Chapter 658: Word-of-mouth war and first-day box office
Jiang Yuan, He Jing and his team were either closing their eyes and concentrating on the way to the show, or they were in high spirits at the road show to interact with fans and say hello. Time passed slowly and unconsciously like this.
When Jiang Yuan came out of a central theater in the city, he suddenly realized that the sky was getting dark.
As the car drove away from the scene, Jiang Yuan waved to the people outside the car window as usual. He didn't roll up the car window again until the fans were no longer visible outside the window.
"The next road show is almost an hour away. We have time to have dinner."
After Jiang Yuan closed the car window, He Jingcai spoke.
Although everyone's spirits have been high due to the film's relatively good performance and reputation, we are still a little tired from rushing to and from scenes one after another.
It was also time to take a break, and Jiang Yuan also relaxed a little in the car after hearing this.
In just over four hours, Jiang Yuan and others had already run six road shows. It was because the movie theaters were not too far apart that they managed to get there quite smoothly.
"Oh? The platform's ratings have also started to display." As soon as He Jing sat in the vehicle, he began to pay attention to the real-time dynamics of the movie on the Internet.
"How is it?" Jiang Yuan tilted his head curiously.
The platform He Jingkou mentioned is generally not a professional movie scoring platform, but the main ticket purchasing platform, and it is also one of the basis for most ordinary people to choose movies.
The scoring mechanism of this world's ticket purchasing platform has not yet broken down. Even if there are more people watching a movie during holidays like this, the rating will be higher than normal, but it is not like every bad movie can break 9.
"9.4 points, very high!" He Jing happily showed Jiang Yuan the score on his phone.
Hearing this, Jiang Yuan also took the phone and looked through the ratings of several other movies. After all, whether the score of 9.4 is high or not can only be seen through comparison.
The number of people participating in the rating displayed on the rating interface of "The Invisible Guest" has also reached a relatively large size, which shows that the score of 9.4 is quite realistic.
Then he checked several other movies, and Jiang Yuan focused on the movie "The Case Study" which is currently the most important competitor.
The rating was already displayed on the homepage, also starting with 9 points. Jiang Yuan focused on the decimal places of the rating.
With a score of 9.3, Jiang Yuan breathed a sigh of relief. Even if the score was only 0.1 higher, it would still be a victory.
"However, they seem to have a lot more people rating than us. If we really compare it with the gold content, these 0.1 points are actually negligible." Jiang Yuan clicked on the details page and analyzed it.
"That's okay. Anyway, as long as the score we display is higher, we win. Ordinary people generally don't care about the value of the score." He Jing waved his hand and didn't care about this.
"Looking at it this way, we are the second most rated movie during the Spring Festival this time." Jiang Yuan said with a smile after scanning the list again.
As of this point in time, the ratings of several Spring Festival movies on the ticket purchase platform have been released. Except for "The Lost Kingdom", which was the first to pay homage, all the ratings have entered the nine-point club.
"Lost God's Kingdom" was given a rating of 8.5. In fact, under normal circumstances, a movie with this rating is already considered a watchable level.
But this is the Spring Festival period, so it’s completely different.
Not to mention the falsely high ratings during the Spring Festival, just by comparing the ratings of several other movies, "Lost God's Kingdom" is no longer enough to watch.
After all, even the animated movie's rating has already reached a score of over nine. Another movie with a smaller schedule has also begun to show its strength. A realistic-themed satirical comedy movie called "Standard Workaholic" also received a rating of 9.3.
The high score is tied with "The Case Expert".
The number one rating is also the number one box office hit at the moment, "Brilliant Slam Dunk"
"It does seem a bit difficult to surpass the first place." Seeing this situation, He Jing couldn't help but sigh.
"Brilliant" has indeed taken the lead in the Spring Festival schedule on many levels. Whether it is the popularity of the movie's promotion, the number of films scheduled after its release, and the box office, it has become a interruption among many movies.
"Their box office on the first day was almost three times ours. By the end of the night, the gap will probably be even wider." Jiang Yuan took a look at the other party's data and objectively analyzed it.
