At the beginning of the new year, Jiang Yuan's fans once again fell into the happiness of being chased by materials.
From the new album, tour, to the scheduled movie schedule for the Spring Festival, any one of them alone will be a big surprise for fans.
It also very successfully created an impression on passers-by that the character of Juan Wang could not disappoint at the beginning of the new year.
The much-anticipated "Sherlock Holmes" that followed was even more unexpected.
Most fans were still immersed in the official announcement of "The Invisible Guest", a joint work of Jiang Yuan & Omega, but the new book landed with almost no warning.
[It’s been a long time since I’ve seen a book like this that dares to be named directly after a detective. It feels like a very confident approach!]
[The new detective already looks very handsome just by looking at the silhouette on the poster.]
[Before the movie is officially released, you can also read the new book to satisfy your craving.]
[I have to say that this time the publisher’s activities seem to know how to make money, and it is expected to be renamed the Money Encircling Club.]
——
The pre-sale link for "Sherlock Holmes I" was immediately released as soon as it was officially announced.
In addition to the final official version, the publisher itself has also officially launched a limited-time special edition and a signed edition that can only be purchased through a lottery reservation.
The special edition of "Sherlock Holmes" is to a certain extent only a promotional tool, and the price of the special edition is only the official price listed behind the book cover.
The entire special decoration process, from printing to paper use, is very particular and no expense is spared. The overall design also adopts a retro design that is consistent with the background of the story.
In addition, the signed copies sold by lottery have further attracted the attention of book fans around the world.
After all, before this, there was no precedent for official sales of Omega's signatures, and there was basically not much circulation in the entire market.
Especially after Jiang Yuan officially announced that he was an Omega, Omega's signature became even more rare.
This time Jiang Yuan signed tens of thousands of title pages for the sale of autographed copies. As soon as the news came out, fans immediately became uneasy.
Websites that could participate in the lottery for autographed copies were flooded immediately.
There is no need for too much publicity. With the simple official announcement and the opening of pre-orders, the popularity of "Sherlock Holmes" has officially begun to explode.
Even before the book was officially published and read by readers, the image of Sherlock Holmes as a detective had officially become popular.
With a poster silhouette and a name, many readers have a relatively simple initial understanding of this character.
[The wait is finally here. I swear on my character that it is super good-looking. I read the earliest version of this work word for word as soon as it was born! 】
"Sherlock Holmes" was announced to be published a week later, and Paul was very involved in helping Jiang Yuan promote it online.
At that time, he had read most of "Sherlock Holmes" on the plane, and Paul was in a relatively familiar state with the works in the first collection.
Now that I see that the story is finally going to be published, I can’t help but feel like I want to make people happy.
[It has not been published yet, but it is already the work I want to shoot most!]
Director Regan, who had reached a cooperation with Jiang Yuan in private, immediately posted a post to help promote it.
There are many similar promotions and reposts, but except for the fans who just learned the news, other fans have basically participated in the pre-orders of the new book.
Whether it was a limited-time special edition or a signed copy purchased by lottery, everyone was very interested in participating.
In conjunction with the official announcement of the new book, a professional mystery magazine soon forwarded the pre-order promotion of "Sherlock Holmes", with a text stating that the first story in the detective collection will be published in the magazine a few days in advance.
.
This can also be regarded as part of the promotion of the new book, releasing an article in a well-known magazine in advance.
While allowing book fans to read in advance, they can also use this story to judge whether it is necessary to purchase the entire detective collection, which can be regarded as a trial reading.
The selection of articles to be published in the magazine also directly followed the order of the first collection and chose the article "A Study of Letters in Scarlet".
Both editors such as Yang Chao and magazine editors who have read this part in advance are confident enough in this work and hope to make a splash with "A Study in Scarlet".
The current official announcement, pre-sales, and previews published in magazines have successfully increased the popularity of "Sherlock Holmes".
Even though Jiang Yuan just won the Golden Dagger Award, there are not all friendly voices on the Internet.
Although everyone was surprised and shocked by the fact that Jiang Yuan is an Omega, many people still feel that the identity of Omega has lost some of its mysterious charm after the Golden Dagger Award.
Or from a certain perspective, there is indeed a certain prejudice. Some people feel that compared to the original Omega, suddenly blessed by Jiang Yuan's multiple identities, it has become less pure.
I feel that while maintaining such a high productivity, Jiang Yuan still has other work to do, and subconsciously he feels that the new works may not be that professional.
In addition, the form of the work this time is not a complete story like before, but a collection.
Therefore, while the popularity of the new book is rising, there are also many voices on the Internet expressing wait and see.
[It feels like compared to previous stories, the promotion was really not that attractive.]
[Previous works were more often named after stories, but this time it feels like they will focus on detectives. 】
[Looking forward to it, but still a little nervous.]
[Can Omega still perform at her previous level after being revealed?]
[Omega, winner of the Golden Dagger Award, will soon launch her first work after winning the award.]
[Take a look at the first story released in two days. It feels like it will be a very long story. The first part is also specially marked in the detective collection.]
[If someone else had chosen such a book title, it would not seem easy to become popular, but if it was Omega, then he must have his own reasons.]
——
In addition to supporting expectations, you can also see more of this wait-and-see attitude on the Internet.
Mainly because Jiang Yuan just won the Golden Dagger Award, and his previous work also received a lot of praise.
Under such a background, it is difficult for an iron-headed boy to start badmouthing his new book before it is published.
What's more, the first chapter will be released to readers in the magazine a few days in advance, almost not far behind the official announcement.
It's just like a mule or a horse, you just know the situation after you pull it out for a walk.
