The time came to ten o'clock in the evening of New Year's Eve.
Logically speaking, this is the time when the Spring Festival Gala’s viewing figures begin to decline significantly.
But the data obtained by the backstage staff of the Spring Festival Gala was that around ten o'clock, the TV ratings remained unchanged, but the number of views on the online broadcast platform was showing a straight upward trend - "How is this possible!?"
They also compared data with previous years.
In fact, this year, the number of plays on online streaming platforms has been higher than in previous years.
But the data at this point is higher than in previous years. As time goes by, until 10:21, for a full 21 minutes, the data on the online broadcast platform has actually approached the 8:00 prime time period.
Play volume!
When the news reached the chief director’s ears, he looked calm and said, “Oh, I understand”!
In fact, some people were panicking in their hearts, because during the last rehearsal on the 28th of the year, he made a bold decision that shocked the entire director team and review team.
He moved Xia Yu's show, which was originally at 10:50, a time when ratings were at a low point, to the finale at 0:00. The previous schedule was also based on Xia Yu's popularity and the timing of the two opera programs.
Adjust arrangements!
The main reason for this decision is Tao Tang's cooperation with the China Radio and Television Movie Channel.
For two whole months, there were eight prime time "Cure" broadcasts, and I almost cried my eyes out. A bunch of emotional middle-aged uncles and aunts, old men and old ladies looked at me. After all, "Cure" was so good that I cried!
This also indirectly caused Xia Yu, who was originally floating in the movie theater or in the sky, to suddenly become grounded.
With the civilian-style promotion of this movie, it has truly followed the same pace as those super A-list actors in the millennium!
Of course, besides Xia Yu, Yu Junhao also made huge gains!
In the recognition of these middle-aged and elderly people, in addition to the outstanding actors of the Mesozoic generation, these two young actors have also entered thousands of households. It is for this reason that the director of the Spring Festival Gala gritted his teeth and changed the order of the program arrangement!
But to be honest, he has never been sure, because he has never really experienced the double test of ratings and broadcast volume. No one knows what the final result will be, and whether he can create another Spring Festival Gala miracle.
He also pinched his heart.
It wasn't until two pieces of data were delivered to his desktop from the background that he breathed a sigh of relief.
Backstage data shows that one is that the number of broadcasts of Tao Zhang’s Peking Opera performances exceeds that of the same period.
The other is the barrage display of the online broadcast platform. The total number of barrage, including the barrage with the word "Xia Yu", reaches 33% of the total barrage!
what does that mean?
This means that it is really possible to reach a new high in ratings or broadcasts of the Spring Festival Gala!
Another dozen programs have passed, and the time has arrived, eleven thirty-four.
As the general director of the Chinese Spring Festival Gala, Lin Rui, in addition to reviewing every year, also needs to draw and update artistic inspiration!
But this is probably his first time "chasing stars" on Weibo, and he has been doing it all night.
One night, the discussion on Weibo became very popular, and he checked the search terms, and [Xia Yu, Spring Festival Gala] topped the list!
To be honest, he almost wanted to help Xia Yu buy a wave of traffic!
But he still suppressed it. He had never done anything like this before, so there was no way he would make an exception!
He is also constantly convincing himself, "Te Niang's... popularity has reached this level. If the ratings and broadcast volume don't increase significantly, it will be really outrageous!"
The time has come to twenty-three thirty-five, and in one minute, Xia Yu will take the stage!
In previous years, it was fifty-two and three points for the finale, but now it is thirty-five points. At this time, even Lin Rui can't calm down anymore - it has never happened before that Kun Opera, a traditional intangible cultural heritage, is used as the zero-point finale.
of!
Lin Rui stared directly at the data monitor, and when the time came to twenty-three thirty-five, thirty-six, the playback volume of the online broadcast platform had been steadily increasing, just like the spring grass, and even Cao Cao of the Three Kingdoms.
It will grow as soon as you blow it, and it will come as soon as you say it!
Thirty-five minutes ago, the data from all major online broadcast platforms combined was 1.7 billion times, and in just one minute, 1.711 billion, 1.722 billion, 1.733
Ten million... And the moment Xia Yu came on stage, the number of views directly reached 1.8 billion!
Lin Rui's eyes widened, and the backend data staff couldn't be more excited, "It exploded, it exploded, the data started to explode!"
At the same time, in another office, although Lin Rui originally had faith, but did not have high expectations for the TV station's ratings, the TV station's ratings were also unexpected. The staff rushed over to report the backstage ratings data.
"Director Lin, the ratings are out... The ratings of China Radio and Television Station 1 have skyrocketed from 11.362% to 13.117%! The ratings of all media (all star channels) have skyrocketed from 41.224% to 43.611%!"
And this data is just the data when Xia Yu just took the stage - "Steady, steady!"
Although this was enough for Lin Rui to breathe a sigh of relief.
But until the last moment, no one knows what kind of changes will happen.
But the subsequent broadcast volume and ratings really shocked not only Lin Rui, but also the entire directing team.
"Everyone knows that Xia Yu has a high traffic volume and a strong reputation, but no one expected... it is so explosive!"
Forty-five minutes has reached 1.83 billion views, 45-minutes has increased to 1.89 billion, and 50-minutes has almost reached its peak. In the past five minutes, the number of views has soared by one.
One hundred and ten million, reaching a full two billion!
That’s a full 400 million more than the previous year’s 1.6 billion!
This does not include the playback volume of more than 600 media in more than 170 countries and regions around the world, and the playback volume is only refreshed every three hours. In other words, a single account, device every three
It can only be generated once every hour!
At this time, the TV ratings skyrocketed to 18.111%, breaking a new high!
The headlines of major online portals and Weibo include, in addition to the Spring Festival Gala, Xia Yu, Tao Zhang, and several exciting programs!
The time came to fifty-seven minutes, and Xia Yu's performance of Kunqu Opera "A Dream in the Garden (Youth Edition)" came to an end. At this time, the audience cheered, and during this twenty-three-minute performance, the barrage about Xia Yu reached a hundred.
Eighty-five points.
The entire Spring Festival Gala directing team breathed a sigh of relief.
It was like riding a roller coaster, the highest one in the world. It was thrilling and extremely enjoyable!
Lin Rui immediately agreed, "Let's do it with her again next year!"
At the same time, as the time approached midnight, the whole of China was cheering, and the host of the Spring Festival Gala was counting down the numbers!