"But our attendance rate still needs to be even better." He Jing found a leading advantage for his side.
Relying on the practical factor of a small film schedule, "The Invisible Guest" successfully achieved a breakthrough in attendance.
Since the movie attendance ranked first, it has always occupied this position without wavering.
"We can only wait and see what happens next. It seems more realistic to surpass the second place now." Jiang Yuan thought for a while and said.
The road still needs to be walked steadily step by step. Movies with similar themes are the ones that Jiang Yuan and others need to benchmark and surpass.
"If I had known that we would also add some comedy elements, we would definitely be selling better than them now." When it came to the second topic, He Jing said with a sigh, feeling that the theme suffered a loss in publicity.
"When we have time in the future, we can also try this kind of theme during the Spring Festival." Jiang Yuan thought for a while and said, but he was not sure whether he could watch the comedy directed by He Jing.
"Already have an idea, right?" He Jing asked with his eyes shining.
Based on his understanding of Jiang Yuan, Jiang Yuan would usually not mention it without preparation.
And now taking the initiative to cue it shows that Jiang Yuan must have certain ideas in his mind.
Facing He Jing's fiery eyes, Jiang Yuan looked at the car and saw that there was no one else in the car. He simply sorted out his thoughts and quickly went through some of the plot outlines he had learned to He Jing.
This chapter is not over yet, please click on the next page to continue reading! What Jiang Yuan is talking about is "Detective Chinatown", a detective + comedy movie.
Although the later sequels of the movie went off the rails in trying to establish a detective universe and began to fall apart a bit, the combination of comedy and detective work is indeed reliable.
Moreover, this is the first part of a successful series. In addition to having a good comedy effect, the suspense part is not complicated, but it is quite entertaining in a comedy. It is also more suitable for those who are not so smooth-thinking when watching the movie and can follow the movie.
Multiple reversals on the audience's taste, highlighting a simple and easy to understand.
Just listening to Jiang Yuan's rough description, He Jing's eyes suddenly lit up.
Many Spring Festival films in recent years, as well as this year's "The Case Expert", all told He Jing a message, that is, this kind of combination boxing is still very popular among everyone.
"It feels very exciting." If there weren't road shows to attend later, He Jing would have wanted to directly drag Jiang Yuan to take a good look at this new project.
Even so, He Jing still took out a memo and wrote down some of what Jiang Yuan had just dictated.
"We're almost at the restaurant ahead... XX Cinema has arranged dinner for us." He Jing put away his phone and pointed ahead.
Basically, for road shows in every city, there will be a major theater chain responsible for connecting with and receiving the crew.
This time it happened to coincide with the Spring Festival, so a relatively sumptuous dinner was arranged for Jiang Yuan and others.
After running for a long time, everyone was really hungry, and soon they all sat around the table and started eating.
After dinner, Jiang Yuan and others did not have much time to rest, and soon took a vehicle to the next road show location.
On the way, Jiang Yuan and others also made up their makeup in the nanny car. After running for a long time, everyone was more or less wearing their makeup.
For example, the film producer, who does not have a very healthy schedule, already looks tired and looks quite depressed.
Fortunately, Jiang Yuan and other actors were the main members of the road show. After a short period of rest, everyone was energetic and engaged in the road show again.
While Jiang Yuan and others were concentrating on the road show, the movie's word-of-mouth war on the Internet also started immediately.
Although the movie ratings on the ticket purchasing platform have been released, it does not prevent everyone from continuing to watch on other platforms.
Question posts like [How to choose between "The Invisible Guest" and "The Expert"?], or posts like ["Movie Name" lightning protection, seconds] are like this on the Internet.
Bamboo shoots kept popping up after a rain, and the discussion was quite lively.
[Choose "Case Expert", the plot is funny and compact, highly recommended!]
[I feel that "The Case Study" is more suitable to watch with the family during the Spring Festival. It adds a bit of funny content and it won't be too heavy. 】
[I really recommend watching "The Invisible Guest". In recent years, theater suspense films have hit a ceiling! 】
[It’s still "Slam Dunk" yyds!!]
