After more than half a month of busy promotion, the premiere of "Drawing Ground" finally arrived.
Less than a day after the celebration banquet of "Stunning Beauty Per Capita", Dai Chengbi sent the itinerary to Tao Tang. For more than half a month after that, Xia Yu was so busy that she hit the back of the head. This was because time was too tight. Great Wall Film and Television announced
The team only had time to arrange seven or eight interviews and announcements including variety shows. However, there were only seven or eight, and the main creative team of "Drawing Ground as a Prison" also flew to most of China.
There are six cities in both cities, and people are flying with their backs on their backs.
This is also the first time Xia Yu has participated in interviews and variety shows since her comeback.
Needless to say, the programs selected by the Great Wall Film and Television team all have official backgrounds, and there is no random editing or deliberate manipulation to attract traffic. On the contrary, because of Xia Yu’s own flaws, he reviewed them several times, and Great Wall Film and Television also communicated with them many times.
went smoothly.
However, for this reason, the interview that was originally supposed to be mainly focused on Dai Chengbi and Xia Yu, the part about Xia Yu was completely cut. In one of the interviews, which lasted for fifty-five minutes, after editing, only the scenes and questions about Xia Yu remained.
Next ten minutes.
Dai Chengbi could only endure it for twenty minutes. Even Wen Sui's interview lasted for twelve minutes. Other variety shows and interviews did not control Xia Yu's appearance time, but the questioning and activities were obviously shorter.
cut.
Xia Yu didn't really care.
However, it is obvious that the ratings are driven by Xia Yu’s traffic, and the number of views has nearly doubled compared to the same period!
On March 13th, the official blog of the movie "Drawing Ground" finally released the trailer. Under the influence of the small promotion team of Great Wall Film and Television, it quickly swept the small Weibo circle. The trailer was released in just two days.
, the number of retweets reached 160,000 times.
Although there are only less than 3,000 comments and less than 60,000 likes, it is enough for them to breathe a sigh of relief.
Soon, because of the content of the trailer,
The trailer for Xia Yu's new movie "The Painted Land Is a Prison" featured in the trailer# became a hot search topic and triggered a small-scale scolding war.
[What did I see!? Xia Yu took off her clothes in this drama!?]
[Thirty-six seconds of the trailer, Xia Yu and newcomer actor Wen Sui, the highlight!?]
【Hmm! This is something I can watch without going into the theater!?】
In fact, most people did not choose to comment, they were all waiting and watching, and they were "seriously" pulling the progress bar to watch the thirty-six seconds of content! And after these few beautiful shots, a large number of viewers were attracted to it again.
Check out this trailer.
After watching the trailer, a small group of anti-fans couldn't help but ridiculed Xia Yu for daring to take off her clothes in order to make a comeback.
There was a small group of people who were fans again, and fans of Xia Yu, who had switched to black fans, expressed their expectant opinions;
At the same time, because of the three words "Dai Chengbi", another small group of literary and art enthusiasts came over to express their appreciation.
[Director Dai’s new work? Homosexual theme? Literary film? Sucking.jpg]
[Hey, it still smells familiar, and the camera and image feel are more sophisticated. I like it! 】
Just because of the approval of the latter two groups of people, the official blog of the movie "Drawing Ground" ignored it again, and the one-man show's anti-fans quit.
When they caught the other two groups, they started getting angry and cursing.
[Hot chicken actor, takes off his clothes for the sake of taking off, attracts attention, hot chicken movie! 】
[Hey! Are you so excited about same-sex themes? Are your kids going to fly out if you take off your clothes a little bit? 】
[What kind of literary and artistic film? It’s so funny, it’s a literary and artistic film. If you take it off the film, it becomes art in your eyes?]
【Climb for me, understand? 】
In short, a small scolding war started.
There were originally more than 3,000 comments, but in just one day, the number of comments reached 20,000 or 30,000. At the same time, there were also many reports.
This small scolding war lasted for twenty days. During these twenty days, the popularity of the movie "Drawing Ground as a Prison" continued to rise.
In just twenty days, the fans of the official blog of "Drawing Ground as a Prison" increased from tens of thousands to more than 700,000.
The influence strategy of the Great Wall Film and Television team has been successful. The rest depends on whether the movie can stick with fans and whether it can achieve word-of-mouth fermentation.
"Drawing Ground" did not implement advance screening. The screening did have a good reputation in terms of marketing, but the main reason was that the team was too poor.
