Lu Feng pushed Jiang Xiaoyan gently, and the other party was startled. When he opened his eyes, he found that Lu Feng had woken up and looked happy, and asked, "Are you feeling uncomfortable? Why did you drink so much?"
"I don't want to drink either. Let's lie down on the bed and take a nap." Lu Feng suddenly remembered something and asked, "Are you alone at home?"
"I asked Sister Sun, who is opposite me, to help keep an eye on it. It's okay."
"That's good. You can lie down on the bed and sleep. I can't sleep anymore. Please sit for a while." Lu Feng persuaded her for a while, and then Jiang Xiaoyan lay down on the bed and fell asleep.
The night outside bid farewell to the drowsiness, with a hint of blue light. Lu Feng sat on the edge of the bed and stared blankly. He put a hand on Jiang Xiaoyan's calf, feeling an indescribable peace of mind in his heart.
At around 8 o'clock in the morning, multiple departments in this city jointly conducted a random inspection of children's food on the market. Wahaha Nutrient Solution was accused of failing the random inspection. At present, the product has been detained and will be sent to the laboratory. From the product to
Comprehensive inspection of packaging.
At the same time, we also cracked down on more than a dozen unqualified black workshops and seized a number of illegal equipment.
It was almost nine o'clock when Lu Feng returned to the factory. Although he had sobered up, the aftereffects of drunkenness still made his legs weak. Zhang Fengxia walked in with a yawn and said: "Several factories over there have been doing statistics, and I'm too tired.
"
"Why are you tired? You have been snoring loudly all night. Are you finished with the statistics?" Lu Feng asked.
"I'm not a boss like you. I am a little girl and you are the servant of the animals. You only need the data of the fourth factory. Otherwise, you will die drunk and no one will care about you." Zhang Fengxia said angrily.
There was a knock on the door, and Lu Feng said without raising his head: "Come in."
Gao Zhiwei walked in. He wanted to take a look at the two of them. He heard that they both came yawning, and Zhang Fengxia also helped Lu Feng, who looked very weak.
Rumors have been circulating in the factory for a long time, especially the position of secretary. Now it is really the same as that of a lover.
"Market supervision has checked Wahaha, and it has been detained!" Gao Zhiwei sat down and asked, "What's wrong?"
"You drank too much. Without the wine last night, how could I be as efficient as today? I would have gone directly to the hospital." Lu Feng said helplessly.
"Ah?" Gao Zhiwei was very surprised and said: "Don't drink like this in the future. There are special people in the wine bureau to accompany the leader, and the amount is three or four kilograms. You can drink it yourself, don't you drink to death?"
"
"You are responsible for holding those meetings in the morning, I don't care, just lie down for a while." Lu Feng leaned on the chair, rubbed his temples with his hands and said: "Tell those factories and let them also contact the local leaders, Kawahaha
one time."
Lu Feng knew that those places would not be very cooperative. He just wanted to be stuck for a while, even if it was a few days, a month or two would be enough.
Gao Zhiwei looked a little embarrassed. He hesitated and said, "Mr. Lu, we don't need to be like this. I don't think it should be too intense. I know Mr. Zong well. He is a ruthless person."
"It sounds like I'm not a ruthless person. It just so happens that with so many actions today, I have to wonder where he will take action next." Lu Feng picked up the sales report and took a look at it. Five factories, plus the local market, as of
Yesterday I bought more than 70,000 bottles of cans. Lu Feng was quite satisfied with this figure.
The market has not yet fully opened up, so this data is considered normal!
Seeing how determined he was, Gao Zhiwei had no choice but to shut up. He asked Lu Feng to sign some documents that needed to be signed by him in the factory, and then went to work on his own.
When Wahaha products were detained, the agents immediately called the headquarters. Within half an hour, the specific situation was on their desks. Even some agents with local influence also received news that people from Jiamei Foods
I have already gone to report or treat someone to dinner.
"Okay!" Mr. Zong looked at the documents with a sad expression on his face, and said solemnly: "The young man has a very promising future and is very capable."
A few minutes later, several executives entered the office.
"First, contact the four kings. They will pay half of the money, and we will pay half of the money. We will sue him. Then we will contact the newspaper and make a fuss about it. Then, the new product will be accelerated and will be launched within this month."
"no problem!"
"You must keep an eye on their products. This small can is really delicious. From my point of view, the product strength is there, so I must dominate this market."
.....................
In the afternoon, there was an explosion in the entertainment industry. Wahaha teamed up with the Four Heavenly Kings to defend their rights. This was a dream combination. All kinds of paparazzi, magazine reporters, and gossip reporters came in droves.
At the same time, more calls were made to various Jiamei Food factories, hoping for a response. Lu Feng was moving in front of the office door. After eating at noon and taking a nap, he was already energetic.
The marketing manager hurried over here. When Lu Feng saw his appearance, he already knew in his heart that something was wrong, something big happened.
"What's wrong?" Lu Feng shouted.
