President Zong is naturally very familiar with this method. The problem is that toads do not bite people, but they are disgusting. I have been disgusted enough today.
During this whole day, Lu Feng not only stirred up the business world, but also spread to the entertainment industry. Under the fan economic effect, some girls who like the Four Heavenly Kings became the first batch of buyers of Jiamei Food.
The external telephone numbers of major Jiamei Food factories are ringing non-stop. It’s unclear how many goods have been sold. There are a lot of phone calls and all kinds of interviews.
Lu Feng answered a lot of phone calls throughout the day, all of them wishing for the sales of new products. At five o'clock in the evening, the office phone rang.
"Who is it?"
"Is it Mr. Lu?" It was Mr. Zong's voice on the other end of the phone.
Lu Feng raised his eyebrows. He was a little surprised that Mr. Zong called at this time. However, he could hold his nerve and wait until now. He probably had many meetings. Lu Feng knew that Wahaha would be very angry today.
"It's me, who are you?"
"I am Zong Qinghou."
"Mr. Zong, today is a double blessing. Why did you call me?" Lu Feng said with a smile.
"Mr. Lu, I'm older than you. I can be your uncle. You still have a long way to go in life. Don't jump around in some gray areas. Just do business well. I'm older than you and I don't want to be the same as you.
"
"What you said is a bit harsh. We are all businessmen, and we all rely on our own methods!"
"Then you are serious about advertising."
"I have no money!" Lu Feng said simply: "I have money. What do I do? Let's get straight to the point. You can't get rid of me. Now Wahaha is famous all over the country. If I don't stick to you, who should I stick to?
"
Mr. Zong on the other end of the phone was a little surprised by Lu Feng's magnanimity. He was stunned for a while and sneered: "You are so upright and shameless."
"I'm a real villain. It's not that easy for you to get rid of me."
"Really? Then I'll kill you. I just need your factory in the north. Since you forced me to take action, don't blame me for being rude to you. To be honest, in my eyes, Jiamei Food is too weak.
Even if you use some means to obtain some factories, they are still very weak. In the ranking of emerging private food companies, although you rank second, the gap between second and first is sometimes as wide as the difference between heaven and earth.
.”
"Then come and touch it."
"Okay, wait." The phone hung up.
Lu Feng pressed the hang-up button and found that Gao Zhiwei and a group of senior executives had walked in at some unknown time. Apparently they had heard what was said on the phone.
"Mr. Lu, are we sure we want to fight with him? Besides, the endorsement of the Four Heavenly Kings is still up in the air." The marketing manager said worriedly.
"Let's just file a lawsuit. Just the four of them are called the Four Heavenly Kings? Then we will say that the picture was placed in the wrong place." Lu Feng asked: "Have the sales data come out?"
"No, this kind of data is difficult to track, but according to the data provided by six factories, the total sales volume in the past two days was 1.4 million bottles, and the total sales of other snacks exceeded 2.3 million, and it is still expanding.
In the market, the marketing department estimates that the market for small snacks is around 20 million, and the market for small cans is between 100 million and 500 million."
"Tomorrow I will continue to buy newspapers in Hangzhou and write that the sales volume of Jiamei Food has exceeded 10 million bottles, and if it is connected, it can circle the earth."
"Is this too much publicity?"
"Just do what you are asked to do. At the same time, tell all the factories that if there is a newspaper or TV station interview, accept it. Let them remember one sentence: Don't be shocking and talk a little more crazily." Lu Feng looked at the manager of the marketing department and said:
"There is also the matter of the Four Heavenly Kings. Don't say it to death in one sentence, just go back and forth. Today it is like this with the Four Heavenly Kings, and tomorrow it will be like that with the Four Heavenly Kings. If you play for a few months, we will pay him a sum of money.
Do you understand?"
"Know!"
"Creating foreign products, creating four kings eating our products, suggesting to ordinary people that our products are special products, find a few people, put on white coats, take a set of photos in the laboratory, get some chemical symbols, you must learn
Using mysticism, ordinary people can't understand it, but they will think it is high-end."
"OK!"
Lu Feng's marketing method is definitely ahead of its time. Today's TV commercials are all shot in a factory, where someone holds the product and directly says, "What to buy?" It's very simple.
If today's marketing is a simple girl, then Lu Feng is an old gangster.
"This can doesn't seem to be easy to sell." Gao Zhiwei muttered in a low voice. According to the sales volume of small snacks in the factory, and the cans are so grand, today's sales volume seems to be average. 1.4 million bottles were not snapped up.
Gao Zhiwei has only worked for two companies, one is Wahaha and the other is Jiamei Food. The products of these two companies are selling like crazy. They are the only two companies in the country. If the small cans are snatched up like crazy, one will be sold on the first day.
With 1.4 million bottles, it is estimated that the whole people will be well off.
"Don't worry, let the commercials fly for a while. I'll take care of everything tomorrow. Let's get off work early." Lu Feng stood up and packed his things.
