Huaiyu liked the whole family of the warrior Leng, including the fat man Wu Junya.
"Brother, I will give you whatever you want later." Not only does Huaiyu not hate fat people, he even welcomes fat people who want to be scalpers. Since it is a business, it cannot be separated from sales, and middlemen are actually very important.
He took the initiative to find the Li family, his first high-end customer, but he couldn't just hold on to one sheep to harvest the wool. Besides, he prepared so many medicines for the Li family this time that they would no longer need them in a short period of time.
"How much does Erlang's medicine cost?" The fat man was very happy to hear this.
"Brother, what kind of medicine are you asking about? I have Zhi Bao Dan, a healing medicine that can treat injuries and stop bleeding, Fei Long Dan, which can clear away heat and detoxify and treat boils, and Sheng Yu Dan, a tonic that nourishes blood and replenishes qi. The ingredients are precious, bezoar,
Musk, ginseng, bear bile, rhinoceros horn, pearls and other medicinal herbs and fragrant medicines are also very effective. Naturally, these pills are not cheap.
Of course, if you use mid- to low-end pills for similar medicinal materials, it will definitely be cheaper. You can even use other cheap medicinal materials instead of precious medicinal materials. For example, musk can be replaced by Angelica dahurica, ginseng can be replaced by Codonopsis pilosula, buffalo horn can be replaced by rhinoceros horn, and Morinda officinalis can be replaced by deer bark.
If the tiger bone is replaced by Tougucao, etc., of course the resulting elixir will be less effective."
Fatty is very business-minded and thinks that he can make several different grades of pills, and he can also give them different names, but not the same name.
"Then I suggest that it can be divided into three grades: upper, middle and lower. Each grade should be given a different name. Each grade should be divided into first, second and third grades. For noble families, princes and nobles, we should sell the best and first grade, and only the best ones should be sold.
It doesn’t matter how valuable the medicinal materials are, what they lack is not money anyway, what matters most is the effect, so we can set the price higher.” The fat man also used the noodles and bath beans used by the ladies of Chang’an as an example, and sold them
The best ones are the most expensive ones, but they don’t want the cheap ones.
The two hit it off immediately, and after discussing together for a long time, they quickly reached a preliminary verbal cooperation agreement. Huaiyu was responsible for purchasing pharmaceuticals, and Fatty was responsible for distribution. He mainly sold to his colleagues in the Wei Mansion and some familiar people in Chang'an.
Xungui family and so on.
It is said that medicines are sold at the same price, and books worth tens of thousands of words are written. The medical market in the Tang Dynasty was actually very precious. Medicinal materials were expensive, and diagnosis and treatment were even more expensive. Not only were medicinal materials scarce, but doctors were even scarcer. As the saying goes, don't compete on price when buying medicines. Being sick will ruin your family's wealth.
A proper seller's market.
This kind of medicine must be targeted at aristocratic families, who have great demand and can afford to pay.
Medicinal materials in the east and west cities of Chang'an in the Tang Dynasty generally have official guide prices, also known as the three Jiadu cities. The city department will evaluate the goods on the market every ten days, and price them into three grades according to quality. This estimate is led by the official, and each industry
At the beginning of the trip, pedestrians and others followed and reported the price on the market.
There is some truth to what the fat man said. The Supreme Treasure Pill is a healing medicine, also called golden sore medicine. This medicine is also commonly used in the military and is commonly known as knife-point medicine. As long as it is used in time, there are actually quite a few of this medicine on the market, but some
The medicine is not as effective as Huaiyu's. Huaiyu's Supreme Pill stops bleeding faster and has a certain anti-inflammatory effect, which can reduce the symptoms of wound infection and inflammation.
"Brother, why don't you just buy a share in the pharmaceutical company and let's work together to make it bigger and stronger?"
"How about June 4th?"
"Erlang, you don't know something right now. Our pill is already known as a healing medicine in Chang'an City, and the noble families are famous. Besides, this good medicine must be expensive." Fatty thought.
