Su Xin mentioned her winery, and Zhao Mingyang knew it. She was familiar with it. She often advertised on TV in the past, and it was very popular at the beginning of the millennium. After all, there were few entertainment channels at that time, and everyone still mainly watched TV. Who had more money?
, if you are willing to advertise on TV, it will definitely sell well.
At the same time, Moutai knew better about marketing. They directly invested in film and television dramas. They entered the film and television drama market earlier than these wineries, and they invested in targeted films and television dramas. They invested in commercial dramas and the like, with plots.
Those who are rich and powerful must have Moutai on their dinner table. This is their brilliance.
The advertisements are too repetitive. People may take advantage of the commercial time to do other things, but at that time there were no reruns of TV series, so they concentrated on watching the plot and could not fast forward. Moutai implanted this kind of film and television dramas. It was amazing and had to be
It is said that Moutai's marketing is really textbook style. Later, everyone saw that many people in the movie also drank Moutai. Drinking Lafite of 1982 is not considered a wealthy person. Real rich and powerful people drink Moutai of 1982, and the price is higher than Lafite.
It's several times higher, and it's Moutai's high-end cash, the only one.
So far, if we talk about marketing, Blue Distillery can be compared with Moutai. Both are first-class marketing experts and can quickly occupy the market and find market positioning. However, Blue Distillery is often criticized for its taste, so
This one is slightly inferior to Moutai.
In Su Xin's winery, Zhao Mingyang knows what Su Xin means and wants to hit the high-end market again, because the pattern of the mid-to-high-end market can be broken, but he is afraid that blind investment will not make back the original investment. The current situation is different from before.
In the past, as long as you spent money to advertise on the TV station, it would be 100% profitable, so the people at the TV station were really well-connected and popular at that time.
There are too many publicity channels now. How to do it? Which one to invest in? Hundreds of millions invested in the market may not make any splash.
"Is it easy to do?" Xu Qingqing looked at Zhao Mingyang and asked.
"It's a bit difficult. There is a big problem in the current market, that is, the market is eliminating liquor. Not only liquor, but also spirits, which will gradually be eliminated. I will take the time to go to your winery tomorrow and have a look."
Zhao Mingyang said,
When Su Xin heard that there was something going on, she quickly picked up her wine glass and wanted to have a drink with Zhao Mingyang. Zhao Mingyang refused and said, "I'm afraid of having sex after drinking, unless our family lets me drink."
Xu Qingqing_
"You drink Coke, what nonsense are you talking about?" Xu Qingqing slapped Zhao Mingyang again.
"Drink, it's nothing. I'm not afraid of driving. Find a price, come here, fill it up, the feelings are deep, this glass of wine is enough." Su Xin poured Zhao Mingyang a glass of white wine, which she brought to her home.
Good wine, not for takeout.
Zhao Mingyang looked at Su Xin and smiled and said: "I won't drink this wine. I will tell you the answer tomorrow. You can drink it yourself. I am not rejecting you or giving you face. You will know tomorrow."
Zhao Mingyang handed the glass of wine to Su Xin again. Su Xin had a glass of wine for herself, plus Zhao Mingyang's glass of wine. This was basically a bottle of white wine.
Su Xin was so depressed that she could only drink it by herself. It would be a waste if she didn't drink it. She had to drink the wine as soon as it was opened.
Zhao Mingyang glanced at Xu Qingqing, how could he not know what Xu Qingqing meant.
Xu Qingqing is introducing her connections to Zhao Mingyang. This is sharing of connections. This Su Xin family must not be simple.
When Xu Qingqing introduced Zhao Mingyang to Su Xin, she really brought Zhao Mingyang into her circle.
Zhao Mingyang also knew that he could not bring Xu Qingqing into his circle casually, and Xu Qingqing did not want to enter, because Zhao Mingyang's circle was of no use to Xu Qingqing, and someone might take the initiative to ask Xu Qingqing for help.
category, this should be clear.
After several people had dinner, Su Xin's drinking capacity was really good, but she was obviously a little dizzy after drinking. She started talking about some things that children should not listen to, such as asking if Zhao Mingyang and Xu Qingqing lived together? She even started to ask Zhao Mingyang if he could.
Let Xu Qingqing get the happiness her girlfriend deserves.
The happiness here is self-evident. Xu Qingqing blushed when she was told that. She quickly interrupted and asked Zhao Mingyang to drive Su Xin home. Zhao Mingyang would give the car to Su Xin tomorrow.
