Lu Feng felt the same about his mother-in-law's family. Although he didn't treat Jiang Xiaoyan the same, they had broken bones and connected tendons, so there was no way they wouldn't be in contact with each other.
Moreover, Lu Feng also felt that it was time to send some money back to his family. His parents were still farming in the village, so give them some money to improve their lives.
Now Lu Feng is not well-off. Most of his money is in the company. He distributed some money at the end of last year and has almost spent it.
"When the factory is finished this round of work, I will take out 300,000, your mother's family will be 150,000, and my mother's family will be 150,000. As for your two brothers, it's impossible. As for my mother, you
Go ahead and give it, don't tell me that I've made the factory bigger." Lu Feng knew that some family didn't have a few top-notch relatives.
Several of his uncles are not much weaker than Jiang Xiaoyan's two brothers. At this critical moment, Lu Feng doesn't want to be pestered by a bunch of people.
"You get busy first. I'll call my mother today to talk about it." Seeing that he was a little tired, Jiang Xiaoyan said, "You go to the factory, I'll send Duoduo to kindergarten."
Lu Feng nodded and went to the factory after dinner.
Everything started to speed up from today. The phone calls are non-stop every day. Major factories are recruiting people quickly. There are three to five meetings every day. Everything is discussed in every detail. Every situation and every accident surprises many people.
.
Zhang Fengxia gradually integrated into it. She held a pile of documents every day and put on Jiamei Food work clothes. She became much more capable, gained a lot more insights into some business matters, and also had different ideas.
The assembly line has been installed in six factories. There was a head-to-head confrontation between the north and the south in the first year of the 1990s. Wahaha also seemed to feel the crisis. Production capacity was exploding, and some supermarket shelves in the northern provinces began to appear.
At the same time, Wahaha is contacting people from CCTV and wants to give itself a heavy blow. However, the price gap is a bit big, so it may not be possible to negotiate for a while.
On March 19th, spring returns to the earth. Not to mention that the south is already lush and green, even in the north there are grasses sprouting. The current spring style is extremely manic, and the sky is often filled with yellow wind.
Lu Feng rushed back from a business trip in North China. He had just attended the opening ceremony of the factory and cut the ribbon. Now, except for Du Qifeng's factory, all the factories have started construction and all product lines have been opened up, from raw materials to packaging.
The car stopped at the entrance of the factory, and Lu Feng entered the factory. Everyone's faces were full of exhaustion, but they were extremely excited. Lu Feng entered the office and said: "Production has started. Now only the front line, Wahaha Nutrient Solution, are the two.
How's the weather?"
"The product supply capacity has been improved. I heard that new products will be supplied recently. I feel that our product formula has been leaked." Gao Zhiwei said nervously.
"If you give it to those branch factories, it will definitely be leaked." Zhang Fengxia said from the side.
"If it's a small problem, I'll sue him if he dares to use it. He said it as if I can't get the formula of his nutrient solution. Everything is ready." Lu Feng took a deep breath as he sat in his seat. At this moment, he said no in his heart.
Out of excitement.
In the food industry, Wahaha dominated everything in the early 1990s. Even Coca-Cola was not enough in front of others. Arctic Ocean, Collet, Jianlibao, etc. are now local products after all, and they have not conquered them all. As for Jianlibao, they came later.
Son.
The war between food companies started around 1995. This war was fought from south to north, competing for every inch of the market. Jinmailang Group, Baixiang Group, Wahaha Group, Master Kong Group, and Uni-President Group were also mixed with some local
Enterprise Group.
These groups have obvious characteristics. They have long product lines and wide coverage, covering everything from instant noodles, snacks, and drinks. It’s not that Wahaha doesn’t want to do instant noodles, but it has lost the battle.
The appearance of Lu Feng is equivalent to a blow to the head of Wahaha, and now this unprecedented battle is about to explode.
Lu Feng picked up the phone on the table and called Du Qifeng.
"Mr. Lu, what's the matter?" Du Qifeng's voice on the other end of the phone was very dull.
"Other factories have started production, can you produce in the next two days?" Lu Feng asked.
"There will be no problem within two days. Sales channels are already being laid out. At present, agents have spread to Anhui and invaded several cities in Zhejiang."
When Lu Feng heard his progress, a smile appeared on his face, and he said: "That's good, we will start preparing for production in the next two days. My request is to update the sales data in real time!"
"OK."
After hanging up the phone, Lu Feng thought about it and made sure that he had thought of everything he should think about. The first step was to establish the brand. The main positioning of the small cans was high-end, healthy and nutritious.
In advertising and marketing, Lu Feng mainly targets the small pots of tea from the previous life. First of all, it is used for giving gifts, visiting patients, and children's food.
"Mr. Gao, do you know the newspapers in Hangzhou?" Lu Feng asked.
"We know each other, what's wrong?"
"The day after tomorrow, Factory Director Du will start production, which is equivalent to a full-scale start. The day after tomorrow, I will buy all the pages in Hangzhou and write a few words, Jiamei Food, redefine healthy food."
