This kind of operation method has been used by marketers before, such as a product, for example.
If you put a portrait of a towel on a brand and say it is endorsed by Ergazi, but Ergazi has never signed an endorsement contract with you, what should you do?
So Ergazi will tell you for sure. It’s similar to a certain lozenge back then. Ronaldo came to China to play a friendly match. As a result, the lozenge company said that I am your fan, I took a photo with you, and I gave you money. This is a little bit of support from the fans.
Ronaldo's coke was broken, so he had money to take it. But after he went back, he finally learned that he was endorsing a product, and it was a special lozenge. It was also the earliest cut-out advertisement, with just one picture.
Da Luo quickly asked someone to file a lawsuit. Okay, you sue me and I'll hold off. The ads will be played as usual. Generally, it takes six to eight months for a verdict to be pronounced on this kind of matter. Okay, I lost the case the first time the verdict was pronounced. I refused to accept it.
The appeal was delayed for several months.
In the end, the throat lozenges sold really well. Everyone recognized Da Luo as the spokesperson, so let’s talk about it. You can be my spokesperson, but I don’t have much price. Here it is. You can take it if you want it. If you don’t want it, I’ll hold off. 2.
I lost the first judgment, I have no money, and I am not afraid of becoming a deadbeat. What about you? Are you willing to drag it with me?
Don't want to? Then I'll give you five million. If you want it, just take it quickly. The endorsement fee that might have been thirty to fifty million was finally settled at three to five million. This is called killing first and paying later. Da Luo is not the only one like this.
In the post-Internet era, especially in the mobile era, this kind of operation becomes less common because rumors are refuted so quickly and everyone understands them at once.
How to break it? Celebrities have the same style, and passers-by take street photos, so they don’t have to pay advertising fees. After Zhao Mingyang used this trick, the celebrities suffered a huge loss. Soon, all the gifts sent by fans were represented by agents and assistants.
Received.
If you still want to appear in the same style as a celebrity, fine, for example, the one with a forehead costing more than 10,000 yuan. At that time, all the celebrities wore it. If they were photographed on the street, they were paid advertising fees. You all wear it and help me promote it. Celebrities don’t dare to do it easily.
This is what I'm afraid of when I receive gifts.
At this time, Zhao Mingyang spread the publicity all over the Internet. Zhao Mingyang is not going to sell this doll for 299 a piece. It is not cool, so it will cost 499. Only in this way will it look cool and ordinary people will not be willing to buy it.
That's right, most people rarely spend 500 to buy a little doll, and there's nothing special about it. To be precise, it's not that they can't afford it, but they are reluctant to buy it because they think it's not cost-effective. Why is a broken doll so expensive?
Of course, there are also people who are not short of money who will buy it. Zhao Mingyang directly connected to the online store to get the genuine YYDS Unicorn.
Online stores cannot use pictures of celebrities, as this can easily lead to disputes, but as long as the title says the same style as the celebrity, it will be fine, without specifying which celebrity.
Ma Changyuan was confused. He hired a group of online store customer service staff. Damn it, why did the price drop from 299 to 499? Why not grab it? Why didn't you grab it?
Will anyone really buy it? Spend 500 yuan on this thing? This is a huge profit!
Soon, another news post appeared on the Internet #The Imperfect Unicorn that is popular all over the world is really cute. The photo sent by Meng Xiaoxian was uploaded, and a group of foreigners were holding this doll.
The melon-eaters don’t understand and think this is some kind of high-end gadget.
Don’t believe it? Did the Nuanbaobao you bought originally have Japanese on it? But R didn’t have Nuanbaobao at all. Why did you do this? It’s just to capture the hearts of some people who think that foreign products are good. There are also some products that are all in Japanese. Put this on it.
The Chinese label explains that you have to be more truthful. If you say that R doesn’t have this, you are falsely advertising it.
Then you must still lose. The manufacturer replied that it was sold to R himself who lives here, so it is all in Japanese. You see, this is a reasonable explanation.
Ma Changyuan was completely shocked. Someone actually placed an order, one, two or three...
There are so many, more than a hundred orders, hold the grass! What kind of rhythm is this, there are more than a hundred orders so quickly?
