As the industry was shaken, this decisive battle began with great vigor. In the next few days, the productivity of Jiamei Food's seven factories was like a wild horse running wild.
It hit the market like a flood. In just a few days, sales increased by 19%, and some places were even out of stock.
Under the huge impact, not only the impact on Wahaha, but also some local small workshops were affected. The total market volume remained unchanged, and the increase in the share of Jiamei Food meant that other brands could not survive.
The latest data shows that Jiamei Food has a total of nine drinks, occupying 11% of the market share in the beverage category, ranking first.
This data makes countless people's scalp numb. The beverage category includes orange juice, milk, milk powder, etc., as well as some locally produced soda drinks and other beverages.
Not only drinks, but also small cans have officially entered the banquet market, launching banquet versions, nutritional versions, children's versions, etc. With the start of giving away, sales have skyrocketed.
After several days, the marketing managers, Gao Zhiwei, Zhang Fengxia and others have become a little numb and have no feeling about the data, especially when they heard that the sales volume increased by 19%, they felt like that.
As long as Lu Feng is here, there is nothing he can't do. However, after several days of market squeeze, Wahaha couldn't bear it anymore and started a promotion for another bottle. At the same time, six drinks were launched in one go, including
Shao is very similar to Jiamei Food.
The legal department filed a lawsuit immediately, and the two-pronged tug-of-war escalated further. Gao Zhiwei held several press conferences, and another war of words ensued.
Starting from April, Lu Feng began to inspect major factories. Within a month, he visited all the factories. As for the negotiation teams behind them, Lu Feng paid them the bills and left.
Of the sixteen originally scheduled factories, twelve have been negotiated. Except for the scheduled Taiyuan factory, the remaining three small factories will not be discussed for the time being.
Money is burning fast, workers are being paid, suppliers are settling accounts, etc., and the products are selling like crazy. Now the advertisements of Jiamei Food all say, Jiamei Food will sell one billion bottles this year.
With a large amount of profit concessions to agents and terminal merchants, plus the discount of another bottle, Jiamei Food has brought its profit margin close to zero, and is even losing money.
Fourteen million seems like a lot, but if it is placed in seven factories, it will burn for two months at most. However, in this state, 10 million has been burned, and the remaining four million will last until the end of May at most.
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As the biggest market competition under the free market commercial competition after the reform, some financial institutions such as Xiangjiang are also keeping an eye on the two companies and even know the status of the two companies better than the domestic media.
The Xiangjiang Financial Times conducted an interview with Tiantuo Financial. The title was very bluffing, saying that in one month, Jiamei Food, which is strong on the outside and strong on the inside, will collapse.
The content inside is full of practical information. Wahaha has a strong foundation. It has built a very solid foundation step by step in the more than three years since its establishment. All its factories have been purchased. If things go bad, they can sell the factories or mortgage them to banks to take a breather.
Jiamei Food is different. It is all rented, without any physical capital. It has grown too fast and has insufficient follow-up funds. It has been able to get to where it is today only by relying on a series of spectacular operations.
This report was reprinted in newspapers in the Pearl River Delta region, and the headline was changed to, Jiamei Food is burning its last drop of blood.
Too many financial institutions and professionals have seen the fragility of Jiamei Foods, and some small newspapers even had disgusting headlines, called Jiamei Foods with Kidney Deficiency.
It has entered May, and the air is a bit hot. There are green lawns and shady trees. Lu Feng has been back from the factory in Zhengzhou for a few days. He has read the newspaper on the table several times.
Manager Li also came to him several times. If the financial problem cannot be solved before the end of the month, the collapse of Jiamei Food is a certainty. The employees in the factory are very excited because they see the products they produce and the advertisements everywhere.
But only a few people including Manager Li, Lu Feng, Gao Zhiwei, and Zhang Fengxia knew that the factory could no longer sustain itself and could no longer afford this money-burning war.
As Wahaha opens another bottle, market expansion becomes difficult.
Zhang Fengxia walked in with the information and said: "Manager Li said that if it can't be done, he will leave at the end of the month. His suggestion is that you go to the southern market to raise funds. The special funds can no longer be used. We make headlines every day.
Some important newspapers have publicly criticized, not criticizing us, but criticizing those local governments."
At such a critical time to raise funds, the other party would definitely open their mouths. Lu Feng's original plan was to raise a sum of funds after this wave passed. Whether he could go public would depend on Gao Zhiwei, Du Qifeng and the others.
"The current financing is too lossy. Based on valuation, the other party doesn't buy it. Based on market value, we have lost too much." Lu Feng crossed his legs and lit a cigarette and stopped talking.
Zhang Fengxia looked at him and asked: "There is nothing you can do?"
"Well, I'm out of ideas. Please give me some advice."
She absolutely didn't believe this kind of nonsense. Ever since Lu Feng planned another bottle of this level of marketing, Lu Feng had an indescribable aura of ambiguity in Zhang Fengxia's eyes.
