The brand side also has considerations. Several popcorn movies have been released this month. At the box office, "A Prisoner" can only squeeze into the top five. However, compared to those four movies, "A Prisoner" is too popular in the mainland.
Moreover, what they value is not the future direction of this movie, but Xia Yu's future development.
After all, this desperate counterattack directly wiped out half of the actors in the prosperous Tang Dynasty. Now the entire prosperous Tang Dynasty is really in turmoil. Which actor or star is not afraid of this kind of intimidation, and with Zhuang He's endorsement, he wants to pour it on Xia Yu
Even if she is in dirty water, she should also consider her own abilities. Unless she seeks death on her own, she will never be bad - it is only a matter of time before she returns to the front line!
Nowadays, the Chinese entertainment industry is booming, and their invitations have been placed in advance.
So borrowing one set is borrowing, borrowing seven sets is also borrowing——
This is one of the three major festivals of Chinese film, and it will attract countless attention. The whole drama will be used as a brand promotion, which is not a loss at all.
As for men's clothing, the ones I borrowed were naturally not the latest styles, but last year's styles.
The Chinese spokesperson for this brand of men's wear is none other than Yu Junhao, who won the Academy Award last year. He was also promoted from brand ambassador to camus Chinese spokesperson a few days ago, but this news has not been announced yet!
And all of this depends on Xia Yu’s achievements at the Academy Awards tonight. When the time comes, they will be announced together.
Another explosive linkage.
This can definitely cut a big wave of leeks.
Wen Sui was non-committal when she learned that she wanted to 'borrow' clothes' to attend the award ceremony. Although she was wealthy, she never showed off her wealth. She also tried her best to wear something as comfortable as possible, but it was still the first time she 'borrowed' clothes.
return.
But when she turned around and found out that the brand of clothes she wanted to borrow was Camus, Wen Sui's eyes were sparkling and she was a little shy. She looked at Xia Yu.
Is it possible that I will meet Yu Junhao?"
Tao Tang nodded, "Yu Junhao will be the spokesperson for Camus in China. Naturally, he will wear Camus clothes. Camus only has one store in Xiangjiang, so there is a high probability that we will meet him."
Wen Sui, who was originally wearing heavy pajamas, suddenly felt no longer sleepy and was in high spirits——
I muttered to myself, "Should I simply shake hands or give you a hug?"
Tao Tang was most likely underestimating what she said. Judging from her communication with the manager of the Xiangjiang store, they made an appointment at the same time - near the Xiangjiang Cultural Center, which is also near Chinachem Plaza.
A storefront.
I just didn’t know if there would be any surprises, so I didn’t say enough.
Meng Dong glanced at her and spat, "A half-hearted woman!"
Wen Sui snorted, "You don't understand, Yu Junhao is the husband and Yu Bao is the wife!"
Children only have to do multiple-choice questions, and I, Wen Sui, want both!
"Who said Yu Bao was going to be his wife?" Xia Yu rarely spoke, but in fact he didn't care.
Turning around, she took Tao Tang's cell phone and looked through the clothes she would try on later.
Tao Tang continued to communicate with Xia Yu, "These sets are the latest spring styles of camus' high-end women's ready-to-wear. I have already made an appointment for you. When you see it, which set is more suitable for you and will be more comfortable for you to wear."
.”
"As for the best friend contract with Camus, don't rush to sign it now. We can wait until the ceremony is over tonight."
Xia Yu nodded. As for the contract issue, she had thought it through before deciding to accept the endorsement.
So when Tao Tang said this, she understood.
Every industry has a pyramid, and the luxury product pyramid is the so-called "six blue-blood nobles and eight red-blood brands", at least in the eyes of laymen.
Of course, there are actually some ancient brands that are higher than these brands.
For example, Chengyun's top watch brand, Donner, is not inferior to these brands at all.
It's just that these brands have been hyped a lot, and in the eyes of laymen, when these brands are mentioned, the first thing that comes to mind is the spokespersons of these brands. But in fact, there is also a lot of knowledge between celebrities and these luxury brands.
Complex.
Not every celebrity who cooperates with a brand can be called a spokesperson.
Take the donor endorsed by Cheng Yun as an example.
She is a serious spokesperson for the Asian region, and she endorses all Donner products; above her are the Asia Pacific (Asia Pacific Rim) and global levels, and below her is the China region.
Under the spokesperson, there is also such a division: full-line spokesperson, designated product line spokesperson, designated product series spokesperson, and product spokesperson!
Going a step further, there is another level.
Probably with "spokesperson" at the top, "brand ambassador" at the middle, and "brand friends" at the bottom.
Responsibilities and contracts are also different.
Spokespersons are paid endorsement fees in addition to official advertising and customized exclusive products produced by the brand.
The so-called hard advertising refers to posters and banners in international squares, airports and other places.
As for brand ambassadors, they only have soft promotions, customized products, and can also borrow products from brands when attending brand events.
And there is no brand endorsement fee.
Soft propaganda simply means propaganda on the Internet.
For example, official website, Weibo.
As for brand friends, it is the initial cooperation with the brand and can borrow products from the brand.
Don't underestimate the 'brand friends', you must know that these top luxury goods have developed and there is no shortage of money now. In many cases, it does not mean that you can buy them if you have money. But what can be bought is not available in this circle.
Worth showing off too much.
This is why celebrities from all walks of life flock to endorse these luxury brands.
To put it simply, brands can use the celebrity’s fame to bring goods, and celebrities can also enhance their status through the brand’s halo.
There is no need to go too far. As long as Xia Yu becomes Camus' brand friend and gets her endorsement in the future, the quality will not be low.
These effects are all chain-linked.
After Wen Sui became infatuated for a moment, she turned serious and discussed the dress issue with Xia Yu.
The two finally chose two dresses, one black and one white, which symbolizes "Lin Dan" and "Jiang Lan", one bright and one dark.
Xia Yu chose a classic mid-sleeve V-neck long skirt. The style was camus' usual noble and elegant style, and it was tightly wrapped; while Wen Sui chose a beautiful and elegant white fishtail skirt, with slightly exposed shoulders, but
It has a halter neck collar, which is sexy yet elegant.
After making the selection, Tao Tang called the manager there and asked him to prepare it and arrive at the store on time.
The distance between the two places is not too far. Although the roads in Xiangjiang are crowded, they are very orderly. That is to say, the cars drive a little slower, but there will be no traffic jams. After more than half an hour, a group of people came and went.
Arrive at the Chinachem Plaza underground parking lot.
Because of the addition of director of photography Liang Furong and powerful actor Zhou Heye, Wen Sui originally planned to buy another car, but Dai Chengbi refused. At this time, the department still wanted to save face, so he arranged a car himself, and the three of them were just right.
.
They originally brought their own clothes, but since they had other arrangements, they didn't refuse. They were all in the same team, and after walking down the red carpet, they had to take photos together. The clothes were too different in style and they didn't look good.
Well, this is a task assigned to Lao Dai by Tao Tang. Lao Dai is responsible for delivering the message that cannot be refused~