Zhao Mingyang called Ma Yuanyuan, and Ma Yuanyuan quickly answered: "This order will not exceed 10,000 at most, maybe around 2,000 or 3,000. Have you shipped the batch of goods I asked you to transport to Urata?"
"
"It's been shipped. We've rented a warehouse there and hired people to deliver the goods as you said. What's the next step?"
"If multiple stores list it, they will post the original and genuine one-to-one replica YYDS Unicorn, priced at 99 yuan, and support counter inspection," Zhao Mingyang said.
"Is this okay?" Ma Changyuan felt bad. What kind of rhythm was this? Where did the counter come from? Could he take this thing to his factory for inspection?
In fact, Ma Changyuan doesn’t understand that even if there is a counter, there is no way to inspect the goods. Products purchased from specialty stores that are not in the area will not be inspected. This is also a routine of early online stores, and it is still used by online stores.
, because the counters simply do not support inspection of things you buy online or even in other areas.
Or you would say, what about luxury goods? There are specialized third parties, and basically luxury stores are opened in first-tier cities in China. The clerks do not inspect the goods. There will be special after-sales inspections. When you go there, you will have to report
If people can't find your information after posting your name, they won't bother to talk to you.
Second-hand recycling organizations will inspect the goods for you, but they need to charge a service fee of about three to five thousand. If you buy a high imitation that only costs several hundred or even thousands, will you go and inspect the goods?
The end of this thing, especially those who dare not sell fake luxury goods online, or directly indicate the word "Urada" to tell you that this is a fake, is not the conscience of the merchants who discovered it, but the emergence of a group of professional anti-counterfeiters who made their fortunes specifically.
, leaving businesses forced to change.
Why are businesses afraid of professional anti-counterfeiters? It’s very simple. These people are well-connected and are a team. There are people in charge of law and people in charge of media. The combination of these two will kill you. If you don’t give me money, I will kill you.
Zhao Mingyang knew that the 99 yuan model could still sell 20,000 pieces. The price difference between 99 and 499 was really big, and Zhao Mingyang asked Ma Changyuan to customize two kinds of packaging boxes, one costing ten yuan and one costing one yuan.
This still needs to be done, after all, genuine customers need to get something better.
To put it simply, why do some big brands tolerate the existence of Urata, just like the two early brands that allowed piracy to exist in China, can they be killed? Yes!
Why can't it be done? Because it needs popularity and exposure. People all over the street know this brand all of a sudden. When the market matures, we will crack down on counterfeiting and let those who are pirated spit out some. I won't allow it in the past two years.
If you do it, I will make a profit. When I release a new product with limited editions and you are doing it, I will turn a blind eye.
Zhao Mingyang asked Ma Changyuan to hire a legal team mainly to prevent piracy. Zhao Mingyang has no intention of making this brand bigger, so don't let me have piracy on the market. If there is, I will sue you. If you don't want to be sued, okay,
I'll wholesale it to you for 49 and you sell it for 99, that's okay.
When the brand became somewhat influential, Zhao Mingyang directly sold the brand and cashed out for 18 million yuan before leaving.
Ma Changyuan was extremely happy at this time. There were thousands of pirated copies, and the income for this day was a huge sum of money.
If this continues, it's really not difficult to reach five million.
Zhao Mingyang knows very well that this can only make a profit of tens of millions at most, and then he sells the brand to other major manufacturers, so that he can use this to continue to produce co-branded products and other things.
In the evening, Zhao Mingyang received an invitation from the landlady. The landlady thought it was time to thank Zhao Mingyang. After all, he has a short mouth and a short hand, so it would be difficult to ask for a rent increase next time.
Zhao Mingyang went to the appointment on time and saw the landlady waiting for him in a restaurant.
In the distance, the little cousin was holding a mobile phone and squatting with her poor little nephew who was about to lose his family.
Biaosou asked her to help take care of her little nephew at home, saying that she had to go out to lie down for something, but her little cousin felt something was wrong, so she followed her secretly.
When she saw Zhao Mingyang appear, okay! Today, they finally caught evidence of their crimes!!!