It is actually not a secret to find a spokesperson and introduce such a person to the table. Many people even know it. However, this operation has always existed and been used. What is the biggest use?
Maybe many people don't know much about enterprises. Generally, banks define small and micro enterprises as having annual sales of 30 million to 500 million.
This is sales, not profit, but the most intuitive sales data. Of course, this type of sales is very important. Many companies’ sales are based on the number of shipments, and returns and losses are not taken into account.
This is why many seemingly inconspicuous companies can easily achieve sales of more than 100 million. For example, an online store has a sales volume of 30 million a year, but the actual sales may only be 1 or 2 million.
Because returns and exchanges may account for 40%, which is 30 million in sales, the actual sales may be less than 20 million. The remaining profit must be deducted from the profit of the product itself. In order to fight a price war, it may only be 100 million.
Ten percent of the profit, that is, at most two million is left.
After deducting labor wages, rent, etc. from these two million, the boss may actually receive 1.8 million, so many banks will classify annual sales of 30 million as small and micro enterprises.
The advantage of this kind of enterprise is that the probability of collapse is low, and it can remain half-dead. At most, the profit is small, but the disadvantage is that it is difficult to grow bigger. Investors don’t like to invest in this kind of enterprise, because the profit margin is low, and the data looks good, but it is not practical.
Profit and technical support.
This is why venture capital companies generally don't look at your sales volume. This thing is seriously watered down. It depends on financial statements, actual expenses, income, tax payment records, debt ratios, etc. How to do these, you have to make a data, and then calculate it.
Market share and profit ratio.
To put it simply, you have five credit cards. You spend 10,000 on one credit card, but you have no money to pay it back. You use another to top up the 10,000, and then you use a third to top up the second.
By analogy, one platform will only see your five consumption quotas per year and push you an annual bill. This kind of bill is inaccurate and has no practical significance.
Even for a company with sales of hundreds of millions a year, the actual profit may be only 10 to 20 million. One good thing about this area is that nothing big happens, and the level of contact is limited. When looking for someone to do things, the most you can do is give someone a supermarket card or something, or two bottles.
liquor.
The business scope can only operate within one district, one county, and one township at most, so their upper limit is limited.
This is also the benefit of small and micro enterprises. They will not make any big mistakes. This is why you see some small businesses that are half-dead but can survive for decades.
For this kind of thing, it doesn't matter if you are your own boss. In fact, you can make some money at most, but not too much. It may not be more than what you can make by doing some local projects.
But for stability, this is basically impossible for large enterprises.
The sales of large enterprises can be in the billions, tens of billions, or even hundreds of billions, and the net profits are billions, billions, or tens of billions. There is something obviously different from small and micro enterprises, and the essence is different.
The number of contacts and the upper limit are different. A few supermarket cards and a few bottles of wine will suffice? Definitely not, the amount will be huge, the benefits will not be great, and the risks will come.
So at this level, according to what some foreign analysts have summarized, the risk value is high if there is even one that has not been checked. If something happens to their backers, something will happen to them, because a big factor in their wealth is with their backers.
Hooked.
For example, Zhao Mingyang's current backers are Wu Zhonghua and the Xu family. If something happens to one of these two families, Zhao Mingyang will definitely be implicated, because everyone believes that Zhao Mingyang is theirs.
And if Zhao Mingyang continues like this, he will have to contact more people, and every contact and acquaintance will be a risk for Zhao Mingyang.
Zhao Mingyang must find someone to be the person who establishes all relationships. Even if something happens, it is this person who has the trouble, and it has nothing to do with the company or Zhao Mingyang. It is his personal behavior.
That's why some people are pushed out, taking on potential risks.
For example, if Zhao Mingyang wants to say something, but he doesn't dare to say it for fear of causing trouble, he can let the spokesperson say it. If something goes wrong, this will be the spokesperson's personal behavior. If nothing goes wrong, Zhao Mingyang will get the benefits.
In the movie The Godfather, the protagonist wants to help his family clear their name, but the more he goes up the ladder, the more frightened he becomes, because he only knows what true blackness is.