This also allowed Mystery Magazine to be one step ahead of the new book and receive a lot of attention.
"In this case, after the new book is published and the reputation is known, it will probably stimulate another wave of publicity for the movie."
On the road outside Star City Airport, in the speeding nanny car, Zhang Qing gave Jiang Yuan a brief analysis of the situation.
After getting off the plane, Jiang Yuan probably learned about the promotional feedback for the new book and movie.
Jiang Yuan nodded slightly, it was indeed what Zhang Qing analyzed.
Both the new book and the movie are closely linked to the name Omega.
Since the new book is released before the movie, the reputation will definitely have a certain impact on the movie.
Zhang Qing said so firmly just now, confidently affirming that the new book's reputation will be explosive. Jiang Yuan's nod further confirmed Zhang Qing's statement.
At the same time, Jiang Yuan was also using Omega's account to edit the copy. In order to cooperate with the promotion of the new book, he further published passages about Sherlock Holmes showing basic deduction methods on the Internet, and was also preparing for the launch of "A Study in Scarlet".
Did some warm-up.
It is also the scene where Watson and Holmes first meet, giving readers a taste of it in advance like a trailer for a movie.
The excerpt was updated simultaneously on Omega's all-platform account. As the new book was just officially announced and became very popular, Jiang Yuan's text was immediately read by a large number of readers online at the same time.
It's not like a complete story, there are too many ins and outs, and it starts directly with Holmes' questioning of Watson.
[Dr. Watson, have you been to Afghanistan?...]
The seemingly endless inquiry does not prevent readers from continuing to read with interest.
The subsequent conversation continued to revolve around this topic. After being asked this question, Watson first affirmed in surprise, and then continued to curiously ask Holmes why he asked this.
In this complete plot, Holmes did not directly continue to answer this question at the moment.
But in order to demonstrate the basic deduction method in advance, it can serve as a promotion for the new book.
Therefore, in this paragraph of text that was released in advance, Jiang Yuan also mentioned this analysis separately in advance.
Holmes concluded that Watson had gone to Afghanistan basically through observation and induction.
First, the characteristics of Watson's status as a military doctor were judged through some subtle features of his appearance.
On the basis of this point, further observation and analysis of physical characteristics are carried out.
Watson's facial skin color is very dark, while the skin on his wrists is relatively white. Based on this difference in skin color, combined with geographical knowledge, it is further concluded that this is the result of long-term service in tropical and sunny areas.
The appearance characteristics formed.
In addition, more subtle observations revealed that there were some stiff movements in Watson's left hand, which may be due to injury.
Combining this information, as well as some knowledge of geography and current affairs, we finally came to the conclusion that Watson had been to Afghanistan.
The article paragraphs are not very long, and readers can finish them quickly.
However, the impact is still quite strong.
If this text were converted into a movie scene, it would probably be Holmes looking at Watson, maybe only for a few seconds.
But in just a few seconds, for ordinary people, it might be just a time to say hello, but in Holmes' mind, an extremely complex calculation had already been carried out.
In addition to having amazing powers of observation, you also need to have a huge reserve of knowledge to be able to do this.
In a short analysis, the basic deduction method was basically demonstrated.
At the same time, the image of Sherlock Holmes, the detective character, has become much more distinct from the silhouette on the poster through this text.
At first glance, it all seems like subjective speculation, but there is very solid support behind it.
【A bit awesome!】
[Is that just a little? Please give me some more!]
[This is a very suitable paragraph to be adapted into a movie. I finally understand why Director Rui said that! 】
[Damn, he’s a bit handsome!]
【The expectations are full in no time!】
【This time he is a completely genius detective!!】
——
Not long after the clip was posted, readers' comments quickly took over the comment area.
In addition, this piece of content can be regarded as a temporary traffic secret.
Many bloggers know how to ride on the popularity. Not long after Jiang Yuan posted this clip, several corresponding analysis videos were released.
In addition to the analysis of the characters in the clips, the deduction method demonstrated by Holmes has also been imitated and applied to the shooting of the video to a certain extent.
It can be said that the early release of "A Study in Scarlet" has once again added fuel to the fire.
Regarding the promotion of the new book, Jiang Yuan basically uses the Omega account.
For example, Jiang Yuan's own account and studio were invisible during the promotion process and did not participate.
Despite this, it can still be seen on Yuan Universe that many fans are discussing related activities such as signed copies of the new book.
As for Jiang Yuan himself, after arriving in Star City and resting for a day, he probably joined He Jing and others to participate in the recording of the variety show.
In line with the promotional theme of the movie, the variety show that the crew participated in this time was also a crime-solving program.
It was similar to a real-life script killing. Jiang Yuan and others got an exclusive script.
After understanding their respective scripts, they devoted themselves to filming the variety show.
The entire program format is somewhat similar to a program called "Celebrity Detective" that Jiang Yuan watched in his previous life.
The recording was actually much more interesting than other variety shows, and it even made Jiang Yuan relax a little to a certain extent.
I was immersed in the process of playing the game and finished recording the variety show.
At the same time, in order to cooperate with the promotion of the movie, relevant elements of the movie were introduced into some details of the script gameplay.
When the recording of the variety show is finished, say a few more words of promotion to the camera, which means the recording is over.
In addition to the recording of the detective variety show, the crew also has other corresponding variety show schedules to record in Star City.
Considering the upcoming concert in Star City, Jiang Yuan simply stayed in Star City during this period.
During this preparation process, "A Study in Scarlet", the first case published in "The Sherlock Holmes", was officially released in advance in the mystery magazine as scheduled.
