The whole day was full of excitement. Gao Zhiwei paid for air tickets for these reporters to go to the Shenzhen laboratory, and also let local TV stations interview and film them. This was a wave of life-threatening publicity.
At the same time, a group of reporters who missed the free flight to Shenzhen once again gathered around Wahaha to ask about the nutritional solution. The safety of children's food once again became everyone's focus, and they even interviewed regulators in different regions.
Wahaha held several internal meetings on this day, and the conclusion was that if nutritional solutions were classified as medicines, sales would definitely plummet. It was necessary to launch new products within the past week, and they must be positive in the market.
Fight Gamay Food.
And we need to launch similar products in small cans. The most important thing is to start a price war, reduce prices in the end market, and give profits to agents. At the same time, we will postpone the advertising costs to be invested in CCTV, break up the money, and use part of it for
Market advertising, marketing, etc. are partly used to promote price wars.
They deduced that the capital flow of Jiamei Food was very fragile and destroyed his capital chain.
The four characters "Jiamei Food" have become an absolute hot word in Shenzhen. Many people want to buy small cans, but unfortunately they cannot buy them. This is the Pearl River Delta, there is no Lu Feng factory, and there is no place for small cans to survive.
It has been going on for almost a month. It cannot be said that everyone in China knows about Jiamei Food and Wahaha, but everyone knows it when they mention it. The fight between the two parties is red, and even a blind person can see it.
Some important media outlets began to publish articles with a very intriguing title: Cooperation can lead to win-win results.
Today is March 29th. The spring breeze has blown all over the earth, and thousands of pear trees have bloomed overnight. On Gao Zhiwei's way back, the coldness in the earth has gone away, and people have changed out of their cotton-padded clothes.
There were a lot of documents on Lu Feng's table. He made himself a cup of tea after entering the door. Zhang Fengxia walked in and said, "There are a lot of things. Wahaha's new products will be released tomorrow. The stores have been filled with goods in the past few days.
There are internal sources saying that they have prepared 70 million to start a price war with us. Also, our reputation has become too great recently, which has made it difficult to negotiate with several subsequent factories. The negotiation teams called yesterday and said that they would increase the money, and even
There are some that need to be smoked, and..."
"Stop!" Lu Feng raised his hand to stop her from speaking. Everything made him feel troubled.
Lu Feng picked up the newspaper on the table and took a look at it. Regarding this kind of report that wanted to be a peacemaker, he threw it aside, opened the folder and asked: "Where was it talked about?"
"Taiyuan, the application was rejected on the grounds that there is a high degree of risk." Zhang Fengxia took a nearby folder and placed it in front of Lu Feng and said: "Before, due to the lack of information, we pledged this factory to many governments to obtain resources. Now
The matter was so big that some newspapers reported our situation, and many people called us to inquire."
"When the rice is cooked, tell them that if they want local employment and taxation, let me do it, or else they will arrest me." Lu Feng looked at the last few factories, thought for a while and said: "We really can't bring Zhengzhou to China.
If one factory doesn’t work, we can give them two factories. Anyway, there is no shortage of factories now.”
Zhang Fengxia looked at him, feeling that Lu Feng was dancing on the tip of a knife, and said: "You are treating the local governments like monkeys. Those factories are all collateral and have been given to the bank."
"I don't mortgage the land, I mortgage the market. My factories are all running and I can make money every month. As for those teams who want to talk about money, let them go." Lu Feng looked at the contents of the document and pondered for a while.
Said: "Let's change a group of people. We must convince them to believe in us."
"This is terrible, and the finance department calculated it yesterday. Our shortfall should be 20 million. If we hit the assembly line, office furniture, and the mess, it is almost 20 million. The six factories in the early stage and the first phase of the factory cannot be postponed.
, several factory directors said yesterday that they have drank the wine they should drink, and now they are afraid that you will run away. "
Zhang Fengxia looked at the contents of the document and realized that if she were a local leader, she would want to shoot Lu Feng.
"Twenty million!" Lu Feng took a deep breath, and a price war ensued. Now that things are like this, the subsequent local policies, even if they provide funds, must be special funds. This money will not be used by Lu Feng
elsewhere.
Zhang Fengxia knows the whole thing very well. Based on her judgment on business operations, this is a dead end. Lu Feng's biggest advantage is that with the help of investment promotion, he uses this factory as the basis to pledge the Snake Game. Through a factory, he can get
Next factory.
Then he went out and said that he had two factories, which were like greedy snakes, growing and growing as they ate.
If it were before, he could delay the funds from the next ten factories and divert them to these six factories. This amount of money would be enough for him to start a fight with Wahaha, or even defeat Wahaha.
The only competitor in the market is defeated, and then there are market dividends, just like when Lu Feng defeated Ren Qianbo, and profits rose rapidly.
