A thousand VCDs were stacked together to form a hill. Everyone at the scene was shocked. The price was simply outrageous.
"I would like to ask Mr. Lu, is this price after the market launch?" a reporter asked Lu Feng.
"This is the Pioneer Edition. The price will be adjusted after it is officially launched. After all, the quantity is large!" Lu Feng replied.
"Is this price too expensive? We know that many domestic technology enthusiasts like this technology very much and think it is a big breakthrough in the country. Will such an expensive price quell the hope? And?
It’s very different from Jiafeng Electronics’ always low-price and people-friendly strategy.” Another reporter asked.
"I have already said that the price will be adjusted after the listing. Don't stir up trouble. Since you want to enjoy the changes brought about by technology for the first time, you must bear the due price." Lu Feng knew that some reporters were just looking for trouble.
Yes, he waved his hands hurriedly and said: "That's all the answer."
After getting off the stage, Feng Zhiyao came over to help block the reporters and asked in a low voice: "Brother Feng, isn't this a bit too cheating?"
Lu Feng glanced at the crowd. Everyone was huddled in a few public phone booths not far away, waiting to make calls. He snorted coldly: "Trap? I can't trap them. There is a big pit behind the small pit, and deep inside the big pit is
Shit pit, rest assured, the game has just begun."
In the phone booth, a young man with a sinister look on his face said to the phone: "Hey, they have announced the price here. One unit is 30,000 yuan. I don't have enough money. Can I buy it?"
After a while, Mr. Zheng, Mr. Li, and Mr. Hou received the news that the Golden Leopard VCD Pioneer Edition of Jiafeng Electronics sold for as much as 30,000 yuan each.
Even Li Quanliang gasped after hearing this price, it was too damn expensive!
"Is he crazy? It's so expensive?" Li Quanliang frowned. The price was obviously forcing them to buy. They knew that Lu Feng had already guessed their next move.
Mr. Zheng called Li Quanliang and told him about this matter.
"I don't think it's necessary to buy it. It's not too late to wait until it's officially launched in a few days before buying it. Besides, we already have the basic motherboards, so we're already one step ahead." Li Quanliang thought about it and said.
"I also think that Changhong won't buy it, right? If you don't buy it, then I won't buy it. This is obviously a scam." Mr. Zheng said firmly.
The CEOs of major companies were talking to each other on the phone. They said angrily that they must resist this deceptive behavior. No one would buy it, so that none of the thousands of units could be sold, and there would be a big fuss on the first day.
joke.
After hanging up the phone, Mr. Zheng sighed. A supervisor stood across the table and asked, "Mr. Zheng, are we not buying it?"
"How could you not buy it? Everyone will suffer from this mute. It's 30,000 yuan. As long as he sells a hundred units, Lu Feng will be able to take advantage of all the major manufacturers." Mr. Zheng grinned angrily and muttered.
What a damning sentence.
"Notify me, buy it, and get the machine back to me as soon as possible." Mr. Zheng thought for a while, called He Tian and asked him to come to the office.
A few minutes later, He Tian walked in and asked, "Is the machine back?"
"Not yet. Is it okay to buy one and bring it back?" Mr. Zheng asked.
"One?" He Tianwei said, "Mr. Zheng, we'd better buy ten units. Not only do we need to dismantle them for research, but we also have to do some simple voltage tests. If one unit is burned, we can continue to do it with others.
, once a fault occurs, it will cause the 'research and development' to be delayed, which is very troublesome."
"Ten units?" The supervisor next to him said, "Mr. He, this machine is very expensive."
"The cost is not high, how expensive can it be?" He Tian had already calculated it in his mind for Lu Feng. The cost was more than three thousand, and the listing price was only seven or eight thousand, which was sky-high.
"Thirty thousand per unit!"
"Holy shit... this is too expensive?" He Tian was shocked.
In an hour, not one of them was sold. Lu Feng and a group of people sat in a room not far from the door, looking out the window through the glass.
Zhang Fengxia saw those people standing there motionless, and reporters kept interviewing these people, and said: "We will definitely be the headlines tomorrow. I'm afraid that we won't be able to sell even one today. It will be really embarrassing."
"It's too late to lower the price now." Feng Zhiyao sighed.
Zhu Lidong saw that Lu Feng was silent, and he could feel that Lu Feng had the confidence to let these people swallow high-priced things.
A few minutes later, a car drove over and handed a man a bag. After getting the bag, the man walked to the sales office and said, "I'll buy three units!!"
"Sold?"
"Really sold?"
Then another person walked to the sales office, carrying a bag and said: "I want five units!"
As the money was received, more and more people gathered around the sales office, and sales were booming. When Lu Feng saw this scene, he could already imagine Li Quanliang, Mr. Zheng and the others gnashing their teeth.
A smile appeared on his face, where did this go? Since vcd is the life-saving straw of Jiafeng Electronics, Lu Feng will never let this straw break.
