Park Changfan didn't know what Zhao Mingyang meant by selling shovels, and the last sentence: "This is Li Enhui's city."
What is this going to do? He sounded a little confused and uneasy.
"Mr. Zhao, I don't quite understand what you mean. Can you elaborate?" Pu Changfan asked Zhao Mingyang.
Zhao Mingyang picked up the wine glass and clinked it with the other party and said: "Now the entire cold country's economy is fixed, and the money bags are also in the hands of fixed people. We can't get any benefits from these people, and no one can get from them in the future."
It's a foregone conclusion to take these away.
These industrial pillars are concentrated in the top three cities in the Cold Kingdom, and the remaining cities have basically no economy.
What kind of support does the economy need? As for people, because those three cities have a large population, the economy is good, and people in other cities who have money go to those cities to spend money.
As long as there is spending power, there will be a good business environment, a very good economic environment, and stable market income.
But those cities also have weaknesses, that is, their form is fixed and cannot be changed. The form of small cities is even more fixed, but small cities can change.
You regard Gwangju as a commodity rather than a city, so what does it take to get customers to buy the commodity?
Marketing, why should we think about how to learn from those cities to develop here? What is there to develop here? What are the advantages to compete with big cities?
No, we can't follow the big city model here step by step, otherwise we won't have any advantage and can only drag ourselves down.
We need to think in the opposite direction and do something that doesn’t exist before, making this place unique and not found elsewhere, so we need to inject something brand new into this place, but not development, but change.
Let it take a new form and then form a qualitative change.
The best locations in shopping malls are always reserved for big brands, because big brands have strength, fixed customer sources, popularity, good location, large places, high rents, and targeted customers. Gwangju is like a shopping mall on the third or fourth floor.
How do we get customers to come in and make purchases in a store in an obscure corner?
Take the initiative to come and consume, this is what we have to do.
Miss Enhui is a living sign, she can bring about some changes here, and the industries here are all planned around Miss Enhui.
Whatever happens here, Sister Enhui can handle it. You and I are both Sister Enhui's people, so we don't need to worry too much, just let it go.
As long as you understand this, let’s talk about what we are going to do.
People in the cold country now spend most of their money on the entertainment industry, eating, drinking and having fun.
Then we will make this money and turn this place into a place to eat, have fun and have fun.
First of all, several connected streets were turned into a large interconnected square. When young people from the cold country gather for dinner, the favorite place to go is the barbecue restaurant.
So what is the concept of our place becoming a barbecue city, open-air barbecue, and one hundred thousand barbecues? What is the concept of hundreds of thousands of people eating barbecue together? Have you ever thought about it? That picture is absolutely shocking.
Everyone buys a ticket, goes to any store to pick up ingredients, grills the meat and eats it by finding a table anywhere.
The ingredients are all well-prepared and the flavors are well prepared, ready to be grilled and eaten.
This is a self-service barbecue city, which is why I am crazy about buying shops and long-term rental shops.
This facilitates unified management, but your cooperation is also needed here. You must strengthen the security and sanitation here, and the staff here must ensure an amiable image.
At that time, we will recruit a group of professional service personnel, such as barbecue chefs and waiters, to work in three shifts, with at least 100,000 staff, making this place a city that never sleeps.
Invite celebrity bands to perform here and create an open-air music festival where you can eat barbecue and everyone will join in the fun.
We need to create an atmosphere. This place is very lively and special. There is no other place except here. And not coming here seems to be a regret in life.
We can make a slogan, we must come to Gwangju once to experience the real fun of barbecue.
The best thing about barbecue is that you can rarely eat it alone, and most of it is eaten with friends, so come together.
Sister Enhui will arrange for the media to expose this place like crazy. We are going to change it and turn all the walls here into graffiti. Every customer who comes can have his or her own graffiti wall.
Then we put light strips on the walls so they can be lit up at night. We want to give people a feeling that this place is completely different from other cities. We need to strengthen security here. If there are those little bastards who come to cause trouble, they will be taken down directly.