This treasure elixir has to be high-end, so it has to be expensive.
"Brothers working together can cut through gold!"
The cooperation model proposed by Huaiyu is to let Fatty become his agent, and the goods purchased from him must be sold at the price set by Huaiyu. There is already room for profit in the purchase price. In order to stimulate him, he also proposed sales rebates.
The more you sell, the more points you get back.
"Let's split it in half." Huaiyu said with a smile.
The fat man on the right guard is Kai Cao, who is responsible for military arsenal and equipment. He is a small logistics officer. He has no future as an official, but he has some talent when it comes to buying and selling.
Huaiyu struck while the iron was hot and simply discussed with him how to form a partnership. The fat man said that he had a private courtyard in Huaiyuanfang. It turned out to be the courtyard where he had housed a stay-at-home wife in his early years, that is, he raised a mistress. Later, his wife found out that they had made trouble, and finally he was old.
Wu came forward, and his wife agreed to take the outsider's wife as a concubine. The house remained vacant, and he occasionally brought some friends there to eat, drink and have fun.
The price of the mid-range treasure-accumulating pills can be slightly lower, mainly for generals, captains, lieutenants, or ordinary landowners. "The first-class treasure-accumulating pills are five thousand, the second-class treasure-accumulating pills are four thousand, and the third-class three thousand."
In particular, it is necessary to highlight that it is an elixir, a Taoist elixir, not medicine.
Fatty thinks they can rent a shop in the West Market or the East Market. The mid- to high-end products will be sold in the East Market, and the low-end products will be sold in the West Market. The West Market is convenient for purchasing and processing, but there are more restrictions in the market. Here in Huaiyuanfang
It would be more convenient to have a warehouse.
Focus on selling mid-range products. The mid-range market is big and profitable.
Furthermore, if a case of theft, destruction of property, etc. occurs, the property will be priced to determine the stolen goods, and the sentence will be determined based on the official guideline price.
Take the low-end healing medicine Bai Bao Dan as an example. The agency price is five hundred, four hundred, and three hundred. The fat man sells it for two pieces of silk, one and a half pieces of silk, and one piece of silk. According to the current price of silk, it is actually first-class.
It costs 720 yuan, 540 yuan for the second class, and 360 yuan for the third class. The markup is still quite high.
Huaiyu only invested 100 yuan in capital and accounted for 70% of the shares. He provided the prescriptions and made the medicines, but the prescriptions were still his exclusive rights.
"I used to do business with Uncle Aye and the others when I was in my hometown in Bingzhou. I was mainly responsible for settling accounts and managing money."
Huaiyu had to admire him. This fat man was really talented. If he had gone into business directly, he would have been very successful. Being a cao cao in the right guard and joining the military was really an indignity.
"It's easy. Brother, just find someone you trust or a relative to come forward."
Even for basic daily necessities such as food and cloth, the guiding price has a stronger effect and cannot be messed up at will.
"Sanqi, it's settled."
"Thirty-seven at most. To be honest, Erlang, your business is the same with or without me, but it won't work without you. I just ride with you to make money. I can get 30% at most. You can just pay a hundred guan for the capital."
I'll pay you two hundred dollars."
As for Shengyu Dan, it is a tonic that nourishes blood and replenishes qi. It has a good effect on recovery after injury. It is more effective for those who usually have a deficiency of both qi and blood, or have old injuries and diseases, which lead to stasis of qi and blood, and physical deficiency.
, it can even be of great help to women who are weak.
And some good prescriptions, especially effective Chinese patent medicines, are hard to find and have high prices but no market.
"No, this business is all about your prescription. If you make money, we'll get 10% of it." The fat man thinks that he can make a fortune by acting as an agent, and he only needs 10% of the profits from the pharmaceutical company here.
But if the wound is already red, swollen and infected, it will be very serious. This kind of symptomatic medicine is scarce and expensive, and even very effective. Huaiyu’s Feilong Dan is more effective in this regard.