"Mr. Lu, Wahaha is standing up for the four kings, saying that we infringe our rights, and the phone calls of all factories are almost buzzing. The three of us will definitely make headlines tomorrow, and we are preparing lawyers to sue."
"Four Heavenly Kings?" Zhang Fengxia poked her head out of the office and asked, "Why do we still provoke people from Heaven?"
"They are the four fucking kings of singing." Lu Feng said angrily.
"Should we respond? If this matter is not handled well, I feel it is easy to offend the fans."
"We found four people from the factory and told them that we originally used the Four Heavenly Kings from the factory, but they misplaced them when printing the promotional photos. We apologized and sincerely invited the Four Heavenly Kings to speak for us."
"Okay, I'll do it right away."
"Come back." Lu Feng moved his body and said: "Don't let them withdraw. The sign will continue to be displayed. Tomorrow we will tell the public that we have negotiated privately with the Four Heavenly Kings. If the other party still fights back, we will say that we were deceived.
, just find a photo of someone and post it, and just say that this person is negotiating with us, paid endorsement fees, they are willing to argue, and I will accompany them to argue."
The marketing manager looked at Lu Feng in confusion. Although he was his boss, he still felt that Lu Feng was really a rogue. This kind of method could make people angry.
"Today Wahaha is messing with me. Tomorrow you can find me a newspaper or a TV station, and watch the Wahaha Nutrient Solution and give me a call. Aren't they promoting it as pure natural? They say it contains added flavors, and the Nutrient Solution has always been promoted as an appetizer and a cure for children who won't eat.
, just ask him whether this kind of thing is medicine or food."
Cruel!
Too cruel. The main function of the nutritional solution is to appetize children. It contains hawthorn, red dates, honey, etc. Once it is classified as a drug, it will be completely useless.
"Also, I have set tasks for the marketing departments of major factories this month. Before the end of the month, if 700,000 bottles of small cans cannot be sold, the marketing managers will leave and ask them to move them to wholesale markets, canteens, and supply and marketing cooperatives. From then on,
Sales are open from cities to rural areas."
"I'll go back to the meeting right now."
"Are you energetic?" Zhang Fengxia came out with a glass of water and asked: "You are too cruel, it feels like you are going to kill this person completely."
"It's not certain who will kill whom." Lu Feng drank water. Wahaha Nutrient Solution was indeed defined as a drug, but it was just a drug. Then it launched AD Calcium Milk, and then the product exploded.
For the whole afternoon, Lu Feng sat in a daze. He kept putting himself in the position of President Zong and thinking about how to deal with himself. For a new brand, attacking product positioning is definitely a very good method.
The small cans are promoted externally as coming from overseas technology, overseas standards, and even vaguely promote that the oranges selected are from overseas, and have overseas laboratory teams to provide nutritional support to position themselves as high-end.
If all these are proven to be fake, it will be a fatal blow to the product positioning of the small can. It will become a product that tests people's IQ. The buyer will not feel the envy of others, and may even be ridiculed.
Lu Feng sat up straight and broke out in a cold sweat. His weakness was too fatal. He stood up and hurried to Gao Zhiwei's office. He found that no one was there. He asked the people in the office next to him and found out that he was in the conference room.
After going to the conference room and opening the door, everyone's eyes instantly focused on Lu Feng.
"Mr. Lu, is something wrong?" Gao Zhiwei asked in confusion.
"Come out for a moment."
Gao Zhiwei came out and asked, "What's wrong?"
"How about going on a business trip now?" Lu Feng asked.
"Ah? What's the matter, so urgent?"
"Loophole, a loophole in my product positioning design. Now we need a laboratory and a group of foreigners. In recent days, there may be a large number of reporters to interview. As for overseas laboratories, there are also overseas technologies and so on. Let them
Just go check it out." Lu Feng looked at Gao Zhiwei and asked, "Which city do you think is better to place it in?"
It took Gao Zhiwei a long time to realize that the laboratory and so on were just a bluffing word for product promotion. No one would take it seriously. Now tit for tat is happening. Once the product positioning is shaken, it will be all over.
"Shenzhen, there are many foreigners there, and I'm familiar with it. I used to be in charge of the Wahaha market."
"Okay, I'll see you off. First, go to the airport in the city next door to see if there are any tickets." As Lu Feng spoke, he took out his coat from the office, and the two of them hurried out of the factory.
At around seven o'clock in the evening, a plane bound for Shenzhen soared into the sky. At the same time, Jiamei Food also responded to the outside world. Major newspapers and magazines flocked to it. Some sensitive newspapers had already smelled something and began to use commercial
The title of the war.
Business wars have broken out under free market competition, with all possible means being used, and it is impossible to distinguish between good guys and bad guys.
The next morning, whether it was TV or print media, it was all the business of the four kings. Now the four of them were absolutely responsible for the traffic, and Wahaha and Jiamei Food obviously caught the attention of the four of them.