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Chapter 653 Officially released

“Third place is not our fault!”

In Jiang Yuan's sincere eyes, Zhang Qing also gave a positive answer to this.

When Jiang Yuan heard this, he couldn't help but wave his arms vigorously.

"But it's just a slight advantage over the fourth place. The box office gap is still very close for now." Zhang Qing paused for two seconds and continued to add.

"A little lead is an advantage." Jiang Yuan calmed down and continued.

After all, judging from the theatrical schedule, "The Invisible Guest" can be said to not have even the slightest advantage compared to quite a few other films.

Under such circumstances, even a small lead in the box office is worthy of celebration.

"Do I need to continue to apply for the rest?" Zhang Qing asked.

"No, I can just read it myself." Jiang Yuan reached out to take the phone and started browsing it by himself.

Strictly speaking, although animated movies were directly excluded when conducting comparative analysis previously.

However, it still occupies a place in the box office list. Even during family fun times like the Spring Festival, it has a certain market and has become the first choice for many families with children.

Jiang Yuan glanced up and down, and the enthusiasm of the Spring Festival was clearly shown in the market forecast column for the day.

On normal schedules, the market price on weekdays is generally only a few tens of millions, but on weekends, when the market is hotter, it can easily exceed 100 million.

But during times like the Spring Festival, the box office of the day’s box office champion can often exceed the average weekend figures.

Today, the market forecast for the Spring Festival has successfully exceeded the billion mark, reaching the seemingly astonishing figure of 1.2 billion.

Jiang Yuan immediately felt that it was indeed a wise move to release it during the Spring Festival, of course, provided that it was not rushed to the public.

The time now is just after twelve o'clock, and just over three hours have passed since several Spring Festival movies were released.

However, taking into account the day's pre-sale box office, the competition has already begun to become fierce.

In this case, "The Invisible Guest" can squeeze into the top three, which is considered to be in a mid-range position, and has nothing to do with being a hit for the time being.

Moving down the list, the first place is a comedy with a theme of competitive sports. The box office has successfully exceeded 100 million in the short time since it was released. Even with the pre-sale box office, it is already heading towards the second place.

The target launched a sprint, which can be said to be terrifyingly strong.

Jiang Yuan thought for a while and then directly clicked on the movie's details page, showing off his rice while learning more about it.

I had been basically busy for a while, and my understanding of several competitors was probably only the introduction of He Jing.

This is the first time I have a serious understanding of a movie.

"Brilliant Slam Dunk" is the name of the movie, and the theme is basically stated in the name. It is a movie that focuses on basketball.

Sports plus comedy are always a sure bet during the Spring Festival.

The funny element is an insurance card, and sports competition can also ensure the excitement of the plot.

Jiang Yuan took a look at the lineup from the director to the actors. Even though Jiang Yuan didn't know much about movies in this world, he had heard of some names, which showed that the lineup was not ordinary.

Jiang Yuan also clicked on the official trailer of the movie and took a rough look at it.

The trailer, which lasted for more than a minute, not only showed the lineup, but also released some laughs, and also showed a scene of a more important game in the plot.

It can be said to be a relatively honest final version of the trailer. After watching the trailer, I can basically have a basic understanding of the tone and direction of the movie while leaving a certain amount of room for the audience's imagination.

"It looks pretty good." Jiang Yuan nodded subconsciously after reading the trailer.

"Either it is the box office champion, and it has been pre-promoted for a long time. This is the movie that many people choose to watch." Zhang Qing continued.

"Indeed, if it weren't for the road show, I would have wanted to go to the cinema to watch it." Jiang Yuan nodded and said.

After watching the trailer, Jiang Yuan felt that the possibility of losing the championship due to word-of-mouth was relatively low.

For example, if you dare to choose movies that are released during the Spring Festival, with some exceptions, the quality of most of them is still guaranteed.

After all, the cost is already there. If it is too bad, it will be like destroying the brand. Even if the audience's demand is not high, it is impossible for more viewers to buy it.