This high-end screening model is obviously not suitable for them who are strapped for funds.
Because the subject matter is niche, although Xia Yu said that it is "popular", the popularity of TV series and movies are two different things. TV series don't need to spend money, but movies are different.
During discussions between several parties, this issue was discussed no less than three or four times.
The theater chain finally chose a conservative plan. Although it promised to increase the film schedule in the early stage, if the attendance rate and box office cannot meet the theater chain's profit demands on the first day, the film schedule rate will inevitably be significantly reduced!
After great efforts by Great Wall Film and Television, the film schedule rate finally reached only 9.5% in April, which was not a popular month. It seems a bit low, but in a niche genre such as "Painting the Ground as a Prison", it is already top-notch.
According to Dai Chengbi, originally the theaters only planned to schedule 7% of the films, but Great Wall Films insisted and moved most of the screenings in second- and third-tier cities to daytime and late-night hours, which raised the scheduling rate and only retained the Imperial Capital Demon.
Several segments of the city's prime scenes are arranged.
In the early morning of March 25th, theaters finally opened the pre-sale channel——
The announcement from Great Wall Film and Television has been completed.
But never mind that the news of "Xia Yu's new movie is about to be released" has become a trending topic on Weibo.
In the past ten days or so, the popularity of "Drawing the Ground as a Prison" has not been low.
But in the end, not many people bought into it.
The first day of pre-sales is not optimistic, only less than 20,000...
After one week of pre-sale, the total amount is only over 300,000. If Great Wall Film and Television had not insisted, even the cooperative theaters under Great Wall Film and Television would have given up. The pre-sale box office is too small, which is completely unacceptable for this series of films!
The distributor of Great Wall Film and Television only said, "It's not even the premiere day yet!"
Even if Dai Chengbi thought he was confident about the plot and the kind of actor, he was a little panicked.
Anyway, the time has come for the premiere.
…
"Have you packed up? Have you gone out yet?" Before ten o'clock in the evening, Dai Chengbi was urging me.
"I've packed it up, I'm getting ready to go out!" Tao Xia's small courtyard was brightly lit, and she put down Dai Chengbi's phone.
Yes, but when Wen Sui arrived two days ago, I was nervous about using the toilet. There was only one toilet in Tao Xia's courtyard, and it was almost overloaded.
In order to welcome this important day, Xia Yu dressed very formally today.
It was still a bit cold in the imperial capital in April, so Meng Dong paired her with a loose khaki suit, a white T-shirt underneath, a pair of white shoes, a dark brown bucket bag, and Xia Yu's thick hair
Slightly curly hair, formal and natural~
After changing clothes and coming out, Wen Sui took several photos anyway, without saying anything, and just changed the screen saver, feeling very happy.
During this period of time, Wen Sui was also very busy for publicity. Today, because she attended a public place, she changed her usual high profile and wore a black velvet sweatshirt and a pair of black and red sneakers, showing her playfulness.
After packing up, the four of them got into the little Chery.
Fortunately, it was past the eight o'clock traffic jam peak in the evening, and the little Chery, whose original tail number was within the traffic restriction period, was finally able to drive smoothly. At about ten o'clock, the traffic situation on Imperial Street was also very stable. Before eleven o'clock, a few hours ago
People arrive at the venue.
Due to financial problems, Dai Chengbi communicated with the theater chain under Great Wall Film and Television half a month ago, so the premiere venue directly rented one of the IMAX theaters in the theater chain as the premiere venue.
This was also Dai Chengbi's little trick. He was privately arguing with Xia Yu at the time, "Would the premiere in a theater affect the audience of this theater to some extent?"
When Xia Yu arrived, he could clearly feel that Lao Dai's careful tricks were working. No matter how popular the theater was, it would probably be hard to be this popular. The mall was closed, and the separate elevator in the theater was blocked.
A large group of people.
Although Xia Yu and the four of them all wore masks, they were still recognized at a glance. It was late at night in the imperial capital, and the smog was not serious in the morning. Who didn't want to take a breath of fresh air after work, who was willing to wear a mask?
At first glance, I didn't recognize him. He had a mask on and Xia Yu was wearing a cap.
But if you look closely, you can quickly tell, "Are you...Xia Yu?!"
People who were originally in line turned around. Meng Dong looked nervous and guarded Xia Yu, fearing that someone would rush forward and kick Xia Yu. She often auditioned at home, and Xia Yu took
She had no choice but to snicker, "I'm not a giant panda, so that's not the case!"