Zhao Mingyang is now close to the top of the mountain, but he can't really go up. Once he goes up, he has no way to retreat. He has to stand halfway up the mountain, retreat or advance, tie a rope to a person, and let him go up the mountain.
Climbing, if there is no danger, he will stay in this state. If there is danger, Zhao Mingyang will just let go of the rope and it has nothing to do with that person. He will also have time to go down the mountain quickly or go up the other side.
At this moment, Zhao Mingyang gradually understood what those people in the history books meant by taking steps for success and accompanying the emperor like a tiger. It really means that the higher you get to the top of the pyramid, the more you have to take one step and think three steps. There are dangers all around, which is too brain-consuming.
Well, the bottom floor is better. This may be the true thinking of many people who have gone up the mountain.
Zhao Mingyang originally planned to launch Gu Man and Ye Wenshu, but gave up in the end. They are famous at most, but they cannot become myths. It is inevitable that many of the world-famous female entrepreneurs can't name them. Miss Dong is a well-known part-time worker.
, rather than starting your own business.
A fatal point that cannot be avoided here is that when a man succeeds, most people will look for the reasons why the man succeeds, such as relying on his father-in-law, relying on his parents, relying on so and so, and when a woman succeeds, the first thing that many people think of is who she relies on.
male?
This is why Zhao Mingyang dare not push Ye Wenshu and Gu Man into myths. He knows very well that there are some things that cannot be refuted by tens of thousands of people. They will use a magnifying glass to find the answer.
Even if you are upright, you are afraid of your shadow being slanted. What's more, Zhao Mingyang is not upright. If it turns out that this wave of women are related to him, he may be recorded in the history books.
If you don’t want to be noticed, then it’s best to find a man. But how do you train this man to become a myth?
Creating a god can be copied, and there is a shortcut to this.
Many domestic entrepreneurs, especially those who have been pushed to the top, can find the original, such as Musk, Jobs, and Buffett. This is called celebrity copying in business, which means finding the existing template and then learning from the other party's speech.
Demeanor and style will quickly gain attention and recognition.
Because these celebrities have already been noticed and recognized by the market, if you imitate them, you can gain attention and recognition instantly.
Zhao Mingyang is also planning to use this method. He first needs to select an object to copy. At best, it is called a tribute to a classic. At worst, it is just a copycat for you.
In fact, many people who were pushed out, as well as some people who got up on their own, have the shadow of some people in their bodies, simply because they really regarded the other person as an idol, and their words and deeds were imprinted on that person.
The person Zhao Mingyang is looking for now, perhaps many people have forgotten, is none other than Ma Changyuan, the person Zhao Mingyang partnered with for the first time after his rebirth.
Why did Zhao Mingyang look for Ma Changyuan? First, his father's generation started a business. He grew up in a family environment with a strong business atmosphere and knew how to do business. However, the family business has not grown big, and coupled with poor management in recent years, he has been struggling.
Half dead.
But the second generation of young rich people like Ma Changyuan are very ambitious. They are not willing to live like this all their lives and always want to become bigger and stronger.
Zhao Mingyang found out all the connections of the three generations of Ma Yuan Yuan's ancestors, including his, and came to the conclusion that he could control this person to the letter, and he would not be able to make any waves in at least the next twenty years.
He has eloquence, social experience, and he knows how to deal with people, including dealing with people inside the yamen.
The most important thing is that he has visible ambition, but his ability does not match his ambition. This is the most suitable mascot Zhao Mingyang is looking for.
He was placed in that position, but he did not have any real power. All the core industries were in the hands of Gu Man, Hua Xizhi and a group of others. He was responsible for being the corporate spokesperson, similar to Qiu Shuhong's previous role, but Qiu Shuhong's influence was still
Limited, Zhao Mingyang wants to build Ma Changyuan into the next legend.
Zhao Mingyang wants someone who can be handled, not someone who is really capable and will not be emotionally bound to give up when necessary.
Looking for Hao Ren and looking for the dashing brother Zhao Mingyang may have emotional ties, including Li Yanqing, and it is impossible for Zhao Mingyang to abandon them just because they want to.
But if you can't give it up, then the chess piece is of little value.
The other backup candidate is Bu Fenjin. What Zhao Mingyang is ultimately looking for is a tool man, a pure tool man, a scapegoat who can carry thunder.
