Lu Feng clearly felt that everyone in the company was frightened by yesterday's battle, and many of them did not understand the law and felt that the factory was going to close down.
"Notify all factories that employees are not allowed to spread rumors in private. Form a team of lawyers for me and issue a legal statement to the outside world. We are not afraid of lawsuits, but the jurisdiction of the case must be on our territory." Lu Feng looked at a large table on the table.
Frowning at the pile of financial documents.
"What's going on in the market? How fast is medicine or food advancing?"
"We have submitted relevant information to relevant departments."
"Wahaha's original channels were very smooth. This time, it is very simple to distribute goods directly. Moreover, this product has a good reputation. After our new products were put on sale, the sales volume was also good. Today, three products are launched, and the total sales volume should be 100,000.
More than ten thousand."
The marketing manager said: "We have been communicating with Xiaoshan recently. The random inspection has been completed and there is no problem with the product. The reply given by the other party is that it can be put on the shelves again within this month. I told the local agent today."
"Keep pushing forward, don't give up on those markets!" Lu Feng looked at everyone and thought for a moment: "Forget it, let's go to the conference room to talk. All department managers and general managers should go to the conference room."
"I'll make arrangements." Gao Zhiwei turned around and said.
Zhang Fengxia walked in, sorted out the folders and said, "Isn't this a big deal?"
"piece of cake!"
"I think you'd better be more careful."
"It's okay." Lu Feng stood up, took out a file from the drawer and said, "You also go to the conference room."
"oh!"
Lu Feng arrived at the conference room in advance. As managers and supervisors walked in one after another, many of them looked obviously not as good as before. There were forty or fifty people sitting in the conference room. Many people looked at others and seemed to be in a bad mood.
"Everyone, be more energetic!" Lu Feng picked up the folder and smashed it on the table several times, shouting: "They are all like eggplants beaten by frost. What? You come to play Lin Daiyu in front of me? I'll give you one minute.
Time, those who don’t want to do this, those who think the factory will close down, and those who are afraid of implicating you, take your salary and leave now.”
After speaking, Lu Feng took out a cigarette from his trouser pocket and put it on the table, lit one and started smoking leisurely. For a moment, the atmosphere in the conference room was a little depressing, and many people hurriedly sat up straight.
"No one? Let's talk about it. Now is a critical time. Business itself is another kind of war. Now the horn of war has sounded. I admit that there is a funding gap, 20 million or even more, but this war
If we can’t win, we will have nothing!”
"I watched the news yesterday and heard some rumors, and some people started to panic. I tell you, I am an entrepreneur. Do you know what entrepreneurship is? I just fight them with real swords and guns. I don't panic at this young age.
Once we have secured our position, what will you do to resist if the enemy comes out in two months?"
"I won't tell you about products, markets, sales, relationships, or funds. I will tell you about courage today. I am the major shareholder, so I won't panic. Are you afraid of making a mistake?" Lu Feng pointed at the deputy director of the production room.
He yelled: "I saw you when I came in this morning. I was so scared that I had diarrhea?"
The deputy director's face turned pale and he said with embarrassment: "My wife said that since I took the shares, this factory also belongs to me. If anything happens, I will be arrested and put in jail."
"What you get is shares, not equity. If you want to go to jail, they won't want you."
"Don't be afraid. If the sky falls, I will be the one to carry it. I think this is a good opportunity to train the team. To be a manager, you must not only be capable, but the most important thing is to be courageous. If something big happens, you will be frightened and have diarrhea.
What can you do?" Lu Feng looked at Gao Zhiwei and the HR manager as he spoke, his meaning was obvious.
"The next step is a tough battle. Business wars are all about money." Lu Feng looked at Manager Li and asked, "How much available funds do we have now?"
"The funds currently available are 14.76 million. This figure is before the end of April, because there are three factories that are about to start construction, and the advance payment model is adopted. These three factories have an initial advance payment of 17 million.
This money is deducted from the special fund, as well as the billing period for raw materials, water and electricity, employee wages, etc."
"Can we spend these fourteen million?" Lu Feng asked bluntly.
"No!" Manager Li was startled. This money was his old capital. He said anxiously: "Mr. Lu, our shortfall of 20 million is for the second phase of the project. It is expected to explode next spring. If we use this more than 1,000
Spending all 10,000 yuan will trigger this funding gap in advance."
"This money is used to maintain the daily operation of the seven factories. If it is spent, it must be transferred from the special funds. Once it is withdrawn, the advance payment for the first phase of the project will be enough, but there will be a problem with the final payment in the autumn."
Gao Zhiwei explained from the side.
Lu Feng took the information and looked at it. This year, a total of four factories have started construction, and next year there will be nine. As for the daily expenses of the factories, there are other ways. Lu Feng needs these fourteen million.
