More than a week after the movie was released, the box office convention event was officially announced through the official blog.
It can be regarded as a means to stimulate box office growth, but the specific target box office is set at one billion, a number that is relatively easy to achieve at present.
In other words, Jiang Yuan and others are actually ready to complete this convention activity.
In the previous film released at the box office convention, what attracted the most attention from movie audiences and Jiang Yuan fans was the release of the film's OST.
More than a week after its release, the film's original soundtrack has finally been released online. From singing interludes to some pure soundtracks in the film, it forms a relatively substantial soundtrack album.
With the release of the album's sound source, the lineup of OST singers is also at a stage where it is completely established.
In addition to Jiang Yuan, three other singers have joined the OST singing lineup.
The two theme songs were sung by Shang Yaner and Ye Xuanqi respectively.
There is also a movie promotional song, which was sung by Lu Qing, who is signed to the Jiang Yuan label.
Among the lineup of the original soundtrack album, they are considered an all-star group of singers.
Although several fans had already speculated before the sound source was launched, they were still quite surprised after it was finally confirmed.
At the same time, with the release of the OST sound source, the announcement of the One Billion Box Office Convention event has become more attractive.
Movie convention activities are still related to the OST.
In fact, this was also a related activity that had been established during the release of the movie "Your Name."
It is a movie-themed concert, which is a live performance related to the movie theme.
An event mainly focused on performing OST.
It was available for the previous project, and this time it was "The Return of the Great Sage", so it was naturally arranged as well.
Before returning to China, Jiang Yuan had already finalized the schedule with Ye Xuanqi and others, as well as the venue for the performance broadcast.
This time, through the box office agreement, it can be regarded as the first official announcement of the event.
After the official announcement of the convention concert, fans of Jiang Yuan and others were obviously more excited than fans of the movie.
Take Jiang Yuan's fans as an example. After bidding farewell to the tour and the dinner show "Yuan You Hui", they themselves are in a state of withdrawal reaction.
Although Jiang Yuan returned to China, except for a road show he airborne earlier, other activities were all non-public activities.
For example, in the shooting of magazine pictorials and advertisements, the results of the work cannot be seen in a short time.
Therefore, the arrival of such a concert can be said to have successfully quenched the fans' thirst.
It even allowed CP fans to once again see the opportunity to be in the same frame, and they began to look forward to it.
【Can I sell tickets for the concert?】
[Go, go, go, I wish you a great box office sale and break one billion as soon as possible!]
[If you work hard this week, there should be hope, given the current momentum!]
[This week’s ticket sales have been firmly won, but there are a few new movies coming out next week. I don’t know if they can hold up. Please promote it more! 】
[Holy crap, I can finally see CP on the same stage again at a concert!]
[Maybe not only CPs are on the same stage, but two pairs of CPs are on the same stage. If there is a live broadcast, it is estimated that they can have another fight! 】
——
Using the OST concert as a convention event still attracts a lot of attention.
As soon as it was officially announced, it has become a hot topic and triggered a lot of discussion.
In the next week, many fans were also very concerned about the movie's box office and contributed a lot.
For example, movie viewing activities organized by fans and local promotions have also successfully attracted the attention of many passers-by.
At the same time, Jiang Yuan and others are not idle here. They have also mobilized a lot of cooperation resources and arranged for publicity in some popular business districts and subways.
Basically, as long as you walk in a busy neighborhood, you may see advertisements flashing in a carousel.
This also made the box office for the entire weekday much higher than the previous week.
Before the arrival of Friday of the new week, the predicted time for the total box office to exceed one billion is Friday night.
With the movie's box office performance so strong, fans also left messages on the official blog urging follow-up to the box office convention event.
In this week when the total box office of "The Return of the Great Sage" is approaching one billion, Jiang Yuan Studio is also actively following up on the OST concert.
The settings of the venue and stage were also confirmed within this week.
The stage design and production team are still the exclusive team for Jiang Yuan's concert, and their business capabilities are already very proficient.
This time I was responsible for the production of a small venue, and it was easy to do.
After being fully prepared, Jiang Yuan also confirmed with Jiang Caihua that when the movie box office exceeds 1 billion, he can immediately update and release information related to the OST concert.
Regarding the relevant promotional copy and pictures, the artists from several teams also worked together, and finally unified the resulting pictures and promotional copy.
On the Friday of the week after the movie is released, although there are several new movies released, the schedule of several movies that have already been released has been affected to a certain extent and has been compressed a lot.
But "The Return of the Great Sage" is still the least affected among them.
This is also due to the consistently good reputation and attendance. Even the attendance on Friday was much better than that of the movie released on the first day.
In this case, it can be regarded as maintaining the original film arrangement volume by virtue of strength.
The final results were able to steadily withstand the impact of the release of the new movie.
Although compared with the box office champion of the day, the film schedule is indeed not comparable to the newly released movies, and there is a slight gap.
But compared to other films, the single-day box office is still unparalleled.
It was also on that night that the real-time cumulative box office of "The Return of the Great Sage" officially exceeded the one billion mark.
Jiang Yuan is also paying attention to this historic moment.
It can be said that looking at the data software, the total box office of the movie has increased to such a number in real time.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! I took a screenshot to remember, and Jiang Yuan soon received a bombardment of messages.
The staff of Caihua Studio, headed by Jiang Caihua, all sent Jiang Yuan the exciting news about the box office exceeding one billion.
Even in Yuan Universe, fans celebrated the success of the OST concert and the movie, and Jiang Yuan was able to get a lot of money.
After Jiang Yuan responded to this type of celebratory messages one by one, he also logged into his social account and reposted the celebratory poster for the movie's official blog that had a box office of over 1 billion.
