Regarding the traveling exhibition accompanying Chapter 1.5, Jiang Yuan and his studio initially planned to create a memory exhibition with a theme of letters.
However, the idea was wonderful, but when it was actually implemented, many problems were encountered.
For example, we encountered considerable difficulties regarding the privacy of fan letters and how to select letters.
Therefore, it was also during the actual design process that the direction of the exhibition was changed bit by bit.
Although letters are still one of the important themes of the exhibition, they no longer focus on the form of memories.
During the preparation process, there were occasional new message activities on the Yuan Universe app.
Compared with the large length of direct mails, messages have a word limit, and fans will not say too much about personal privacy in such a short message.
So in the end, at the exhibition, I also randomly selected many fans’ messages on the app, made them into bookmark cards, and set up a message wall at the exhibition site.
In addition, there are also some small message cards hanging on the decoration of the entire site.
"Each of these message bookmarks is marked with the fans' nicknames, and every fan who is selected to leave a message will be able to receive a message push and go to the scene to claim it."
In the art space on the first floor of a central business district, Yu Wen, the person in charge of this exhibition, introduced to Jiang Yuan the settings on the wall upon entering the exhibition.
In addition to shouldering the important responsibility of this exhibition, Yu Wen is also a well-known designer under Jiang Yuan Studio.
Jiang Yuan is still relieved to leave the other party to be responsible for the content.
While Jiang Yuan was listening to the explanation, he couldn't help but move forward and carefully read the messages on some bookmark cards.
After feeling the texture of the bookmark, Jiang Yuan took out his mobile phone and took a few photos. At the same time, he was also thinking that the cost would not be too cheap.
Yu Wen also explained in a timely manner, "We considered that the fans who left messages might come in person, and we were ready to let the fans take away their message bookmarks in person, so we put more thought into the design.
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"That's indeed good." Jiang Yuan also nodded.
In addition to the messages written on these bookmarks, there are also several photo cards of Jiang Yuan on the other side.
There is a small card on the front and messages from fans on the back. Such an absolutely exclusive and limited card is from an official exhibition.
Jiang Yuan thought about it and realized that if he were a fan, he would definitely want it too.
However, Jiang Yuan thought about it and realized that the number of messages was limited after all, and fans who failed to get them would definitely be disappointed.
But because there was a camera filming nearby and it was part of the recording of "Business Card of the Week", Jiang Yuan did not express this idea.
Yu Wen seemed to have sensed Jiang Yuan's thoughts, and explained again, "Due to the limited size of the venue, when we selected the messages, we also randomly selected them from fans in the corresponding cities.
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As Yu Wen spoke, she also glanced at the camera.
I also know that the clips shot now will be published as a promotional vlog for the exhibition in the near future, which can be used to explain the fairness of the selection mechanism to fans.
"And considering that there should be many fans who would like to get the message card, during the Chapter 1.5 tour cycle, we also plan to launch a limited-time event on the Yuan Universe app."
"Fans who participate in the event can purchase small cards at cost price." Yu Wen directly explained the point that fans are most concerned about.
Although it is not collected at the exhibition site, it will lack some sense of ceremony to a certain extent.
But something is always better than nothing. In this way, as long as fans pay attention to this event, they will basically have the opportunity to get their own exclusive peripherals.
In addition, Yu Wen said it was the cost price. Although the craftsmanship of a single message card looks higher than that of some wedding invitations, the bottom plate on the back of the message is even the color of a color-changing ink brush.
However, if it is evenly divided into the actual cost of each piece, it does not appear to be that expensive. Mainly, it is only a symbolic postage charge.
Compared with some companies selling peripheral cards as gifts, which is actually an operation of selling cards, Jiang Yuan Studio’s move can be said to be a heart-breaking move.
Just after entering the door and listening to Yu Wen's introduction for a short while, Jiang Yuan was sure that this exhibition should leave a good impression on fans.
After passing the message wall that looked like a place for blessings and making wishes, Jiang Yuan continued to follow the exhibition flow designed by Yu Wen.
