On the way to the conference room, I passed by the elevator entrance and happened to meet Du Guoying, holding her own information in her hand. When she saw Lu Feng's expression, she hurried over and said, "Hello, Boss Lu. I have everything ready."
Lu Feng took it casually, looked through it and said, "Let's go to the conference room together."
This was a large conference room. Lu Feng pulled over a stool and sat down, saying, "Bring an ashtray over here."
Du Guoying looked around, wondering where the ashtray was.
"In the locker over there."
The door opened and Zhu Lidong walked in with two folders. He smiled when he saw Du Guoying and sat down without saying anything. After a while, Liu Cheng walked in and helped Du Guoying find the ashtray. The three of them finally sat down.
"Let's talk about Du Guoying's joining the company first." Lu Feng handed the information in his hand to Liucheng and said, "The personnel department will handle it for him after he gets to work. You should communicate more about this situation."
When Zhu Lidong heard that Lu Feng handed Du Guoying to Liucheng, he was stunned for a moment and said, "Mr. Lu, why doesn't he join the marketing department of the headquarters?"
"The communications company will be placed under the R&D company to see how it develops in the future, so as not to fail. The annual report of the group headquarters will not look good, and the investors will definitely be unhappy. Let him join the R&D company first." Lu Feng looked at Du Guoying and said: "Communications
This is our main direction this year. The company has been registered. I am the person in charge and you are in charge of the market!"
"Thank you, Boss Lu, I will definitely live up to your high expectations." Du Guoying said solemnly.
When Zhu Lidong heard this allocation, he still muttered in his heart. He was in charge of the marketing department. Although he was mainly responsible for home appliances now, logically speaking, the marketing department of the entire group should be under his management. But now the communications company's
The marketing department was assigned by Lu Feng.
"How is the situation with the waveguide?" Lu Feng asked Zhu Lidong.
"The sales situation in the first two months of the Chinese New Year was very good." Zhu Lidong came back to his senses and opened the folder and said: "In January, sales exceeded 50,000 units again. The update of technology has led to very good market feedback this time and it is very popular. They are currently
We are still increasing production capacity, and I heard that we have already ordered assembly lines from abroad.”
"The situation of Motorola and Panasonic is still the same. The market has a stable demand. The big sales of waveguide are caused by price cuts, which invisibly expands some market thresholds, causing more people to flow in. There is news.
"Rohm Group's Shi Watanabe has joined Motorola to take charge of overseas markets, which is not good news for us."
"Some research institutions have further raised their market expectations for home appliances this year. Last year, they estimated that the sales of color TV sets would be 10 million units. In fact, the sales volume of color TV sets last year exceeded 17 million units. This is higher than their expected growth rate.
Seventy percent. Among them, Changhong TV alone sold more than 7 million units last year and is still a giant in the home appliance industry. Our Wipda was too sluggish last year, with sales of less than one million units."
"However, this year's single-day sales volume has been stable at 5,000 units. Although the market is fierce, we are confident that we can reach at least 3 million units this year. And judging from the market share surveys given by major institutions, Changhong Home Appliances has the largest market share in the country.
The status cannot be shaken. For southern companies such as Konka and TCL, the main market is still the south. Panda TV’s market share has further declined.”
"This report also predicts the pager market. They believe that this year will be the first year of the pager explosion. Last year, pager sales were 1.73 million units, and this year is expected to double. But I think it will double.
Too little, and they always underestimate the market."
"Waveguides have opened up the market with high technology, high stability, low prices, and large-scale wholesale. They mainly promote high quality as a breakthrough. Their fatal flaw is after-sales service. Because they are wholesale, basically if something goes wrong, it is difficult to find the manufacturer. However,
In recent years, there have been more and more stores repairing pagers.”
Gao Zhiwei turned the report to the end and took a look at it, and concluded: "The market demand is very large. Some organizations even believe that pagers will be the mainstream in the next ten years because the technical cost of voice calls is too high, and the country is vigorously laying out
Public telephone halls, pagers combined with public phones, are the future form of domestic communications."
After listening to his report, Lu Feng lit a cigarette, took a puff and said: "They sell 50,000 units a month, not because the market can only accept 50,000 units, but because they can only produce 50,000 units. Volume as soon as possible."
production, and at the same time, we must keep up with the production volume.”
Zhu Lidong pondered for a moment and said: "Mr. Lu, last year our two factories were enough. This year, it is not necessarily the case. Not only has the sales of Wipda increased, but there are also overseas markets. I estimate that our products will be better this year."
The production volume is twice that of last year, or even more."