"This..." Gao Zhiwei felt Lu Feng's provocation. There were so many newspapers across the country, but they chose Hangzhou. This was not looking for trouble.
"Isn't it too high-profile? And they didn't say anything about competing with us."
"Pengci marketing, isn't it?" Lu Feng smiled and said: "Just Pengci, fight him to the death, argue with him, and if you argue with him, we will become famous. Also, as for the spokesperson, inform them,
Let me place the Four Heavenly Kings' signs at the entrances of major stores and focus on publicity."
"We didn't sign the Four Heavenly Kings either!" Zhang Fengxia said awkwardly.
"You can't die without signing it?" Lu Feng knew in his heart that the first shot must be fired, otherwise it would be very embarrassing and he would have to cause trouble, even if he was sued every day.
The hot searches now are major newspapers and local news TV stations. A group of people can murmur for a whole day while reading a newspaper. What Lu Feng wants to do is to make Jiamei Food an Internet celebrity.
"The copy I submitted before is a royal item. It has something to do with the royal family and shows nobility."
"Don't talk like that. Which country is farthest from us? Just mention which country our oranges are imported from, what EU standards, what health certifications, all of them." Lu Feng suddenly thought of something, patted his head and said: "Switzerland
, just say it’s from Switzerland.”
Zhang Fengxia laughed when she heard this. How could a broken can, coming from such a long distance, have enough gas money?
"I only have one request. The money I give is small, but I have to do a bigger job." Lu Feng took the cigarettes from the table and said, "We have come this far. There is no turning back. I am not afraid.
When fighting a lawsuit, you are not afraid of being scolded, but you are afraid that it will be lost quietly."
Some advertisements began to appear in various major provinces from canteens, supply and marketing cooperatives to supermarkets. At the same time, cans of Jiamei Food began to be put on the shelves, and snacks began to occupy major markets.
Two days later, billboards for the Four Heavenly Kings began to appear, which read, "Small cans, come from afar."
Also on this day, half of the newspaper space in Hangzhou was bought out. On a gray background, huge words read, Jiamei Food, redefining food health. Below is a line of small words, small cans, brand new on the market, the next second.
Just go to Hangzhou.
Early in the morning, in addition to a lot of newspapers, there was also a dozen of the latest market research reports, not only from Wahaha, but also from Jiamei Food, placed on the desk.
Mr. Zong arrived at the office at around six o'clock in the morning. The phone calls at his home were almost ringing this morning, and they were caught off guard.
At the same time, the front pages of all the major provinces in the north were about the start of work at the Jiamei Food Factory. It can be said that on this morning, Lu Feng occupied half of the headlines in China.
There were fifty or sixty people in the conference room, and everyone was looking at each other's newspapers with wide eyes.
"I made a trip to Xiaoshan yesterday, and there was indeed a sign showing the Four Heavenly Kings. They said there was cooperation. This is a major intelligence error."
The manager of the marketing department hurriedly said: "From what I have learned, Jiamei Food does not have much money. These factories are completely funded by investment promotion. The annual income of his factory should be around 10 million, plus the raw material processing plant,
If you give him 20 million, can he afford four people?"
"It's not enough to increase leverage. Later I heard that there are ten more factories. Our CCTV commercial has not been negotiated. They want to negotiate with the Four Heavenly Kings."
"It's possible that it's fake. Let's wait for the lawsuit. Besides, what does this newspaper mean?"
"This person is just looking for trouble. We are relatively passive now. If we respond, it will be as if we are a big factory bullying him. If we don't respond, it will be as if we dare not provoke him. Isn't this a scoundrel?"
Mr. Zong flipped through the newspaper and said: "Well, it doesn't mean anything if you don't respond. He has won the product launch very thoroughly. He is shameless and invincible. Let's not ignore him and hold a press conference for the public.
He said that for small northern factories like Jiamei Food, we will take care of them in the market."
"Then what if you still provoke me?"
"I have the phone number of the CEO of Jiamei Food. I'll give him a call tonight." Mr. Zong stood up and said, "Build your own business and follow the steps. We will lay out the northern market as soon as possible. You can learn from Jiamei Food's land acquisition and find replacement factory production first.
model."
Mr. Zong glanced at the newspaper and threw it into the trash can in anger. His life had been ups and downs. He had never seen any kind of people. He was not afraid of rich people or powerful people, but he was afraid of scoundrels.
Now it seems that Lu Feng is the kind of guy who has no money and is difficult to deal with. Now that Wahaha is at its peak, as long as it gets involved with him, it will be a natural advertisement.
It's like an unknown boxer publicly provoking and insulting the boxing champion. If the boxing champion fights with him, the opponent will say "I lost to the boxing champion" if he loses. If the boxing champion doesn't pay attention, he can scold and talk about the boxing champion every day.
He is a coward and doesn't dare to fight him.
As time goes by, the public will think of him when they think of the boxing champion. This kind of marketing is called bundling marketing. It is shameless, but it really saves money!