Zhao Mingyang is not even afraid that Ma Changyuan will be a threat to him when he grows up. His value is just to have a name. As for the company, it is best to be equal to him. If anything goes wrong, he will bear it all. If nothing happens, Zhao Mingyang will make money.
Zhao Mingyang gave Ma Yuan the authority to deal with interpersonal relationships. Who he contacted had nothing to do with Zhao Mingyang, and Zhao Mingyang didn't care who came to win over him. As long as he threatened the company, Zhao Mingyang would directly kick him out.
Zhao Mingyang decided to give him 3% of the shares, which was regarded as his life-saving money.
Zhao Mingyang decided to register a new company, and finally put all the industries into it. The new company registered was to conduct live streaming and sell goods for e-commerce.
Ma Changyuan was still doing business in that small factory at this time, mainly managed by his parents. He was running around looking for projects every day, traveling around the country and abroad, spending a lot of money, but making no money.
He also got cheated and went to other places to invest. As a result, the project failed and he lost more than three million yuan.
The only time he made money was when he cooperated with Zhao Mingyang and made a little money. Thinking about it now, he regrets it. If his family hadn't been too greedy, if he could have continued to cooperate with Zhao Mingyang, he might have made more.
Because Zhao Mingyang is the best person he has ever encountered who can make money quickly, and this money is earned quickly and steadily.
Zhao Mingyang knew that Ma Changyuan was short of money recently because Zhao Mingyang saw one of his prospectuses. This is why Zhao Mingyang remembered him. Zhao Mingyang checked and found that their company's debt ratio is already very high and banks cannot lend money.
.
The interest rate on private loans is too high. I have already borrowed part of the loan and dare not borrow any more. The family wants to sell some of the equity in the factory, but no one is willing to take over.
You have no competitive advantage at all, and you want to raise funds? You have been rejected by more than a dozen companies, and you actually want a financing amount of 50 million. What do you think? If you sell the factory, the land will only be worth a little money.
Ma Changyuan is now frantically looking for investment institutions. If he waits a little longer, his family will have to freeze their assets and foreclosed on their home and factory if they still can't repay their debt to the bank.
Zhao Mingyang knew that Ma Yuanyuan's family had reached a dead end. Only by selling the factory could he solve some problems. If he wanted to get a sum of money for retirement, he probably wouldn't be able to get much. After liquidation, the debt would basically be paid off.
"I'll give you a company. You can find someone to contact their upstream and downstream companies and ask them to collect the debt and settle the debt." Zhao Mingyang called Ye Chuan.
Ye Chuan didn't know what Zhao Mingyang meant, but he still did as Zhao Mingyang said. The Ye Chuan family itself knew some clothing and toy manufacturers, and Ma Dou Clothing also produced a lot of peripheral plush toys, which would be related to some
Industrial factory cooperation.
Ye Chuan looked at the information about Ma Changyuan's factory. It mainly produces plush toys and clothing. It is on the corporate blacklist. He sent a message to a manager below and asked the other party to ask.
Who has cooperated with this factory?
I contacted several companies and asked them about it. It turned out that Ma Yuanjia did owe them money, but everyone settled on a quarterly or annual basis, such as dye suppliers, fabric suppliers, etc.
Ye Chuan asked them to ask Ma Yuan's family for money. Many people are not willing to do this kind of thing. They want money, but it all has a billing period. If they ask for it now, they will probably get it later.
The other party stopped cooperating with them.
But Ye Chuan sent them a new order, meaning that if you don't ask for the money, I won't give you this big order. When I come back, I will make this order for you.
The difference between Ma Dou's understanding and Ma Yuan's family's size is dozens of times, not to mention that Ye Chuan might not cooperate with these manufacturers.
The bosses of various manufacturers were hard-pressed to say anything, thinking that the manager under Ye Chuan might have had a problem with Ma Yuan's family.
If you want to make money from Ma Dou, you can only go to collect debts. Each manufacturer arranges a team to ask for money. They first make a phone call and then go directly to Ma Yuan's factory to ask for money.