Generally speaking, the quality of domestic films released during this period is still more guaranteed than ordinary domestic films.

"Let's look at the second place." Jiang Yuan exited the "Slam Dunk" interface and clicked on the second movie.

"This film will be more overlapping with us in terms of genre, and it is also our main competitor." Zhang Qing added on the side.

"You can tell from the name." Jiang Yuan nodded and said.

It is also a comedy, but the title of the movie has been clearly stated - "The Case Study".

Mainly focusing on comedy and suspense themes, this movie is also the one that Jiang Yuan and He Jing learned more about during their previous analysis and discussion.

Regarding the plot synopsis, Jiang Yuan learned a little bit. It was said that there was a private detective who only took on major cases, and he was forced to be involved in a huge conspiracy during a case.

From the introduction, it is a very traditional and serious suspense movie, but it also uses a talented comedian in the cast.

Coupled with this suspenseful atmosphere, it is also very suitable for incorporating some elements of black humor.

Jiang Yuan had already gone over the other party's previous notice with He Jing.

At that time, I gave He Jing a straight shot of his thigh, telling him that because he knew it would be scheduled for the Spring Festival, Gao Lu would add some humor to the subject while filming.

But then again, if the promotion is really based on suspense themes, then "The Invisible Guest" will obviously have more advantages among this audience group.

This chapter is not over yet, please click on the next page to continue reading! After all, just Jiang Yuan + Omega is a very big selling point in itself, and at least it will be more popular among mystery enthusiasts.

And pure suspense movies will be more professional in the eyes of many viewers. It can only be said that each has its own advantages and disadvantages.

I took a look at the trailer for the final version of "The Case Study" and found that the overall formula is not much different from the previous one. It also focuses on funny content and also highlights some suspenseful content.

There are even two versions of the trailer specially produced for the movie, one focusing on comedy and the other focusing on suspense.

"If there is a chance, we can also try the theme of suspense comedy in the future." After closing the trailer, Jiang Yuan touched his chin and said.

"But that will have to be next year at least." Zhang Qing quickly answered.

"That's true, but the gap between us and this movie is still a little closer." Jiang Yuan took another look at the other party's box office data and continued.

"Ah? You mean 50 million is very close?" Zhang Qing was stunned for a moment.

Thanks to the additional film schedule, the box office of "The Case Study" was a little more than 50 million, surpassing that of "The Invisible Guest".

"At least it's less than the first place, which is already more than twice as many as us." Jiang Yuan said optimistically.

"That's true, but it's more difficult to achieve it for more than a while and a half." Zhang Qing thought for a while and said.

Jiang Yuan nodded, obviously understanding.

Skipping the top two, the third place is "The Invisible Guest". Without the advantage of film schedule, the real-time box office of "The Invisible Guest" has exceeded 60 million, at least it has exceeded one that day.

Small goals are not a big problem.

Such data is mostly achieved by the relatively high attendance rate of the movie.

Although the number of people watching almost every movie on the Spring Festival day was not too small, "The Invisible Guest" still successfully won the second place in attendance with its relatively high attendance rate.

With such attendance data, based on the market supply and demand, subsequent film arrangement resources should be guaranteed to a certain extent.

Thinking like this, Jiang Yuan felt a lot more at ease and continued to follow the real-time updates of other movies.

As Zhang Qing said, the box office performance of the three movies at the bottom was indeed not greatly separated by "The Invisible Guest".

Even for the movie that ranks fourth at the box office, the gap between it and "The Invisible Guest" is still in units of one hundred thousand, and it can't even get away with a box office of one million.

"It's indeed very serious. I feel like I might be surpassed if I'm not careful." Jiang Yuan said seriously.

"Yes, the gap is not big, and the other party has more films scheduled than us. When it was first released in the morning, we almost didn't beat them." Zhang Qing nodded and said.

The fourth-ranked movie is surprisingly the science fiction movie that Jiang Yuan was not very optimistic about during the previous analysis.

The name of the movie is "Lost God's Kingdom", and it focuses on action-adventure, science fiction and mythology themes.

