Chapter eight hundred and seventy seventh wild consumption
Gu Man's move was arranged by Zhao Mingyang in Shencheng. With the Xu family in Pengcheng, at least there must be a double insurance, in case there is any change at any time.
Moreover, Shencheng and the Imperial Capital are both places where hidden dragons and crouching tigers exist, so Zhao Mingyang wanted to find out.
How many Chinese billionaires are there? There are twenty or thirty Chinese on the list of the top 100 richest people in the United States. These people have been in the United States for a long time, and it takes more than three billion US dollars to get on the list.
This is just the United States. There are shadows of flower pots on the rich lists in other regions. It’s just that many Chinese rich people are unknown. This group of people has a big thing in common. They are all shareholders of some companies. Baidu accurately determines where they are.
If it's less than 10 billion US dollars, it's very stable. Stable wealth will always be on the list.
It can be seen that there may be nearly a hundred Chinese wealthy people overseas with more than 3 billion U.S. dollars. It is hard to say whether this group of people belongs to the same family or the same circle.
But a lot of the wealth of this group of people is related to the country, so Zhao Mingyang asked Gu Man to help her understand how this group of people operate and manage their wealth.
Now Zhao Mingyang only needs to spend the money from the micro-business and exit in time.
Hong Kong Island Lee has been criticized by countless people for repeatedly jumping around and being a cunning person, but one of his words is very suitable for Zhao Mingyang's current situation: never make the last pot of gold, and always exit before the peak.
In fact, this is the safety line. Don’t let everyone think that you are making a lot of money in this industry. If you are still making money in it, you will be watched by countless people. If you make money and are watched, envious people will start to trip you up.
Even if you are not the one who earns the most, they will think that you earn the most and attack you directly.
Zhao Mingyang is preparing to exit micro-business, and it will not be until the beginning of 2015 at most. This is what Zhao Mingyang has decided for himself. He can no longer miss this cash cow, and must prepare for the next money-making industry.
All bets are concentrated on live broadcasting. To be precise, live broadcasting is used to bring goods, open up the upstream and downstream, and dump risky heavy assets into light assets.
Zhao Mingyang has already found someone to sell off the two buildings he bought in his hometown. But not now, but in a few months. The houses in his hometown will appreciate very quickly. The price is one per day. Zhao Mingyang's price is more than 4,000.
I bought it for one square meter, and now it’s over 10,000, and it’s still appreciating in value.
Because there are many demolished households in my hometown, more and more people are buying houses, and the first wave of real estate boom in third- and fourth-tier cities has come.
In Jiangsu Province and Zhejiang Province, housing prices in these two regions will not be low. They have a large migrant population. The main reason for the high housing prices in Guangdong is the large migrant population. The Yangtze River Delta and the Pearl River Delta are basically must-have employment areas for young people. This group
When young people have money, they want to settle in these areas.
It’s not that many people don’t want to go back to their hometowns, but there are really no job opportunities when they go back. Especially college students, they prefer the Yangtze River Delta and Pearl River Delta regions, because each city has certain pillar industries and you can find jobs that match your major.
Zhao Mingyang also asked Gu Man to negotiate with the Ye family about Ma Dou Clothing, either to exchange shares or to sell it at a suitable price.
You can invest heavily in the project that Mrs. Liu and Gu Man talked about. Although the early capital investment in that project was too large, the later return rate was extremely high, and there was more than one regional shareholder here, and the industry was stable, so Zhao Mingyang asked Gu Man to talk about it.
Yes, just buy it if it suits you.
Zhao Mingyang remembered one thing before his rebirth, so he would be very concerned about it, that is, Hong Kong Island Li Shi de-assetted around 2017. Zhao Mingyang only needs to remember to get rid of it at this time, and he can still keep some in his hands.
What is the most popular thing recently? The most popular film and television dramas made by Wang Chenbo and Xiao Yu are the most popular. The two male stars Wang Chenbo and Xiao Yu are the most popular. Fat Mantis personally guides them. The shooting speed is three months and the post-editing has been done for you. This
It was very efficient, and then it took another month to delete and revise it, send it for review, and then release it.
Daotian Entertainment invested more than 50 million yuan in promotion fees for this drama, and even went to Japan and South Korea to find marketing companies to promote it.
Now these two people are popular all over Asia. They have been linked to various CPs. Each Weibo fan account has exceeded 50 million. It is hard to say how much water there is in this, but at least 500,000 people follow these two people.