[Isn’t anyone recommending "Standard Workaholic"? There is no film schedule, but working people have great empathy!]
【What do you think of "The Lost Kingdom"? 】
[Ah? I thought "Lost God's Kingdom" had announced its withdrawal from the Spring Festival schedule? 】
[I’m lucky enough to have seen it, but don’t watch it, it will make you unlucky!]
In a live broadcast room, a blogger named Elk Movie laughed out loud while reading this review.
Then the blogger wearing a deer head noticed that the number of viewers had almost increased, and then he started to say hello to the camera and officially started the live broadcast.
"Hello everyone, this is Elk Movie. Follow Elk to watch the movie and not get lost.
Starting at nine o'clock this morning, the battle for Spring Festival movies has officially begun.
As a good friend of everyone, I was ready at the door of the theater at nine o'clock in the morning and watched five movies without stopping."
"Except for the cartoons, I have finished watching them all. Now I will start the broadcast as soon as possible to share my views on several movies and the trends of the Spring Festival." Lutou blogger talked to the camera.
After a while, many viewers had already poured into the live broadcast room.
After all, some of the movie commentary or venomous comments that the account Milu Movie recommends on weekdays are relatively pertinent and effective in the eyes of the audience, so they are very popular with everyone.
After noticing the increase in the number of people online, the Lutou blogger became more enthusiastic.
"If you search on the Internet now, you can see a lot of discussions about movies, everything.
However, there is one thing I am quite certain about, and that is that "Lost God's Kingdom" will indeed be withdrawn from the Spring Festival schedule early.
As the only movie among many that does not have a rating of nine, I would say that 8.5 is a bit high.
If it weren't for the support of the movie star cast, I feel like I would have spent money in the cinema on New Year's Day... Here is a suggestion, you can give way to other films, there are many good films that are not scheduled.
."
The Lutou blogger was very critical of "Lost God's Kingdom" and had no intention of saving face for the director.
It even predicted that if the film does not perform well, it may be withdrawn.
"Let's talk about the two movies "The Case Study" and "The Invisible Guest"."
"Let's talk about the conclusion first. "The Invisible Guest" is a god, and "The Expert" is also a suspense movie." Lutou blogger made a violent comment in the live broadcast room.
"I watched the former in the cinema and it was really full of surprises. The first video of preparing liver tonight is this one. You can check out the details later. In short, if you go to the cinema to watch a movie, then watch this one.
That’s right.”
"Also, I can't say that "The Case Study" is not good to watch, it's just..."
Lutou blogger briefly compared and analyzed the advantages and disadvantages of the two movies.
There were some criticisms about "The Case Study", but "The Invisible Guest" was directly criticized and criticized.
The attitude is clear at a glance.
No one thought that the Lutou blogger would be Jiang Yuanshuijun. After all, during the popular period of "The Temptation of Going Home", this blogger made several videos in a row to complain about it.
Such a wave of direct and positive recommendations also played a certain promotional role for the movie in the live broadcast room.
The main content of the live broadcast is not very long. It mainly reports a brief version of my movie viewing report to the fans.
Then I briefly introduced and recommended the other two movies.
"In summary, I have listed the recommended ranking of movies for everyone... personal preference, for reference only." The Lutou blogger first took out a piece of paper to show his ranking of preferences.
"In addition, the overall trend of the box office on the first day of this year's Spring Festival is still very good, and today's box office ranking has basically been determined in advance."
"But wait until tomorrow, the whole situation may change a lot. I am more optimistic about the two films that are currently less scheduled, especially "The Invisible Guest"..."
In the end, Lutou Blogger officially canceled the film after a wave of publicity over the movie.
That night, Jiang Yuan and others ran for most of the day and finally concluded the nearly half-day first-day road show. They ran for more than ten games in a row before it ended.
When I returned to the hotel, it was already close to the second day. After washing up, I immediately received the box office summary of the first day from He Jingfa.
