I changed my sitting position and said to Tang Ling seriously: "To put it simply, I want to build a resort town next to the ancient town, but this town is different from most resort towns now, because I plan to build it all into villas.
"
"villa?!"
When Boss Tang heard this, he became excited instantly: "Brother Chen, your joke is getting bigger and bigger!"
Tang Ling also looked at me in astonishment and said, "Brother Chen, do you want to build a villa community? Here with us?"
"It's not a villa community, it's a resort town, but this town will all adopt the villa model."
After a pause, I continued: "Villas do not necessarily have to target high-end user groups. In fact, they can completely develop mid- to low-end user groups. This is a gimmick in itself, and it also has many highlights."
Boss Tang still had an expression of disbelief. In contrast, Tang Ling was much more steady. She was silent for a while and then said, "How big an investment is this?"
"There will definitely be a lot of investment, but it is not necessary to invest in building a villa yourself."
Tang Ling is still very smart. She seemed to understand when I said this, and then said: "You mean to find someone to invest?"
Boss Tang echoed: "What international joke are you kidding? Are you crazy to build a villa complex in this shabby place like ours and find people to invest in it?"
"Yes, Brother Chen. Not to mention that our place is so far away from the city. The only tourist attraction is this ancient town, and it is not famous yet... I'm afraid it will be difficult for anyone to invest in it, right?"
I know this is difficult, and I have been thinking about this issue these days, but no matter how difficult it is, it will be easy as long as you take the first step.
"As long as we develop this model and increase the flow of people, people will naturally invest."
"What mode?" Tang Ling asked.
The idea in my mind was very clear, so I said without any pause: "What I think is that we can make a themed resort town and change the theme every week or every month. This is the so-called cultural tourism model... and then
Well, I have been looking for the specific operating mode these days, so I checked Feixian Resort Town online."
Boss Tang suddenly said: "I know this place. I went there once before when I was driving for my boss. It is relatively commercial. It seems to be owned by Vanke, right?"
"Yes, it is more commercial, but what I like is their villa area. It is very interesting. It is scattered among the mountains and forests, and each villa has a different style."
After a pause, I continued: "So I was thinking, maybe we can use the villa model to run a theme town. Of course, the investment will be huge, and we may not see much profit in the early stage... So, we want to
It’s just a gimmick, and the topic must be heated up before anyone will invest.”
Boss Tang and his sister listened very carefully. After listening to what I said, he seemed to start thinking.
I didn't interrupt his thinking. After a while, Tang Ling spoke again: "Do you mean that the entire town will adopt the villa model?"
I nodded and said: "Yes, they must all be villas, and they must have our own style."
Boss Tang immediately said: "Your idea is too big. I think it is unlikely to be realized. The flow of people in our ancient town is simply not enough to support your model."
Tang Ling also continued: "Brother Chen, I don't mean to deny you. I think your idea is very good and very special... There seems to be no such model in China."
"But the problem is, our location is not good, and apart from this unknown ancient town, there are no famous attractions nearby. Why do people invest? Why do tourists come to play? How do we make money?"
Tang Ling's mind is really flexible and her words are to the point.
I already had some ideas about this. After I lit a cigarette, I said calmly: "You've hit the nail on the head. This is the second topic I want to talk to you about, profit."
After a short pause, I continued: "I have a question for you."
"If you were a big boss and wanted to invest in a project, no matter what the project was, what would you think of first?"
"It must be able to bring me profits!" Tang Ling said without hesitation.
"By the way, if we want to attract investors, we must let investors know that this project can make money."
"If there is profit, people will naturally invest. I know this." Boss Tang agreed.
I smiled, nodded and said, "Yes, that leads to the second question just now, tourists! With tourists, consumption is inevitable... so the most important link is how to attract tourists."
After a pause, I continued: "You are right, the mountains here are high and the emperor is far away. Apart from this ancient town, there are no mature scenic spots. Who can come and play when they have nothing to eat?"
"Yes!" Tang Ling nodded, "Is it possible that you want to promote the ancient town to attract traffic?"
I shook my head and said: "The ancient town can only be used as a supporting attraction, and this attraction must be used. After all, the government has financial indicators."
“What I want to do is hype, but not blindly hype, we must have someone to take the lead, and I want to run the Chishui River directly through the entire town.
If there are no tourist attractions, we can create our own. And the so-called resort towns are actually designed to allow tourists to relax completely, so there should be no commercialization from the beginning."
"Without commercialization, no one will invest! How can people make money?" Tang Ling said.
I said seriously: "You have to believe that where there are people, there will naturally be consumption. What I said about non-commercialization is just a marketing tool, but in fact, people are inseparable from food, clothing, housing and transportation, don't you think?"
Tang Ling thought thoughtfully, nodded after a moment and said: "Well, that's indeed the truth, but the problem is that our place has no advantages, how can we hype it up?"
"Don't rush this. There will be many opportunities for speculation in the future. What we need to do now is to establish this project. It also depends on whether the government can pass the review, including whether the government can support us. This is the most important thing."
Tang Ling nodded seriously and said: "So you are planning to go to the city hall tomorrow, is that what you mean?"
"Well, I want them to build a highway directly to the scenic spot and open a dedicated bus line."
Tang Ling suddenly laughed: "Brother Chen, the more I listen, the more excited I am. Do you think this can really be done?"
Boss Tang echoed: "I don't think it's suspense, it's simply impossible! You guys are simply too whimsical."
Tang Ling replied: "Brother, I actually had this idea a long time ago, but my idea is not as big as that of Brother Chen, and I also think it can work."
Boss Tang might not understand, but he didn't say anything more. He stood up, waved his hand and said, "Forget it, you guys can talk, I'm going to sleep."
Tang Ling also stood up and said to me: "Brother Chen, you should go to bed early. I hope you can succeed tomorrow."