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302. Preheating

[The rough draft has not been changed]

[Possibly major changes]

Third snippet:

The white medical room was crowded with people. Near the corner, an old man and two young children were chatting.

The old lady was wearing hospital clothes, and the clothes on the two young men were relatively simple. After chatting for a long time, the old lady pushed the young man away. She had a look of haggard and old on her face. She held the young woman's hand and looked at the young woman.

.

Her eyes were filled with emotion. She smiled miserably, caring and guilty, and said weakly, "Xiao Fei... Grandma owes you an apology. Grandma, maybe... I can't handle this anymore. From now on, Xiao Mo, grandma

I’ll leave it to you!”

The young woman's eyes were gentle and strong. She smiled. Her hands were white but not tender, and slightly rough, and she rubbed the old lady with age spots. Even though she had applied a layer of shiny hand cream, the roughness still could not be blocked.

hand.

Hearing this long-lost apology, his pale and bloodless lips trembled and he said:

"You... you will definitely be able to withstand it!"

You have to carry it through!

Fourth, fifth, sixth...

Finally, the scene slowly ended with the scene of the 'young woman' getting up from the bed and slowly walking to the bathroom.

Six short clips make up this eight-shot, more than two-minute trailer.

Director and co-producer:

"cure"

Director: Dai Chengbi, Xie Guanhui.

Produced by:

Great Wall Film and Television

Xia Yu Studio

Zhuanghe Studio

Song Ang Studio

The title of this trailer is:

[The first trailer of the movie "Cure"@actor Xia Yu(invalid)@actor Yu Junhao@xiayu studio——] Wait!

Because it is the first trailer, it is just to arouse the curiosity of the audience and fans, and the release time has not been announced.

In fact, regarding publicity, Xia Yu and Yu Junhao are already the biggest publicity.

In addition, the movie "Cure" has never stopped being popular from the pre-reading stage to the start of filming. The filming was forced to be interrupted and resumed. The popularity has never stopped. In addition, the "Song Ang Incident" during the Cannes Film Festival has caused

The movie was pulled out for a walk again!

In the end, it was a great success at the Cannes Film Festival. Although Xia Yu missed out on winning Best Actress at Cannes, winning the Jury Prize, as well as being nominated for Best Actress and Best Picture, is enough to show that this movie is completely worthy of the passer-by.

Take a look!

What's more, the number of fans of Xia Yu and Yu Junhao combined is equivalent to a small target. Even if most of them overlap, it is at least 50 million, of which only one-fifth or even one-tenth of the discussion

The heat has also exploded!

[I finally waited for you, but fortunately I didn’t give up~]

[Woooooooo, I’ve been waiting for a movie for a year, I’ve been waiting for two years, and finally a movie is about to be released!]

[Ouch, it can’t be false propaganda, right? @Xiayu Studio, come out and show your attitude, otherwise I’ll be scared!]

[Wow~ This is a movie co-produced by my husband and wife. Although it looks a bit damaged and is said to be full of glass fragments, even if it is put into my mouth, I will still cry and swallow it! 】

This is a flurry of comments at the bottom of the official blog of the movie "The Cure" after it was published - there were not many people following this official blog at the beginning, but over the past year, it has become popular several times, and now it has 700,000 or 800,000 fans.

These fans are all Xia Yu and Yu Junhao's fans, and they pay more attention to current affairs on Weibo.

Most of them are college students, and it is this group of people who have a lot of time to browse Weibo.

With the dynamic release of the official blog of the movie "Cure", the creative team also forwarded this trailer one after another!

Glutinous rice

"Cure" is promoted by the team of Great Wall Film and Television, and they have already contacted the Weibo team. The original request was that it would be placed on the hot search spot within an hour, but their promotion team ignored their two major

The influence of the starring role!

Xia Yu Studio, actor Yu Junhao, and Yu Junhao Studio forwarded this Weibo,

In less than half an hour, it shot directly to the top of the hot search list!

[Trailer of the movie "The Cure"]

[The movie "Cure" starring Xia Yu and Yu Junhao will be released soon]

Since Xia Yu starred in "Jinling Festival" and officially became a student of Zhuang He, especially after being nominated for three times at the Cannes Film Festival, her position has been placed in the front, slightly ahead of Yu Junhao, which will no longer offend Yu Junhao's Buddhist fans.

.

After the first promotional video was released, the Great Wall Film and Television publicity and distribution team also began to urge it.

Long before the Cannes Film Festival, the Great Wall Film and Television team had already made appointments for multiple programs.

Talk shows, even variety shows - I still worry about the box office.

After all, the theme of "Cure" is relatively heavy, and it is a BE film with a double shell of commercial literature and art.

This kind of ticket has always been about word-of-mouth, but it doesn't sell well enough to move the box office!

In fact, according to Tao Tang's observation of "movie" data in recent years, I feel that Great Wall Film and Television actually does not need to worry too much!

Tao Tang is such a shrewd person - from the initial investment of 26 million, to now, the total investment in "Cure" has exceeded 70 million. If she hadn't been specializing in studying the audience viewing data in recent years, she would have

I wouldn't be stupid enough to say that I would take over Song Ang's shareholding.

Films with a literary shell like "Prison", "Painting the Ground as a Prison" and later "Drowning" all have heavy themes.

Movies with this theme, the stories of which are either a bit taboo, or the collision of three views, human nature, and reality, would not have caused a stir even if it was released in theaters not to mention ten years ago, but even five or six years ago.

Too big a wave.

But everything started with the movie "Prisoner", and then a series of wonderful literary films seemed to slowly activate the Chinese audience's ability to "aesthetic, appreciate, and diversify" movies!

In recent years, the film and television market has really changed. In the past, what did people go to watch movies for?

Watch funny commercial movies to have fun, or watch science fiction epic blockbusters to stimulate your visual and spiritual senses - now, this kind of "emotional" sensory stimulation is no longer just about happiness and laughter.

It turned more into a spiritual request!

One is the improvement of the national economic level, and the other is the impact of the improvement of the national education level!

There are more and more audiences who like to watch literature and art that are serious and analyze the reality of human nature.

Not to mention, there was a key "answer" that made Tao Tang decide to make a big deal.

"fan".

Why do celebrities, especially top stars, become top stars, and what do they rely on to stay top?

Fan power, fan consumption intensity!

Just one-tenth of Xia Yu and Yu Junhao's fans, that is, 5 million, entered the theater of the movie "The Cure". Calculated at 30 yuan, that is 1.5 billion, which is enough for Tao

Tang was relieved.

What's more, with the influence of the two of them and the stickiness of their fans, there will definitely be more!

All that's left is to try to get passers-by into the cinema.

So when it comes to publicity, we still have to do it - but Xia Yu still has to work hard this time.

Because Yu Junhao, the crew of "The Wind" has officially started filming.

As the male lead villain, he has so many roles that it’s hard to find time!

As for publicity, Xia Yu also made a request. Talk shows are fine, but variety shows are not.

She has no talent for variety shows, and she has no sense of humor or dry humor. She was quite embarrassed when she got on the show.

Great Wall Film and Television has also acquiesced. Who calls people "young masters"?

(Please give me a monthly ticket~)


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