Regarding the first trailer of "Love Letter", Jiang Yuan and Fu Yunshen completed the post-production work together. Basically, every scene was personally confirmed.
After everyone watched it all internally and voted that it would have a good broadcast effect, we finally decided to launch this version.
When the trailer was released, Jiang Yuan didn’t pay too much attention.
The trailer itself was arranged more because of the fans' promise, and the release date has not been finalized. Even Fu Yunshen and others thought that apart from the fans who have been paying attention to this work, there should be no
A big splash.
However, as soon as the trailer was released, fans in Yuan Universe were already running to tell each other.
As Jiang Yuan's first attempt at directing and acting, it was also labeled as a debut by fans and was taken seriously.
In addition, there are a large number of fans who have just walked out of the concert and still have sequelae, so they are very attentive to all new materials.
The material is only about one minute long. Not long after it was released online, fans have already watched it repeatedly and intercepted some pictures from the trailer, which suddenly made Yuan Universe lively.
In addition to fans, Jiang Yuan and others have ignored another group.
Bloggers who specialize in film and television reviews and commentary have always been interested in Jiang Yuan's film and television works.
Of course, a large part of the reason is to catch up on traffic.
For example, this time's "Love Letter" has already attracted a lot of attention when it was first released.
It's just that because no relevant materials have been released, the discussion is not high.
Now, there is finally a trailer. Although it is just a trailer, it has still attracted many bloggers to make related videos.
Leyan is one of the bloggers who specializes in reaction to film and television works. Because she is witty and humorous when complaining about some bad movies, she has attracted the attention of a large number of fans.
So much so that after the account was officially launched, everyone recommended some bad movies.
However, apart from bad movies, Leyan herself will occasionally react and commentate on some excellent works to give herself a little break, otherwise it will not be good for her mental health.
Leyan had already seen the news about the release of the trailer of "Love Letter" in some blogger groups.
Many bloggers in the group decided to take advantage of this opportunity to publish a video to gain popularity.
Leyan originally had no intention of following the trend, but she accidentally clicked on her own account homepage while eating lunch and glanced at it. The works on the first page were basically related to bad movies.
Even the cover of a bad movie is even bigger than my face.
This made Leyan take a breath, and then thought that her job today was to watch another bad movie.
I couldn't help but search the Internet for trailer information of "Love Letter".
After blocking some trailer-related news, Leyan immediately found the trailer posted on the movie's official blog.
After seeing that it was only one minute long, Leyan quickly made the decision to make a trailer for "Love Letter" before making complaints about the bad movie.
On the one hand, you can refresh your account homepage, on the other hand, it is just a preview.
Leyan has previously reacted to "The Invisible Guest", so she has a favorable impression of works with Jiang Yuan's name.
At least it can be confirmed that the appearance is very friendly to the eyes.
With this idea in mind, Leyan came to the location where she usually shoots videos.
After debugging the equipment, she pressed the record button, and Leyan quickly entered the state of recording videos.
"Family, the trailer of "Love Letter" is online today. I have watched too many eye-catching movies recently, so even if it is just a trailer, I have to wash my eyes."
Leyan said hello to the camera.
"Although this is Jiang Yuan's first time as a director, judging from the works I have seen before, and considering that the script itself has excellent works as a basis, the probability of a bad film should be very small."
"Let's take a look at the trailer first."
As Leyan spoke, she also pressed the play button of the trailer.
With a burst of soft music, the scene unfolded from a vast expanse of white snow, which was the first scene shot.
Shang Yaner stood up from the snow in a black coat, raised her head slightly and looked at the sky. Snowflakes slowly fell from the sky, forming a beautiful poster picture.
Before the trailer could continue to play, Leyan suddenly pressed the pause button, "It's so good!"
Looking at the paused frame of the poster, Leyan's face was filled with wonder.
"Maybe I've watched too many bad movies recently, but do you know this scene? It's really amazing. I haven't read the novel yet."
"But just such a picture immediately aroused my curiosity and made you feel that this is a movie with a lot of story."
Leyan stared at the tablet and made a sound of praise.
"And oh, this seems to be Shang Yan'er's first time acting. It seems very suitable at the moment. Let's continue to look at it later." Le Yan gave a thumbs up and continued to play the trailer.
The shot of Shang Yan'er's appearance lasted for about ten seconds. After the scene was frozen, Shang Yan'er's name and the role she was going to play in the movie were marked on the side in artistic fonts.
Everything from the snowy scene quickly transitioned into a funeral scene, and the background music also became a little sadder.
"It seems like it will be a sad story." Leyan looked at the picture and sighed accordingly.
After the scene of the funeral flashed by, the scene suddenly jumped to a more beautiful scene, and it also reached the youth period of the protagonists.
"It feels like the color tone suddenly became brighter. Looking at the name "Love Letter", even if it has a sad part, it should also have a bright part." Le Yan touched her chin and made a simple analysis based on her own knowledge.
At this time, the scene in the official library played in the trailer was filled with sunlight streaming in from the window and the breeze gently blowing the curtains.
Paired with the music, Leyan began to sigh that this was a very soothing scene.
After sighing, Leyan wanted to add a few more words, but suddenly she got stuck.
At this moment, the camera finally focused on Jiang Yuan.
Under the soft sunlight, Jiang Yuan, wearing a white shirt, was leaning on the window sill, looking down at a book.
The sunlight made the silhouette of the characters look dreamy. At this time, Jiang Yuan also slightly raised his eyes and looked towards the camera.
The scene was finally fixed at this moment, and Jiang Yuan's name and the name of the character he was going to play were also written on the side of Jiang Yuan at the right time.
After freezing, the trailer was about to continue playing, but Leyan couldn't help but pull it back and watch it again.