However, Wahaha is not Ren Qianbo, who can't be defeated in one or two attempts. Even in the beginning, the trouble became known to the whole country, which naturally alarmed ten subsequent factories. What he took advantage of was nothing more than information asymmetry.
A shortfall of 20 million in funds may cripple his greedy snake.
Zhang Fengxia has gained so much during this period. She even thinks that she has learned more and is more practical than what she learned in the four years of business school. Especially Lu Feng, who is a typical pragmatist. No matter what is dirty, just use it as long as it works.
He has a very thorough understanding of the business model. What he plays is to use levers to pull levers, and he will continue to eat. If this matter hadn't caused such a big fuss, he could have continued to eat.
Lu Feng actually used the real estate model many years later. I don’t know how many real estate companies made their fortunes in this way back then. It was common for someone to use one million yuan to leverage a piece of land, and then use a piece of land to leverage hundreds of millions of real estate projects.
For a whole morning, Lu Feng spent time in the R&D department. It was not so much the R&D department as it was Lu Feng's feeling. There were a total of seventeen people who made the ingredients, and they were very skilled in blending various products.
A group of people were busy blending various flavors, milk, and food coloring together. Lu Feng looked at the color, nodded and said, "This color is good, let me try it!"
Lu Feng smashed the bar in his mouth after drinking it. He felt that it was almost the same as the lactic acid bacteria he drank in his previous life. He thought for a while and said: "Add some hawthorn. It lacks the hawthorn taste. There is also the yogurt. Increase the milk ratio a little more, and the milk will have a strong taste."
a little."
"Add some thickener, add some flavor, and I'll mix it up for you."
More than a dozen people in the R&D department have always been puzzled. They originally thought that going to work every day would be all kinds of experiments, but since they came to Jiamei Food, it has been different.
Every time when a product was being developed, Mr. Lu would squat here and take a sip. Everyone present felt that he must have drank a lot of products and described some tastes, and these people made adjustments based on the tastes he described.
At half past twelve, Gao Zhiwei came back. He went to the cafeteria but could not find Lu Feng. He asked Zhang Fengxia and found out that it was in the R&D department. He hurried to the R&D department.
Before he entered the door, he saw Lu Feng squatting on the ground, holding a test tube in his hand. He didn't know what was in it. He frowned as if he was drinking liquor. There were seventeen young men surrounding him, watching him drink. If
Put a plate of peanuts on the floor and a plate of pork head meat mixed with cucumbers, it is definitely a drinking scene.
"It's too informal." Gao Zhiwei muttered, thinking to himself that such R&D pictures must not be photographed by Wahaha people, otherwise no matter how high-end the advertising is, it will be useless.
"Mr. Lu, I'm back, everything over there has been settled." Gao Zhiwei walked in and said.
Lu Feng put down the test tube in his hand, nodded and handed it over: "Try it!"
Gao Zhiwei took a sip, smacked it in his mouth and said, "It's sour and sweet. It has a taste like Wahaha's nutrient solution, but it's not that strong."
Lu Feng knew that this was the product developed by the other side, and it was named ad calcium milk. Although Lu Feng did not have a formula, he adjusted it based on his feeling and came up with a similar taste. This had the advantage of not infringing upon any infringement.
"This should be easy to sell. Are you going to launch a new product?"
"Yes, the other party is preparing to start a price war. Have you heard about it?"
"I heard a little bit, but Mr. Li called me and said that there was a leakage of more than 20 million in our funds, and the follow-up factory..."
"Okay, this is the R&D department, let's not talk about financial matters." Lu Feng looked at the crowd and said, "Put out what you have been researching during this period."
Everything was debugged, and there were a row of test tubes in various colors, including lactic acid bacteria, ad calcium milk, black tea, cola, and seven or eight products, such as Assam milk tea, green tea, rock sugar pear, etc., but
The taste is wrong. Green tea blends well. The problem is that it tastes like urine when shaken. Lu Feng feels that people nowadays can't accept it.
Black tea also has this problem.
"This! This!" Lu Feng pointed at the lactic acid bacteria and ad calcium milk. After speaking, he felt that the two products were too few. If you try it on site, you are lucky. You can mix it out in three to five days. If you are not lucky, you drink it every day.
Bulging belly.
Lu Feng suddenly thought of something. He picked up a test tube and ran to the faucet to get some water. He put them together and said, "These are the three products."
"ah?"
"The one that connects to the tap water?"
"What tap water? Can your child speak?" Lu Feng slapped the manager of the R&D department with his hand and said: "This is called mineral water, mineral water. When producing it, get a filter and filter it. You can put this in this afternoon.
Let’s discuss the product features with the design department. I’ll hold a meeting with them in the afternoon and have dinner first.”
Gao Zhiwei watched from the side and silently followed Lu Feng out. On the way to the canteen, he couldn't help but said: "Mr. Lu, we can slowly find a solution for the funding gap. In terms of products, we still have to work steadily. Once the market performance