In fact, most students, or entrepreneurs, are afraid of failure, and they will find various reasons for their fear.
What's more important is the denial of their own abilities, because they have no intention of starting a business at all, they are just impulsive. You can be impulsive when starting a business, but you must think about the consequences. Impulsive entrepreneurship will basically fail 99.99% of the time.
This is also the cruelty of starting a business, so the project plan is very important. Evaluate everything yourself and take action if you feel you can. Otherwise, many people will have to go into debt for many years before starting a business for the first time.
This is mainly due to the fact that most people’s grandparents, relatives and friends have no business experience. The business experience here is to do business for at least five years, instead of just setting up a street stall, it needs to be a real business of some scale, such as opening a business.
Two or three restaurants are considered business experience.
When children from business families start a business, if they do not choose to start a business in an industry that their family members are familiar with, but choose to start a business in a cross-industry business, they are very likely to fail.
This is why they are afraid of the second generation of rich people starting their own businesses, because they don’t want to stay in business, and starting a business in different industries is like a mountain. The main reason is that the direction of many rich second generation entrepreneurs is to pursue lofty and high-mindedness, and rarely do it in a down-to-earth manner.
It is easy to go from one to ten thousand, but it is very difficult to go from zero to one. For example, it is difficult to develop a product by yourself, but it is very easy for others to develop it and copy it.
"Teacher Zhao, we do not deny your point of view, but we dare to accept your bet. Maybe we all have doubts, so each of us will not give you a dollar. That is unrealistic and unobjective."
Each of us gives you 100 yuan, which is what we can afford. We have collected about 50,000 yuan, which is also the corporate capital used by most people to start their own businesses.
If you use this 50,000 yuan to start a business, including food, accommodation and start-up capital, will you be able to achieve results in one month? We want you to start a catering business." said the boy wearing glasses before.
This was the conclusion he came to after discussing with other students. It was impractical to engage in research and development, and those who made products were afraid that Zhao Mingyang would use other connections, but they chose catering. Five thousand yuan was used to do catering in Shanghai. First of all, the money was not much.
, maybe even the transfer fee is not enough.
Secondly, catering needs to renovate stores and so on, which takes time, and the customer traffic cannot return the money in a short period of time, so they did not give it a week, but a month.
Among them, the five hundred people present can supervise Zhao Mingyang to prevent Zhao Mingyang from cheating. It is relatively simple for five hundred people to supervise one person. Ten people can be guaranteed to supervise Zhao Mingyang every hour without fear of him cheating.
Zhao Mingyang looked at the boy in the audience and knew what they were thinking. Zhao Mingyang had also watched that kind of program. He said with a smile: "First of all, when you start a business, there won't be anyone with a camera following you, right? So I hope
During our competition, please don’t follow me with your camera during the entire competition.
Can you do this? If you can, I can accept it, but I know you can't do it. It's impossible for five hundred people to not take pictures with their mobile phones, right? There must be someone who can't help it, right?
beard
If you point your camera at me, I may not be able to complete this task.
Secondly, I want to tell you that I know what you think and why you do what you do, because you must have watched many programs where rich people experience the lives of poor people and then start a business. In the end, the rich people fail in despair.
, after saying that it was only through good luck that they would succeed, otherwise it would be difficult for ordinary people to succeed, right?
Let me tell you, if you believe this kind of program, I can only say that you are stupid. Why?
I can tell you clearly that if an entrepreneur starts from scratch, he will be 10,000 times better than ordinary people. But why do they appear so weak and miserable in the camera? Because they know that there are photographers following them.
They won't do anything that crosses boundaries because they're afraid that if they reveal anything, they'll get angry and demand a thorough investigation into their past and their business.
What they show is the difficulties encountered by ordinary people, because they do not show their multi-dimensional thinking, nor do they show their network resources.
Even if it is shown, it is after careful consideration to find a relatively safe method. They may not use this method themselves, but they know that it will not go wrong in the camera.
You give me 50,000 yuan and ask me to open a restaurant in a month and then pay you back the money with interest. Let me tell you, if you let me do this on camera, this is basically impossible.
I am saying this to tell you that I understand what you are thinking.
I am also telling you that when you face investors in the future, don’t think about any self-righteous thoughts. They all understand that you are not at the same level at all. Five thousand yuan, right? I will accept this challenge.
And I can do it without fear of you following me, regardless of whether you abide by the gentleman's agreement or not.
But I want to emphasize one point. Everyone here, I also want to remind you, don’t take what is under the camera seriously. The spirit of the contract is very important. Since you have agreed not to point the camera at me, then don’t point the camera at me.
, if any of you pointed the camera at me and sent it.
Sorry, whoever fails to abide by the contract first will definitely not have any chance to start a business in this school, because you have let everyone see the side of you that does not have a contract and is unfaithful. Do you understand?
