The first trailer for "The Return of the Great Sage" was on time, with official blog accounts on many social platforms, and even movie ticket purchasing software and rating platforms launched simultaneously.
For the entire animation industry, the trailer of this movie can be regarded as breaking news.
Many people are curious about the level of this movie, which has been prepared for a long time and is aiming for the summer release with such a big momentum.
Although the trailer cannot give you a glimpse of the whole movie, you can still see some details, such as the special effects production and painting style of the movie.
This is why industry insiders and animation fans are so concerned about this trailer.
Zhong Jiajia was one of the first people to click on the trailer for "The Return of the Great Sage".
As a fan of Jiang Yuan and a student who is about to graduate in the animation major.
After watching the animated MV "Big Fish and Begonia" for "Big Fish", Zhong Jiajia was deeply impressed.
After that, I have been looking forward to Jiang Yuan to continue to release this type of animated MV, but the MV did not come. Instead, the animated movie "Your Name" came.
Although it is also a high-quality animation, Zhong Jiajia has always been looking forward to Chinese comic-style works such as "Big Fish and Begonia".
Even my own professional works were affected by this and began to change in this direction.
After waiting for such a long time, I finally got to wait for the movie "The Return of the Great Sage". When I saw that the cast was still the same as that of "Big Fish and Begonia", Zhong Jiajia also opened the trailer with full expectation.
The first trailer of "The Return of the Great Sage" lasts about one minute.
The first picture that appears after clicking on it is a stone emitting a blue light and then breaking into pieces, symbolizing the opening of the seal.
Coupled with the real sound effects, it attracted Zhong Jiajia's attention in an instant. After all, the picture was really "exploding".
At the same time, the movie trailer and high-octane BGM are naturally indispensable.
In this film and television work, background music has always been a powerful tool to enhance the atmosphere of the film.
The official blog of the film released the news the day before that Jiang Yuan would escort the entire soundtrack.
The exciting soundtrack in the trailer is no exception, and is naturally composed by Jiang Yuan.
They even directly invited the traditional Chinese music masters from Xinhuo Label to perform recordings, which complemented the pictures and stirred up the mood immediately.
After the opening scene, the camera turned, like a world scroll unfolding, showing a new world to the audience.
The picture not only has beauty, but also has a lifelike vitality.
Zhong Jiajia looked at it with an expression of surprise. This style of painting is exactly the type of style she has been pursuing.
The footage that only appeared for about ten seconds was enough for Zhong Jiajia to confirm that this was a work of great quality and sincerity.
The second half of the trailer is the focus of this premiere trailer.
After the name of this movie came out, "The Return of the Great Sage", anyone with a discerning eye would know at a glance that it was going to tell the story of "Journey to the West".
As one of the four major classics, top-notch IPs, and various works, there are not many people who choose to adapt and create them.
So that everyone has a rough impression of the main characters in the story, so including Zhong Jiajia, they are also curious about what the final character model will look like.
The first wave of trailers naturally includes this part. The main characters, such as Tang Monk, Sun Wukong and Zhu Bajie, all appear in this trailer.
And just the image of Tang Monk who appeared first made Zhong Jiajia couldn't help but say "fuck".
As the only one among the four masters and apprentices who is not a monster, Zhong Jiajia thought that according to the original idea, he should be an ordinary bald person, and at most he could be painted better.
Although it looks good, Zhong Jiajia guessed it right.
But the style and type made Zhong Jiajia couldn't help but be surprised.
"Who would have thought that it would be Tang Monk with this style of painting!" Zhong Jiajia couldn't help but be shocked as she looked at the paused picture on the computer screen.
On the screen, there is a cute little bald boy, and next to this character is written Jiang Liu'er, which is Tang Monk's name.
At the same time, a few words were standardized to explain it - "The cutest Tang Monk in history".
It was so cute that Zhong Jiajia was a little confused and couldn't imagine what kind of story it would be.
After the appearance of Tang Seng, the next step is the absolute protagonist of the movie "The Return of the Monkey King", the Monkey King, who is also Sun Wukong.