We can sponsor part of the security fee, but we must do a good job in security, otherwise everything will be in vain.
Moreover, the food and beverage prices must be transparent. The maximum dining cost per person is thirty US dollars, and the accommodation fee is an average of thirty to fifty US dollars per day. It should be affordable for everyone. As long as the passenger flow increases and there are no vacancies every day,
Our hotels and folk customs can be fully booked every day.
At that time, you can outsource the work to others, or you can sell it to others. In short, there will definitely be room for appreciation in the housing prices here, because there is value here.
We are going to set up a barbecue music festival here. In fact, this kind of thing is just a gust of wind at most and will fade away within a year, but the annual barbecue music festival will attract regular customers.
When other places see us here, they will definitely follow suit, so we must have a preliminary plan here, invite celebrities to hold concerts regularly, find celebrities with high traffic to come here, maintain the popularity, and sign contracts with those celebrities first.
In addition to the barbecue festival, we will also hold various festivals, such as a global underground music festival, inviting underground bands from all over the world to come here and perform on the street, similar to the previous street performers.
We contracted for these less famous bands to provide food, accommodation and transportation, and also paid them a small performance fee.
This place will become the world's underground music mecca. In addition to the underground music festival, we will also create the largest two-dimensional festival.
Invite everyone who is famous in the second dimension around the world. These people don’t need much money. We can contract their food, accommodation, transportation and give them some money.
In this way, we can attract consumption from the big cities in the cold country, and the houses here will not be vacant. At the top, we can sell or rent out the houses.
We need to ensure that there is a festival here every month, or even every half a month, such as the Water Splashing Festival, such as Girls' Day. Within a week, girls come here to shop and have discounts on everything, lower than the market price, and discounts on food, clothing, housing and transportation, so that they can take the initiative to spend.
, "taking advantage".
There is also a Boys' Day. All boys who come to play can receive a customized gift, receive discounts, and open the largest Internet cafe in the cold country.
The few unfinished buildings I bought can be built into the largest escape rooms, the largest Internet cafes, etc.
In short, what we have to do is that this is pure entertainment, and you will leave your name here. The three words Park Changban will be known to everyone. This is your change, not mine, nor Sister Eunhye.
of.
With such a large amount of traffic, there is no shortage of business here. However, we still need some land, some land that can be used commercially, to build more interesting things. We need you to help us think about this land.
Find some way.
There is also medical care. Sister Eunhui will bring in a public hospital, but it is best that you can pay for this cost and use your rights to do this project.
Of course, this place will also have its own products. For example, we will create commemorative products that belong here, such as clothing, beer, drinks, etc., which can bring new vitality to this place.
Now, we need to build some things first, then you can also give us some subsidies within your scope, right? There are also some preferential things, give us whatever you can, use the stamp in your hand to help us
Get something.
For example, Sister Eunhui wants to open a brewery, but now she is short of space. For example, I want to build a refrigeration plant to store barbecue and need space. You can help us find these places and give us tax cuts and rent reductions, right, or sell them at discounted prices.
Give us."
Park Changban did not answer the call and was very hesitant. Zhao Mingyang and Li Enhui wanted the land. This was indeed within his ability, but the responsibility was also very great. He could not seal this seal just because he wanted to.
After the construction is completed, you have to take responsibility, but it seems that Li Enhui wants this place and has planned it in advance. This is indeed her city.
Park Changban wanted to find a reason to leave, but after taking a moment to think about it, the risk was too great.
"Chief Park S, please help me. Of course I will help you too. I still have some ability to help you. I want to have a drink with you to celebrate the victory in advance. I wonder if you would like to have a drink with me?"
Li Enhui and Zhao Mingyang looked at each other and wanted to finalize it quickly, not giving Park Changfan time to think and putting pressure on him.
Park Chang-han was so eager for answers from Lee Eun-hui that he had no choice but to give them. If he didn't give them, he would offend Lee Eun-hui.
"Everything depends on Chairman Li's arrangement." Park Changfan picked up the wine glass and said.
