On the evening of the 11th, two days before the two movies were released, Hua Yi, Feng Dapao and others returned to Beijing for a road show.
I don’t know if it’s a coincidence or the organizer’s arrangement, but “1942” and “Zodiac” were arranged in different halls of the same theater. The closest distance between the two theaters was 74 meters.
If you have time to spare, Lida would go to the restroom and maybe spy on a group of big shots in the film industry taking out their personal guns.
After the road show, eldest brother Cheng said: "I thought they would not come to the capital, but they came anyway. This is a guilty conscience."
Fang Yi shrugged: "When making commercial films in mainland China, no one can skip the capital... It's not surprising."
"What happened to the share in "1942"? From forty-five to forty-eight, he changed his mind at the last minute. Can he succeed?"
"Whimsical."
The crew of "1942" held the premiere in Zhengzhou for the first time. It was originally a suicidal act. To be honest, only Director Jia, who makes literary and experimental films, would go to other places for the premiere, because it is simply not possible.
They don't make money, so no one pays to watch their movies.
Of course it doesn't matter if you don't sell it for money. It doesn't matter if you hold the premiere in the mourning hall, because the ghosts won't watch.
If you want to make money from selling, you have to come to the capital. Here is the most developed sales system, as well as the headquarters of most theater chains and related media. If you spend a penny, you can get 70% or 80% of your efforts.
It's like if you go to college and transfer your registered residence in a province with a large population, it will make it several times more difficult for you.
Huayi and the others have now found their way back. It's not too early, it's simply too late. They should have made arrangements in the capital at least two weeks in advance. Logically speaking, Huayi would not make such a low-level mistake.
Why?
Fang Yi was puzzled.
In addition, the movie "1942" is two and a half hours long, so when Feng Dapao and others came to the theater first, they came out later.
During the conversation, he heard the scene getting noisy, and soon Fang Yi figured out what was going on: The crew of "1942" heard that "Twelve Zodiacs" was also there, so the interview couldn't start, so they went straight to Fang Yi's place.
The leader was Feng Dapao, who was so proud of himself that he kept offering his hands to people on both sides of the road. Until he came to Fang Yi, he first nodded to his eldest brother Cheng, and then said: "Director Fang, this is all marketing hype, don't take it to your heart.
, I really hope you can be a hit at the box office."
Wang Zhonglei was also among Feng Dapao's group, sticking his head out and waving: "Me too, me too."
Feng Dapao came over again and whispered: "The competition is definitely real. It's not as optimistic as I said, but...there is indeed a difference in the positioning of the two movies. You shouldn't be killed to death. You will definitely get a lot of box office. If I can
It would be great to gain some fame."
Feng Dapao was so confident in the movie that he grinned: "If this still hurts you, I will treat you to dinner later and apologize."
The reason why they apologized is because Huayi announced the release date later than the Republic era, which means they actively chose to compete when they could avoid it.
Of course, you don't have to apologize. For example, "The King's Feast" was urgently moved because of "Twelve Zodiac Signs", and Fang Yi couldn't apologize - destroying you has nothing to do with you.
Fang Yi shook his head: "I'd better treat you."
This means that the actual situation will be reversed, and "1942" will be killed miserably.
Feng Dapao made a strange expression and looked at each other with Wang Zhonglei. The two of them laughed for no reason. The latter came out to make peace: "Winning or losing does not affect our relationship. You are both film creators and mainstay figures.
, we should unite to achieve the big goal of domestic films this year."
The eldest brother Cheng did not attend the symposium held by Zongju and asked curiously: "What goal are you talking about?"
Fang Yi explained: "The goal is for domestic films to account for more than half of the box office for the entire year. Because the first few quarters were too unsatisfactory, especially the second quarter, which hit a record low of 9%, this requires domestic films to achieve very high box office in the fourth quarter.
, it is possible to make up for the shortfall in the second quarter..."
Wang Zhonglei nodded: "As far as our two films are concerned, we need to get 1.12 billion together, so that we can get 70-80% this quarter, and overall we can get more than half."
In fact, it is still not reached. 1.2 billion can probably take the proportion to 49%. To get more than half, it will take 1.56 billion, surpassing "Avatar" to become the first in film history. Such a huge box office is too ridiculous, so Wang Zhonglei
I haven't even thought about it in this direction.
For the one percent difference, someone will make up for it for you.
China Film now has no lower limit in order to pass the political test. Even if it does not engage in extraneous measures, China Film will try its best to help boost votes. For example, extending the key is a policy that Hollywood blockbusters will not enjoy in this life, but for
Some domestic blockbusters feature naked prostitutes. You can’t do it even if you don’t want it, you have to.
There is no room for rejection when cheating on orders.
The meeting did not last long, and the two parties said goodbye and rushed to the next one. During this period, they created an image in front of the media of the domestic duo turning the tide at the last moment, and also revealed that "domestic films may account for more than half again", and the public was able to
I realized that I had actually caught up.
As soon as the second quarter of the first half of the year passed, the entire industry was in mourning. Domestic films had reached their most dangerous moment, and they actually recovered after 120 days. Moreover, there were no super hits during this period. The one that kept the domestic films alive was "囧囧"
”, “Butterfly Lovers” and other low-profile mid-budget films, they struggled to support themselves until the time came for Counterattack.
——Fang Yi has foresight!
At least three years ago, when "Love Is After Life" was released, when Yu Feihong went to Beijing to give a report, he put forward the idea of "supporting medium-cost films", and he went into detail about which schedule, which type, and
How do these movies cooperate with the promotion and distribution, and how do theater chains update their film schedules?
What are others doing?
These people are complacent about the fact that they have exceeded 200-300 million in box office, and they are amusing themselves with some pheasant awards, and they hardly find a way out for the entire industry.
There is also this thing called Dianying, which is really useful. Internally, you can take out the movies that sell for money in advance to build momentum and make the best use of them. Externally, you can block foreign blockbusters from the door. Just because they know that you are selling well,
The audience likes it, so I specifically don’t want you to sell well in mainland China. Don’t sell it next time.
Why?
We must defend our spiritual and cultural position.
Fang Yi is so skilled. It's his turn to be the leader. How could he come up with such a vicious...oh no, flexible method?
Han Sanping is going to attend the premiere of "Twelve Zodiac Signs". He said that at the end of his term, he will write a letter and recommend Director Fang for his indelible contribution to the development of domestic films.
China Film Group and Huaxia Film Group are the only two companies that have the power to import and export foreign films and related distribution in China. These two companies are the only ones that hold the sword of Shang Fang. Huaxia Film is currently half-dead and facing restructuring and reorganization. It should introduce some time-tested companies.
, private capital with financial strength, such as Comrade Fang Yi.
Stop here.
Late at night on the 11th, the day before the movie was released, Fang Yi and Liu Tianxian were having a candlelight dinner when they received an urgent phone call. This call made Fang Yi drive to the company in his underpants.
There is no other way, the brothers are about to cry.