People, and very active. Overseas accounts also have millions of accounts, and the attention is already very high.
The topic of these two people on the entire Internet has exceeded 100 million. Wang Chenbo and Xiao Yu immediately received endorsement contracts from major companies. They both started with 10 million, and they both wanted to rely on the popularity of these two people to provide companies with
Increase the heat.
Nowadays, the overwhelming advertisements are from these two people. Daotian Entertainment has made more than 200 million yuan by relying on these two people, and it is still rising.
I have to say, fans’ money is so profitable.
Zhao Mingyang convened an emergency meeting of Daotian Entertainment executives, because Zhao Mingyang did not expect that the money was so easy to earn. Some fans spent half a million to buy a pair of Wang Chenbo's worn sneakers, and some fans raised funds and spent tens of millions.
The two of them were advertised in Times Square. This was really not run by Daotian Entertainment.
For the first time, Zhao Mingyang, Ning Dongsheng and Mu Tong were all confused. Mu Tong was the first to realize that something was wrong, because several companies in the imperial capital approached Mu Tong and directly offered Mu Tong and Shen Cheng 50 million.
Bian contacted the two representatives.
Mu Tong felt something was wrong, and he quickly found Zhao Mingyang and Ning Dongsheng, because the value of these two people could not be lowered, they had to be higher. The current company's contract did not apply to these two people, and the external business contract had to be re-drafted.
In the conference room, Zhao Mingyang and the others were sitting together eating barbecue and chatting. Zhao Mingyang took a sip of Coke. He really believed it now. It was previously reported that some people made hundreds of millions of dollars in a year through traffic, let alone helping others.
Companies and businesses have made money.
It turns out that fans' consumption is so great that these fans have no sense of consumption at all. No matter what Wang Chenbo and Xiao Yu say, they will buy it without hesitation.
This is different from high-end products. Although high-end products have a high brand premium, they are valuable.
For example, if a mobile phone sells for 5,000 to 6,000 yuan, and the price is increased by 2,000 yuan, it is sold for more than 8,000 yuan, but the configuration is the same as that of the 3,000 to 4,000 yuan mobile phone. Why can it still sell so well? Because the 3,000 to 4,000 yuan mobile phone does not reflect the value of rich people.
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For example, when you post a news, your mobile phone will be displayed. Many people will think that this person is rich when they see a mobile phone worth RMB 7,000 or RMB.
The price/performance ratio is higher than what everyone understands and is more valuable. To put it bluntly, it is fake and achieves the pretentious effect.
Another example is Rolls-Royce. Why do so many people buy it? Rolls-Royce has better performance than other cars? It has higher configurations? There may be many cars worth 600,000 to 700,000 yuan that have similar configurations to it, or even have higher configurations, but they are different.
The starting price of Slys is five to six million, which is enough.
After someone buys it and rides it, everyone knows that the owner of the car is a wealthy person. If you buy a car worth 600,000 to 700,000 yuan, everyone will think you are rich at most, but it is impossible to intuitively show that you are a wealthy person.
The value brought by these brands is not what everyone thinks of IQ tax, and it is not on the same level as some IQ tax products.
However, Zhao Mingyang has already felt that fans' consumption is not based on cost-effectiveness or value expression at all. This is just because they don't consider anything, just because of the idol's words.
Zhao Mingyang, Mu Tong and Ning Dongsheng all know that the current value of Wang Chenbo and Xiao Yu may be in the tens of billions.
Their ability to attract crazy money is too strong, and now the brands that seek endorsement from them are all competing for endorsement fees. Now they have also discovered a key point. Luxury products are mostly endorsed by them.
Because luxury brands have the highest premiums, whichever luxury brand they endorse, T-shirts worth 5,000 to 6,000 yuan may sell tens of thousands of pieces in an instant.
This group of fans does not consider the cost of consumption, and even goes into debt to buy it. Some fans buy facial masks. One box is enough, but in order to give their brother a reputation, they make the brand feel that they are making money by asking him to endorse them, and someone can buy them.
There are hundreds of boxes, and if they are not used up, they are given away or thrown away.
Zhao Mingyang and others cannot understand this concept of consumption. This is really wild consumption. Consumption without considering value really makes Zhao Mingyang feel that this is more profitable than anything else.
But how to use these two people to make the most money is the key point.