Zhao Mingyang went to Tuanmei with them and took the car parked there.
After arriving at the Tuanmei office building, Zhao Mingyang held a meeting with the core management of Tuanmei.
This time it is about online advertising. Zhao Mingyang stood in front of the projection screen and said: "Last year, Tuanmei's advertising was all placed on the PC port, and this year other companies are also placing it on the PC port.
We analyze the data based on it. Look at the analysis report on the screen. This is the growth of smartphones. The growth in the three years from 2010 to 2012 basically increased several times every year. It is very scary. Therefore, our team
The investment plan given is to cut off most of the investment in the PC port, up to one-tenth of the previous investment.
Spend all the money on the mobile port. Nowadays, the mobile port advertising charges are not high. We can first contact several major mobile phone brands to place push messages, software open-screen ads, and the mobile phone comes with Tuanmei software.
We contacted several software vendors through the channels of Kongping Media. When the software is opened, it is filled with advertisements for Tuanmei. As soon as the page is touched, it will jump to the download page. The main page is a photo of the online spokesperson Liu Bingbing and Hamburg.
, it will be written that one yuan buys a value package of 41.9 yuan.
We can do a test. In the early stage, a downloading user will give the platform a share of five yuan, and both parties will share the data. Another option is to contract advertising time periods, such as one month or one year.
Advertising pages several times a week, because the number of smartphone users is so large, and based on the number of downloads, it is not cost-effective for you.
We have contacted the manufacturer for the price of this package. The package price is on the screen. You can take a look. For annual subscriptions, most of the current prices are 5 million yuan. These are several major software platforms. You can consider it.
, this price is considered low, and based on the growth of this smartphone, with annual advertising, this price is definitely a bargain.
The main reason is that these software will also try their best to attract users with advertisements, and they can also jump to the download interface and directly download in the background. Taking advantage of the fact that other companies are not doing this, Tuanmei can take the lead in advertising.
As for Tuanmei that is shipped by the manufacturer, and Tuanmei is recommended by the manufacturer's app store, there are two charging models. Download and use are divided, and 50% of the user's consumption goes to the mobile phone manufacturer. There is also a one-time fee. How much are you prepared to pay?
How long is the period? This is priced based on the sales volume of the mobile phone brand.
As for marketing events, we have tentatively decided on a few. You can take a look at them and then make your own internal choices.
Incident 1: There is a bug in Tuanmei software. Each user only needs to pay one yuan to buy a group purchase worth 108.
Mr. Song just told me that the discount offered by the old man is the biggest. This can attract new users, or old users can change their mobile phone numbers to register and use it, and use family numbers to register for multiple uses. Each mobile phone can only be purchased once.
As long as users have usage habits and frequency, they will have stickiness, and users will basically not easily switch to other stores in the future. In the future, as long as there are regular activities, Tuanmei will probably have no rivals in a year.
To be precise, there may not be any competitors in half a year, because most group buying websites are now spending money on PC ports and mobile ports. It is estimated that it will not be difficult to exceed 200 million users by the end of the year and 2013. This growth is indeed too large.
We checked and found that domestic smartphone shipments from 2012 to now have almost exceeded the 100 million mark. It’s hard to say how much the data is mixed. Some of them are in cooperation with the three major operators, and some may be companies purchasing multiple mobile phones per person.
But in any case, this is just the growth of domestic smartphones.
The data may double next year, so Tuanmei needs to seize this opportunity and invest fully in the functional end.
Incident 2: A guy on a blind date used a group-buying software to buy a set meal, and was ridiculed by his date. As a result, the guy contacted Tuanmei out of anger and spent 100 million out of his own pocket to treat the user to a meal. This shocked his date. The guy refused the date's dinner invitation and angrily got up and drove his Bugatti.
leave.
Event 3: The Tuanmei system collapsed, and all travel tickets were purchased for one yuan, or movie packages worth 98 yuan were purchased for one dollar. This is an activity for tourism and a group of movie fans. In fact, it can be considered to have a high degree of overlap with the first event, but if it is concentrated on
At the same time, a one-time subsidy of at least one billion is needed, and the cost is indeed high.
Event 4: Tuanmei shocked foreigners. Foreigners came to China for the first time and discovered Tuanmei. They could have food, drink, and accommodation with just a mobile phone...
There are several other regular small event copywriting, all on this, you can filter them out. As for why you need to buy them for one yuan, apart from what Mr. Song said yesterday about cooperating with a bank and earning bank advertising fees.
You can also see which users use it frequently, and you can avoid these users by promoting some discounts in the future. They are already sticky and there is no need to subsidize them."
The plan of Empty Bottle Media made Tuanmei feel for the first time what value for money means. It was clearly organized both online and offline.
After bidding farewell to Tuanmei, Zhao Mingyang ran to Liu Bingbing's side again, but there was a slight situation there.
Liu Bingbing's cover photoshoot caused a dispute between Ma Chunzhen and the Tuanmei Operations Department. Tuanmei wanted to highlight the food, text, and activities. As a result, the burger blocked half of Liu Bingbing's face, leaving only a pair of eyes.
.
This is different from what was said before. Ma Chunzhen must be anxious, so she asked Zhao Mingyang to go over and see how to deal with it.
Zhao Mingyang drove Qian Jinduo and the others to Liu Bingbing's place. Qian Jinduo and the others admired Zhao Mingyang immensely.
Mainly, after seeing the operation plan completed by Zhao Mingyang independently in the past few days, I recognized his ability and wanted to learn from him.
When Zhao Mingyang came to the filming location, he saw that they were all old acquaintances. Good guy, Fang Shuo, the boss of Tuanmei’s operations department, was also here.
"What's going on?" Zhao Mingyang asked as he entered the studio.
"Originally, we all took good photos, but after these people from the Tuanmei Operations Department came over and took a look, they insisted on making adjustments. They said that the page occupied by Bingbing was too big and we needed to highlight the content of Tuanmei's activities so that Bingbing could eat the burgers."
Ma Chunzhen said.
Zhao Mingyang looked at Liu Bingbing sitting aside without speaking, and then looked at the pictures on the designer's computer screen. Liu Bingbing indeed only had half of her face left.
After reading it, Zhao Mingyang said to the designer: "Offline advertisements should follow the previous ones, keep the whole face, put an old man's set below the neck, highlight the words "One Yuan Purchase", or make Liu Bingbing's face and upper body smaller and put aside
Above, the big section is reserved for content copywriters.
You don’t need to change anything else. Let’s start shooting the promotional video. I’m in charge of the operation. Just follow what I do. I’ll pay you your fees. If you don’t follow what I do, I’ll replace you.”
When the designer heard this, he quickly changed it according to Zhao Mingyang's instructions.
When Fang Shuo heard this, his face turned pale and he said, "What do you mean? Your money was also provided by our group. Are you related to this female star? So help her?"