Chapter 141 The long-term plan to buy people's hearts
Liu Cheng asked the caravan to transport family letters to the soldiers for free, which seemed a bit thankless.
But in fact, he had many considerations in this matter.
First of all, through such a method, we can, to a great extent, win the goodwill of the caravan soldiers.
Let the soldiers have more trust in the caravan, so that they can sell the trophies and other things that they cannot use temporarily to the caravan as much as possible.
Secondly, if this thing is done well, it can further enhance Liu Cheng's prestige in the hearts of the soldiers and make him more popular.
This last one is the most important.
That is, Liu Cheng is preparing for the future collection of deposits in this way.
From the very beginning, I wanted the soldiers with red lips and white teeth to hand over the trophies and other things they had worked hard to get to the caravans they had never come into contact with before, even if they were as frivolous as you say.
After all, this thing is money, not anything else.
Liu Cheng's idea was to initially gain the trust of these soldiers by starting the letter delivery business, paving the way for the subsequent deposit and withdrawal business.
Moreover, there is another benefit to helping soldiers deliver messages for free.
The advantage of this is that some soldiers who are worried about their families or who are in difficulty at home will definitely not be able to help but give some of the money or other valuable items to the caravan, and let the caravan people take it home.
While delivering the letter, I also delivered these things to my home.
Faced with such a situation, as long as the caravan handles it well and establishes trust, it will become easier to carry out deposit and withdrawal business on this basis.
It can be said that in order to develop an existence like a bank, which has been widely recognized and accepted by people in later generations, step by step in today's era, Liu Cheng really worked hard.
Of course, it costs a lot to transport family letters to various places where soldiers live.
Liu Cheng also considered this.
However, Liu Cheng didn't care about these.
It’s not because he has too much money, but because he thinks this is worth it!
Because in carrying out such business, in addition to the above-mentioned benefits that can be obtained from soldiers, there are other more benefits.
Liu Cheng himself now has considerable influence in the army.
Moreover, it will gradually grow with the military medical training plan that he has arranged before and is now ongoing.
However, among ordinary people, he basically does not have much reputation.
Although he had seized the opportunity before to make a name for himself based on the things he had done.
But this is only on a small scale and on a very small scale.
Not to mention the vast Kanto region, compared to the Kansai region, this area is still pitiful and small, almost negligible.
For Liu Cheng, who has long made up his mind to make a fortune in this troubled world, this kind of thing is simply intolerable!
Compared with the vast majority of people in this era, Liu Cheng knows more clearly how much power there is among these vast numbers of ordinary people!
The power of ordinary people can never be ignored!
Because we need to rely on them for production, we need to rely on them for creation, and soldiers also need to rely on them...
Those who win the hearts and minds of the people win the world, this is really not an empty talk!
Since Liu Cheng has a very clear understanding of this matter, he will naturally find a way to make himself famous among ordinary people.
Moreover, it is the kind of fame that has a very broad scope.
If you want to make a name for yourself and make people remember you, you can't just rely on one word of propaganda. You must have real and tangible actions to benefit the people.
If Liu Cheng was already a superior at this time, it would not be that difficult to do such a thing.
At least you don't have to worry about anything.
But now, Liu Cheng's status is far from reaching that level.
Above his head, there was a being like Dong Zhuo.
It is obviously impossible for him to take measures to blatantly win over the people for himself.
If you do this, it is very likely that you will arouse Dong Zhuo's suspicion and cause your main plot to abort...
Therefore, Liu Cheng must find a reasonable way that not only allows him to promote himself, make himself famous among the common people, let them know the existence of his uncle Liu, but also successfully avoid Dong Zhuo's suspicion.
This aroused Dong Zhuo's vigilance.
The difficulty of this matter is obviously very great.
However, Liu Cheng simply came up with this method.
This method is to form a caravan and start a business of sending home letters for free to many of his soldiers.
These soldiers under Liu Cheng did not come from the same place of residence.
Most of them are Kansai people and are scattered across the vast area of Kansai.
By delivering family letters to them, they can take the opportunity to roam around this vast land in a reasonable manner.
With the help of this incident, he quietly made his name Liu Cheng Liu Huangshu famous.
If the propaganda is good, it can also influence the people around them through the words of the family members of the soldiers...
Of course, in addition to this, there is another advantage of doing this, that is, while doing these things, you can see the local customs and the actual situation of various places through the eyes of the people in the caravan.
Including mountains and rivers, landforms, population and rich households, etc...
It can be said that this is also a very basic and long-term plan laid down by Liu Cheng.
If it can really develop and grow, the role it can achieve in the future will be extremely huge.
Faced with these many long-term and huge benefits, Liu Cheng would naturally be willing to spend money to invest.
At this time, it seems that it is losing money. In fact, if the business operation is good, I don’t know how much returns it will generate in the future!
Sure enough, there is no free lunch in the world, this sentence is also very reasonable.
Of course, Liu Cheng's series of plans are mutually beneficial and win-win.
It can allow soldiers, as well as their families, to obtain tangible benefits from it...
The caravans were very successful in purchasing the excess trophies from the soldiers and giving them rewards.
After all, this time, Liu Cheng, a very popular commander in Sishui Pass, used the credibility he had accumulated over a long period of time to guarantee this caravan.
Not to mention, this caravan, under Liu Cheng's instructions, also developed the function of delivering family letters.
Under such circumstances, it doesn't matter if things don't go smoothly!
Seeing the many soldiers happily participating in the sales and asking literate people to write letters home, Liu Cheng, the general of Sishui Pass, had a bright smile on his face...