It seemed to be very rich in content. Looking at the introduction and trailer, Jiang Yuan had the illusion of a European and American popcorn movie.

It’s even a tomb-robbery movie about ruins exploration, but because it added alien planets and some high-tech settings, it also had the title of a science fiction film.

At the same time, the more popular elements of Chinese mythology were put together. The introduction alone made Jiang Yuan feel dazzled.

"The lead actor just won the Best Actor last year. He was also a martial arts actor in his early years and has strong box office appeal." Zhang Qing added in a timely manner.

"Okay." Jiang Yuan nodded.

Although after reading the introduction and trailer, Jiang Yuan already felt that this movie had nothing to do with the science fiction theme, but regarding the movie itself, Jiang Yuan still maintained his previous judgment and felt that the movie had the potential to be a hit.

Even after reading the blurb about the subject in the introduction, Jiang Yuan would have felt that the film had not been starring an actor, and that the film had been specially chosen for the Spring Festival to defraud money.

Apart from "The Kingdom of the Lost God", there is still one last film left, and it feels a bit like brothers and sisters with "The Invisible Guest" in terms of film schedule.

Although the other film also has a touch of comedy, its main focus is on reality-themed dramas. In addition, the cast is not as good as other films, and the box office is temporarily at the bottom.

After closing the lunch box, Jiang Yuan put down his phone and wiped the corners of his mouth. He had a rough overview of the movies released at the same time and the real-time status.

"It's not a big problem." Jiang Yuan judged the situation.

The box office trend is normal, and due to the high attendance rate, it has achieved good results for the time being.

It even defeated the prediction analysis of many professional institutions and outperformed the movie "Lost Kingdom".

"When today's box office results come out, the reputation of each movie will probably be released initially. We are still very confident in the word-of-mouth battle." Jiang Yuan stood up and said.

Although it is possible that the quality of Spring Festival movies is not too bad.

But in this case, word-of-mouth can still be distinguished through further comparison.

As long as the quality of the movie is excellent and there is enough tap water, it can still have an advantage in the word-of-mouth war.

After lunch, Jiang Yuan began to put on makeup and change clothes, preparing to meet He Jing and others to go to the first road show on the day of the release of "The Invisible Guest".

On the Internet, the release of "The Invisible Guest" has already attracted two hot search terms.

One is a hot search I bought. The promotion point is on Jiang Yuan and Omega, which attracts everyone's attention and reminds people not to forget that there is such a movie during the Spring Festival.

In addition, another entry is that many artists have booked the venue to support the movie.

This entry mainly became a hot search because Shang Yan'er, Ye Xuanqi and Lu Qingge, who have collaborated with Jiang Yuan, all posted their booking records on the Internet to express their support for the movie.

Even in addition to such a seemingly promotional Weibo, Shang Yan'er also posted her ticket stubs and wrote a review for the movie immediately after the first screening of the movie, which was full of sincerity.

This also made the CP fans who had just finished their collaboration stage last night excited.

After that, Lu Qingge, Ye Xuanqi and even Wang Xicun also updated relevant blog posts to promote it.

Except for Lu Qingge who did it spontaneously, others like Ye Xuanqi and Wang Xicun have also shot works with Jiang Yuan and He Jing, so they look quite natural.

However, this kind of publicity campaign still attracted a lot of attention.

In addition, the film's release has attracted considerable discussion on forums for mystery enthusiasts.

When the movie was just released that day, there were many discussion posts saying that they were already on their way to the cinema.

At the bottom of the post later, there was also a lot of real feedback after watching the movie.

When Jiang Yuan met He Jing and others and headed to the cinema, He Jing was scrolling through one of the posts.

His face was no longer as anxious as before, but he was quite relaxed as he shared some of the comments under the post with Jiang Yuan.

"This is how word-of-mouth accumulates slowly and little by little." He Jing said excitedly as he handed the phone to Jiang Yuan.

The time was exactly two o'clock in the afternoon that day, five hours had passed since the movie was released.


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