You don’t have to give me 50,000, I will come up with it myself. You just need to provide me with your mobile phone. From now on, we can start the competition. I don’t need to prepare, because the current situation will not be prepared by others. We must
Learn to follow the trend and create business opportunities."
Zhao Mingyang wrote eight words on the blackboard: follow the trend and create business opportunities, asking his classmates to stick to these eight words.
The brief speech had deceived this group of children, because no one said that taking pictures was not allowed, but Zhao Mingyang proposed and emphasized that it was something everyone abided by and acquiesced to, which meant that the initiative was already in Zhao Mingyang's hands.
Moreover, Zhao Mingyang also gave them a mental warning to see who the informer was. This was not a rank at all. These lovely students were completely controlled by Zhao Mingyang, and they were all following Zhao Mingyang's rhythm.
They should have taken the initiative, but Zhao Mingyang asked them to give him a mobile phone at will, and then registered a new WeChat account for Zhao Mingyang. After deducting the depreciation value of the mobile phone, which was worth 1,000 yuan, Zhao Mingyang transferred 49,000 yuan.
to this phone.
There are no contacts in this phone, and WeChat has just been registered. This means that these children are inexperienced. They are used to recording everyone in the communication, but not in their heads. Zhao Mingyang is used to remembering important people on his phone.
With the number recorded, he can at least call no less than ten people for help now.
Everything seems so fair and just, but who came up with this game? Zhao Mingyang, he can send a message in advance and ask someone to arrange everything for him and let him perform.
But Zhao Mingyang didn't, it was so boring. He took out his mobile phone and registered an online shopping platform account, and then asked the other party to help him register 51 trademark names, and paid the other party 4,000 yuan. All the students were very curious, and they gathered around
Zhao Mingyang looked at Zhao Mingyang's operation with confusion.
You haven’t started a business yet, but you’ve registered a trademark? What does that mean?
They don’t know that a trademark can be marked with tm after two or three months of registration. It takes about nine months to get approval, and it may not pass the approval. The purpose of registering multiple trademarks is to see which one has the overlap rate. It is also for the purpose of getting one out of five, and even more
The main reason is that you are afraid of others plagiarizing and imitating, so it is better to register the trademark names that you may use first.
Registered a trademark without doing anything? Why call it "One More Beef Noodle" and sell noodles? The students all thought that Zhao Mingyang was going to open a noodle shop.
"I will stay on campus tonight, is that okay?" Zhao Mingyang said.
"No, Teacher Zhao, it won't be difficult for you." Someone shouted.
Zhao Mingyang smiled and said nothing. If these boys didn't subdue them, they would have all kinds of questions.
"Okay, you can wait for me, but you can't follow me too close, otherwise we will attract attention wherever we go, which may cause unnecessary impact on other people's travels. Do you understand?" Zhao Mingyang said.
The rest of the people nodded. They had actually lost. They were competing with Zhao Mingyang, and Zhao Mingyang became the referee again. This was the blessing of social experience. Zhao Mingyang understood what they were thinking and understood his own advantages.
Since there were other courses, the other students dispersed, and only three boys were arranged to follow Zhao Mingyang. Zhao Mingyang did nothing. He just played with his mobile phone and posted posts. The people who followed Zhao Mingyang also took a few peeks. Zhao Mingyang was in various universities.
Post on the school forum.
Recruiting female shopping guides requires college students between the ages of 18 and 22, with a height of 165 or above, good facial features, and good image and temperament. This eliminates many people. Although it is not stated explicitly, it has been hinted that good-looking young people are required.
elder sister.
Zhao Mingyang also offered a salary package. The hourly rate is calculated daily and the hourly wage is fifty fifty. This salary is not low. Some girls from the art school privately messaged Zhao Mingyang.
Zhao Mingyang made an appointment with them for an interview, and waited for the interview notification a week later.
Next, Zhao Mingyang searched for office buildings on the Internet, and then specifically looked for short-term rental office buildings that could be rented out on a square foot basis. Zhao Mingyang contacted several, and they all offered direct rental properties.
In the afternoon, Zhao Mingyang took the subway, bus, and shared bicycles to visit these office buildings.
There are several locations that are very remote, and there is another location that is not very remote and has good conditions, but it costs five yuan per square meter per day, and the rent starts from one month. The rent is paid in one go, and half a month's deposit is required.
Other office buildings only cost two yuan per square meter, and no deposit is required for one month's payment.
Short-term rentals are basically not cheap. Many leather companies will rent them. Zhao Mingyang chose one for five yuan per square meter and rented a 60-square-meter one. He paid one month's rent plus half a month's guarantee fund. If he needs to renew the lease, he must inform him one week in advance.