Although she was shocked by Tang Monk, Zhong Jiajia thought that there were monkeys on the left and right, so it shouldn't be too outrageous.
However, when this version of the Great Sage appeared, Zhong Jiajia couldn't help but be surprised.
Different from the handsome and heroic one as imagined, the red-haired monkey in the trailer wearing not-so-handsome clothes even looks a bit unattractive.
This caused Zhong Jiajia's CPU to burn briefly.
However, the freeze-frame of the scene allowed Zhong Jiajia to see the intention behind the creation of this character.
Although the modeling was quite different from what she imagined, the level of special effects was not bad at all, and even exceeded her imagination.
The special effects of the monkey's character are so subtle that every hair looks extremely real and shiny.
It's a pity that it's just a bit "ugly". With this thought in mind, Zhong Jiajia continued to press the play button, followed by Zhu Bajie's appearance.
With the very unusual examples of Tang Seng and Sun Wukong, Zhong Jiajia was already prepared for Zhu Bajie to be unconventional as well.
However, after playing the role of Zhu Bajie, he returned to tradition and looked like a normal animated pig demon.
The trailer ended in less than a minute. Compared to the previous one, which had no information at all, at least the main characters were introduced.
At the same time, it also gave viewers like Zhong Jiajia a preliminary understanding of the film's special effects level and painting style.
This chapter is not over yet, please click on the next page to continue reading the exciting content! Leaving aside the characters and story, Zhong Jiajia feels that the special effects shown in the trailer alone are among the best in the industry.
Compared with the previous "Big Fish and Begonia", it is obviously a lot better.
The special effects produced by spending more money are really exciting.
In addition, the characters that appeared made Zhong Jiajia a little confused, not knowing what kind of story the animation was going to tell.
What kind of plot can be developed under the traditional background of Journey to the West?
But after thinking about it for a while, I have to say that this kind of character that goes against the usual stereotype left an impression on Zhong Jiajia after watching it once.
I even started to wonder how the story of the movie was going to unfold.
The first wave of trailers is online, and there are obviously many viewers who have the same idea as Zhong Jiajia.
Not long after the trailer was released, it became a hot search topic on entertainment lists, triggering related discussions and heated discussions.
[Is the first wave of trailers so short? 】
[I feel like I don’t see much content, but the soundtrack is quite exciting!]
【The painting style is quite nice.】
[Looking at the character modeling, it seems quite different from traditional stories!]
[Tsk, tsk, this special effect is full, it is worthy of the team that created a movie-like quality in the previous MV!]
——
The first wave of trailers has been released online. Although it is very short, the production level of the movie has still been recognized to a certain extent.
However, the response after the trailer was released was not all good. Along with the heated discussion, there was also a lot of controversy.
Mainly focused on the character modeling in the second half.
[Why do I feel that this character is drawn like a joke? What the hell is the child Tang Monk and the Monkey King so ugly about?]
[I feel like this character modeling is a waste of special effects.]
[I can’t accept that the painting of the Great Sage has turned out like this.]
[Who designed the great sage? I don’t know what the movie is going to be about. The adaptation can’t be random!]
[After waiting for so long, this is the result? 】
[The one with the highest degree of restoration is actually Zhu Bajie (laughing)]
——
If such a trailer were placed in real life, most people would be more surprised and curious about this novel character design.
However, it is obviously different on the Internet. In this environment, hostility can easily be amplified.
Once a dispute arises, it quickly breaks out into a quarrel with the help of thoughtful people.
One side said that the character was drawn like this as if it were a joke and was ruining the classic IP.
The other side said that it was just character modeling, and the complete plot of the movie has not been released yet, so how could they know it was made up randomly.
The other side counterattacked again, saying that if you look at the trailer, you will know it is bad, so it’s okay not to watch it.
The completely unreasonable offensive, coupled with the "Great Sage's" painting style, at first glance, is indeed very different from the handsomeness imagined, which makes some fans less confident.