Detoxify and reduce inflammation.
“Aren’t mid- to low-end prices too cheap?”
As for the low-end Baibao Dan, the price can be set lower to keep in mind the volume. The first-class Baibao Dan is priced at 500 cash, the second-class is 400 cash, and the third-class is priced at 300, with seven pills per bottle.
Huaiyu invested 150 guan as capital, and Fatty also contributed another 150 guan.
Fatty is very enthusiastic about selling medicine. Huaiyu just set the agency price for Fatty, and finally Fatty agreed with him on his sales price.
Huaiyu made three kinds of elixirs from one healing medicine, divided into three grades and nine grades. The most expensive one cost ten thousand yuan a bottle, and the cheapest one cost three hundred yuan. The expensive one only took nine pills, and the cheap one only took five pills. The expensive one cost only nine pills.
One pill costs more than 1,000 yuan, and the cheaper one costs 60 yuan.
The two bargained for a long time, but they both bargained in the opposite direction.
Fatty also suggested that both high-end and low-end products should be made less and sold less. Selling less high-end products can highlight the preciousness and scarcity. Selling less low-end products is because low-end products have low profits. Although they will not lose money, if they make less money, they will lose money.
"I didn't expect that my brother is so knowledgeable about business."
Prices are updated every ten days.
Ambergris costs between 50,000 and 100,000 yuan per tael, and is rare to find.
Compared with those drinks sold in the two markets that cost a hundred yuan a dose, the price is actually not expensive.
Wu Junya is a very interesting fat man. In the end, he proposed to give 10% of his 30% share to his father, and then give 10% to his eldest son, while he would keep 10%.
Huaiyu feels that the price is not much different from the upper-end ones. It should be higher to highlight the preciousness and scarcity of the upper-end ones. At the same time, lowering the price can also help compete for more customers in the mid-range market. "It's not as good as Jubao Dan, which is superior."
Three thousand, medium to two thousand or three thousand, seven pills per bottle."
Huaiyu went to buy medicine for the Li family before, and saw how precious the medicinal materials were. The average bezoar cost five to six thousand taels, and the top one, which was called the divine yellow, was actually worth a hundred niu. People regarded it as a town store.
The treasures are not allowed to be bought but those with yellow horns and yellow hearts are worth the price of ten or twenty cows.
"June 4th."
There are 680 kinds of commonly used medicinal materials in Chang'an and Chang'an cities, all of which have special guide prices. For example, cloves are one tael, three hundred and fifty taels, and three hundred, two hundred and five taels, and agarwood is 600 taels.
Five, six hundred, five hundred and one tael.
Of course, in fact, this is only the official guide price, and the transaction is still based on the wishes of the buyer and the seller. However, this guide price also has a role in regulating the market, especially since this price is reported by various industries, so it is binding on peers.
.
"It's close to the West Market. Although the yard is not big, it still has five acres of land. It's very suitable to use it directly as our pharmaceutical workshop and as a warehouse."
It is indeed a waste to let Fatty just be an agent. Originally Huaiyu only planned to use Fatty's connections in Chang'an to help sell medicine, but now it seems that this guy can be a partner.
"How can that be done? One person and half."
"Our top-grade elixir must be packaged in brocade boxes, silk porcelain bottles, preferably Xing kiln white porcelain or Yuezhou celadon." He even proposed to take advantage of the current rumors about Huaiyu elixir in Chang'an and add it to the package.
To speculate on the price, hire some people to publicize it everywhere, and even make up a story about Huaiyu's identity, about a descendant of a master from Mount Zhongnan who descended from the mountain to join the world. The medicine and the person must be combined to make it mysterious and amazing.
The fat man didn't object, he was obviously interested.
Ginseng is relatively cheap, but ordinary ones can be sold for two to three thousand yuan per tael, while licorice, Codonopsis, Atractylodes, and Musk can be sold for several thousand yuan per tael.