If you don’t want to rent anymore, you have to inform us one week in advance.
Zhao Mingyang took the rental contract and directly registered a company, then went to the second-hand market to buy a bunch of second-hand office supplies, paint and wallpaper, and also bought a folding bed.
After returning to the office building, I went to the supermarket downstairs to buy some toiletries and a set of quilts and mattresses on sale.
The accommodation was settled, and the money was spent quickly. He spent almost 20,000 yuan a day. In the evening, Zhao Mingyang opened the second-hand computer he bought, made a web page, registered a WeChat official account and a live broadcast account, and registered one more copy of them all.
beef noodles.
After everything was done, Zhao Mingyang went to bed. The three boys who followed him were in a miserable situation. They had no place to sleep, so they just sat there waiting for someone to change their shift.
There were three shifts of people during the night. Zhao Mingyang slept until he got up at seven in the morning to wash up, then went downstairs to find two workers, each of whom was given five hundred, and asked them to help paint the furniture and wallpaper.
I went to an advertising shop to customize the company's front door as well as some promotional posters and business cards. Among them, Zhao Mingyang made a few small light signs and hung them on the cart.
After leaving the advertising store, Zhao Mingyang went to the second-hand market again, looking at the dining carts and trolleys, and then went to the kitchenware market. In the end, he spent 2,000 to buy some things and gave him an address.
In the afternoon, Zhao Mingyang went to a night market to wander around. There were many stalls here at night, but there were basically no stalls.
Zhao Mingyang found a children's clothing store, which closed at seven o'clock in the evening. Zhao Mingyang negotiated with the other party to pay the other party a hundred yuan a day to rent the door of their store. They would not be here during the day, but would only be here at night. The store owner was interested in Zhao Mingyang's money.
I readily agreed.
Zhao Mingyang went back at night. He moved his bed to the corridor to sleep, with the doors and windows open to ventilate and eliminate the smell.
Until now, no one who followed Zhao Mingyang knew what Zhao Mingyang was going to do. They were discussing in the group what Zhao Mingyang was going to do.
Another day passed, Zhao Mingyang bought a suit, leather shoes and shirt at a discount online, spending a total of 500, and also bought a watch worth 100.
At noon, he was creating a public account, writing articles, and bought some small accessories online, such as water dispensers, tea sets, fish tanks, calligraphy and paintings, etc.
He went to the telecommunications bureau to register a landline number. Nowadays, he rarely uses the landline. He also chose a number starting with 400. This month's rental fee is relatively high.
After leaving the telecommunications bureau, Zhao Mingyang posted some job recruitment online, such as accounting, front desk, operations, post-editing, photography, etc.
He posted recruitment information on all major university forums. The students who followed Zhao Mingyang didn't know why Zhao Mingyang did this, and they were not in a hurry to open a store or find a store. Could he complete the task within a month?
Zhao Mingyang applied for several more patents, some formula patents, and applied for several trademarks before, and now he is applying for patents. What exactly Zhao Mingyang does is confusing, and the money will basically be spent.
But this money doesn't seem to have anything to do with catering. Now Zhao Mingyang only has 15,000 yuan left on hand. If this continues, he will soon be out of money.
"What do you think Teacher Zhao is doing?" a girl asked her classmates curiously.
"I don't know, but it seems to be related to the Internet, but also building an office building and recruiting workers. The cost is a bit high. Doesn't he have enough money?"
······
Soon, they knew what Zhao Mingyang was doing. The interviewees were basically junior and senior students who wanted to intern. Zhao Mingyang talked with this group of students. This company had just established a branch in Shanghai and its headquarters was in Xinzhou.
+Po, is it just this? The classmate who supervises Zhao Mingyang wants to laugh. Isn’t this lying?
But the next second, they couldn't laugh anymore. Zhao Mingyang recruited eleven people in one day and required them to wear suits to work. He even spared work clothes and asked them to bring their own. He also signed an internship agreement with them.
contract.
This is a bit deceptive. The classmate who supervised Zhao Mingyang felt that Zhao Mingyang was lying. How could he do this?
These are all classmates who are about the same age as them. Are they being fooled like this?
Someone wanted to reveal some information, but was warned by Zhao Mingyang's previous whistleblower message, so he swallowed his words. He didn't say what he wanted to say, so he followed Zhao Mingyang and reported Zhao Mingyang's information in the group in real time.
Zhao Mingyang also installed five computers in a nearby computer city. The screens were all second-hand, one was 200. Four hosts were configured according to 800. The only host was equipped with 2,000, and it was still second-hand.
It is assembled with accessories, otherwise it will cost 4,000. This host is used for post-editing.
He went to buy a second-hand printer again, and Zhao Mingyang's money immediately ran out, and he didn't have much money left.