Lu Feng estimates the sales volume of small cans at about 30 million bottles, because this year's Wahaha nutrient solution is also produced in this quantity. Sixteen factories produce these, as well as small snacks and subsequently developed products.
The total area of the sixteen factories has been developed, which is enough to support a tens of billions-level food group. Lu Feng's design of Jiamei Food is based on the requirements thirty years from now.
At around seven o'clock in the evening, the lights in Wahaha's conference room were still on. The senior management already knew that the past two days were not peaceful. It seemed that it was not about the market, but about competitors.
"The meeting is over. The marketing department will finish the work and notify the agents over there to do it." Mr. Zong stood up and walked out of the office with a bad look on his face.
Everyone was murmuring. Originally, production had kept up this year, but Cheng Yaojin showed up halfway. I am afraid some people have been busy recently, especially the marketing, public relations, and publicity departments.
Early the next morning, Lu Feng bought a newspaper on his way to the factory, but he didn't see the effect of his bomb. Instead, it was blown up by the opponent first.
City Daily, the front page headlines are printed with huge words, Wahaha is coming, are you ready?
Lu Feng looked through several newspapers, and they were all like this. The boss smiled and smoked a cigarette and said: "It's like this today. Don't look through it. You can read the second page. These are all bought and made by the rich boss."
There is a line of small words below the advertisement, which is quite interesting.”
Lu Feng took a look, and there was indeed a line of small words at the bottom that read: I'm here, are the local small food companies ready?
"I've never heard of Wahaha. The name is interesting."
"A company in the south, have you ever bought that nutrient solution for your grandson?"
"Does it taste good?"
"It tastes good, but the canned food from Jiamei Food is very delicious recently. It melts in your mouth. It's just right for children."
"What do those small letters mean?"
"What can there be? For Jiamei Food, Mr. Jin Yong said Jianghu, what is Jianghu? Where there are people, there are Jianghu. The business world not only has people, but also interests. It is really a sword and a shadow, and secret wars continue. Do you want to buy a book? Jin Ping Mei
, the kind with illustrations.”
"Let me take a look!"
Seven or eight grown men gathered around and transformed into curious babies.
Seeing this group of people looking like this, Lu Feng muttered that it was immoral, threw the money on the stall, took the newspaper and got in the car.
At the same time, a similar scene was playing out on the streets of Hangzhou thousands of miles away, except that a group of people gathered together and muttered, what does Jiamei Food do, why did it publish newspapers for two days in a row, and what about its products?
, I really didn’t see it.
Lu Feng arrived at the factory and put the newspaper on the table. He thought about it for a while. After everyone went to work, they all called to the office.
"It's already started. What we need to do next is to firmly grasp the local market and then find a way to expel Wahaha." Lu Feng smashed the newspaper on the table and said in a deep voice: "We can't just because it is a baby.
If I don’t clean it up, I can’t enter its market for a day, and it will have to get out of my market.”
"In the morning, I received a call from Du Qifeng. Some of their agents in Xiaoshan had problems, and the products were seized. They said they failed to pass the random inspection."
"Got it!" Lu Feng expected this result. The other party said that if they were serious about it, they would lead to death.
"Report to the local industrial and commercial bureau, and the investigation will be carried out. Even if there is no evidence, the product will be detained for a period of time." Lu Feng looked at the crowd and said: "For small cans, we must vigorously promote them locally and the market share must increase.
"
"I will run the market myself, so Mr. Lu can rest assured," the manager of the marketing department assured.
In Wahaha's office, newspapers have been placed on the table, and there is also an entertainment newspaper. The contract company of the Four Kings has discovered the endorsement of Jiamei Food, and is said to be preparing to sue. This matter has caused a stir in the entertainment industry.
Because at this time, the Four Heavenly Kings just revealed that they were leaving the contracting company.
Some small newspapers privately said that this was a job that the Four Heavenly Kings took on privately to find their own way. Anyway, the four characters "Jiamei Food" were very popular.
Mr. Zong looked at the newspaper. He knew what Lu Feng wanted to do. He wanted to use the lawsuit with celebrities to back and forth and gain publicity through constant exposure.
The first move has already driven Jiamei Food out of the local area, and the next step is the second move. He made an appointment with the local newspaper in the morning. If Lu Feng can match the popularity of the Four Heavenly Kings, he can.
He wants to help the Four Heavenly Kings fight a lawsuit, and at the same time, he wants to scold unscrupulous companies like Jiamei Food.
In the morning, the marketing department went to the Industrial and Commercial Bureau to report the matter, but was pushed back. Although Jiamei Food is very big in the local area, it is not as big as Wahaha in the local area, so its impact is limited.
When eating in the cafeteria at noon, Gao Zhiwei said he should go for a run. Lu Feng stopped him and said he should go for a walk by himself. He wanted Wahaha to feel the pain!