The debt ratio of Ma Yuanjia's family has been too high in recent years, and the bank has been pressing hard. Suddenly, various suppliers began to ask for money, and two more manufacturers who were ready to cooperate suddenly terminated the cooperation.
This is driving their family to a dead end. Ma Changyuan's current state has changed a lot compared to a few years ago.
People under the age of forty have gray hair and have lost any of their former vitality. They are so worried that they cannot eat well or sleep well. They think about making money every day, but they can’t do it. Mainly because
The factory's performance is so poor, and the main reason for this is not the factory itself.
But ten years ago, their family expanded blindly, and as a result, the capital chain was broken. They borrowed money from everywhere to fill the hole. In the past ten years, they have been filling a large amount of money. They say that a skinny camel is bigger than a horse.
If their family sells all their properties now, at least the family can live a little better than ordinary people, but it will only be better than ordinary people. It will be as impossible as it was in the past.
Seeing that their family fortune was gone, the Ma family was worried and looked for help everywhere, but to no avail.
Ma Changyuan didn't smoke or drink much before. Over the years, he smoked and drank at least once a day. He was unwilling to give up. He always wanted to become bigger and stronger on the basis of his parents, but the result was that he was getting worse and worse. When he went to invest in other places, he was still criticized.
Millions of people were cheated, which made the family even worse.
If this continues, their family will completely collapse.
Three days later, the door of Ma Changyuan's factory was blocked by a group of people holding a banner that read debt repayment.
Ma Changyuan and his family explained to others that no one listened, so they wanted money, and banks also started to come to collect debts. This is why Zhao Mingyang asked Liu Lanshan to say hello to the bank and ask the bank to arrange for people to come to collect debts and freeze assets.
Layers of pressure came on, making Ma Yuanyuan's family look sad. Ma Yuanyuan was already on the verge of collapse.
At this moment, Zhao Mingyang was eating breakfast on the roadside, as if all this had nothing to do with him.
"How much does it cost, boss?" Zhao Mingyang stood up and asked with his cell phone.
"Eleven dollars and a half," said the breakfast shop proprietress.
Zhao Mingyang paid eleven and a half yuan, wiped his mouth with a napkin, and walked towards an extended Maybach on the side of the road.
The driver opened the car for Zhao Mingyang. Zhao Mingyang got in the car and raised the sound insulation board. He picked up his mobile phone and called someone at the investment company, asking him to notify Ma Changyuan in two days to have a talk.
After giving him two days to see how well he could withstand the pressure, Zhao Mingyang arranged for another previous orderer to go to Ma Changyuan and tell him that the quality of the products produced was not up to standard and asked him to compensate for the losses.
If small factories like this want to find faults and find areas of substandard quality, they will definitely be able to find them. For example, the raw materials used do not meet international standards, etc.
Ma Changyuan was about to reach the edge of despair. He would never have thought that Zhao Mingyang would push him to the edge of despair, because he had not contacted Zhao Mingyang for many years.
As long as this life is hopeless and desperate to the extreme, and if you give him a little glimmer of light at that time, he will agree to any conditions proposed by Zhao Mingyang without hesitation.
And Zhao Mingyang wants to be his great benefactor and help him at the most critical moment.
Two days later, Ma Yuanyuan and his family were sitting together, looking out of the corner of their eyes, their faces full of sorrow, and their eyes full of despair.
A customer called and said that there was something wrong with the product they produced, and they needed to compensate. This was like a thunderbolt, completely killing their family.
Ma Changyuan's mother was in a daze. She accidentally bumped into the table while walking and instantly dropped everything on the table. She burst into tears to vent her emotions.
Ma Yuanyuan's father was quarreling with his mother, venting his emotions and smashing things. It didn't matter if Ma Yuanyuan stopped him, but his parents immediately accused him of being useless, failing to live up to expectations, being a prodigal, etc.
Ma Changyuan once again accused his parents of leaving a huge hole due to their failed investment. The family was quarreling with each other angrily. There was no emotion in their eyes, only hatred and anger.
The family was yelling in the house, accusing and abusing each other. They all knew that the family was going to die, that the property could not be saved, and that it would completely collapse.
At this moment, Ma Yuanyuan's cell phone kept ringing, and he didn't dare to answer it. He was even afraid of the call.