The person in charge of the China Variety Show Channel, the person in charge of the Variety Show Department of Great Wall Film and Television, the main creator and producer of the "Nice to Meet You" program, etc., all gathered in the backstage data room to observe the real-time data.
Although this group of people said they still believed in Xia Yu, and the news in the past two days, whether positive or false or negative, injected a huge amount of topic into "Nice to Meet You".
But when it comes to ratings data and advertising revenue, we have to be nervous.
The concerns of the two parties are not very similar, but the results are the same.
Introducing a variety show that is not officially produced by China will bear not only the pressure of funds, but also the pressure of reputation - the funds are spent, and there is no guarantee that the advertising can make it back.
But the pressure of word-of-mouth is quite high. It’s one thing for them to think it’s wonderful, but do netizens and the audience in front of the TV think so.
Who can say for sure?
Also feeling the pressure is Great Wall Film and Television. After all, this is related to Great Wall Film and Television's future variety shows and whether they have a chance to star.
"Nice to Meet You" is Great Wall Film and Television's first variety show in recent years, and it is considered a test of the waters.
Not to mention whether it can play a card with explosive ratings, but word-of-mouth should also take priority, right?
And I have to say that because of the popularity these days, no matter how much discussion there is on the Internet, it has not had a big impact on China’s official variety show Bin. Thanks to this time, the variety show "Getting to Know You" has been officially
Introduction.
If you go to other satellite TV stations...
The power of the anti-fans and the power of capital is really very likely to cause this variety show to be stillborn.
"Nice to Meet You" is so popular and has a strong lineup. The hosts are Xia Yu and Lu Lingyu. The guests in each episode are more talented than the last. The director is Dai Chengbi, the actor is Yu Junhao, and there are other flying guests.
The lineup is luxurious.
If it weren't for Lu Lingyu and Xia Yu to be the hosts and invite them themselves, it might be difficult for any variety show to recruit so many big names. Not to mention that you can't invite Lu Lingyu, what are the prices of Xia Yu and Yu Junhao? Their salary is almost the ceiling.
The most terrible thing is that if you pay twice as much, people may not pay attention to you.
So much so that there are so many fans, movie fans, and passers-by and netizens who are paying attention to "Nice to Meet You".
It was not even ten o'clock in the evening, or nine thirty, and these groups of people were already squatting in the data room.
This made the staff in the data room a little uneasy. One or two... well, a group of more than a dozen leaders made stools and sat in the conference room.
It’s not too crowded either!
Until 9:45, there was not much movement in the TV ratings, but the ratings were obviously one percentage point higher than the previous week, or even the highest ratings in a month!
This change made people from several parties feel a little relieved, but more than a dozen people from several parties never took their eyes off the data screen. Although the data on the screen was dazzling, the data clerk would report the data every five minutes.
,So, I can barely understand it!
At forty-eight minutes, the last program ended and entered the commercial break. Although these people could not understand the data, they could still understand the upward trend on the data chart. It can be said that the ratings from now to ten o'clock are the key point.
!
Everyone's hearts were in their throats, staring closely at the rising ratings curve——
But at fifty points, the data took a sharp turn, making everyone panic!
"It dropped by 1.2 percentage points..." The data clerk's report sounded like "bad news!" to everyone's ears.
Originally, the ratings of China Variety Show Channel were not high. The average ratings were only a few tenths. The highest ratings during evening prime time could reach 0.89%. Just now it was 45, and it finally rose to 1.91%. It only lasted five minutes, and it dropped instantly.
1.2%!
The whole group was quite calm at first, but no matter how calm they were, they couldn't resist your torment like this, right?
It suddenly hit 1% of the ratings, and in less than five minutes, it was deducted 1.2 points - What's going on!?
The person in charge of Great Wall Film and Television is relatively calm. After all, in addition to the first round of premiere rights, they also sell one-year broadcast rights to the Huaxia TV network broadcast platform - most young people nowadays don’t like to watch TV.
, coupled with the rise of barrage, most people are willing to squat in front of the computer and wait. Although he is also unlucky, he is a little more calm than the person in charge of the China Variety Show Channel.
Yao Yuanqian was also squatting in the office of Great Wall Film and Television today, with the TV and computer turned on. His cell phone vibrated from time to time, and occasionally a message from the creator of the program came, all of which were constant ratings news.
But he hasn't watched any of it. He is probably the most confident person among the staff of the official variety show and Great Wall Film and Television. Especially since he has watched the entire variety show once.
At 9:55, the TV ratings dropped another 0.2 percentage points, which made everyone sweat!
But there is still good news. On the Huaxia TV network broadcast platform, in the "Nice to Meet You" broadcast room, more than 500,000 people are stationed in the broadcast room, and the number of people is on the rise to 1 million, and the number of people is increasing sharply.
