Is this the time to hire spokespersons? However, Feng Group has never hired a spokesperson in the nearly 30 years since it has been in China. Even the celebrities invited to shoot the advertisement this time are all close friends of the brand of the group.
Before Ji Jinyan could ask the question, Feng Beichen raised his head and looked at him, his thin lips filled with frost moved slightly as he listened to what he said.
"Didn't you always suggest asking celebrities to endorse you before? I've thought about it carefully and it's worth a try."
As soon as these words came out, Ji Jinyan was even more surprised. Not to mention that Miss Na Siluo was temporarily invited to help yesterday. So far, a formal cooperation contract has not even been signed.
What's more, there are three stars filming this commercial, one of whom is the most popular girl group idol, and the other is a big-screen actress with a guaranteed box office, and both of them have been with the Feng Group for a long time.
Cooperation, and whether it is the star appeal or the number of fans, it is far more powerful than that Miss Silo.
Even if the company really wants to sign an endorsement contract, it should choose one of these two actresses. No matter what angle you stand on, you should not choose a female star of a web drama, let alone someone who generates negative news.
Ji Jinyan was stunned there, not knowing what to say for a moment. After working beside Feng Beichen for so many years, he certainly knew that this man always meant what he said. It seemed that he had never changed his mind in his memory.
But from the company's standpoint and being responsible for the new product, Ji Jinyan hesitated before speaking.
"Sir, do you want to ask Miss Silo to be the spokesperson for our company's new products?"
"No……"
Feng Beichen spoke, and Ji Jinyan breathed a sigh of relief when he heard the word "no", but the next second, his whole person became even worse.
"I'm talking about global brand ambassadors."
"What?"
At this time, Ji Jinyan could no longer remain calm. Is there something wrong with their big boss? No big boss with any brain would choose someone like Silo, who is not well-known and has negative news, to be the boss at this juncture.
For endorsements, let alone global brand spokespersons, the key is to be the first spokesperson for their group.
Thinking about it, Ji Jin came back seriously, stared at Feng Beichen's coldness, and said.
"Sir, do you want to think about it? Maybe you don't know the power of online public opinion now. Given Miss Silo's current situation, if we announce her to become the brand spokesperson of our group, she is likely to be resisted by many forces. This will affect
It affects the promotion and sales of our new products, and it is difficult for us to explain to our two other close friends of the brand."
"There's nothing to explain. We have never promised them anything. As for the negative news you mentioned, don't worry, it won't have any impact. Ji Jinyan, remember, you are my assistant, you just need to do a good job
As for the work I have arranged, as for the future of the group and the promotion of new products, I know it well. Do you think I will make a decision that is unfavorable to the group?"
When Feng Beichen said this, Ji Jinyan of course shook his head. It is said that this big boss has taken over the group's business since he was a student. He was able to take charge of his own business during college. At the age of twenty-three, it took him five years to complete what was supposed to be a seven-year project.
After completing a bachelor's and master's degree course for several years, he took the position of president of the group.
In just five years, the group's business has expanded several times. In recent years, the group's profits have increased year after year. When it comes to decision-making, it seems that there has never been a time when mistakes were made in these years.
Although Ji Jinyan was frightened, the big boss had already spoken, and no matter how much he tried to persuade him, he couldn't change it. Now he just hoped that as the big boss said, he would be free to make arrangements.
After leaving the office, Ji Jinyan immediately contacted Liu Liu, but he did not disclose that he wanted to sign a spokesperson. He just informed her to come to the group to re-sign the contract.
In the CEO's office, after Ji Jinyan left, Feng Beichen picked up the tablet on the table and looked back. Not only were the hot searches on Weibo, but the negative news about Xiao Siluo was still at the top of the hot searches.
Bit.
Feng Beichen watched for a while, turned off the tablet, stood up, and looked out the window. The office was quiet. After a long time, Feng Beichen spoke leisurely.
"Si Luo..."
