"Let me ask you first, what type of photography did you take before, portraits or weddings?"
"I take pictures of everything."
I nodded, thought for a moment, and then said: "Then your skills are still very strong. This is your advantage. I just saw that the person opposite seems to only focus on portraits."
He smiled disdainfully and said, "If he didn't hire those two photographers, he wouldn't be able to take portraits well at his level."
"Well, so I thought you could do a stunt."
"What gimmick?"
"It's just a gimmick to take photos of the elderly and children for only 9.9 yuan."
After hearing this, he shook his head repeatedly, and then said to me: "Don't be kidding, I am already in such a miserable state, and I still pay ninety-nine yuan to take pictures. Isn't it in vain? My house costs sixty-seven thousand a month."
"Don't worry, I told you this is a gimmick."
After a short pause, I added: "You can launch a new membership system, where users only need to apply for a membership card, and they can enjoy the opportunity to take photos of the elderly and children at home for only one yuan forever."
He still shook his head firmly and said: "No, no, no, this is still unreliable."
Even Huang Li also said: "That's right, are you reliable? You are harming others."
I was a little speechless, but I continued patiently: "Think about the elderly and children who come here to take pictures every day? Maybe, but they will soon lose interest, but what? I have already applied for this membership card, as long as I
Not only the old people and children come to take photos, but everything is at the original price. Of course, you can be smarter and give a membership card discount on top of the original price, either 20% off or 30% off.”
What I said made the boss look a little confused. He looked at me in confusion, and Huang Li also looked puzzled.
So I changed my approach and continued to say to him: "To put it bluntly, taking pictures for ninety-nine dollars is just a gimmick. You will definitely have a harder time in the early stage. You can find a few more assistants to complete it. Don't worry about being busy every day. I
Having said that, no one’s elderly and children have such free time, most people enjoy it while it’s hot and fresh.”
The boss understood this time, but still sighed: "I understand, but even if I do this, there is no guarantee that the business will get better. Even if they only come once a month, I will lose money."
"You're right, you have to lose money, and it will be very hard in the early stage. But brother, think about it, wasn't it hard when you started your business? Why are you afraid now?"
After hearing what I said, he fell silent, then lowered his head and said, "Yes, I was the only one at that time, and the conditions were even harder than they are now, but I still managed to get over it."
"That's right, and don't just think about losing money. I can make up for it in other places. For example: rental of clothing for photo shoots, like those who take photos and wedding dresses, usually only two or three sets of clothing are free. If you want to take photos,
Various types, only clothing rental
In this way, you can get in touch with the clothing factory, and you can also buy some peripheral products that children and women like, so that they will not be so bored while waiting."
After a pause, I continued: "Think about it, does this allow you to continue to expand the size of your store? You can even build a small base for children to play, so that as long as children like to come, adults can also
Just followed.
The most important thing is the user information of those who apply for membership cards here. This is the most important. You also know that today is an information society, which is inseparable from big data. As long as you have their information, you can catch them.
After taking advantage of the marketing opportunity, are you still worried about poor business?"
I don't know if he understood it, but I saw a confused look on his face. Looking back, Huang Li also looked confused.
After a long while, the boss finally said mechanically: "Brother, what do you do?"
"Me! I work in an internet celebrity agency."
"Why are you so powerful? What you said sounds difficult, but when you think about it carefully, it seems that it can be done."
I said with a smile: "It is very difficult, but hard work is not afraid of those who are determined. As long as you work hard, I believe you will do better. I can only talk on paper, so don't think I am very powerful."
After I finished saying these words, Huang Li finally gave me a thumbs up with both hands and praised: "Chen Feng, you are awesome! What you said makes me excited."
The shop owner was also very excited and said: "It's quite exciting, but I don't know where to start."
"The decoration will start tomorrow, and it should be done in a grand way. At the same time, put out the advertisement, so that the customers who have come to take pictures in your place before will realize that you are going to do something big."
After pondering for a moment, he nodded heavily and said, "Okay, I'll let you do it. If it really works, I will come and thank you."
"You don't need to thank me, but I have a small request."
"You said, I can satisfy you as much as possible."
I looked back at Huang Li, and then said to him: "My friend is looking for a job. I want to see if I can wait for your store to be renovated before letting my friend come to work at your place."
Huang Li was also stunned and said, "I haven't agreed yet?"
"Do you believe me?"
"I didn't believe it at first, but after you said this, I believed it, but my boss hasn't agreed yet."
"I agree." The store owner said without hesitation, "I am also hiring people here now. This business is not good. All the employees in the store resigned before. If we can really do a good job, I will definitely hire people again.
"
"Okay, then it's settled, I look forward to your change."
The shop owner seemed to be enthusiastic all of a sudden. He stood up and pulled down the rolling shutter door, and then said to me: "I will find someone to design a new decoration now, and I will try to complete the decoration within half a month."
"Well, come on."
After he got on the Changan car on the side of the road, he asked us again: "Where are you going? I'll give you a ride."
"No, thank you, we can just take the car back."
After saying goodbye, Huang Li and I walked to the subway station together.
On the way, Huang Li asked me: "Chen Feng, if he really uses the model you mentioned, do you think his store can really be saved?"
After pondering for a while, I replied: "I'll tell you the truth, it's half possible."
Huang Li suddenly looked disdainful and said, "Then why were you so confident just now? You said it as if it was 100% possible."
I smiled and said to her seriously: "If I say this to him, it will make him hesitate, and hesitation will lead to defeat. I must give him full confidence."
"But after listening to what you said just now, I think it's very good. It seems that there is no photography agency with this model now, right?"
"I don't know if there is, but there is absolutely no problem with the model itself. The problem lies in execution, which requires a lot of execution."
"What execution ability?" Huang Li asked curiously.
I patiently said to her: "What this model needs is the effect of publicity and advertising. We need to get rid of the 9.9 yuan photo gimmick, but we can't promote it too much in the early stage. This will lead to the collapse of the store. Currently, he is the only photographer."
, once more people apply for membership cards, the more difficulties he will face in the early stage. Once someone does not enjoy this preferential activity as soon as possible, then someone will complain. Complaining means that he cannot accumulate a reputation, even if
No matter how much marketing he does later, it will have no effect, and it will only turn into a Ponzi scheme in the end."
"If this is really the case, then you are not helping him, but harming him. Maybe you will be charged with economic fraud because of this, right?"?