Zhao Mingyang sent Su Xin to a large courtyard. He actually checked his ID and saw that it was Su Xin, so the guard let him go.
Zhao Mingyang came to this yard and saw a sentry on duty. He basically knew what Su Xin's background was.
Arriving at a small courtyard, Su Xin invited Zhao Mingyang and the others to come in as guests, but Zhao Mingyang declined. Xu Qingqing was quite satisfied with Zhao Mingyang. In fact, no one liked it when he visited someone else's house so late.
Especially when Su Xin doesn't live by herself, her grandparents come to this place.
On the way, neither Zhao Mingyang nor Xu Qingqing spoke. Xu Qingqing gave Zhao Mingyang a look that told her not to talk nonsense. She glanced at the eye control. Zhao Mingyang understood that she was afraid that there was a recording in the car.
After the two of them arrived in the hotel room, Xu Qingqing put her arms around Zhao Mingyang's neck and said, "You have to take Su Rui's matter seriously. Let's put it this way, my dad will have to show courtesy to her family, because Su Rui's family only has
Su Rui's father is in business, and she has an uncle, two uncles, and an aunt. Her grandfather is already ninety years old. You have also seen her grandfather's residence.
Her father is the only one in their family who is devoted to business. Su Xin and I met when we were studying abroad. Let me tell you the truth, my family arranged for me to meet her when I went to school there. In the end, the two of us became friends.
The family got together, you see.
So you should cherish this opportunity. I am proactively recommending you to their family. When you encounter something, there will be someone who can help you. I will go to bed first. Good night."
Xu Qingqing kissed Zhao Mingyang and then went back to her room.
Zhao Mingyang watched Xu Qingqing leave. This was Zhao Mingyang's purpose of catching Xu Qingqing. This was the tip of the iceberg in her circle.
Among so many women, Xu Qingqing is the one who really has a big network. Even Ito Eiko cannot compare with Xu Qingqing. Ito Eiko is just a member of the family, while Xu Qingqing is the successor of the family.
Zhao Mingyang quickly turned on the computer and first contacted Song Lei, agreeing to his marketing plan and doing it together, but he needed Song Lei to do something for him, which was also incidental.
I first contacted Song Lei and told him the time to meet, and then started frantically checking the trends in the wine market.
At twelve o'clock, Zhao Mingyang went to bed on time, and then at seven o'clock the next day, he got up and took a shower.
I put on makeup, put on a white shirt, black trousers, black leather shoes, put on my watch, picked up a pair of flat glasses and put them on.
Wear what you want for any occasion, take your notebook, go to the hotel restaurant and eat while checking the project book you made yesterday again for any errors.
At half past eight, I called Xu Qingqing. Xu Qingqing came to the restaurant after washing up, looked at Zhao Mingyang and asked, "Do you have a plan?"
"We almost have a direction. We had a similar project at Empty Bottle Media before. We have modified it. You call Su Xin and we make an appointment to meet. I will go find her and you go with me." Zhao Mingyang said.
"I sent you the phone number, but I won't go. I have two meetings today and I have to go to the city for a meeting," Xu Qingqing said.
"Fire-proof, theft-proof, bestie, aren't you afraid that your bestie will kidnap me?" Zhao Mingyang reminded, get a vaccination first to save yourself from the possibility of something happening, and you can't explain it yourself.
"I can rest assured about this. Don't look at her like that. She is very arrogant, and her family has arranged a fiancé for her. The most important thing is, I believe you." Xu Qingqing kissed Zhao Mingyang, and then simply ate
I grabbed something and left in a hurry.
Zhao Mingyang shook his head. Who can say for sure? Su Xin is different from Xu Qingqing. She has a different background. Who can say for sure who she is? Xu Qingqing and she are not friends or besties.
It's just a partner.
Zhao Mingyang called Su Xin three times before Su Xin got through. After she got through, she said feebly: "Who is it?"
"I'm Zhao Mingyang. I want to go to your winery for an on-site inspection. I'll give you some plans. When is it convenient for you?" Zhao Mingyang said.
"In the afternoon." Su Xin said.
"Okay, I'll contact you in the afternoon," Zhao Mingyang hung up the phone, ordered a cup of coffee, and continued typing on the keyboard.
I revised the project document again and was busy until 11:30 noon before I went back to the room to make up for the payment.
At two o'clock in the afternoon, Zhao Mingyang contacted Su Xin and arranged a meeting place.
Let’s go and find out who this Su Xin is this time.