I just called this name, and then the office fell into an eerie silence.
At Xingyao Studio, the studio where Xiao Siluo works, Liu Liu just finished answering Ji Jinyan's call and knew that Feng Group had not canceled the cooperation with Xiao Siluo because of today's news. He finally felt a lot more at ease.
Just when he was about to ask the big boss of the studio about the outcome of today's news, his cell phone rang again. When he saw it, it was an unfamiliar number. Liu Liu thought about it and picked it up.
"Hello, who's there?"
"Hello, I am Liang Muche, special assistant to the president of the group. May I ask if you are Ms. Liu Liu, Ms. Silo's agent."
When Liu Liu heard this, she was stunned for a moment. She had been working at Xingyao Studio for five or six years. She had received a call from the highest-level person in the group, who was the head of the agency department of the head office. This Special Assistant Liang, she was just in the office.
I was lucky enough to meet him from a distance a few times at the company's annual meeting, but never had the chance to talk.
"Yes, I am Liu Liu, Special Assistant Liang, are you calling me about Silo? I can explain this matter, it is not Silo's fault. Then Wu Zhe's character in the industry is nothing
Secret, if Wu Zhe hadn't touched Silo, Silo would never have done such a thing. The news outside is all slander. I'm already trying to find a way to retrieve the video of last night's recording scene. It's just that
The producer of the show has a good relationship with Wu Zhe, so it may take some effort to get the video."
Liu Liusheng was afraid that there would be some misunderstanding among the upper management of the group, so he said everything he wanted to say in one breath. After all, an artist of Siluo's level was not qualified to alert the group president's special assistant if something like this happened.
Only a few S-level artists are treated like this.
"Ms. Liu, don't worry. I'm not calling today to ask for accountability. Since Miss Silo is a contracted artist under our group, of course we have to protect her image and reputation. I'm calling today to hope that Miss Liu can
Cooperate with the group's public relations department to handle this public relations crisis. In addition, the group will come forward for the video you mentioned about the program team. You don't have to worry. You just need to take care of Miss Silo's emotions in the past two days and ensure that
As long as she doesn't get harassed by the media, the headquarters will handle the rest."
When Liang Muche said this, Liu Liu couldn't understand even more. When did the special assistant to the president of the group have to take care of such trivial matters of third- and fourth-tier small artists?
But doubts are doubts. It would be of no harm to her or Xiao Siluo to let the president's special assistant intervene in this matter. If they only rely on their small studio, let alone calm the turmoil, even if they want to get the
The live video of that day was probably even more difficult than climbing to the sky.
"Thank you, Special Assistant Liang. Don't worry, Silo is in a very calm mood. I have already told her to stay in the apartment. I will go over and accompany her later."
"Well, if you have work these days, push it first so she doesn't get harassed."
Liang Muche warned again, and when Liu Liu heard this, he said something a little embarrassed.
"Well, Assistant Liang, I originally wanted Silo to stay at home these days, but I just received a call from the Feng Group, and Silo needs to go there."
Liu Liu thought of the call from Assistant Ji just now. Although she did not explain the reason, she only said that Silo would go to the group tomorrow. Now that Assistant Liang called, she felt it was necessary to report Silo's itinerary.
Liang Muche was stunned for a moment after hearing this. Of course he knew about Feng's Group, but he didn't know that Xiao Siluo also had work related to Feng's Group. After that, Liu Liu talked on the phone about last night's temporary commercial shooting and
After explaining everything about the signing today, Liang Muche thought about it and said.
"In that case, let's go there. The company will arrange a special car and bodyguards for you. Don't make this trip public to avoid unnecessary complications."
"Don't worry, Assistant Liang, I know what to do."
After Liu Liu hung up the phone, he still felt like he was in a dream. In just half an hour, he received two unexpected phone calls, and they all sounded good.
After hanging up the phone, Liu Liu did not dare to delay and called the studio's legal affairs, and the two of them rushed to Feng's Group.