Li Enhui nodded with satisfaction. She clapped her hands. After a while, someone brought a document. Li Enhui took the document and handed it to Park Changban and said, "This is a trivial meeting gift."
Park Chang-ban didn't know what Lie would give him. When he saw the document, he looked confused and in disbelief. It was an appointment letter that had been stamped and signed. It was given to him in Seoul.
A position that seems insignificant, but it has given him a position in Seoul.
The next step depends on what Park Changban does. The position appointed to him is the position of vice president of the Hanguo Environmental Protection Association. It seems not as good as his current position, but the reputation of this position is not low. The key point of this position is
It's in Seoul, and I can be transferred to many departments from here.
This has opened a back door for Park Chang-han, and he has entered the inner circle. But if he wants to rise further, it depends on his performance.
Park Changban also understood what Li Enhui could give him, and also knew how big the strength gap between Li Enhui and him was. He was even more certain that this place was completely controlled by the chaebol, and he would not stand with the chaebol.
, can only be killed by the chaebol.
The country of the Li family is really correct. Everything here is decided by the Li family, but they use a fig leaf to cover it up. They don’t directly tell others that this is their Li family’s, and they make some false claims every day.
It just seems like a fair election.
After a meal, the three of them had a great time and saw off Park Changban, Li Enhui and Zhao Mingyang sitting on the open-air balcony of the villa.
Li Enhui looked at Zhao Mingyang and said, "How sure are you?"
"100% sure, as long as you can cover it, you'll be fine. If you can't cover it, then I can only lose some money, and you may never have a chance again. This is yours in the future, it belongs to your city, you must have a
With your own power, you have the final say here. In places like Seoul, you have no say at all because too many relationships are involved.
But here, you can have the right to speak, but this place is favored by others. Can you keep it? The most I want is money. I won't care about this place.
Don't worry, I don't have any other purpose. I am a person who puts profit first, and I can't compete with you for something here. After all, your Li family has the final say here, right?" Zhao Mingyang said,
I was really thinking about other things in my mind.
"Don't worry, I can still do this. If anyone here dares to rob me, I will die with them. I don't need those in Seoul, but I must win here." After speaking, Li Enhui stood up and left.
She left in her own car and patrolled the streets of the city. The project that Zhao Mingyang told her made her very interested in building a city with its own real power and taking over other companies.
of consumers.
It's just that consumers are too concentrated. How can we get some money out of consumers' pockets?
Nowadays, it is the group of people who have the power of consumption. Their consumption is too simple, only in those few cities, so the plutocrats in those cities are strong-willed and have the right to speak, because they have money.
This place has almost been taken over by Zhao Mingyang and Li Enhui. Li Enhui contacted the bank and asked Park Changban to endorse it. They loaned another US$500 million to continue to purchase and rent out real estate, and finally took over all the properties here.
Most of the real estate was eaten.
Then sell it and rent it out. The prerequisite is to build this place into an Internet celebrity city and a new main city is born. Buy it at a low price now and sell it at a high price later.
It is not unusual for cities to build this, but the focus is very important.
Also, it depends on the person at the helm. Not to mention the ability of this person, the person who can build a city is really capable and courageous, a top marketing genius.
Of course, there are also cities that join forces with marketing companies or find such experts to operate and build together. Now some cities are poaching people from enterprises, and these people will play this trick.
This type of urban projects are basically laid out in advance and cannot be put into operation in one go. The general cycle depends on the city area and the population it can accommodate.
A slightly larger city can complete it in three or four years, while a small city like Gwangju can complete it in just one and a half years.
Zhao Mingyang's purpose is very simple, to turn this place into a real Seoul, Zhao Mingyang's city, not Li Enhui's city.
He dared to compete with Li Enhui for financial resources, and all he cared about was money, but he didn't have good connections here, so he needed Li Enhui's connections to share. With the connections, Zhao Mingyang could buy some things he wanted with money.
Here, Zhao Mingyang can do more and dare to do more things, but he can't rush. He has to work steadily so that in addition to the Li family, there is also the Zhao family here.