The entire art space is divided into several areas. This exhibition is essentially Jiang Yuan's personal exhibition.
Therefore, the design is also full of Jiang Yuan’s elements. Entering the first space, the sound of music rang in Jiang Yuan’s ears.
Jiang Yuan heard with one ear that the selections were basically pure musical performance versions of some songs, and he also heard Yu Wen's introduction to this space.
"In this space, we mainly selected various magazine covers that you have photographed since your debut for exhibition..."
Listening to Yu Wen's introduction, Jiang Yuan also looked around himself.
In this space, magazine covers are enlarged and put into frames and hung on the wall. Coupled with the music and lighting arrangement of the entire space, the first impression looks like entering an art exhibition.
Magazine cover shooting can be said to be a relatively important link for Jiang Yuan and his fans.
It can even be called one of the most important works of its time.
After all, when he first debuted, Jiang Yuan's most important work was his face.
The purchasing power of fans is more reflected in magazine sales.
So when a classic cover appears, it should be able to bring back memories of many fans.
Under the corresponding cover photo, the corresponding magazine is also placed for fans to choose from.
The photos were arranged in chronological order, and Jiang Yuan also took a look at the cover of his first first-line magazine.
This chapter is not over yet, please click on the next page to continue reading! As you flip through it, you can’t help but nod your head secretly. One thing that stands out from other artists is that basically the magazine covers taken a few years ago don’t look like anything.
Feeling outdated.
Throughout the entire exhibition hall, Jiang Yuan felt that if you were thicker-skinned, it could basically be said to be the best portrayal of the phrase "face is king".
"There are many magazines here, and they are relatively rare magazines now. Many of them are out of print. It took us a while to collect them." Yu Wen added while Jiang Yuan was flipping through the magazines.
Except for the price of some magazines that plummeted for a period of time when Jiang Yuan's house collapsed, the prices gradually increased with Jiang Yuan's popularity.
"I'm also very grateful to these teams, as well as the stylists and photographers who have worked together to capture so many excellent works." Jiang Yuan said while walking towards the next exhibition hall.
"In this exhibition hall, we have also opened some limited activities."
"For example, if you order next month's magazine cover at the exhibition, you can also get special postcards and posters." Yu Wen continued to explain when walking out of the exhibition hall.
The period from recently until the end of the year is basically the time when everyone pays more attention to magazines.
From the Golden Nine to the Silver Ten, until the end of this year and the beginning of next year, Jiang Yuan’s magazine is already fully booked. Cooperating with offline exhibitions can also give fans a better purchasing experience.
Jiang Yuan nodded when he heard this, thinking it was quite reasonable.
After all, it is an exhibition. If there are no peripherals for sale, fans will be dissatisfied.
"Do we have any peripherals that we plan to sell together this time?" Thinking of this, Jiang Yuan also asked.
"If you have arrangements, it's at the back." Yu Wen gestured to Jiang Yuan to continue following the exhibition's movement.
After passing the magazine cover exhibition hall, in the second space, Jiang Yuan returned to his original work.
From the magazine cover to the exhibition of physical albums, each album has its own independent exhibition area, and the configurations of the physical albums are also properly placed one by one.
In addition to the actual albums, an introduction to each album is also attached below the exhibits.
Jiang Yuan himself had a great time browsing this exhibition hall. The different versions of each album were neatly arranged together. Just looking at them made Jiang Yuan feel like he was cured of his obsessive-compulsive disorder.
"There will also be a small number of albums for sale at the venue." Yu Wen introduced them in a timely manner.
"The exhibition needs to limit the flow of traffic." Jiang Yuan said after looking at the size of the exhibition hall again.
In fact, if it were an ordinary exhibition, the exhibition venue arranged this time was already very spacious, and could even be described as empty.
However, Jiang Yuan still considered the size of his fans. Compared with the number of fans who were going to attend the concert, this venue may not be enough to see.
