In the following days, he received calls from several companies asking him to be a product spokesperson.
He was not familiar with this area, so he did not dare to agree immediately.
He discussed it with his father, Lu Tianming.
Lu Tianming made a call and contacted "Oriental Sports Agency Co., Ltd."
This is a national chain sports agent service agency. When they received the call, they sent someone to contact Lu Cheng.
Lu Cheng saw two people, a man and a woman. The leader was a man in his forties named "Huang Guangjing"; there was also a young woman named "Li Hong".
Huang Guangjing was born in the legal profession. He did not go to court seriously and switched to work as a sports agent. He wore a neat suit and his hair was shiny, and he looked like an elite.
Before arriving, he had already understood the basic situation of Lu Cheng. He knew that this young man had won three marathon championships in a row, broke the national record, and had a certain degree of popularity, so he attached great importance to this business.
After meeting Lu Cheng, he first introduced himself with a smile: "I am mainly responsible for the agency business of some sports elites in the area 200 kilometers around Quancheng. I currently have three assistants and represent more than 20 athletes. I am responsible for brand packaging.
, contract signing and intangible asset development. Specific details such as business planning and competition activities are handled by my assistant Li Hong..."
Lu Cheng listened to the other party's conversation and gained a lot of information.
"As early as more than ten years ago, the commercial value of athletes was already very high. For example, Liu Xiang's income from 2003 to 2014 was as high as 535 million yuan; tennis player Li Na, her career income was 450 million yuan; Yao Ming's 9-year NBA
The total career income is 2 billion yuan; badminton star Lin Dan, in his 20-year sports career, earned 41 million U.S. dollars, not from competition bonuses, but mostly from brand endorsements. Another example is Sun Yang, who undertakes advertising for cars, insurance and sportswear, and earns 41 million U.S. dollars every year
The income is over 100 million...
In recent years, with the continuous development of the domestic sports industry and its continuous integration with the international community, the commercial value of sports resources has grown rapidly. The domestic transfer value of some male football players is close to 50 million yuan, and the annual advertising revenue of many sports stars exceeds 50 million yuan.
100 million yuan.
Mr. Lu, given that you have broken the national marathon record twice, you have high commercial value. I have made a preliminary evaluation for you. After our packaging, if planned properly, the annual income will be more than 50 million yuan. And according to international practice,
The commission ratio of sports agents is generally 10% to 30%..."
Lu Tianming was afraid that his son would suffer a loss, so he was also listening next to him.
Lu Cheng stared at the other person and said in a deep voice: "Let me tell you the truth, the current marathon record, 1 hour, 59 minutes and 15 seconds, is not my best result. If I let go, I can run under 1 hour.
50 points."
Huang Guangjing and Li Hong both looked suspicious and couldn't believe what he said.
From 1 hour and 59 minutes to 1 hour and 50 minutes, the gap is too big! How is this possible? Who can improve the marathon performance by 9 minutes, can it only be a god?
Lu Cheng added: "Moreover, I can not only run marathons, but also run 100 meters and 200 meters. You have also seen that in the final sprint stage of the marathon, my 100-meter time was around 9.5 seconds." Huang Guangjing praised: "We are very clear about this. Mr. Lu, your competition results are dazzling, and I am honored to serve you."
Lu Cheng said: "The problem is, I'm not a professional athlete, so I don't want to spend too much time and energy on this. I can run up to 4 marathons a year, plus 3 sprints. I don't want to participate in the others, let alone because of
I endorse brands and participate in various boring activities. I like clean days, freedom and do not want to be restricted."
Huang Guangjing muttered: "Every athlete is different, and everyone has their own way of playing. We can plan and arrange according to your requirements."
After some detailed discussions and bargaining, Lu Cheng finally signed a brokerage agreement with the other party. The brokerage fee was 7% of his endorsement income and did not involve competition bonuses.
In Lu Cheng's opinion, this number is already quite large.
But in Huang Guangjing's view, the failure to negotiate a 10% commission can only be regarded as unsatisfactory. The good thing is that Lu Cheng is a big dark horse, and the future "money prospects" are infinitely bright.
After that, Lu Cheng handed over all matters to Li Hong, who negotiated with major brand companies. The final agreement had to be reviewed by Huang Guangjing.
In this way, Lu Cheng himself can have some free time. Otherwise, he would be so busy with things, he would not get any rest, and he would not even have time to practice.
Moreover, if you don’t hire an agent, unless you have another bachelor’s degree in law, you will easily fall into various contract traps.
Lu Cheng looked at the competition schedule and felt that there were too many races that he had signed up for at once, so he canceled the Shanghai Horse and Fuma, leaving only the Guangzhou Horse.
Guangma is on December 12th, and there are still about twenty days left.
Lu Cheng wants to spend more time studying "The Great Witch Chant".
Moreover, he also wanted to go to the "Wulian Tomb" to take a look in person, because in recent days, the aura of heaven and earth has improved again, increasing by 0.5% almost every month. He thought this was very strange and didn't know what it was.
Reason.
It has been confirmed that the improvement of the spiritual energy of heaven and earth will promote the awakening of human blood and give birth to superpowers.
For example, the suspect in the burglary and murder case who emerged a few days ago, or the recent dark horses in the marathon, such as Hong Yanming, whose original time was 2 hours and 30 minutes.
After awakening, the score suddenly improved to about 1 hour and 50 minutes.
In addition, in the recent sports news, outstanding athletes in javelin throw, discus throw and middle distance running are constantly appearing.
Lu Cheng believes that these people may be the beneficiaries of the improvement of the spiritual energy of heaven and earth.
However, there are still potential problems here. Is the improvement of the spiritual energy of heaven and earth harmful? Will it cause the awakening of wild animals, resulting in results similar to "demonization"? Will it resurgence? Will there be new ones?
More powerful viruses emerge?
In addition, are there any abnormal changes in the plant world? Are there reversions of modern plants? Are there resurrections of extinct plants?
Lu Cheng looked at the "shujin grass" he planted by the river and found that they were growing well. They were a little wilted at first, but recently they became full of vitality, unlike other weeds that wither in winter.
It's mid-November and it's still green!
Lu Cheng also took advantage of the situation and thought: "Can the grain seeds I brought back from another world be planted here? If they can be re-cultivated, it can improve people's physique and will be a rare tonic..."
After all, he has studied traditional Chinese medicine and acupuncture for four and a half years, and he still wants to make a difference in this area.