In the comments section of the celebration blog, in addition to expressing congratulations, some fans also asked about the convention concert.
Regarding this type of question, the manager behind the official blog also responded when browsing the news, saying that the copy was being edited.
In fact, after Jiang Yuan and others finalized the venue, vague rumors began to leak out on the Internet, saying when and where the concert would be held.
Although the news is accurate, there are no pictures to further prove it.
Therefore, more fans do not take this type of spoilers seriously and are still waiting for the official announcement.
Ten minutes after the One Billion poster was posted, the official blog finally updated the post about the concert convention again.
The format of the concert is destined to not be too long. The concert-themed poster released on the official blog is also a new ink painting of the image of the Great Sage drawn by an illustrator specializing in movie posters.
It was the scene where he was wearing armor and facing heavenly soldiers and generals. Many fans were struck by how handsome he was when they saw the poster.
Then I carefully checked some of the news released by this post.
Regarding this concert, basically all the important information was explained clearly at the first time.
The first is the venue of the concert, because it is not long, and at the same time, the effect of live broadcast must be considered.
Therefore, in the end, we chose a small venue that can only accommodate a few thousand viewers, which can not only save costs, but also present the best listening effect within a limited cost budget.
Along with the venue, the performance time was also set, which was also scheduled for the following weekend.
There is only about less than a week left before the official announcement.
In addition to the basic information about these performances, fans also quickly retrieved the most important part of the official announcement information about tickets.
The team had no intention of making money from the ticket sales for this concert.
After all, just holding such a show and preparing the choreography for different songs is a relatively expensive process in itself.
Therefore, the goal set by the team itself is to recover blood.
In the end, after a series of considerations and designs, as well as attracting a lot of sponsorship, we finally managed to almost maintain capital.
The maximum price of the tickets is set at 880, and only a small number of front row tickets are available.
Tickets for the rest of the stands and back rows are set at a relatively affordable level.
When they saw the ticket price column and noticed that the performance was at least 100 minutes long, everyone also left a conscientious comment about the value for money.
On the basis of this selling price, in order to allow fans to better obtain tickets, the ticket sales model of previous concerts has also been introduced and some ticket purchase requirements have been added.
Most of the tickets are still sold on regular ticketing platforms.
However, users who can purchase must be those who have purchased movie tickets on the platform and can answer multiple-choice questions related to the movie plot before they can enter the ticket grabbing channel.
Under certain circumstances, try your best to ensure that the audience present is an audience who likes the movie.
There are also a small number of tickets, some of which can be put into movie viewing activities for free drawing, and a small number of which can be entered into a lottery by uploading movie ticket stubs in Yuan Universe.
After such ticket sales rules were announced, most fans were very satisfied except that the number of tickets was too small.
The relevant ticket purchasing platform uploaded the reservation link for the tickets, and the number of people who wanted to make reservations immediately began to soar.
In less than an hour, thousands of tickets were available and hundreds of thousands of people wanted to join the rush. Competition was fierce.
Faced with such fierce competition for tickets, Jiang Yuan's team and Caihua Studio also launched alternative plans to boost the movie's box office.
That is to say, on the day of the performance, we will cooperate with some theaters to hold a continuous screening event.
After watching the movie, you can watch the broadcast of the OST concert.
The promotion of OST concert activities was very rapid, and it also had a very positive effect in the promotion of the movie.
The momentum for the movie's box office to exceed one billion seemed so huge that some viewers who didn't usually watch movies began to feel the excitement of this movie.
Movie titles also often appear in some daily conversations.
In many chats, as long as the topic of going to the cinema to watch a movie comes up, they will mention the recent movie "The Return of the Monkey King" which has a great box office reputation.
Then someone will reply to see if it is the movie related to Jiang Yuan, and then transition to the stage of buying movie tickets.
The outstanding performance of leading the summer season has also allowed the movie to maintain a high box office trend in its third week of release.
Although it's not like some blockbuster movies that gross hundreds of millions at the box office every day.
However, there is a very stable box office revenue every day. At the same time, Caihua Studio also designed different viewing materials according to the first week, the second week, and the third week.
These different viewing materials also attracted many viewers who had already watched the movie, and brought their friends into the cinema again for a second viewing.
In addition, Jiang Caihua and others toured the country for road shows, which also played a good role in protecting the movie box office.
Jiang Yuan also had a few hours of time during the next day's schedule, and unexpectedly showed up at several road shows, which increased the volume of the road show activities.
The time unknowingly approached the rehearsal time for the OST concert, and the performance venue was set in the city of Shanghai.
For Jiang Yuan and his team, preparation is also relatively convenient.
The stage in the stadium has been basically set up, and Jiang Yuan also came to the venue in advance for rehearsal.
This OST concert has to take into account the duration of the performance, so there are still some additional performances.
After the first half of the concert is over, everyone still has their own performance time.
The second half was more like a small platter performance. As a singer with a long performance, Jiang Yuan also arrived at the venue one day in advance for rehearsal.
After the rehearsal, Jiang Yuan also posted some live rehearsal photos on the Internet.
Tickets for the performance were all sold out on the day of pre-sale.
Even when the second ticket is issued, there are not many refunded tickets for fans to grab.
The film's official blog also forwarded this set of rehearsal photos and used film-related tags to promote it.
In the third week of its release, after the third weekend, the movie box office has already started to reach the goal of 1.5 billion, and it is expected to achieve this goal in the fourth weekend.
On Saturday, the day before the concert, Jiang Yuan also met with Shang Yan'er and others at the performance venue.