This weekend, 21 supermarkets in Haoxiang and Lianhua are offering 50% discounts at the same time, igniting the consumption enthusiasm of the people in Shanghai.
Countless people who didn't need to go to supermarkets to shop originally also flocked there.
50% off.
Half the usual price.
Anyone who doesn't take advantage of this is a fool.
There are crowds of people in front of twenty-one supermarkets.
Haoxiang has made plans in advance and a large number of personnel to maintain order. In addition, in all stores, there is an exit door and an entry door. There is no mixing of the same door for entry and exit.
Over in Lianhua, many shops have only one entrance and exit, and people are pushing and squeezing in and out. The scene is chaotic, some people are pushed down, and some children cry.
General Manager Kong Guohua is located in the Lotus flagship store located in Quyang Central Market. This is Lotus's largest store and its first store.
The chaotic scene made Kong Guohua frightened.
Fortunately, the first day of the sale went smoothly.
After the stores closed at nine o'clock in the evening, the sales of the fourteen stores were quickly calculated and reached as high as 20 million, which was a tenfold increase compared to before.
In the past, the daily sales of Lotus's fourteen stores were stable at around two million, and would increase during the holidays.
In the conference room.
More than a dozen people were either smoking or silent.
They are not happy because their daily sales have increased tenfold.
With a 50% discount promotion, every 10,000 yuan in sales means a net loss of 3,000 yuan, and for 20 million yuan in sales, the net loss is almost 6 million.
In just one day, he lost six million.
Even though the loss was Yangtze River Investment's funds, it still made everyone panic.
According to the current trend, the 50 million invested by Yangtze River will not last ten days.
"This way of doing things is not selling things anymore, but burning money!" Hao Limin, the manager of Quyang store, expressed his views worriedly.
"Manager Hao is right, this is burning money. The essence of business war is to compete with who has more money. If you have a lot of funds, you will all panic, let alone Haoxiang's people."
Tang Rui smiled and looked around at the people present, full of confidence.
A senior executive in charge of managing warehousing said: "Originally, we reserved goods for a week, but today we sold more than one-third of them in one day. If this continues, the goods we have prepared will be sold for two days at most."
"Let the supplier work overtime to deliver it to us, and the payment will be settled immediately!" Kong Guohua gave a countermeasure.
In the past, Lotus settled with its suppliers on a monthly basis.
The current settlement will undoubtedly stimulate suppliers to supply quickly, and at the same time add chaos to Haoxiang.
At the critical moment, if Lianhua settles immediately, the supplier will definitely require Haoxiang to settle immediately, and Haoxiang's financial pressure will increase sharply.
"Knot now, okay!"
Tang Rui patted his desk excitedly and laughed.
Peace Hotel.
Huang Yali, financial manager Li Xin, supermarket home appliance business manager Cao Wen and eleven store managers gathered in the living room of the luxury suite where Chen Hao lived.
"From nine in the morning to nine in the evening, for twelve hours, our seven supermarket stores sold more than 10 million, but..."
Li Xin looked solemnly, looked at Chen Hao and Huang Yali, and said: "The net loss is more than three million."
Chen Hao looked as usual. He had expected to lose so much.
Huang Yali didn't say anything.
Li Xin continued: "In the home appliance store, the sales of four stores exceeded 5 million. The goods in the store ranged from air conditioners and refrigerators to rice cookers and pressure cookers and recorders. They were almost sold out, making a profit of 600,000."
"It's not a loss, it's great!"
"Our electrical appliances are only 120% off, so we won't lose money."
"If there are more than a dozen home appliance stores, they can completely make up for the supermarket's losses."
People discuss.
The living room is not as lifeless as before.
The home appliance hypermarket made a profit, which made everyone feel a little relieved.
“Are the appliances fully stocked?”
Chen Hao asked Huang Yali.
Huang Yali said: "Supermarket sales are ten times higher than we expected, and home appliance sales are five times higher than expected. The goods originally prepared for one month may last for five days at most."
"The five-day buffer time is enough for us to stock up."
Chen Hao acted very relaxed and seemed to have no pressure.
Others felt a little more at ease when they saw their boss being so calm.