Zhu Lidong is right. Jiafeng Electronics this year is completely different from last year. Last year, it was fully engaged in the production of VCDs. Wipda's output was less than one million units. Other home appliances were also in a mess. After sales increased this year, the two factories were a little busy.
Not to mention producing products for export.
"Mr. Lu, why not build another factory? Some time ago, Mr. Jiang called me and said that the leader there was chatting with him and hoped that we could go there," Liucheng said.
"Mr. Jiang? Which Mr. Jiang?" Lu Feng asked in confusion.
"Jiang Wanmeng, isn't he your best brother?" Liucheng looked at him speechlessly.
"Oh! Oh oh oh!" Lu Feng reacted and said: "He means, go to Hefei?"
"Didn't we set up a VCD base there? Now we have established an assembly and logistics transfer station based in Anhui and radiating to surrounding areas. What they mean is that we move some industrial lines there." Liucheng thought about it.
I thought: "Also, I called you several times, but you didn't answer. I would like to ask when the VCD dividend will be paid."
"Dividends?" Lu Feng remembered that the VCD factory still owned half of the shares, but these shares were dividend stocks, and the dominant power was still in the hands of Jiafeng Electronics.
"I will definitely share the dividend with him. It's not that I won't answer his call. It's mainly because I'm busy. You should talk to him carefully. I won't pay dividends this year. The main reason is that the funds need to be used for development. If he asks again, just say that I will definitely pay him next year.
His dividends are no less than 50 million."
Liucheng was a little helpless. Jiafeng Electronics had made a lot of money relying on VCDs. It wouldn't be appropriate for him to write a blank check to others.
"How much points do you want?" Liu Chengwei said: "Many people now say that he was deceived by you at the beginning. If you gave them the technical rights, he would not know how many hundreds of millions he would get."
Lu Feng sighed. The company is really in difficulty. If it wants to open a new factory, it will require another investment. The current domestic situation is different from previous years, and the intensity is definitely not that great.
Unless it's to go to some small places, but Lu Feng doesn't want to go to small places.
"Then after the new year's financial report comes to work, I will give him a sum of money based on a certain dividend ratio. It cannot exceed 20 million, you know?" Lu Feng asked Liucheng; "Currently, after our pager goes offline,
What’s the cost price?”
"The price of the optical product itself is actually not expensive. Although some of the raw materials are a little better than those of TV sets, not counting the technical investment, network access fees and so on. Things only cost a few dozen yuan." Liucheng said with a smile: "A bunch of them.
What’s the value of a plastic sheet? What’s valuable is the technical investment.”
"How much is the manufacturer's network access fee now?" Lu Feng asked.
"The prices of major paging stations are different now. I estimate it costs several million, such as 198/199/126/127." Liucheng thought for a moment and said, "I was chatting with them about pricing a few days ago.
, the waveguide is now in the terminal market, it seems to be 2,800, right?”
"Two thousand nine hundred and ninety-nine." Zhu Lidong said.
"If there were no technical barriers, this would be the most profitable thing in the world." Lu Feng sighed with a smile.
"Our biggest investment now is how to recover the 400 million yuan. Pricing is also a problem. I think, with the same price as the waveguide, we have more advantages in sales channels." Zhu Lidong thought for a while and said:
"I think at the same price, we can hit the market more quickly, and the funds will be withdrawn faster."
Lu Feng somewhat agreed with his statement, looked at Du Guoying beside him and asked, "If you have any ideas, please tell me."
"I don't know if what I said is right or not. They are all my own ideas and cannot be compared with the bosses." Du Guoying said more implicitly.
"It's okay, just say it, I'm not officially at work today, I'm just sitting together and chatting casually." Lu Feng leaned on the chair, picked up the cigarettes on the table, scattered one cigarette for each of them, crossed his legs and said, "Yeah
There’s nothing wrong or right.”
"Then let me tell you what I think. Mr. Liu just said that apart from the technical cost, the physical cost is very cheap, which means there is room for decline. And we spent 400 million to buy the technology. This cost is really
It’s too big. In any product competition, price war must be the first priority. Since the physical cost is low and our technical cost is high, I think we will be very passive in the subsequent price war.”
"So the product can no longer be a separate product. If you want to protect the price from too much competition in the same industry, you need to give the product other aspects and carry out differentiated competition, just like steamed buns and bread."
"I don't know if what I said is right. My idea is that the listing will bring an impact and the price will be lowered, but we must stabilize the price, such as 2,600. If the price is lowered, people will not feel that we are
Cheap, cheap, but tell the market that this is the price, and those people are lying to you."
"Then we need to give the product some other points, and we need to capture the characteristics of the product's audience." Du Guoying pondered for a while and said: "It is the buying point for them to buy this thing."