable to us is that the other party is waiting for us to counterattack, and then counterattacks us?
Do they have anything practical on hand? If so, we won't have any chance to fight back.
But if we have information about the person behind it, we can act on both sides, stabilize the situation online and offline, and confront them without giving them too much time to act on both sides."
Zhao Mingyang nodded and said: "You're right. I don't agree with what countermeasures we should do now, but we can't do nothing. My suggestion is to spread some reversal news first, so that everyone can now
I have an idea in my mind, so I won’t speak for the time being, what if there is a reversal?”
"I agree!" Amy said.侭
"Okay, let's do this. Amy, give me the information on the three people you compared.
Director Bu, go and sort out the reversal news and spread it across the board. Release all the previous reversal news.
The rest of the people came with me to the scene to see what happened to the first rumor monger. We went to the scene to collect information and then think about countermeasures. We can't just sit here and think about it.
Book your flight now and give each of you an hour and a half to prepare. Amy, is it okay for you and I to go there first?"
"No problem." Amy stood up directly, sent the information of the three people to Zhao Mingyang, and then went directly to the office to pack her luggage. There was a suitcase in her office that she could use for business trips at any time to save time.
Zhao Mingyang and Amy drove directly to the airport, and Zhao Mingyang's trunk was always ready for business trips.
High efficiency, Zhao Mingyang likes high-efficiency partners.侭
When they arrived at the airport, they went there first, and the others quickly prepared their luggage and went to the airport separately.
On the plane, Zhao Mingyang looked at the three people whose writing styles provided by Amy were very similar to this incident.
Zhao Mingyang smiled. Maybe Amy didn't understand, but Zhao Mingyang understood, because these three guys were originally together, and the three of them were still friends. This was locked in. It turned out to be these three bastards. It's not surprising that they did this.
I need to ask Liu Huasheng why he offended them.
This can be regarded as discovering the target, but we still need to find some information about the first rumor maker. He is a key point.