"Our exhibition will be open some time in advance of the concert, and we will also adopt a reservation-limited mode on Yuan Universe every day." Regarding this, Yu Wen has obviously already made a record.
Jiang Yuan nodded and continued walking to the next exhibition hall.
This personal exhibition is divided into four parts, which can be regarded as corresponding to Jiang Yuan's career.
The third exhibition hall transitions from musical works to film and television works in which Jiang Yuan has participated.
From the layout of posters to the display of classic fragments from some works.
Yu Wen also followed the introduction, "This exhibition is more about recording the resume chapters along the way. While it fits the theme of the concert, it can also be regarded as the memories left with the fans along the way."
Walking to the last exhibition hall, the layout style of the entire venue is also different from before.
Transitioning directly from the film and television exhibition to the book exhibition, Omega's works were displayed one by one in the venue, and even physical books with various versions and languages were displayed.
"Walking through this exhibition all the way is mainly to let fans feel the traces left by every step over the years."
"Step by step, there are works left for everyone."
"Including a blank wall at the end of the exhibition, which corresponds to the message entering the exhibition." Yu Wen pointed to a huge white wall in front of her and said to Jiang Yuan.
Jiang Yuan nodded, "This is a good response."
"Fans who have already left messages, including fans who have not yet left messages, can write graffiti on the wall, which means that our chapter is still being written." Yu Wen finally concluded.
After walking through the entire exhibition, Jiang Yuan was quite satisfied with the entire movement.
It is a fan-oriented exhibition in itself, and I believe fans will have a great time visiting it.
After shopping around, Yu Wen also took Jiang Yuan to look at some of the design drawings around the exhibition.
Instead, there are some relatively basic peripheral items, such as cups, canvas bags, T-shirts, postcards and many other cultural and creative products.
"It is indeed because of the loud voice from fans that we made the design in this direction." Yu Wen said, pointing to the picture on the tablet.
Jiang Yuan nodded. There were not many products launched in this area, and there was no problem with the arrangement.
After confirming the movement line, Jiang Yuan left the scene with satisfaction.
"Weekly Business Card" is also very satisfied with the filming of this exhibition. The entire exhibition revolves around Jiang Yuan's career and is quite consistent with the theme of the program.
After the filming, the program team also jointly edited this vlog with the studio as a preview of the exhibition and the short variety show "Business Card of the Week".
Once the video was released, both the exhibition and the program were on the hot search list.
The official announcement of the exhibition vlog has been edited to a certain extent. It does not reveal all the contents of the personal exhibition, but only briefly introduces the theme of each exhibition hall.
It left fans with a certain sense of mystery, but before the exhibition officially started, fans were happy to look for details in the vlog and speculate.
Activities such as message boards and gift cards were also inadvertently shown in the vlog, making fans excited in advance.
[Who is a good person who organizes an exhibition and gives out free small cards? He even printed an exclusive message on the back of the card. It is limited to one piece. It’s amazing!]
[Fortunately, after Yuan Universe, there will be a limited time limit for activities, otherwise I would be completely heartbroken. 】
【I really want to go to this exhibition.】
[Oh my god, the big posters in the exhibition hall are so beautiful!]
[Sure enough, after such a long time without any news, a big one came as soon as it was officially announced, with exhibitions and short variety shows all arranged. 】
[I declare that the Chapter 1.5 tour is a complete win this time.]
[When will the reservation channel be opened? I heard that reservations are limited every day. Isn’t it harder to get reservations than at a concert?]
【How about we arrange more peripherals for this exhibition?】
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In Yuan Universe, fans were very excited after receiving this vlog and trailer, saying that they immediately had the real feeling of a concert.
Even with the exhibition halls that have not yet been opened, there are some fans checking in at the door in advance.
As for Jiang Yuan himself, in addition to cooperating with publicity, he is also rapidly advancing the work of submitting science fiction short stories.
The advantage of choosing short stories was reflected at this moment. Jiang Yuan spent some time every day and completed the reproduction in a few days.