By noon, more than 300 units had been sold, with tens of millions of dollars returned. This kind of operation is absolutely unique in the history of the product. Those companies that are eyeing VCD are now holding back a fierce feeling in their hearts.
If Lu Feng is not defeated and the money is not returned a hundred times, it will not be able to relieve the hatred in their hearts!
At noon, a simple celebration party was held. Golden Leopard VCD officially started mass production. At the same time, the long-prepared publicity, advertising and other aspects will also be launched today.
Starting tomorrow, promotional posters for Golden Leopard VCDs will be displayed in all sales channels and stores of Jiafeng Electronics. The factory in Dongguan will give priority to the production of VCDs, with a monthly fixed output of 600,000 to 700,000 units.
The products bought back at high prices were immediately sent to the R&D departments of major companies. The machines were disassembled, and all engineers discovered problems with several circuit lines.
With the arrival of the machine, Li Quanliang basically stayed in the R&D department, and major companies were rushing to imitate it. However, they were not sure about these lines and did not dare to make changes rashly.
Only Mr. Zheng had read the original design draft, and Li Quanliang called him, hoping to learn more from him.
"How many lines are there? Let me tell you, there is absolutely no problem. I took my chief engineer there at the time. These lines can be reduced further. We have tested them in the past two days, and there is absolutely no problem."
Mr. Zheng patted his chest in assurance and reminded: "Mr. Li, you can't tell other manufacturers about this. If you reduce it, you can save more than ten yuan in cost."
"Don't worry, I will never say anything about this." Mr. Li promised.
All companies have their eyes on this line. The more large companies keep it secret and treat it as an absolute business secret, the more other companies think that it contains something crucial.
As major companies snooped around each other and paid for information from insiders, in less than half a month, Mr. Zheng successfully led all companies astray.
Within half a month, the production of VCDs was on track. The goods were delivered to major dealers and began to be pushed to first-line stores. The retail price of the terminal was set at 3,980.
Major TV stations started bombarding advertisements, and billboards appeared on the streets. Lu Feng was very clear about VCD's positioning, which was a necessity for marriage. As long as he caught the mother-in-law's heart, he wouldn't have to worry about the rest.
At the same time, in terms of marketing, he strives to match ordinary prices and high-end life. On the posters of major stores, Lu Feng puts Jiang Wanmeng's photo on them, using him to promote the authority and authenticity of the product.
As the first batch of goods was put on the shelves, they were sold out within three hours, and scalpers even began to increase prices for reselling. On March 25, all channels were fully supplied, and the factory's production capacity was approaching its limit, with a daily production of 25,000 yuan.
Thousands of units.
However, the market is still hot, and many places are out of stock. The highest sales volume in a single day is 30,000 units, breaking the daily sales data of the home appliance industry. The highest single-day repayment exceeds 100 million, and the profit point of a single product is 9%.
, the overall profit is still in the state of loss.
In such a crazy market, it is enough to see that the gap is very large. It is impossible for major companies not to be jealous. But even to prevent piracy, it is necessary to redesign the appearance. For the circuit and internal structure, you can make it yourself and then conduct short-term experiments.
.
"One hundred million! One hundred million!" Mr. Zheng looked at the single-day payment data provided by Jiafeng Electronics in front of him. His eyes were no longer red, but almost green.
"One hundred million a day, what speed is this? Even if you invest 50 million in the early stage, according to the profit point of 8%, you will make a profit of close to 10 million a day. You will get your money back in five days, and you won't even go out to grab money.
It’s so fast!!”
The executive on the side said: "The reason why sales are so hot is because he is the only one in the market. This kind of sales situation will not last long."
"Do you have to say that? Of course I know." Mr. Zheng grabbed his hair with his hands. He saw that Jiafeng Electronics was about to fall, and now he suddenly became nervous again.
"We must hurry up to enter!" Mr. Zheng said with a gloomy expression.
"Mr. Zheng, the test is not completed yet." He Tian reminded.
"Are you still testing a hammer? By the time you finish testing, Jiafeng Electronics will become the leader in the domestic electronics industry. We can't wait any longer. Moreover, our prices are cheaper than theirs. I feel like other companies can't sit still these days."
Mr. Zheng thought for a moment and said in a deep voice: "Is the leather bag company ready?"
"It has been prepared for a long time."
"Production will start today and sales will begin within three days. The price is set at 3,580. Our profit per product is more than 200. This is pure profit." Mr. Zheng ordered his subordinates: "We must speed up.
Go quickly!"
This scene was being staged in major companies at the same time. The data released by Lu Feng was really exciting. They couldn't wait for such a long time for the test. Even though the time was up to ten days and a half, they still couldn't wait.
The VCD market is actually not big. Many people are waiting and watching. The problem is that only one company exports products, which is equivalent to a monopoly. The production capacity is more than 20,000 units per day, distributed in eight provinces, and each store sells
Not many of them went there, but when they were gathered together, they were like a magnificent river.
Once others enter the market, the market will quickly become saturated, and a crazy price war will begin.