Even her teacher Peter called her excitedly and kept talking about this marketing incident.
"I have to go again. I only have to change money every day. Where did the original team in Taiyuan talk about?" Lu Feng asked.
"Are you still thinking about policies to attract investment?" Zhang Fengxia reminded: "We are already a bad guy in attracting investment. Now the whole country knows that we get preferential treatment in major provinces, and those in the investment office say we are policy beggars.
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"Beggars who can get food are not ordinary beggars. It's different now. We are the largest company in the beverage industry and have very good development prospects. I have become involved and I am qualified to talk to him, so I will use Taiyuan's money to block him."
My hole." Lu Feng patted his thigh and said, "After this hurdle, I will still be a master!"
"Then how much do you plan to ask Taiyuan for?"
"You have to give me 20 million anyway, and it can't be a special fund!" Lu Feng said with a confident smile on his face: "Isn't he going to fight a price war or burn money? I'll play with him.
I'm afraid he can't afford it, so prepare yourself and go on a business trip with me the day after tomorrow."
"Ah? I'm on a business trip again?" Zhang Fengxia said with some dissatisfaction.
"We are two golden partners. Besides, you have become more and more familiar with the factory recently and have begun to take care of some things. This is a learning process. After this incident is over, we will start grouping next year. I will leave it to you!
"
"real?"
Lu Feng nodded, and Zhang Fengxia was indescribably excited. At her age, if she could take the lead in conglomerating a company and integrating departments and resources, her experience and resume would be a gold-plated business card.
Lu Feng didn't say anything, but he knew in his heart that this was a blank check. Gao Zhiwei and Du Qifeng would still be the leaders at that time, and with these two people around, he felt more at ease.
In the evening, Lu Feng picked up Duoduo from kindergarten, bought groceries, opened the door, and saw Jiang Xiaoyan sitting on the sofa. When the father and daughter came back, he wondered: "Why is it so early today?"
"There's nothing going on at the factory." Lu Feng handed over the dishes and asked, "Why didn't you go out to play cards in the afternoon?"
"I won't play anymore. I don't know how to play. I lost ten yuan last time, and I still feel bad about it now. In the past, that was my month's salary for washing dishes."
Seeing her like this, Lu Feng thought that maybe she would never be a rich woman who spent money like water in her life. Duoduo was playing with a lot of dolls, Windmill was playing on the TV, and Jiang Xiaoyan was busy in the kitchen.
Everything around him made people feel friendly and relaxed. Sitting on the sofa, Lu Feng unconsciously began to think about what he should do in the next few years. This family has already been supported.
Even if the factory collapses, Lu Feng can ensure that the mother and daughter live a life that is better than ordinary people. However, standing at the forefront of this era, it is impossible not to feel itchy.
The profit of food is limited. Even if it is 300% profit, it is impossible to become Bill Gates. Lu Feng silently calculated in his mind. Even after thirty years of operation, the value of Jiamei Food is estimated to be
It's like 20 to 30 billion, which is the normal value of a first-class food group.
The majority holds 5% of the shares. Lu Feng diluted 30% to the management. He still has 65%. After this period of time, he will definitely need to raise funds, otherwise Lu Feng will not be able to close the funding gap.
, it is expected that the equity sold will be between 20 and 30%.
After a rough calculation in his mind, Lu Feng muttered: "By 2020, I will only be worth six to seven billion?"
As an outstanding young entrepreneur in his previous life whose net worth exceeded 2 billion in his thirties, he couldn't accept this result. He was completely sorry for his status as a reborn person.
"It's time to eat!" Jiang Xiaoyan placed a bowl of rice in front of Lu Feng and said, "What are you thinking about? Are you so lost in thought?"
"Nothing, by the way, I have a business trip in two days."
"Going on a business trip again, haven't we just been back for a few days?" Jiang Xiaoyan was a little dissatisfied. In the past month, he had not stayed at home for even ten days.
"In those days, I was inspecting the factory. I haven't been there since it was built. Who knows what my people were doing. This time, I'm going to Shanxi. It won't take a few days, just a week."
"As long as you have enough to spend, what's the use of making so much money? You don't have to worry about food or clothing. People are busy for money every day." Jiang Xiaoyan muttered.
"You can change it to a big house, or you can change it to a luxury car, a Mercedes-Benz, a Bentley, etc." Lu Feng ate his food and asked tentatively: "Do you like the south? Do you like the sea?"
"Northern landlubber, why are you going to the south?" Jiang Xiaoyan thought for a moment and said, "Does Feilong Company know that Li Feilong's wife got divorced a few days ago and was swimming with her lover in Beidaihe. I heard that she looked like a foreigner, so she wore
A bra and small panties, so embarrassing."
"Hahahahaha!"
Lu Feng was amused by her gossiping attitude among the women in the village, and said, "We can buy a villa on the beach and play like this every day."