"Show me the current income statement of beverage cans."
Manager Li hurriedly turned around and waved to the financial director: "Bring over the income statement."
Gao Zhiwei quietly paid attention to Lu Feng's expression, and had a bad feeling in his heart. Based on his understanding of Lu Feng, he might not be able to save the fourteen million.
After a while, he brought out a few forms and looked at them for a while. Lu Feng saw that the profit from the factory was very considerable. The cost of the small cans was only 20 cents. After various profit concessions were given to the agents, the terminal cost was about 60 cents, and the sales price was only 1 yuan.
The price still keeps the profit margin of small cans at 40%.
As for lactic acid bacteria, the profit margin has soared to 39%, and the highest profit among them is mineral water, with a profit of 1,000%.
After briefly understanding the financial status of major manufacturers, Lu Feng closed the folder and said: "In a week, marketing will officially start. I will burn these 14 million within three months. The people from the marketing department will have a meeting soon!"
Manager Li is considered a person who has seen the world, but now he feels that his vision is dark. If he is not strong, he is afraid that he will be whipped directly. He obviously does not intend to live for more than three months.
"Mr. Lu, if this [520 www.biquge520.me] money is used, what will happen to the expenses of the next seven factories? And if you want to start a price war, it means that there will be basically no income for three months."
"I will find a way to squeeze out the gap from loans from other factories."
"The next few places are difficult to negotiate. Our team is stuck in Taiyuan. We originally got a sum of money from there, and when we were planning, Taiyuan was also a big factory." Gao Zhiwei kept raising difficulties and wanted Lu Feng to give up.
, this move is simply suicide.
"I'll go talk and find a way to end the meeting." After saying this, Lu Feng stood up and walked out of the conference room.
Wahaha continues to sue Jiamei Food for infringement in major provinces, demanding that the products be removed from the shelves. External newspapers have reported overwhelmingly, and there is a lot of spit between the two companies.
The conference room was already noisy. Mr. Zong looked through the folders in his hands and looked at everyone present coldly. They had collected all the information about Jiamei Food that they could.
At present, funds are the weak point of Jiamei Foods. Whether or not to engage in a price war is the focus of debate among people present. Some people say that it is necessary to fight, and they will also sue for compensation.
Some people say that there is no need to get into a money-burning war with Jiamei Food. The other party is building factories in various provinces and taking loans to expand. Under this model, Wahaha can easily be brought down.
Others said that if the court ignores it or makes peace with it, we can also copy his products. The market response for the small cans will be very good, and the mineral water is also very creative.
"Okay, be quiet." Mr. Zong knocked on the table, and instantly the whole conference room was silent, and everyone's eyes were focused on him.
"The market price war must be fought. This is the only way to defeat Jiamei Food. Our goal is to defeat it and acquire it."
There was applause in the conference room, but the acquisition of the state-owned enterprise at the beginning of this year had already spent 80 million in cash, and there was not much money on the books.
"How much money can I use?"
"It's like two thousand, forty-five. If it's more, we'll be a little stretched."
Is this enough money?
Many people secretly murmur in their hearts that in their eyes, Jiamei Food's industry is too big, and the entire north is covered with his factories, but they don't know that these are all debts.
"Then 25 million. From today on, we will follow up on all Jiamei Food products, speed up the research and development process, and form a team of lawyers to sue the other party. We must put the case here for trial."
People in the business world felt an unprecedented murderous aura. Although the two families had been engaged in a war of words in the past two days, it had subsided a lot, and some gossip began to spread everywhere.
Some small newspapers began to report everywhere that a price war between the two sides was about to break out. It was rumored that Wahaha had prepared 50 million yuan, and the main battlefields were in places like Henan and Hebei.
Jiamei Food has also prepared RMB 30 to RMB 40 million, and its target market is the Yangtze River Delta and Pearl River Delta regions. A crazy discount is about to be released.
Lu Feng held meetings for three consecutive days to adjust the market share of each province, and notified major manufacturers to cooperate in marketing. As for the launch of Wahaha's small cans, the legal team he hired naturally launched another wave of lawsuits.
"Mr. Lu, we have obtained Wahaha's marketing plan. Starting today, we will give away 30% of the profit to major agents and dealers. At the same time, we will take it out at the terminal selling price. All three bottles of the product will be exchanged for free.
One bottle of product." The marketing manager said: "This is equivalent to buying back bottles and processing them, so let's follow this."
Lu Feng smiled as he looked at him as if he had found a treasure. This old-fashioned method also made him so excited that he even planned to copy it. He said: "My marketing plan has been written long ago. It's called 'One More Time'."