Zhao Mingyang wants to have a long-term cooperation with Song Lei. The advantage of this person is that he can mobilize a group of people. This is a big advantage. Zhao Mingyang needs his assistance in many projects.
For example, Song Lei helped a lot with the recruitment of agents for micro-business and car buying and leasing.
Zhao Mingyang is a thoughtful person. He knows that someone like Song Lei can betray Liu Fucheng's uncle with Liu Fucheng. This shows that this person is not only ruthless, but also very interested in profit. The reason why Liu Fucheng's uncle was betrayed by everyone is because this person likes him.
Eat alone.
Zhao Mingyang also asked someone to investigate some things about Song Lei, so he knew that Song Lei was very interested in profit.
Give benefits when you see benefits. Later, Song Lei also warned himself not to eat alone because he knew that Uncle Liu Fucheng suffered from this fate.
Song Lei looked at the document Zhao Mingyang gave him, and when he opened it, there were photos of a group of people. The characters in these photos were very familiar. They were all people from some Hong Kong gangster movies.
They are all supporting characters, but they all know the names of the people in the middle.
"This is the spokesperson. Let your idle brewery make beer. Anyway, your beer is famous. The name of the beer is Hongxing Beer. The main market is to sell to the group of people who like to watch Young and Dangerous, mid- to low-end
This group of people hang out in bars every day.
High-end bars and mid-to-low-end bars are basically two different concepts. High-end bars are more like indoor music festivals, with top-notch lighting stages, singer performances, and a lively atmosphere of the world's top 100 DJs. Let's put it this way, high-end bars,
At present, there are no more than ten in the country, and these ten are all in the first-tier and second-tier cities in the country. This type of bar will look down on any new brands.
What they buy is the wine that rich people usually like to drink, and they sell it at several times the price. Their customers are willing to pay for it, but if they buy other brands, that won't work.
To put it bluntly, except for the wines produced by several well-known domestic wineries, the wines newly launched on the market will be defined as no-name brands. But as for no-name brands, it also depends on how you make them into high-end no-name brands.
Let me tell you first, there is no market for liquor, because liquor can only be popular for a while, while beer can be sold in discotheques, KTVs and other places, and it can still be sold for two or three years.
When the funds are withdrawn, you are going to do other things, and if you do as I say, you will be able to recover your capital and make a profit in half a year. This wine will only be sold in bars, not in supermarkets. You can sell it online, but the price cannot.
Low, it must be 50% higher than the market price of beer.
The beer market is the same as the liquor market. It is difficult for new brands to emerge. The main reason is that the channels are tightly controlled by this group of breweries. If you want to sell beer, they will directly engage in a price war with you, similar to the nature of Coke.
The market is very stable now and will be very stable in the future. It will not be easily surpassed by other latecomers.
But in places like low-end bars and KTVs, the bosses just want profits. The drinks they sell are all drinks specific to these places. There are a lot of miscellaneous brands whose prices cannot be found, especially in discotheques, which are just a waste of time.
Drinking indiscriminately,
You have to know that those who go to such discotheques every day are either mixed society or a group of young people who want to experience it. Most people can't stand the noise. Those who go to music bars to drink will never go to discotheques often.
So your beer cannot be sold in music bars. Music bars mostly sell craft beer or some well-known drinks on the market. You can sell them for a little extra money. Most people go there just to listen to the music and treat it as buying tickets.
The crowd must be clearly divided, and it is most important to whom the product is sold to.
The regular customers of the disco are actually very fixed throughout the year. Most of them are young people. Most of these young people are idle gangsters. These people have one thing in common. They are fond of the word "Young and Dangerous".
Whether they are born in the 70s, or born in the 80s or 90s, they have all seen it, and they were deeply impressed by the characters in Young and Dangerous. They were all brought into the movie, and they just felt that the people in the movie were that
Looks like this, I am also like this, I can't tell the difference between the inside and outside of the show, the movie and reality.
Let me put it bluntly, they make money because of their poor cognition and fixed thinking. They are most likely to believe in content-oriented, and it is easier to make money.
We first run the small supporting actors in the movie and report on the Internet, saying which supporting actor was the boss in the past, how awesome and powerful they are, and how one can beat ten of them.
Everyone writes a story to brag about this group of people, and then we ask these people to help us sell beer, record videos, and have the right of portrait printed on the beer. Isn’t it true that a gangster brother can drink this beer in one sip?
It's a market.
Bar owners are happy to sell this kind of beer, and many bar owners just like it. As long as we blow out the actors, that's fine.
These actors are currently cooperating artists under my company, so I will help you with this endorsement fee and operating fee for free, as a thank you for helping me.
As for your shares in the winery, I don’t want it anymore, but you have to do one thing for me. I’m going to release a few sakes. You can help me promote them in supermarkets and Japanese food stores. I won’t make any money to help you with this sake.
It belongs to a friend. Your two wines do not conflict. Can Brother Song do that?"
Song Lei said without hesitation: 'Leave this to me, but you are such a help. I don't know how to thank you.'
"No need. Brother Song has helped me a lot. Remember brother, just go back and prepare for beer production. I will register and design the trademark for you. After that, you can be responsible for the promotion. Everything has been prepared for you.
You just wait to make a profit." Zhao Mingyang said.
Song Lei stood up and said: "Then I won't disturb you to listen to the music. I have something else to do, so I'll take my leave first."
"Then I won't send Brother Song off. You go to the address on the document to find Ning Dongsheng from Daotian Entertainment. I said hello to him and he will contact you. When your winery opens, I will let this group
The actors will cut the ribbon for you." Zhao Mingyang said.
Song Lei said goodbye. He knew very well that Zhao Mingyang's marketing was 100% profitable, which was to create a branded version of the disco's miscellaneous liquor, and the profit would be given to the bar, and the bar would definitely purchase it in large quantities.
As for those gangsters? They are a group of bastards. Song Lei has lived in society and knows that every bastard can boast of himself to the sky, so he is a bastard.
If you really want to be awesome, just like the three tycoons back then, they directly opened a bank. If those gangsters in Young and Dangerous had such ability, they would go out to perform business performances every day. The three tycoons were so awesome. In some of the original
In the eyes of the warlord's subordinates, he is also a little red guy, and his strength is not equal.
Many people can’t tell what a big boss is. The top bosses must be doctors, teachers, etc. These people have too many connections. One is related to people’s life and death, and the other is full of talents. The network of connections is too wide.
Big.
After Song Lei left, Liu Lanshan came, and Zhao Mingyang had something to say to him.