Everyone thinks that Zhao Mingyang is going to lose this time because he has no money and only has about 4,000 left.
Students who are in school are also paying attention to the news in the group. Zhao Mingyang got his business license a week later, and people started to come to work one after another.
This company is all new. The things Zhao Mingyang bought online are now almost decorated, and he still has his own office.
It does look like a company that is beginning to take shape. Zhao Mingyang gave the product brochures to the staff and asked them to memorize them. He also organized two training courses for them. The training content was all about painting a big picture, which made people listen.
Full of motivation for struggle.髥
Then I started interviewing female shopping guides who had been recruited in various campus bars before, and notified them to come for interviews.
When these female shopping guides came to the company, they saw that it was a company that had just begun to scale, and they felt instantly at ease.
Zhao Mingyang personally interviewed this group of people. There were more than twenty people in total, but Zhao Mingyang finally chose five people. These five people were all very good-looking.
To be precise, there are no ugly ones here for the interview today, they are all good-looking ladies.
Zhao Mingyang was talking about two settlement models with them, one was hourly, fifty per hour, and they just stood there selling, and the other was commission-based, that is, after the goods were sold, they would be paid 5% per share.
The commission is 10%, and the guaranteed salary remains unchanged, but the payment is required to be settled every week, and must persist for one week. Zhao Mingyang also said that the second model can earn a minimum of 100 an hour, which is not enough for him to make up for.
These five people were among the more than twenty people who were willing to choose to settle their accounts within a week. This was the reason why Zhao Mingyang kept them. They did not use daily settlement.
Zhao Mingyang also personally trained them, using a small cart, how to cook noodles and instant noodles. Yes, instant noodles. This is too simple, but Zhao Mingyang not only taught them how to cook instant noodles;
How to fry eggs, how to put meat in proportion, how to arrange the plate.
He ordered another set of packaging boxes online, all with pictures and texts of beef noodles, and there was actually a franchise hotline on it. He ordered 10,000 packaging boxes and basically spent all his money.
But soon, Zhao Mingyang told everyone that he was rich again. He found a small loan company with no qualifications to borrow money. In one month, he borrowed 200,000 yuan and the interest was two cents. This interest was not low. The other party also paid back
I came to Zhao Mingyang's company specifically to take a look. A group of people who looked very social signed a loan contract with Zhao Mingyang at Zhao Mingyang's company.
The supervised classmate looked confused after seeing it. The ID card Zhao Mingyang gave was fake. Even the business license he gave was fake. No wonder he came to this irregular small loan company with high interest rates.
, even if the contract interest is compounded, they were tricked by Zhao Mingyang, because the borrower is not Zhao Mingyang.
The students finally understood that what Zhao Mingyang said under the camera was all good. Why did those entrepreneurs look so weak? This operation was a mystery. The key was that Zhao Mingyang built an office building, recruited so many people, and then
This really seems to be a regular company. Zhao Mingyang also said that this is mainly because the company needs short-term turnover of funds, so the money is needed urgently and it will be paid back in one month. Zhao Mingyang changed the date of the business license to be registered in 2013.
The legal person’s name is Liu Chengyang.
The small loan company that Zhao Mingyang found was, to put it bluntly, a private loan shark. There were no formalities and no qualification review. The main thing was to look at Zhao Mingyang's wealth. There was no need to fake the 200,000 yuan. It just fell into Zhao Mingyang's routine.
Zhao Mingyang took the 200,000 and did another magic operation. He rented a storefront, a house of 50 square meters. The rent was paid every six months. Zhao Mingyang paid the other party 120,000. The location was pretty good, and then
Zhao Mingyang contacted the decoration company for decoration.
I just built an instant noodle restaurant. The front door is being made and installed. The interior decoration is also very simple. I just put wallpaper on it and bought a few tables. Then the surrounding walls are covered with all kinds of bubbles that are rarely seen in the market.
Face.
This time, many students were completely lost in thought. What on earth is Zhao Mingyang doing? He already owes 250,000 yuan in debt. Everyone knows that Zhao Mingyang can afford the 25,000 yuan plus interest, but the risk of starting a business is too great.
Ah, and I still don’t know what Zhao Mingyang is doing.
Zhao Mingyang spent the remaining money to buy a second-hand camera and some shooting equipment. Then half a month later, a very hot scene appeared at a night market stall in Shanghai. Two girls with very amazing figures were selling
Instant noodles.
The price of instant noodles actually starts at 25 yuan a piece. This really subverts people's perception. 25 yuan a piece of instant noodles?
The discount for five-packs in the supermarket is only ninety-nine yuan, and the packaged ones are only four or five yuan, so how about starting at twenty-five yuan a piece?
There is also a family portrait, which actually costs 188 yuan. It is sold at a night market stall, so you might as well grab it.