After watching it for the second time, Leyan finally let out her own sigh.
"Holy shit!" It was very concise and to the point.
"This is so beautiful!" Le Yan couldn't help but exclaimed as she looked at the picture that was frozen again.
My previous conversation was interrupted because I was a little speechless because of how beautiful this picture was.
Although I have always known that Jiang Yuan's appearance is superior, how can I put it, in such a scene, it achieves a sniper-oriented effect.
At that moment, Leyan felt as if she had seen some of the male protagonists in novels that she had fantasized about come to life.
After this shot, the entire trailer basically came to an end.
The entire trailer itself is a fragmented edit based on the finished film, and the most important thing is to reflect the appearance of the male and female protagonists.
For the debut scene, after discussion with Fu Yunshen and others, Jiang Yuan also chose a shot that would leave a deep impression on the audience after watching it.
At least Leyan was left with a deep enough impression after watching the entire trailer.
I scrolled through the progress bar several times to enjoy it, until the final preview ended, and when the black background showed that it will be released next year, please look forward to it, Leyan was still sighing and said that these two scenes are worth going to the cinema.
I watched it again.
"Although, the entire trailer does not reflect much content, but the scenes where Shang Yan'er and Jiang Yuan appear are already very stunning."
"It hits the center button. I think everyone will have the same feeling when watching the trailer."
"In general, the entire trailer is quite good. At least it shows that Jiang Yuan has great control over the camera and images, and it makes people feel very comfortable watching it."
"In addition, the story of "Love Letter" itself is said to be very brilliant, so the current sense will be a very excellent work!"
Leyan pondered for a moment, and finally gave such an evaluation, which can be said to be a great affirmation of the preview of "Love Letter".
Even after finishing the video shooting, Leyan still couldn't help but review the trailer again.
Sometimes, it's just like this. You will become deeply interested in a movie because of a movie poster, a certain frame in the trailer, or a line. This is obviously the case for Leyan.
Moreover, the lethality of the trailer of "Love Letter" is not limited to Le Yan alone. It can be said that many viewers were shocked by the appearance of Jiang Yuan and Jiang Yuan after clicking on the trailer.
Long before Leyan started recording reaction videos, related topics had already been on the hot searches.
At the beginning, it was just a relatively conventional topic such as #《爱书》 preview#.
But as more people clicked on the trailer, terms such as #江元太会拍# or #novelsphotographed into reality # quickly swept the hot search list.
The appearance scenes of Jiang Yuan and Shang Yan'er were also specially cut out from the trailer, made into animations and put together.
[This is so amazing, when I saw these two shots, I even felt my heart skipped a beat!]
[This trailer is really the best explanation of what it means to shoot awesome faces and awesome faces!!]
[Any screenshot can be used as a wallpaper.]
[Jiang Yuan’s first time directing, the style of painting is a bit too beautiful.]
[It’s so beautiful that it has been arranged as wallpaper immediately. Please upload it to the screen as soon as possible! 】
[Sure enough, Jiang Yuan still has to do the adaptation himself, and the degree of restoration is too high. Shang Yaner is also perfect for the movie!]
——
In this way, the trailer of "Love Letter" became a hot search topic because it was so good-looking.
If it was only fans who paid close attention to this trailer before, then this time, the two scenes in the trailer that can be regarded as famous scenes have completely made a difference.
For a movie that has not yet been officially released, this kind of battle is already considered a big hit.
After Jiang Yuan and other main creators learned about this situation, they were somewhat surprised.
When the notice was issued, no one had such high expectations.
The feedback was really amazing, so that all of a sudden, not only within Yuan Universe, but also on Jiang Yuan’s accounts on other platforms, there were a lot of messages, asking Jiang Yuan to hurry up and publish "Love Letter"
Bring it to the big screen.
Within one day, the number of people wanting to watch "Love Letter" on the movie ticket purchasing platform also soared again.
Faced with such a heated situation, even though the post-production work of the film has not yet been completely completed, Jiang Yuan, Fu Yunshen and others have begun to think about a suitable time for the film to be released next year.
After all, although the later work has not been completely completed, there is still a construction period.
In addition, the response to the current trailer was so good, everyone was equally enthusiastic, and in the small group, we quickly decided on several schedules that we thought were good.
Jiang Yuan was also paying attention to the live chat between Fu Yunshen and others. His eyes wandered over several schedules for a while, and he also felt that if nothing unexpected happened, it should be released on one of the dates.
However, the specific time still needs to be analyzed based on the specific situation, and it is not easy to set it hastily.
What makes Jiang Yuan more gratified is that after the trailer of "Love Letter" began to explode, it was very helpful in mobilizing everyone's enthusiasm for work.
If nothing else happens, the post-production work of the film should also speed up a lot.
After Jiang Yuan replied to a few messages in the group, he also started working at the computer desk.
The popularity of the trailer for "Love Letter" did not fade away quickly, but began to become more and more intense as time went by.
On the one hand, it is true that more and more people have seen the trailer of the movie, and bloggers like Le Yan have also released related videos.
Although it is partly due to the popularity, many bloggers published the video together, and since the trailer has become extremely popular, it seems to be a publicity release.
After all, with such a trailer, even if the mouth is quenched, it is difficult to criticize it, and few people will criticize the trailer of a movie without releasing it.
Faced with this kind of situation, Jiang Yuan Studio is obviously not a fool.
There was no publicity plan before, but since the trailer was very promising and it became a big hit, the studio was naturally prepared to take advantage of this wave of popularity and convert the data.
This has also led to a continued increase in the number of trailer views, and the movie has quickly risen to the top of the list of people wanting to watch it in the same genre.