In addition, in the comment area below, the number of screen comments reached a peak - the news came to everyone on both sides with a huge sigh of relief.
No matter what the TV ratings are, the data from the online broadcast platform is enough to comfort them.
Although it is still not as good as one or two entertainment variety shows that have been particularly lively in the past two years, the momentum is already very good!
And it hasn't even started yet.
In the remaining five minutes, although the TV ratings also increased, it was not significant. It was not until fifty-six minutes that it reached 0.5%. This made the people in charge of both parties ready to give up and change places.
, go to the network playback platform data room next door.
But just a few seconds after a few people had stood up, the time in the Imperial City entered 9:58. On the data display, the green line of ratings soared directly upwards, making both of them widen their eyes.
!
The ratings, which had been hovering at 0.5% or 0.6%, suddenly reached 1%!
And the momentum was still soaring. The group of people who originally planned to move to the next door sat down again.
And when the time came to nine fifty-nine, among the dozen or so people, Chu and Xu were already beating each other.
So excited.
"Breaking two!"
How long has it been since this kind of ratings have been achieved?
Since entering the Internet era, except for two or three "local entertainment star channels", even China's official variety show channel has not had a variety show with a ratings of more than 2 in ten years.
There is no way, the fundamental nature of the channel is here, it broadcasts mostly educational variety shows, which is very necessary for the people, but in terms of ratings, don't even think about it.
But now, this 2% ratings suddenly broke the ratings curse of the past ten years.
Even if you know, unless you can convince the official channel executives to cooperate in depth with Great Wall Film and Television on variety show projects,
Otherwise, there is a high probability that this is just a flash in the pan, but even if it is just a flash in the pan, for the few people in charge, it is enough to submit a perfect answer to the superior leaders.
When the time entered ten o'clock, the ratings reached 2.3%. All the people in charge were so excited, "It exploded!"
Exploded.
For the Chinese Variety Show Channel, whose average ratings are between 0.3% and 0.6% all year round, 2.3% is absolutely explosive.
At the same time, real-time data from the network broadcast platform next door also came out.
"The number of views on the online platform, at 10 o'clock, is the highest of the year - the previous year's record has been broken, and we are catching up with a certain family from the previous year!"
The moment they heard the data, everyone's eyes widened.
You look at me and I look at you, with big eyes and small eyes, both looking like, "Oh my God, I'm going to get rich."
"Is this still a slow variety show?"
"——Don't be anxious, don't be anxious, everything is stable, let the technical department work harder and increase the server capacity, so that it doesn't explode all at once!"
This volume is still rising, and to what extent it can rise, as of now, not to mention the person in charge of the official variety show department, not even Great Wall Film and Television can tell.
Chu Xu immediately passed the news to Yao Yuanqian.
"Record broken?"
In the office of the chairman of the Great Wall Film and Television Building, Yao Yuanqian was watching the program. When he heard the news, he just smiled with satisfaction and did not feel that it was anything special.
Xia Yu's variety show exploded, isn't that normal?
As for the next hot spot, the biggest hit should be the ratings of the TV series - after all, the China TV network broadcast platform is different from other TV platforms. During the first broadcast, it is broadcast simultaneously. Not only is the time synchronized, but the advertisements are also synchronized.
You have to wait for five to eight minutes of TV commercials, unless you sign up for a membership.
There is no way, this has become a quite mature routine now - the variety show copyright fees purchased must be earned back, right?
And when the audience saw the more than 400-second ad countdown, most of them rolled their eyes.
A large part of them chose to become members and pay for Xia Yu and Lu Lingyu, while the other part turned on the TV and planned to move their positions!
We have to watch commercials anyway, why don’t I turn on the TV? A bigger screen would be more comfortable for me, right?
Just one commercial time.
China Radio and Television Station, where the data backend of the variety show department is located, has experienced another exciting journey of a roller coaster and a half——
First, the audience in front of the TV turned off the TV, probably turned on the computer, and planned to watch it in advance. However, when the computer was turned on and they found that they had to wait for the same regular advertising time as the TV station, they probably rolled their eyes countless times!
In the end, except for some fans and movie fans who were willing to open the payment method and choose to pay to become members, the other group of people returned to the TV.
At the same time, together with another group of viewers who were unwilling to pay the membership fee, the TV ratings, which had already dropped to 1.7%, suddenly came in. In just one minute, it directly exceeded 2% and reached 2.8%.
2.9%——
By the time the ad ends, it has reached 3%!
You must know that in this era when the average ratings of variety shows are 1.7% and 1.8%, there are no more than five programs that can achieve a ratings of 2% every year, and there are only three that can achieve a ratings of 2.5% this year.
Even if it's just the first episode of "Nice to Meet You", it's enough to break through the 3% ratings, which is enough to boast.