Many people left messages on the movie's official blog, asking why this character is like this and doesn't look very good.
For this type of questions, the official blog did not respond immediately.
In fact, Jiang Yuan and the film's production team saw the feedback after the trailer was released and the subsequent controversy.
It's just that this kind of response was within Jiang Yuan and others' expectations.
When this character came out earlier, Jiang Yuan thought that it might cause some controversy before it was released online.
After all, when the movie was released in the previous life, the Mahatma's modeling was also criticized by the audience for being ugly, but after the movie was released, there were fewer such comments.
The current controversy on the Internet seems to be a good thing for Jiang Yuan and others.
Where there are people arguing, there will be traffic and popularity.
This is exactly what was missing before the movie "The Return of the Great Sage" was released.
The exposure brought by the quarrel is much higher than a serious announcement.
Everyone's quarrels are based on topics, and it is also a process of constantly heating up the topic.
Some passers-by also paid attention to this movie.
When I came in out of curiosity, I could intuitively see the released character pictures.
After watching it, most people, if nothing else, at least have a deep impression.
This kind of character painting style immediately distinguishes "The Return of the Great Sage" from other Journey to the West works.
Next, let’s look at some professional comments on the trailer. Although the characters are not well received, everyone still agrees that the production is excellent.
When passers-by saw this, they basically remembered the movie "The Return of the Great Sage", and it also had a certain publicity effect. No one dared to say that black and red are not red.
It's like "Fortress". It's a bad movie, but it's also a bad one. When everyone talks about actors, they can at least think of this masterpiece.
However, what Jiang Yuan and others did not expect was that there was no reply to the official blog for a long time.
The number of irrational fans has increased a lot.
Even among Jiang Yuan's fan base, it is difficult to completely guarantee that all of them are sober and objective.
Under the instigation of some people, some fans soon began to think that Jiang Yuan gave such a good script and spent money on the production, and finally the character was drawn like this. They all asked for an explanation in the comment area of the official blog.
Even ask the person who designed the character to be @named.
This situation also made Jiang Yuan stunned for a moment, and he finally understood the feelings of some other artists when they encountered stupid fans.
Of course, we can’t say that the fans are bad. After all, although the behavior may not necessarily bring good feedback, at least the starting point is good.
After developing to this point, the official blog will no longer remain silent.
Instead of responding directly, he directly released the character draft that Jiang Yuan had previously given in the script.
It can be seen that the team did follow the draft drawn by Jiang Yuan.
Even in the draft, Jiang Yuan's paintings were more abstract.
After this piece of information was updated, fans took a look and found out that it was drawn by Jiang Yuan, so that would be fine.
Everyone quickly deleted the comment, and then said that Jiang Yuan must have a purpose in designing this, and the plot of the movie will be very interesting.
The tone of voice has changed, focusing on the word "quick".
Even after the news was announced, not only the fans, but also the opposing side of the original argument stopped.
The reason why the effect is so impressive is because Jiang Yuan has long been known as the "Boomerang".
It can be regarded as part of the Jiang Yuan effect, which probably refers to doubts about Jiang Yuan. There is a high probability that it will turn into a boomerang and pierce himself or the real owner after a period of time.
The more times it has been fulfilled, the more everyone has generally recognized this statement.
After the controversy subsided, the official blog was updated again, announcing the release time of the next trailer.
I grimaced when I saw some works that were going to be released in the same period. I didn’t expect such an operation to be possible.
It's just a preview and it's such a battle.
On the other hand, the announcement of "The Return of the Great Sage" has been at a steady pace, and the first wave of trailers immediately made the popularity take off.
On the other side, the Grammy Awards ceremony has finally arrived.
Jiang Yuan and the band members also arrived at the venue one day in advance to rehearse for their performance at the awards ceremony.
After the rehearsal was completed without any errors, we began to wait for the official arrival of the awards ceremony.
On the day of the awards ceremony, Jiang Yuan also got up early and started working with the team to prepare.