In the end, the two parties reached an agreement. Fatty invested a house in Huaiyuanfang and 300 yuan to buy shares, accounting for 30% of the shares. He gave up his share of agency sales and rebates, and the profits from pharmaceutical sales were shared together.
Many people can only use some folk remedies, or even Zhuyoushu, witch doctors, and curses to treat diseases. Anyway, a dead horse is treated as a living horse doctor.
Huaiyu felt that he made the right choice in choosing Fatty as his partner.
For those aristocratic families, a bottle worth ten thousand dollars is nothing. They like expensive ones. The treasure pill must be extremely expensive and rare, and cannot be sold on the street.
"If Erlang doesn't think it's possible, then we, Erlang, are all members of our own family. Brother, I'll take advantage of you." The fat man is very free and easy. This business has great prospects, and the investment is not much. You can earn a share by selling medicine, here
He was very satisfied if the pharmaceutical company got another 20% profit.
"The best healing medicine is called the Supreme Treasure Pill, followed by the Jubao Pill, and then the Hundred Treasure Pill, each of which is divided into three grades. I think this first-grade Supreme Treasure Pill should be priced at 10,000 yuan a bottle, with nine pills per bottle, and the second and third grades
Then we can price it at 8,000 yuan, or 6,000 yuan per bottle, how about that?"
At the same time, Huaiyu also encourages Fatty to develop downlines. As long as the downlines he develops become his sub-generations, he will also receive commission rewards for the goods sold by the sub-generations.
Cheng Chumo asked for two pairs of healing medicine last time, and finally gave Huaiyu ten pieces of money in return, worth twenty guan, and one pair was worth ten thousand yuan.
"Would a bottle worth ten thousand dollars be too expensive?" Huaiyu worried. He helped Li Jing's family prepare medicine and went to the pharmacy to buy medicinal materials in person. Good medicinal materials such as bezoar are indeed expensive, but bezoars are also divided into many grades.
It costs more than 10,000 yuan, but it can prepare many medicines.
Some commonly used Chinese patent medicines also have Sanjia pricing, such as the tonic Zhiming Wan, which is mainly used to treat weakness, pain and diarrhea. The only cheaper medicines used are Aconitum, Huangdan and Croton, but the guide price is
It’s also worth a thousand coins.
"It's okay, we can use medium and low-grade medicinal materials, or even other alternative medicinal materials."
The two of them smiled and reached a cooperation. Fatty had no objection to Huaiyu's model. He originally wanted to be simpler, to get the medicine from Huaiyu and sell it at a higher price. Huaiyu's model was to consider the longer term and to
Maintain the business brand first, avoid confusing prices and affecting reputation.
And foreign fragrant medicines are more expensive.
"I work as an errand in the right guard. Although I am only a minor official in green robes, I still have an official status." The fat man was moved.
The two formed a partnership. Huaiyu provided the technology and prescriptions, and was also responsible for the pharmaceuticals. The fat man bought shares in the house in Huaiyuanfang, and also paid for renting shops in the two cities. In addition, he also provided a start-up capital, and provided stewards, clerks and other manpower.
"I think Feilong Dan can clear away heat and detoxify, especially it can treat boils, carbuncles, and wound ulcers. It is better than the healing medicine Zhibaodan. This medicine is more expensive outside. We can price it higher, or even double the price of the healing medicine.
You can sell it."
This operation made Huaiyu a little puzzled. Fatty was originally the eldest son of Wu Junya and more than thirty legitimate sons of Lao Wu. But in the future, the Duke of Xuancheng will definitely be inherited by Fatty.
, even this family property is basically inherited by him. Other legitimate sons and concubines, that is, those who can share some money, land, and most of the family property belong to him.
And Wu Xixuan is his eldest son, so naturally most of his wealth will belong to this eldest son in the future.
But the fat man just smiled and didn't explain.
Huaiyu doesn't care how he distributes it internally, as long as it doesn't affect their cooperation agreement.
