Since there are only nine days left before the Tianyi Bar reopens, time is still very tight.
Fortunately, Liu Ruyan's Liu Company's publicity plan was quickly completed.
Zhang Tiegen currently has more than 400,000 in cash on hand, so he is naturally not worried about insufficient publicity expenses.
Therefore, Zhang Tiegen asked Zhao Wei to find people to launch a publicity campaign in the streets and alleys of the county, and sent out numerous advertising flyers.
Of course, Liu Ruyan will definitely be needed to provide more reference opinions during this period.
After three promotions, it became very lively, and almost everyone knew that the owner of the original Tianyi Bar on Huangshi Road had been replaced and was now preparing to reopen. Moreover, a week before the opening, all drinks were sold out.
50% off.
Zhang Tiegen and Tiedan, on the other hand, are busy recruiting. Because only three old employees from the Tianyi Bar have returned, the manpower is obviously not enough.
Moreover, Zhang Tiegen had promised Liu Ruyan a long time ago that he would recruit new security guards for Phoenix Villa, and they just happened to do it together.
After three days of busy work, we finally recruited enough experienced baristas.
Especially the bartender at the bar and the platter chef in the kitchen. These two positions are very important to a bar, and they were actually recruited.
Originally, Zhang Tiegen thought he would go to Tiannan City to recruit people in person!
As for the security guards Phoenix Villa needs, it's easier to find them. Just pick some who are strong and have ferocious looks.
Therefore, Zhang Tiegen can finally rest assured.
Then, Zhang Tiegen took the newly recruited security guards to Phoenix Villa to show Liu Ruyan. Liu Ruyan felt very satisfied.
In fact, as long as no one comes to cause trouble, the role of security is nothing more than daily patrols, and the requirements are not very high.
However, for the sake of safety, Zhang Tiegen still found two people from Zhao Wei's staff who were willing to stay and work in Phoenix Villa to be responsible for managing these newly recruited security guards.
Zhang Tiegen would feel more at ease if there were two people who knew everything.
Seeing Zhang Tiegen handle things so carefully, to be honest, Liu Ruyan felt very happy in her heart, because it showed that Zhang Tiegen really valued her.
Things went smoothly, and Zhang Tiegen himself felt very proud.
However, when things go too smoothly, sometimes it is not a good sign.
On this day, Zhang Tiegen was setting up the office of the bar, but suddenly he saw Wang Chong coming angrily, and Xiaobai actually had a trace of bruise on his face.
Needless to say, this kid must have gotten into a fight.
Zhang Tiegen frowned and said to himself: Now this huge Wulong County is the territory of our Tiandao Alliance. Who dares to provoke us? He asked Wang Chong what was going on.
Wang Chong said angrily: "Brother Dagen, I was beaten today, you have to take it out on me!"
Zhang Tiegen suddenly slapped Wang Chong on the head, and said angrily: "How come you are such a good boy? You always lose in fights? Tell me, what's going on?
"
It turned out that Wang Chong was ordered by Tiedan today to buy beer from an agency called "Laike Snow Beer" in Wulong County.
When it comes to beer, it can definitely be said to be the product with the most Chinese characteristics in China.
To put it bluntly, the characteristics mainly appear in the domestic circulation field. Beer is a commodity with the most locally protected characteristics. Except for the rare two or three national brands like Snow Crystal Beer and Pure Liter Beer, the products from other provinces
Beer cannot enter the provincial market.
Therefore, the agent who can exclusively sell Xuejing Beer is actually also the exclusive agent for pure liter beer and two types of red wine in Wulong County. The company's name is unique, and it is actually called Dafa Company.
The above two big brands of beer are the best-selling beers on the market. In addition, their channels are also good, and they are enough to occupy at least 80% of the market in Wulong County. The market share is quite amazing. The beer in this province cannot be sold at all.
contend with it.
In this way, Dafa Company, the agent of Xuejing Beer and Pure Sheng Beer, can be said to have monopolized the beer market in Wulong County, which is a very impressive existence.
With the high-profile promotional activities of Tianyi Bar, Dafa Company has also set its sights on Tianyi Bar.
Mao Xinyu, the owner of Dafa Company, believes that Tianyi Bar is the largest bar in the entire Oolong County. Regardless of whether it has success or not, if it can include the beer brands it represents, it can become the best display platform for its own brands.
You can continue to expand the market influence of your agency brand.
It should be said that Mao Xinyu does have a vision and thinks very well.
Therefore, Mao Xinyu sent a salesman to Tiedan twice beforehand, hoping to sign an exclusive beer sales contract with Tianyi Bar.
What it means is that Dafa Company can provide beer at a preferential price to Tianyi Bar, but Tianyi Bar must abide by the exclusion clauses. In addition to buying Snow Crystal beer and pure liter beer, it is not allowed to sell other brands of beer.
Due to the absolute share of Snow Crystal Beer and Pure Liter Beer in the Oolong County market, even a fool knows that the sales volume of the above two beers must be the majority of the bar.
Therefore, if you cooperate with a shipping company and you can get preferential prices, there is definitely no harm in that.
So Tiedan went to tell Zhang Tiegen, and Zhang Tiegen naturally had nothing to object to. Popular brands are easy for customers to accept, so there is no need to waste time and effort promoting small brands of beer, which is easy to do.
Therefore, Zhang Tiegen signed a one-year contract with Dafa Company without hesitation.
Today, Tiedan didn't have time, so he sent Wang Chong to Dafa Company to fetch beer.
As long as you can count and sign, who can't do such a small thing? So, Wang Chong said nothing and took his two brothers with him.
After arriving at Dafa Company, the staff warmly received Wang Chong.
However, what surprised Wang Chong next was that the staff member told Wang Chong that if Tianyi Bar wanted to get the lowest discount price for beer, it would have to purchase three boxes of beer at the same time as the Dafa company agent.
A box of red wine.
This is forcibly bundling products.
Wang Chong took a look and found that the two so-called red wines represented by Dafa Company were all off-brand brands that he had never heard of, and he didn't even know if they were produced by regular manufacturers.
Who wants to drink this kind of red wine?
Therefore, of course Wang Chong flatly rejected the other party's unreasonable request, saying that he only wanted beer and no red wine.
The two sides became more and more excited as they talked, and eventually it turned into a quarrel.
The people at Dafa Company were really awesome. In the end, when the deal failed, they actually sent a lot of people out to beat up Wang Chong.
That's the whole story.
Zhang Tiegen was very angry after hearing this, and said to himself: I have just taken over the territory of Wulong County, and it seems that no one knows me yet! Okay, Dafa Company, right? I will use you to establish the Tiandao Alliance today
