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Chapter 28 Brand Plan

When Liu Xiaorong saw Zhan Fei, Zhan Fei also flashed a strange look. She opened a women's clothing store, and young people often brought their girlfriends to buy clothes. She also knew her own charm. Many young people saw her,

She can't help but take another look at herself. Her stunning look cannot escape her sixth sense.

But today there was an exception. Sister Xiao's son completely ignored his own charm. Is he really old?

No, no, no, this little guy is obsessed with design, so he can design such good clothes. And such geniuses are often eccentric, so they ignore their own charm.

Liu Xiaorong was thinking this in her heart, but she said: "Xiao Fei, the clothes you design have the power to turn decay into magic. When people see it, they can't help but want to buy it. I feel like your clothes are like

Just like human beings, they have their own temperament and charm, and this charm is something I can't see on those designer clothes costing thousands of dollars.

So I think you can definitely create your own clothing brand and go out of Bozhou City, even out of Asia and into the world."

After hearing Liu Xiaorong's words, Xiao Yufeng also had a smile on her face. Her son was so capable, and when people praised her like this, she felt that her face was lightened the most.

Moreover, she also knew Liu Xiaorong well. Liu Xiaorong also received higher education, her family conditions were also very good, and her vision was much better than hers.

Although Xiao Yufeng also went to college, she left school in her sophomore year because she was pregnant, and was expelled by her family. She took the child with her all the time, and then opened a clothing store, so she didn't have the same external vision as Liu Xiaorong.

See clearly.

Therefore, if Liu Xiaorong can come up with a better way, Xiao Yufeng also agrees to cooperate with Liu Xiaorong to try to create a brand of his own, while Zhan Fei thought for a while and said: "Sister Liu, I don't know you

Do you have any specific ideas?”

Liu Xiaorong listened and said: "First of all, of course, we need to register a brand first. Then we will use our two stores as our base camp to deal with all other clothes first, and then hang up all the clothes you designed.

First make a name for yourself in this pony area.

At the same time, we need to open a store online at the same time. On the Internet, information dissemination is the fastest and it is easier to build a reputation. Once people understand it, we will start to open branches, contact dealers in various places, and continue to expand the product sales area.

Maximize market share."

After hearing Liu Xiaorong's words, Zhan Fei said: "I'm afraid this will be difficult."

"Why?"

Zhan Fei listened and said: "Because my clothes must be made by myself. If it is made by others, it will lose its charm and it will not be as charming as it originally was."

After hearing Zhan Fei's words, Liu Xiaorong showed a hint of joy on her face and said: "You mean, your clothes cannot be copied?"

After hearing this, Zhan Fei nodded affirmatively and said, "That's right."

Liu Xiaorong heard this and said: "That would be better."

Zhan Fei listened, with a trace of doubt in his eyes, waiting for Liu Xiaorong's explanation, but Liu Xiaorong said: "You also know that in China, the problem of piracy is very serious. All kinds of pirated games, software, books,

There are countless movies, and the two giants in the Internet industry, Penguin and Baidu, all made their fortunes through piracy, not to mention piracy in other aspects.

I was originally worried that after your clothing design spreads, it will be imitated by others. In that case, our products will completely lose their advantages very quickly, so I thought about occupying more markets as soon as possible and expanding the sales area.

Lest those cakes be taken over by those nasty pirates.

However, if these clothes cannot be copied, it will be completely different. We don’t have to worry about being robbed of the market, and we don’t have to rush to expand the market. We can completely take the boutique route and sell limited quantities every day. In the early stage, in order to build a reputation, we can give discounts.

.

When it became famous, the discount event was directly cancelled, and the price of clothes that originally cost thousands of yuan per piece was directly restored to tens of thousands of yuan or even higher. In this way, the profit will not be less, not to mention our brand.

It will become an extremely high-end brand, but are you sure your clothes will not be copied?"

Zhan Fei listened and said: "Sister Liu, you should also be able to make clothes, right? Just try it yourself. I'll get a pair of shorts. You can make one exactly like it and see if you can imitate it. Which material is it made of?"

They are all in the dressing room, so there won’t be any difference.”

After hearing Zhan Fei's confident words, Liu Xiaorong said: "Okay, then I'll give it a try."

About half an hour later, Liu Xiaorong walked out of the dressing room, and she was holding two pieces of brown linen shorts in her hands. Then she said, "Look, which one of these two is made by me?"

"?" After hearing Liu Xiaorong's words, Xiao Yufeng and others looked at it carefully. There was no difference between the two clothes at all.

At this time, Zhan Fei said: "Sister Liu, those two pairs of shorts were all made by me."

After hearing Zhan Fei's words, Liu Xiaorong showed a wry smile, then took out another pair of brown shorts from behind, and said: "Xiao Fei is really amazing, look at it, I made it myself, and Xiao Fei

What’s the difference between the shorts made by Fei?”

Liu Xiaorong said, placing what she made together with the two pairs of shorts. In terms of form, there is no difference between the two clothes. The fabric, dye, needle and thread are all the same, but when the two things are put together, they can make people feel

Easily distinguishable.

Because the difference in temperament between the two clothes is too big, it's like the emperor and an ordinary person look together. Even though the emperor and this ordinary person look exactly the same, and even put on a dragon robe for this ordinary person, the two of them are still the same.

There is a huge difference. As a saying goes, even wearing a dragon robe does not look like a prince.

The pair of shorts made by Zhan Fei is a prince, while the pair of shorts Liu Xiaorong sewn by herself is a grassroots one.

Immediately, Liu Xiaorong said: "It is indeed difficult to imitate. This kind of temperament and taste cannot be imitated by any tailor. Even if there is someone who can imitate it, he is an extremely famous figure in the clothing industry.

It’s impossible to imitate Xiao Fei’s clothes. We really don’t have to worry about the piracy issue, and we can indeed continue to pursue the high-quality route.”

;


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